Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site...
A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value...
The digital era has revolutionized how B2B digital marketing and communication work. Today, every corporate must adopt a fluid approach and work on digital marketing strategies that will exceed customers’...
Most people don’t go out shopping just to shop. They typically have a product in mind with the intent to buy. So when faced with an empty store with no...
Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers...
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal...
Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion...
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your...
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email...
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it...
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on…...
It is undeniable that social media is a must-have marketing strategy across all businesses and industries. This is not surprising as 73% of marketers believe that their efforts through social...
1. Take a good, long look at your posts. People are busy, and they check their social accounts on the go. For now, Twitter’s character limit forces marketers to be...
As more and more small businesses are going through digital transformation, there’s an emerging demand for new ways to attract and engage customers. As online shopping is becoming a norm,...
Your website may look great… but it may also be hurting your sales. Why? Because it wasn’t build with your audience in mind. Here were three fixes: 1. Website speed....
Pricing objectives are an essential component to consider when pinning down an ideal price point. What you charge for a product or service can’t be chosen indiscriminately. Having no idea...
The answer is so simple that it’ll sound stupid: You make the decision to begin. Everything stems from a commitment to take the first steps. You can make excuses all...
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising...
Although quizzes may look silly, they’re actually an amazing marketing tool. A quiz is much more engaging compared to most content types, and it can generate leads faster. Just think...
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine...
The year 2020 was when the world truly ‘discovered’ YouTube. People had ‘time on their hands,’ which led to a sharp upswing of new YouTube creators. From a spike in...
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it’s...
In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected to reach $1.8 trillion. And with COVID-19 still impacting the...
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage...
One of the best ways by which you can grow your Instagram account and create a following that converts is to understand and take advantage of Instagram analytics. Of all...
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular...
Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for...
It seems like every day I read about a new brand creating an influencer network. Whether they’re taking an opt-in approach or inviting advocates to participate based on their own...
There are many agile methods and practices available. I realised this back in 2010 after struggling to get the expected benefits from Scrum and doing some deeper research. This led...
Due to an expected increase and the advent of 2020’s effect on commerce, the eCommerce industry is proliferating. Every day, more retailers are making the move to online selling, while...
There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers...
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much...
Since the Americans with Disabilities Act (ADA) came into effect in 1990, it has required that places of public accommodation meet certain standards of accessibility for people with disabilities. The...
What’s required to meet accessibility standards in the United States? Here’s everything you need to know to avoid accessibility violations. What Are Web Accessibility Laws? Title III of the Americans...
Report Highlights Google paid search CPC increased for the first quarter of 2020 in Q4, rising 4% year over year after a 1% decline in Q3. The quick reversal in...
People say that LSI keywords have the power to boost Google rankings. Is this true, or is it yet another SEO myth? Read almost any article about LSI keywords, and...
From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than...
Be it a D2C eCommerce brand or home-based startup, social media makes high-impact marketing campaigns possible on a shoestring budget. Social commerce is the implementation of social media to increase...
If you are tired of hearing you must produce content to compete in the world of marketing today, Below are the complete system for turning content into leads. Here’s the...
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network...
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But how is that assertion standing up to the twists...
Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a...
1. Deliver actionable insights based on customer data. To develop more effective content strategies that help you better engage with your customers, you need to have better insights. Utilizing artificial...
1. Not Being Afraid of Big, Bold Changes, Risks or Failure If you want big results, you need to be willing to take big risks. I’m not saying your marketing...
Link building has been, and remains to be, an important factor for local search traffic, and it’s not nearly as intimidating to get done as it may seem. Consider getting...
Content marketing plays a critical role in pretty much every business in every industry even more so today. If you’ve been in business for a while, you probably have a...
1) Paying attention becomes a survival mechanism In 2021, as in most years, businesses will thrive and survive due to many factors, but next year those who best discover the...
It’s not uncommon to see Small Businesses & SMEs complaining that digital marketing doesn’t work. And when you look closely they are doing the least valuable work against their very...
Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn’t have access to the customer...
Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your...
2021 is going to be a year where more people will use the internet for their day-to-day needs. This isn’t just because of advancing technology, but mainly because of the...
In 2020, online sales are soaring across the board. Because of that, new eCommerce companies are popping up all of the time. But how do you stay on top of...
1. No-Click Searches also Known as Featured Snippet Generally, when you have a question, you type your question into Google, hit enter, and click on the article that best answers...
Since customer relations considers all of your customer interactions, there are a lot of factors that can influence a customer relationship. When building positive customer relations, organizations need to take...
Our CEO has been featured on another article brought to you by Voyager LA, Check out some insights into Networking Bizz Digital and what Lui thinks about Risk-taking. Its a...
How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like...
Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone. Moreover, 54 per cent of...
In the past, local businesses could largely rely on foot traffic and word of mouth to grow their brand. Nowadays, however, most customers begin their search for businesses online —...
Let’s all agree on one thing that grew significantly in 2020… It’s online sales. If you haven’t noticed already, online shopping has gone up drastically since the global pandemic. Do...
On the internet, an endless source of industry insights, news and tips are at your fingertips – but how do you know which are worth reading? Here are the top...
The main determining factor is if the links are seen as natural vs. paid or a deliberate attempt at trying to get backlinks. Natural links include: Companies that link to...
With the end of this strange and challenging year fast approaching, it’s vital to bring your brand online to capture holiday demand. So what’s the best way to take advantage...
Most small businesses, especially the new businesses, are working with a limited marketing budget. And they have to maximize this marketing budget while still competing with larger companies for their...
The holiday season is a time when shoppers are in a happy mood, looking for gifts for their loved ones and shopping around for great deals and products. People browsing...
Back in 2006, Google bought a little website by the name of YouTube for the bargain price of $1.65 billion. Since then, YouTube has become, in effect, the internet’s second...
The life of a business owner is a long and crowded road. Required activities, such as developing customer relationships, handling employee issues and managing cash flow, are time-consuming tasks, but...
Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now...
Implementing a strong customer support system isn’t difficult, though. By empowering customers to solve their own problems and setting up organized ways of managing more complex requests, you can ensure...
Whether you have just started a small consulting business, run a local consignment shop, or opened a café, you are constantly looking for ways to attract business without breaking the...
Mistakes happen, unfortunately. That is a nearly unavoidable part of life. However, there are steps we can take to avoid making certain mistakes… especially in social media marketing. It offers...
Influencer marketing is perhaps more effective now than ever. It’s great for using social media to engage with your audience and tap into valued third-party credibility. And even though you...
What is Link Building? Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours. A simple hyperlink from one site...
How to boost your local SEO strategy and improve your local search ranking. There are plenty of aspects to this, so let’s focus on the most critical ones: 1. Claim...
What Is a Facebook Landing Page? A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click Facebook ad. These landing pages are different from...
Every business owner wants to put their products or services in front of their potential customers. However, most of the traditional ways cost money and not everyone can buy TV...
Improve your organic search rankings and increase website traffic, brand awareness and conversion with these eCommerce S.E.O strategies: 1. Reduce Load Time Fast load times aren’t just essential for a...
In marketing, businesses will design strategies that satisfy customers’ needs, increase sales, maximize profit and beat their competition. That is a nice truth and statement, but many might ask, “what...
You want to increase the amount of traffic coming to your site, solidifying your place in your industry and generating brand awareness. You might also want to boost leads, sales,...
Facebook Marketing has completely revolutionized the way small businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even...
Social media has always been seen as the playground for B2C companies. While it’s true that many of the top brands leveraging social media operate in the B2C segment, it...
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and...
Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team. If you’re a solo SEO professional,...
Got an online shop and want more traffic? If so, you need to get good at SEO—and we’re here to help with this SEO checklist. SEO can scare a lot...
It doesn’t matter how great your product is if no one knows about it. That’s why every business owner needs to adapt a marketing strategy early on. However, if you’re...
Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target...
Customer experience is the reputation you have with your customers. It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences...
More and more brands are incorporating Instagram strategies into their marketing plans, and it leads to business growth! Videos, gifts, and photos are driving high engagement rates. While visuals are...
People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they...
Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their spend size. This new enforcement on ad limits will begin...
If you haven’t considered working with an agency for your company yet… Here’s what you should know… Instead of hiring someone in-house and training them for weeks… You could rely...
Ecommerce websites and mobile commerce, or m-commerce, options aren’t an either/or situation. Both play different roles in the customer journey and cater to different audiences. What is essential is that...
One of the biggest game-changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people...
Title tags are the clickable headline that shows up on the SERP. Dictated by an HTML element that reflects the title of a web page, these tags are designed to...
A personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business...
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce...
Hashtags play an important role in social media marketing. Used at the right time and in the right context a hashtag has the power to multiply the visibility of your...
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They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. Small business owners already face an uphill battle, as nearly 50...
It has always been a challenge for small businesses to get financing. Circumstances worsened when banks tightened their lending criteria five years ago. Most banks lend only to businesses with...
The coronavirus pandemic has forced people to stay at home and practice social distancing. People have also started avoiding physical stores and choosing eCommerce to mitigate the risks of catching...
Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain...
We have prepared some of the best tips and tricks on what you can do to improve your eCommerce conversion rates. These should be used when you really have to...
Chrome for Android will now label ‘fast pages’ and may eventually rank them higher in search. It’s part of Google’s bigger push to improve user experience in ChromeChrome for Android...
Creating an online store is easier today than ever before. With eCommerce platforms like WooCommerce and Shopify, you can build a website in no time and start selling. But running...
1. Develop a rapport with all of your customers When you’re running a small business, it’s easy for your team to get to know its customers. Your customer demand is...
2020 has been a tough year so far (for obvious reasons)…and we’re only halfway through. It has affected a lot of business owners – especially with some of our clients...
When someone mentions social media as a business tool, most people think of Facebook and Twitter. Because it’s a video platform, YouTube may not initially seem like a suitable platform...
When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for...
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget....
There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to...
Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these...
Business is a dog eat dog world, and not keeping ahead of the curve can spell disaster. When it comes to staying ahead of said curve, there is one pie...
Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation...
Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies...
The purpose of a business website is to provide your potential clients or customers who use the Internet to access your business and make doing business with you, rather than...
We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list...
How to do keyword research? There are many ways to do it, either manually or using a keyword research tool like Keyword Tool. But whichever way you choose, there are...
It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than...
Selecting a full-service S.E.O agency is no easy task — choosing a good S.E.O company is even harder. It’s tough to find a company you trust with something as valuable...
Ecommerce has revolutionized retail. It has evolved to meet the changing needs of people, and to make online shopping easier for the modern day customer. When it started, eCommerce was...
Facebook may not be the latest social media network around, but it is certainly still one of the most useful platforms chosen by marketers. Today, there are about 65 million...
Pinterest marketing is a growing sector as B2C brands are planning to spend more on the platform in 2020. Pinterest has more than 291 million monthly active users and though...
Businesses are constantly looking for ways to attract more visitors to their websites through organic search, where they can convert and become sales leads. While more web traffic is generally...
Unless you’ve sworn off using technology for your business, you’ve heard of—or tried—Facebook advertising. According to this study, over 20% of all Facebook business pages are using paid ads to...
Brand awareness is golden, but only if you can translate it into an actual business. All your keyword research, site optimization, and link building efforts are a waste if they...
Usability, design, relevant content, a defined buyer persona, business cases: these are a few of the factors that will help your B2B website achieve tangible results. The global e-commerce industry...
Small businesses are looking for the right opportunities to stay afloat due to the COVID-19 pandemic. With the current lack of physical options and more reliance on the digital landscape,...
With a change in the world of marketing, traditional marketing method has been outdated. Digital marketing has now taken center stage and is reaching audiences on a larger scale. In...
SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website. Basic...
Every small business needs a strong website marketing strategy. The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are...
Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand...
Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific...
Are you looking to take your marketing agency to the next level? There will come a time where you are ready to take the business forward to compete at a...
Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or...
“Can you still use directory submissions for SEO?” This question crops up repeatedly on forums and it’s unsurprising as once upon a time directories were the staple of SEO, indeed...
LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead...
The COVID-19 pandemic has put much of the world on pause. However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Staying...
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an...
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google...
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites,...
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F....
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The...
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even...
This article gives a step by step breakdown of how they uncovered a huge SEO opportunity. KEYWORD RESEARCH The first step in any SEO journey is keyword research. Put yourself...
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part...
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms...
It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience...
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within...
You’ve probably already heard that eCommerce will grow significantly due to the COVID-19 Coronavirus. You’ll probably also agree that this is a rather general statement and one that needs some...
“Why should I hire a web firm instead of building my own website for free?” This is a perfectly legitimate question and one that we commonly have to answer when...
In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content,...
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing — particularly on neighboring markets such as...
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the...
Whether it’s design preferences or optimization best practices, the web moves fast. A state-of-the-art website launched in 2014 according to the highest standards of the era might be completely outdated...
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will...
You finally did it. After many sleepless nights, you’ve finally launched your website. It was a long and arduous journey, but it’s finally over! Except it isn’t. Not even close....
With every aspect of our lives getting computerized the future of eCommerce is very bright. It has grown tremendously, progressed from desktop users to laptop users and now mobile users....
How brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience...
“The Customer Journey” is a phrase you’ll hear often in marketing. It is used to describe how a consumer becomes aware of your brand and interacts with it during the...
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website,...
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to...
“That’s not a bug, it’s a feature request.” If you work in an enterprise SEO environment, you have probably heard this phrase. If you haven’t heard the phrase, then there...
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is...
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange...
JavaScript and SEO have long been a debated topic among developers and SEO experts. Search engines have made, and continue to make, significant improvements in indexing JavaScript websites. That said,...
Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities...
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,...
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%...
With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however,...
2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search...
Mobile phones have become an integral part of our everyday life. Whenever you need to find any question you don’t know the answer to, or get more information on a...
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites...
Imagine this: You have a great product or service, and your potential customers are spread out worldwide. You might literally have customers in every country on the planet. Filled with...
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons...
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. They discussed the 12 steps you can take in...
Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend...
If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long...
Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are....
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. 1. WordPress Focuses on User Experience: WordPress’s themes and plugins work...
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to...
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves...
What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The...
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site,...
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward...
There is an overwhelming amount of data available to SEO professionals. Some of it is useful, but a lot is not. It can be tempting to report on data that...
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. But it can’t stop there. Meanwhile, Google’s free Google Search Console (GSC) service...
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for...
Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem...
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat....
It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and...
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose...
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech....
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy...
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here...
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have...
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related...
What’s the Difference? As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing...
Ongoing education is essential to SEO success. It’s how the top SEO professionals, and the brands they manage, stay on top. SEO is an ever-changing industry and landscape. The same...
