- April 20, 2020
- Abishek GM (Kev)
HTTP or HTTPS? Why You Need a Secure Site.
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an...
- April 16, 2020
- Abishek GM (Kev)
How to Conduct a Complete Google Ads Audit
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google...
- April 14, 2020
- Abishek GM (Kev)
When, Why & How to Use the Noarchive Tag
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites,...
- April 5, 2020
- Abishek GM (Kev)
How to Get Perfect Quality Scores
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F....
- April 1, 2020
- Abishek GM (Kev)
The Launch of NEW Online Stores During The Coronavirus Outbreak
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The...
- March 31, 2020
- Abishek GM (Kev)
Ways to Use Social Media to Inform Your Keyword Research
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even...
- March 30, 2020
- Abishek GM (Kev)
How step by step keyword research led to an SEO goldmine
This article gives a step by step breakdown of how they uncovered a huge SEO opportunity. KEYWORD RESEARCH The first step in any SEO journey is keyword research. Put yourself...
- March 29, 2020
- Abishek GM (Kev)
The power of good Local SEO
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part...
- March 26, 2020
- Abishek GM (Kev)
When (& When Not) to Use Synonyms for SEO
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms...
- March 23, 2020
- Abishek GM (Kev)
Step Process for Understanding Site Performance & Automating Speed Testing
It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience...
- March 22, 2020
- Abishek GM (Kev)
Powerful Tips to Leverage SEO & PPC for Mutual Benefit
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within...
- March 19, 2020
- Abishek GM (Kev)
Coronavirus Is Impacting Ecommerce
You’ve probably already heard that eCommerce will grow significantly due to the COVID-19 Coronavirus. You’ll probably also agree that this is a rather general statement and one that needs some...
- March 18, 2020
- Abishek GM (Kev)
Build a Beautiful, User-Friendly Website on a Budget In California
“Why should I hire a web firm instead of building my own website for free?” This is a perfectly legitimate question and one that we commonly have to answer when...
- March 17, 2020
- Abishek GM (Kev)
What Is a Competition Analysis & Who Do SEOs Need Them?
In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content,...
- March 17, 2020
- Abishek GM (Kev)
The Impact Of Coronavirus On Digital Marketing
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing — particularly on neighboring markets such as...
- March 15, 2020
- Abishek GM (Kev)
Google My Business Optimization Considered the Most Valuable Local Marketing Service
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the...
- March 12, 2020
- Abishek GM (Kev)
Essential Optimizations to Modernize Your Website
Whether it’s design preferences or optimization best practices, the web moves fast. A state-of-the-art website launched in 2014 according to the highest standards of the era might be completely outdated...
- March 10, 2020
- Abishek GM (Kev)
How Digital Marketing Can Help Non-Profit Organizations Meet Their Goals.
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will...
- March 9, 2020
- Abishek GM (Kev)
Things Do After Launching Your Ecommerce Website
You finally did it. After many sleepless nights, you’ve finally launched your website. It was a long and arduous journey, but it’s finally over! Except it isn’t. Not even close....
- March 8, 2020
- Abishek GM (Kev)
Future Of Ecommerce Trends!!
With every aspect of our lives getting computerized the future of eCommerce is very bright. It has grown tremendously, progressed from desktop users to laptop users and now mobile users....
- March 6, 2020
- Abishek GM (Kev)
Improve E-Commerce Consumer Experience
How brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience...
- March 3, 2020
- Abishek GM (Kev)
The Customer Journey: What It Is & Why It Matters for SEO
“The Customer Journey” is a phrase you’ll hear often in marketing. It is used to describe how a consumer becomes aware of your brand and interacts with it during the...
- March 2, 2020
- Abishek GM (Kev)
Choosing the Right Web Design Platform for You
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website,...
- March 1, 2020
- Abishek GM (Kev)
Create a Mobile-First Website!
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to...
- February 27, 2020
- Abishek GM (Kev)
Difference Between an SEO Bug & a Feature Request
“That’s not a bug, it’s a feature request.” If you work in an enterprise SEO environment, you have probably heard this phrase. If you haven’t heard the phrase, then there...
- February 25, 2020
- Abishek GM (Kev)
Ways to Make Your Smart Bidding Smarter
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is...
- February 24, 2020
- Abishek GM (Kev)
Tactics to Get More Customer Reviews for Your Local Business
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange...
- February 23, 2020
- Abishek GM (Kev)
SEO & JavaScript: The Good, the Bad & the Uncertainty
JavaScript and SEO have long been a debated topic among developers and SEO experts. Search engines have made, and continue to make, significant improvements in indexing JavaScript websites. That said,...
- February 20, 2020
- Abishek GM (Kev)
Emerging Social Media Channels & Trends
Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities...
- February 19, 2020
- Abishek GM (Kev)
Top PPC Tactics Must-Try!!
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
- February 18, 2020
- Abishek GM (Kev)
Essential Google Analytics Reports for PPC Marketers
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,...
- February 17, 2020
- Abishek GM (Kev)
Top Content Marketing Skills Must-Have!
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%...
- February 13, 2020
- Abishek GM (Kev)
Reasons to Use Instagram for Business
With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however,...
- February 12, 2020
- Abishek GM (Kev)
Ways to Create Your Best SEO Content This Year!!
2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search...
- February 10, 2020
- Abishek GM (Kev)
Definitive Guide to Mobile SEO
Mobile phones have become an integral part of our everyday life. Whenever you need to find any question you don’t know the answer to, or get more information on a...
- February 9, 2020
- Abishek GM (Kev)
SEO Going Beyond Google
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites...
- February 8, 2020
- Abishek GM (Kev)
How to Beat Big Brands in SEO
Imagine this: You have a great product or service, and your potential customers are spread out worldwide. You might literally have customers in every country on the planet. Filled with...
- February 6, 2020
- Abishek GM (Kev)
Biggest Social Media Sites
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons...
- February 5, 2020
- Abishek GM (Kev)
Essential Steps to Creating a Robust Digital Strategy
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. They discussed the 12 steps you can take in...
- February 3, 2020
- Abishek GM (Kev)
Enterprise SEO: Planning Your SEO Strategy
Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend...
- February 2, 2020
- Abishek GM (Kev)
Long Tail Keywords and SEO
If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long...
- January 29, 2020
- Abishek GM (Kev)
Yelp SEO: How to Optimize Your Listings & Rank Higher
One of the reasons Yelp works so well is because it doesn’t appear to be a search engine on the surface. It seems completely controlled by reviews, right? While this...
- January 28, 2020
- Abishek GM (Kev)
Avoid Making These Complex SEO Mistakes & Get Better Rankings
Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are....
- January 27, 2020
- Abishek GM (Kev)
Top Reasons Why WordPress Is the Best CMS for SEO
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. 1. WordPress Focuses on User Experience: WordPress’s themes and plugins work...
- January 26, 2020
- Abishek GM (Kev)
Elements That Make SEO & Web Design Work Well Together
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to...
- January 22, 2020
- Abishek GM (Kev)
Top Paid Search Strategies
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
- January 21, 2020
- Abishek GM (Kev)
SEO in 2020: Basics You Need to Know to Be Successful
In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves...
- January 14, 2020
- Abishek GM (Kev)
SEO Strategy Guide: Beat Your Competition in 2020
What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The...
- January 13, 2020
- Abishek GM (Kev)
Important Image SEO Tips
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site,...
- January 12, 2020
- Abishek GM (Kev)
Essential On-Page SEO Factors
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward...
- January 9, 2020
- Abishek GM (Kev)
Guide to SEO Reports: Which Metrics Matter & How to Use Them
There is an overwhelming amount of data available to SEO professionals. Some of it is useful, but a lot is not. It can be tempting to report on data that...
- January 6, 2020
- Abishek GM (Kev)
Essential Features Every SEO Platform Should Incorporate
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. But it can’t stop there. Meanwhile, Google’s free Google Search Console (GSC) service...
- December 30, 2019
- Abishek GM (Kev)
Improve Your Website Navigation: Essential Best Practices
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for...
- December 23, 2019
- Abishek GM (Kev)
Build Links Ethically in 2020
Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem...
- December 16, 2019
- Abishek GM (Kev)
Things SEO Professionals Must Avoid in 2020
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat....
- December 11, 2019
- Abishek GM (Kev)
Top SEO Trends to Watch in 2020
It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and...
- December 9, 2019
- Abishek GM (Kev)
Ways to Use Social Profiles to Get Quality Links
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose...
- December 4, 2019
- Abishek GM (Kev)
Simple Tips to Build a Successful SEO Strategy on a Small Budget
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech....
- November 29, 2019
- Abishek GM (Kev)
Innovative PPC Tactics
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy...
- November 26, 2019
- Abishek GM (Kev)
Tips to Boost Your Google My Business Profile
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here...
- November 20, 2019
- Abishek GM (Kev)
Helpful Tips to Choose the Right Keywords to Optimize
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have...
- November 19, 2019
- Abishek GM (Kev)
Tried & Tested Tips for Improving SEO & Developer Relations
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related...
- November 19, 2019
- Abishek GM (Kev)
SEM vs. SEO vs. PPC Defined: What’s the Difference?
What’s the Difference? As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing...
- November 12, 2019
- Abishek GM (Kev)
Ongoing: Your Secret to SEO Success
Ongoing education is essential to SEO success. It’s how the top SEO professionals, and the brands they manage, stay on top. SEO is an ever-changing industry and landscape. The same...
- November 11, 2019
- Abishek GM (Kev)
Simple & Fast Ways to Elevate Your Content
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so...
- November 10, 2019
- Abishek GM (Kev)
Creative Ways to Boost Your Content Marketing ROI
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read...
- November 6, 2019
- Abishek GM (Kev)
The Rise of Advertising on Ecommerce Marketplaces
We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.”...
- November 5, 2019
- Abishek GM (Kev)
Causes of High Bounce Rate (& How to Fix Them)
What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after...
- November 5, 2019
- Abishek GM (Kev)
PPC Trends to Get Ready for in 2020
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit....
- November 3, 2019
- kevin
Future of SEO: What SEO & Marketing Pros Need to Understand
What’s Changing SEO: The interconnectivity of SEO, technology, human behavior, media, machine, and mindset will change the game of SEO and online marketing. SEO professionals are now required to become...
- October 23, 2019
- kevin
Point Audit for Getting Started with Local SEO
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is...
- October 14, 2019
- kevin
Search Engines Crawl & Index:
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually...
Level Up Your SEO Skills with These Simple Tips
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are...
- September 30, 2019
- Lui De Luna
Networking Bizz Digital is Pasadena’s Three Best Rated Website Design Firms
Yet again Networking Bizz has made The top three best rated website design companies in Los Angeles and Pasadena. This is an awesome and amazing feat, we hope to serve...
Big Tips to Help You Create Traffic-Driving Infographics
There once was a time where infographics were the go-to medium when it came to content marketing. Informative, engaging, and easy to share, they present the ultimate trifecta for attracting...
Things Every SEO Strategy Needs!
In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit. It’s a wonderful thing. Not every industry does this....
A Guide to On-Page SEO for Ecommerce Websites
On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google)....
Ways to Build Your Brand’s Authority
“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is...
SEO Guide for Creatives: 5 SEO Basics You Should Focus On
If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating. After all, it’s your small business wrestling...
Basic SEO Best Practices You Can Learn from top Brands
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories...
7 Most Crucial Ecommerce Metrics You Should Be Tracking.
Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry...
11 Social Media Marketing Strategies for Ecommerce Websites
Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it...
7 Out-of-the-Box ppc advertising ideas You Should Try Now
Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more creatively about how...
How Data Science Empowers Performance Marketing & SEM
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, machine learning and data...
4 Effective Ecommerce Link Building Strategies
As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and...
The Top 10 Paid Search & SEO Tools You Need to Use
SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in...
Leveraging Content for Seasonal SEO Campaigns: A Real-World Example
To earn more customers from your website you need to attract more visitors. And if you want to bring in more visitors from organic search, you need to rank your...
4 Reasons Why Your Content Isn’t Ranking.
If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance...
The 7 Things No SEO Tool Can Ever Tell You!
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best...
7 Expert Tips to Boost Your PPC Performance Today
Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose...
How to Overcome the 3 Biggest Blogging Challenges
Content creation and blogging have become extremely saturated. But you knew that already. As a blogger, you’ve come face to face with countless challenges. Thankfully, you aren’t alone. And you...
4 Big Tips to Make Your Brand More Memorable & Appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended...
10 Tips to Win at Local PPC!!
Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to...
Is SEO Best Practice the Enemy of Success?
In an industry that abounds in folklore and celebrity influencers, is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities? What...
How to Effectively Perform Keyword Research for Ecommerce
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of content you should be optimizing...
Paid Search is Still the Dominant Digital Ad Channel in 2019
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according...
7 Hidden PPC Features You Probably Don’t Know About
I like to find tidbits that fly under the radar or are generally hidden in a PPC ad campaign. Even if you implement one or two of these hidden gems,...
Structured Data: Your Path to Increased Visibility in the SERPs
Whether you participate in paid search advertising or are attempting to climb the rankings within organic search, the landscape is competitive. In paid search, the uphill fight is a little...
- July 4, 2019
- Kev
5 SEO trends that will matter most
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference...
5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency
Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients...
- June 5, 2019
- Kev
How to Use Trending Topics to Build Links & Boost Traffic
More traffic, more links, more conversions – the trifecta of search engine optimization (SEO). Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly...
- May 20, 2019
- Kev
User-Centric Optimization: 3 Ways to Improve Your Website Experience
SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your...
- May 16, 2019
- Kev
11 Awesome Google Analytics Reports for Marketers
Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics...
- May 13, 2019
- Kev
11 Ways to Increase User Engagement & Why It Matters for SEO
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the...
- May 9, 2019
- Kev
Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work
A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink...
- May 7, 2019
- Kev
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to...
How to Optimize for PPC Landing Page Experience
There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems...
7 Tips to Protect Your Brand’s Online Reputation
Ready for some detailed advice to help protect your reputation online? The advice you’ll read in this article works for both proactive reputation management, and for those that already have...
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup
Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations...
7 SEO Tactics to Absolutely, Always Avoid Doing
Despite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate. And the worst part is they continue to wreak havoc to webpages, search rankings, traffic,...
Link Building: Don’t Do These 10 Things
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad...
How to Remove Your Personal Information from Google
Google is an integral part of our lives. We use it for research, reading and getting from points A to B. Thanks to the internet of things, some of us...
6 Actions You Must Take After an SEO Audit.
Want to improve the organic search visibility of your website? Step one is commonly an SEO audit. An SEO audit can produce valuable insights. It reveals past SEO strategy and tactics...
Choose an SEO-Friendly Website Platform
I’m sure most of us have seen, it’s difficult to give our clients the results they desire when they operate a five-page site using Wix or Weebly. Of course, it can be...
Reinvent E-Commerce Personalization in 2019
You’d be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the...
A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and secure. WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice...
10 Dominating SEO Trends for 2019
As Google changes all year round, so does search engine optimization. Webmasters who want to keep their rankings and traffic (and potentially gain even more) are always on the lookout...
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human...
SEO is Dead: Long Live OC/DC
This may come as a surprise to many since I am the resident SEO guy at networkingbizz and very active in the SEO community. But for the past two years...
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was...
SIGNS THAT YOU SHOULD NOT OPEN A SHOPIFY STORE
Let me be clear – this article isn’t about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS....
51% of web site hacks related to SEO spam
A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the...
The technical SEO hierarchy of needs!!
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a site...
SEO Website Audit: Website Need One?
Do you really need an SEO website audit? It’s amazing how many businesses put their heart, souls and (often) a lot of money into creating a website but then neglect...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending...
SEO RISKS TO TAKE AND SEO RISKS TO AVOID
Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization,...
Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients A new survey from Bright-local offers a window into the state of agencies doing local SEO. The survey polled...
6 Things Marketers Should Know About Facebook’s App Integrations
On January 25, Facebook announced a plan to fully integrate the three platforms: Facebook Messenger, Instagram, and WhatsApp. The revolutionary project will empower users to message each other, regardless of the apps...
- February 1, 2019
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The Amazon SEO Game Plan
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- January 25, 2019
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Trends Shaping E-commerce In 2019
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- January 18, 2019
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Streamline YouTube SEO Optimization With These Tools
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content....
- January 11, 2019
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The Biggest SEO Trends Of 2019
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGETTY How will the world of search engine optimization change in 2019? What new trends will emerge,...
- January 4, 2019
- Abishek GM (Kev)
Should Facebook Still Be A Part Of Your Social Media Marketing in 2019?
New Year, new you! Many small businesses are trying to decide on their social media marketing in 2019 in the hopes of increasing sales and foot traffic on their websites. Marketing...
- January 4, 2019
- Abishek GM (Kev)
Mobile Commerce On The Rise
Smartphones’ share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while...
- December 14, 2018
- Abishek GM (Kev)
2019’s Six Key Social Media Marketing Trends
It’s that time of year again – say goodbye to 2018 and hello to 2019, a year with the potential to kickstart your business! Now is the time to start planning...
- December 7, 2018
- Abishek GM (Kev)
6 Instagram Marketing Tips for Business That Get Results
What was the last thing posted your company’s Instagram account? Was it posted after careful thought? Was it created based on your target audience’s interests? If you answered yes to both...
- November 30, 2018
- Abishek GM (Kev)
Payless sold discount shoes at luxury prices — and it worked!
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. (At the very least, it tastes a lot different than it does...
- November 21, 2018
- Lui De Luna
Maximize Black Friday sales by avoiding common search and discovery pitfalls
Retailers can gather important insights on customer intent through what they search for. Search results should serve the customers’ interest and that of the retailer. Black Friday and Cyber Monday...
- November 16, 2018
- Lui De Luna
Three Advanced Google SEO Strategies For Financial Marketers
Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey —...
- November 2, 2018
- Lui De Luna
Four E-Commerce SEO Trends To Prepare For In 2019
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics...
- October 26, 2018
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Should I Outsource My Social Media?
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The...
- October 19, 2018
- Lui De Luna
The Top 10 Email Marketing Mistakes to Stop Making
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to...
- October 12, 2018
- Lui De Luna
How to thrive within the fast-paced SEO environment
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive...
- October 5, 2018
- Lui De Luna
Why voice assistants will drive e-commerce
Here’s why voice assistants will drive e-commerce forward for the foreseeable future, and what we should expect from the leading tech companies that are pioneering the innovations, making this all...
- September 28, 2018
- Lui De Luna
Facebook’s new in-stream video ad solutions target most engaged viewers
Facebook’s new in-stream video ad solutions target most engaged viewers Dive Brief: Facebook has two new in-stream ad solutions: In-Stream Reserve and In-Stream Categories, the company announced in a blog post....
- September 14, 2018
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The 5 Best Digital Marketing Tools for Understanding Your Customers
The 5 Best Digital Marketing Tools for Understanding Your Customers The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that....
- September 7, 2018
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Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles
Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles At Networking Bizz, we successfully build brands, always having our clients’ best interest in mind. We’re committed to...
- August 31, 2018
- Lui De Luna
Lessons From Netflix About Content Marketing
Lessons From Netflix About Content Marketing Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,...
- August 24, 2018
- Lui De Luna
What Darth Vader Can Teach Us About Gated Content
What Darth Vader Can Teach Us About Gated Content Gating content – or putting a piece of marketing behind a paywall – is a contentious issue. On the one hand,...
- August 16, 2018
- Lui De Luna
15 Questions to Ask Yourself Before Publishing a New Landing Page
15 Questions to Ask Yourself Before Publishing a New Landing Page Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page...
- August 10, 2018
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IHOP to IHOB: Will the New Marketing Strategy Work?
IHOP to IHOB: Will the New Marketing Strategy Work? Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself IHOB to draw diners to...
- August 3, 2018
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WhatsApp Launching Pay-to-Use Tools for Brand Marketers
WhatsApp Launching Pay-to-Use Tools for Brand Marketers Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app The new Facebook ads that...
- July 27, 2018
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Google Revamps Local Events Search to Include Personalized Suggestions
Google revamps local events search to include personalized suggestions Last May, Google launched a new events feature designed to help web searchers more easily find things to do nearby, while also challenging Facebook’s...
- July 20, 2018
- Lui De Luna
What Search Marketers Should Know About Amazon Prime Day
What Search Marketers Should Know About Amazon Prime Day Prime Day is Amazon’s annual shopping “holiday” exclusive for its Prime members. The one-day event was launched in 2015 to commemorate...
- July 13, 2018
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Facebook is Bringing Augmented Reality Ads to the News Feed
Facebook is Bringing Augmented Reality Ads to the News Feed On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed and expanding shopping in Instagram...
- July 6, 2018
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Highlighting Facebook Advertising versus Google AdWords
At the end of 2014, a number of studies were released by the advertising and marketing industry showing that social media marketing and advertising was the most effective form of...
- June 29, 2018
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Supreme Court Rules That States Can Impose Sales Tax On E-Commerce Brands
Supreme Court Rules That States Can Impose Sales Tax On E-Commerce Brands A recent ruling by the Supreme Court is going to change the way e-commerce interacts with the economy...
- December 28, 2017
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5 Tools to Automate your Facebook Posting Efforts
The life of the social media marketer is never a simple one. Not exclusively do you need to oversee one of the biggest gatherings of people in online history, you...
- December 27, 2017
- Lui De Luna
The Basics of Lead Generation Using Facebook
In just a short period of time Facebook has taken the world by storm, changing the face of the online world as people know it. A company headed by Mark...
- December 21, 2017
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Digital Ad Spending 2018 Forecast
Well, it finally happened. 2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared...
- December 15, 2017
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How to Build Social Media Trends 2018
Since the inception of the internet, it has given birth to a lot of new online trends that has wrapped the world in its charm. But the one thing that...
- December 14, 2017
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Six Of The Best Christmas Marketing Ideas For E-commerce
Christmas is the busiest time of year for those who work in e-commerce, and getting your marketing strategy in place can help generate leads which convert to sales. In fact,...
- December 7, 2017
- Lui De Luna
Entrepreneurs Made a Fortune on Black Friday Online
Most people just can’t resist shopping on Black Friday. They are hardwired to anticipate amazing deals on this special day of the year. Black Friday marketing inevitably pushes online shoppers...
- November 29, 2017
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What are the best Facebook growth hacks?
These posts were answered from Quora. Here are eleven crazy and incredible Facebook growth hacks: 1. A Facebook Growth Hack for Massive Profile Engagement Here’s how you can optimize all your...
- November 29, 2017
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Why Content Marketing’s Future Depends on Shorter Content and Less Content
Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he...
- November 16, 2017
- Lui De Luna
Beat the Facebook Algorithm With These 13 Techniques
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook...
- November 15, 2017
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16 Effective Facebook Marketing Strategies for Businesses
You probably know that Facebook is the number one social media platform, which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do,...
- November 14, 2017
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Just 5 Techniques That Will Increase Your Organic Reach On Facebook
With regards to expanding the span of your Facebook page, there are two approaches to do it: paid techniques, which include paying Facebook to advance your page, or natural strategies,...
- November 14, 2017
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10 Social-Media Trends to Prepare for in 2018
In the previous year, various huge stories included online networking: Facebook lured Snapchat users to Instagram, the leader of the United States conveyed official policy positions in 140 characters and Apple declared plans to...
- November 8, 2017
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What are some cool Facebook growth hacks?
The term “growth hacker” is a comparatively new term to be added in the online business vocabulary. It was coined in 2010 by Sean Ellis, the founder and CEO of...
- November 8, 2017
- Lui De Luna
6 Growth Hack Techniques You Can Try Today
Development hacking has changed the amusement for the present advertisers. In any case, many people are confounded as to what development hacking really may be. Certainly, it’s not the same...
- November 2, 2017
- Lui De Luna
Growth hacking
Growth hacking is a procedure of quick experimentation crosswise over promoting channels and item improvement to distinguish the most effective approaches to grow a business. Development Hacking is a greater amount...
- October 12, 2017
- Lui De Luna
How to Use Facebook Video Ads to Nurture Leads : Social Media Examiner
Lead nurturing is when you develop relationships with your prospective buyers at every stage of your sales funnel and through every step of the buyer’s journey. The idea of a...
- October 12, 2017
- Lui De Luna
LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media : Social Media Examiner
LinkedIn Launches Conversion Tracking: LinkedIn presented change following, which offers “an arrangement of abilities incorporated specifically with LinkedIn Campaign Manager that lets you effortlessly measure what number of leads, recruits,...
- October 9, 2017
- Lui De Luna
The 26-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
The 26-Point Checklist to Prepare Your Store for Black Friday Cyber Monday by Corey Ferreira Black Friday and Cyber Monday Sep 20, 2017 13 minute read 18 comments Email Pinterest Facebook Facebook LinkedIn Black Friday...
- October 6, 2017
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The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them
Growing a business is no easy feat. Every dollar counts. But what if we could “hack” our growth? Instead of paying $20 to acquire a new customer, we could focus...
- October 5, 2017
- Lui De Luna
7 Reasons Why Your Business Should Invest In SEO
Steve Olenski , CONTRIBUTOR I write about advertising, marketing, media & all subgroups therein. Opinions expressed by Forbes Contributors are their own. Google GOOG +1.93% the term “Is SEO dead?” and what comes back in...
- October 5, 2017
- Lui De Luna
The U.S. Local Search Ecosystem
The U.S. Local Search Ecosystem Get a better understanding of how data providers, Search Engines, and directories exchange and access business data. The Local Search Ecosystem (LSE) is your resource...
- October 3, 2017
- Lui De Luna
Meet the Growth Hacking Wizard behind Facebook, Twitter and Quora’s Astonishing Success
Seven years prior, when Facebook and Twitter were simply beginning, the essential enchantment trap to high development rates included making an item that associated individuals to individuals and individuals to...
- September 22, 2017
- Lui De Luna
What You Need to Know about Home Service Ads (HSAs)
What You Need to Know about Home Service Ads (HSAs) Google began testing Home Service promotions in 2015 and this initially frightened the whole Local SEO people group (and entrepreneurs)...
- September 20, 2017
- Lui De Luna
Check out Voyage LA interviewing our CEO
Voyage LA reached out to us a few months ago and did an interview with the owner and CEO of Networking Bizz Digital Check out the interview here where he...
- September 5, 2017
- Lui De Luna
Facebook Updates Messenger Platform with New Features, Including In-Stream Payments
Back in April, Facebook disclosed their long-awaited Bots for Messenger platform. This took after on from the dispatch of their AI right hand for Messenger, called ‘M’, discharged last August, and accompanied the...
- September 4, 2017
- Lui De Luna
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged. Live video streaming, in particular, has become increasingly...
- August 25, 2017
- Lui De Luna
Facebook Helps Brands Maximize International Opportunities
Facebook’s enormous picture mission is to interface the world, to give web access to everybody and encourage better understanding and group through shared learning and comprehension. Furthermore, that is a...
- August 16, 2017
- Lui De Luna
5 Ways to Promote Your Products on Facebook
Do you utilize Facebook for business? Searching for better approaches to flaunt your items? You can accomplish more than presenting photographs on your page to get more clients and prospects...
- August 9, 2017
- Lui De Luna
5-Step Strategy To Improve Your Facebook Engagement & Growth
1. Make sense of Who Your End Buyer Is At the point when a business doesn’t generally know who really settles on the buy choice for their item or administration,...
- August 1, 2017
- Lui De Luna
5 Worst Ways to Reach Consumers
If you are someone looking forward to providing Pasadena web design services, then being a Pasadena web development company, you should always keep in mind, the top 5 worst possible...
- August 1, 2017
- Lui De Luna
Is Industry Conference Pricing Out of Control?
Industry conferences are essential for networking and doing business. However, the cost of these types of conferences has been going up. In fact, it is safe to say that costs...
- July 25, 2017
- Lui De Luna
Google AdWords Benchmarks for YOUR Industry [DATA]
Regardless of whether you’re doing PPC surprisingly or you’ve quite recently marked another customer, it can be overwhelming to know irrespective of whether you’re making a decent showing with...
- July 19, 2017
- Lui De Luna
Affects on the Cost of an eCommerce Websites
With such a large number of choices to consider while planning for the improvement of an eCommerce site, it can be somewhat confusing. Some eCommerce sites, as most things, are...
- July 17, 2017
- Lui De Luna
The Dirty Little Secret Traditional Enterprise Software IT Companies Don’t Want You Knowing
What if everything we’ve been led to believe about enterprise software was a well constructed lie? If you look closely at how the enterprise software market is set up, I...
- June 21, 2017
- Lui De Luna
How did Snapchat Grow from a college dream
Only four years ago, Snapchat was an idea in young college student Evan Spiegel while attending Standford. Presently, more than 100 million dynamic clients and 7 billion every day video...
- June 19, 2017
- Lui De Luna
Google reminds webmasters that widget links are against their webmaster guidelines
Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links. Google issued a stern warning this morning on...
- June 9, 2017
- Lui De Luna
Making Effective Facebook Ads
In case you’re similar to an immense number of advertisers out there, you could be under the feeling that promoting on Facebook (or some other sort of web-based social networking)...
- June 2, 2017
- Lui De Luna
7 Snapchat Tips To Improve User Engagement
Thinking about how to manage engagement with Snapchat viewers? Searching for approaches to enhance your Snapchat stories? By attempting these strategies, you’ll keep your Snapchat fans drawn in and returning...
- May 25, 2017
- Lui De Luna
How To Create Youtube Growth
A channel is another word for your YouTube account. It’s the place your recordings dwell and we are going to share with you how to create Youtube growth. A YouTube...
- May 19, 2017
- Lui De Luna
Fyre Festival Purchasers Trusted Influencers
Fyre Festival, a musical event, was arranged to be held on the Exuma, island of Great in the Bahamas. This gala event was supposed to take place this year for...
- May 19, 2017
- Lui De Luna
Eateries are Using Social Media to Generate PR
Social media offers restaurant owners and managers access to free advertising which helps them to attract new customers and retain the loyalty of existing customers. It’s a valuable marketing tool....
- May 9, 2017
- Lui De Luna
Pasadena Web Development
The companies right now are busy promoting their websites on the internet. The Internet is the best way for promoting a website because there are millions of people that are...
- May 8, 2017
- Lui De Luna
A Company Said They Would Give Out Free Swimsuits And It Backfired
A swimsuit company in the US is facing the prospect of having to give away tens of thousands of free swimsuits after a promotion on Instagram spectacularly backfired. On Thursday,...
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