2021 is going to be a year where more people will use the internet for their day-to-day needs. This isn’t just because of advancing technology, but mainly because of the pandemic. It has changed the way people live, how business works, and the habits of consumers who are actively shifting their preferences.

For example, in the US, over $8 billion was spent online in November on food delivery and groceries. Shoppers are placing more orders online because of grocery store restrictions, convenience, and familiarity. It is critical for brands and businesses to have the right digital marketing strategies in place. Consumers have shown they are open to new options when these options are clearly communicated.

With all these new, emerging trends and restrictions, entrepreneurs might forget the basics. There is a delicate balance of keeping marketing strategies cutting-edge but simple so they touch on all the fundamental principles.

Here are three strategies you could include in your marketing plan for the upcoming year.

Always have a good PR strategy

For any brand, publicity is absolutely critical. Branding isn’t just about having sufficient online visibility but confirming your excellent reputation and media attention. Being creative with your digital marketing can take your business a long way. As Mr Richard Branson says, “A good PR story is infinitely more effective than a front-page ad.”

Having a PR and media marketing strategy will uphold your brand’s online reputation and displays confidence to your customers and partners.

Get innovative

With the overwhelming omnipresence of the internet, many try to promote their brand online; therefore, entrepreneurs need to become creative and innovative when marketing their business. Michael Matthews created a way for entrepreneurs in the music industry to leverage everyone’s love of music; information regarding radio airplay is priceless for anyone seeking to build their music brand. Radio airplay tracking is the perfect tool for any individual or company in the music industry to expand and reinforce its audience.

As technology becomes more prevalent in our lives, new techniques exploit the opportunities presented. You can achieve sustainable growth for your business and develop a clear mission to combat the ultra-competitive marketplace.

Don’t Forget Local Marketing

Local marketing builds long-lasting business relationships with people in your surrounding area, giving you excellent brand exposure at minimum cost.

Regardless of your marketing efforts, if you can’t deliver and keep your customers happy, it’s a whole other story. Ultimately, it’s customer satisfaction that will make your business a success. Be sincere and honest with your business. It’s best to be realistic with your promises and always do your best. Keeping customers happy pays for itself.