- October 6, 2020
- Abishek GM (Kev)
The Ultimate SEO Checklist for Your Ecommerce Store
Got an online shop and want more traffic? If so, you need to get good at SEO—and we’re here to help with this SEO checklist. SEO can scare a lot...
- October 5, 2020
- Abishek GM (Kev)
5 Steps for Running the Perfect Microinfluencer Campaign
It doesn’t matter how great your product is if no one knows about it. That’s why every business owner needs to adapt a marketing strategy early on. However, if you’re...
- October 1, 2020
- Abishek GM (Kev)
Mobile Advertising and Marketing
Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target...
- September 29, 2020
- Abishek GM (Kev)
What is Customer Experience And Why You Need to Prioritize It
Customer experience is the reputation you have with your customers. It can be great, okay, or downright bad—and each experience will impact your business in some way. Great customer experiences...
- September 28, 2020
- Abishek GM (Kev)
Steps for an effective Instagram strategy in 2020
More and more brands are incorporating Instagram strategies into their marketing plans, and it leads to business growth! Videos, gifts, and photos are driving high engagement rates. While visuals are...
- September 23, 2020
- Abishek GM (Kev)
The Significance of SEO in Web Design
People go online to search for different types of information and this means that your company needs a strong online presence. Many users need to carry out searches before they...
- September 20, 2020
- Abishek GM (Kev)
Facebook to Impose Limits on Number of Ads
Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their spend size. This new enforcement on ad limits will begin...
- September 18, 2020
- Abishek GM (Kev)
This Is What Bark.com Said About Us…
If you haven’t considered working with an agency for your company yet… Here’s what you should know… Instead of hiring someone in-house and training them for weeks… You could rely...
- September 16, 2020
- Abishek GM (Kev)
5 Reasons Your Ecommerce Store Needs a Mobile App Today
Ecommerce websites and mobile commerce, or m-commerce, options aren’t an either/or situation. Both play different roles in the customer journey and cater to different audiences. What is essential is that...
- September 13, 2020
- Abishek GM (Kev)
6 Reasons Why You Need a Digital Strategy
One of the biggest game-changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people...
- September 11, 2020
- Abishek GM (Kev)
Advanced Tactics for SEO Title Tag Optimization
Title tags are the clickable headline that shows up on the SERP. Dictated by an HTML element that reflects the title of a web page, these tags are designed to...
- September 9, 2020
- Abishek GM (Kev)
Why Building a Personal Brand Is More Important Than Ever
A personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business...
- September 6, 2020
- Abishek GM (Kev)
5 Future Ecommerce Trends of 2020
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce...
- September 3, 2020
- Abishek GM (Kev)
How to Find Hashtags for Social Media
Hashtags play an important role in social media marketing. Used at the right time and in the right context a hashtag has the power to multiply the visibility of your...
- September 2, 2020
- Abishek GM (Kev)
Top 20 High Converting Shopify Stores In 2020
5/5 (1 Review)
- September 1, 2020
- Abishek GM (Kev)
Effective Digital Marketing Strategies For Restaurants
They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. Small business owners already face an uphill battle, as nearly 50...
- August 31, 2020
- Abishek GM (Kev)
10 Ways to Finance Your Ecommerce Business
It has always been a challenge for small businesses to get financing. Circumstances worsened when banks tightened their lending criteria five years ago. Most banks lend only to businesses with...
- August 28, 2020
- Abishek GM (Kev)
6 Tips to Keep Your eCommerce Business Growth During the Coronavirus Era
The coronavirus pandemic has forced people to stay at home and practice social distancing. People have also started avoiding physical stores and choosing eCommerce to mitigate the risks of catching...
- August 26, 2020
- Abishek GM (Kev)
9 Google Analytics Tips to Improve Your Marketing
Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain...
- August 23, 2020
- Abishek GM (Kev)
E-commerce Tips to Boost Your Sales
We have prepared some of the best tips and tricks on what you can do to improve your eCommerce conversion rates. These should be used when you really have to...
- August 20, 2020
- Abishek GM (Kev)
Chrome for Android will now label ‘fast pages’
Chrome for Android will now label ‘fast pages’ and may eventually rank them higher in search. It’s part of Google’s bigger push to improve user experience in ChromeChrome for Android...
- August 19, 2020
- Abishek GM (Kev)
5 Tips to Help You Run a Successful eCommerce Business
Creating an online store is easier today than ever before. With eCommerce platforms like WooCommerce and Shopify, you can build a website in no time and start selling. But running...
- August 16, 2020
- Abishek GM (Kev)
6 Customer Service Tips for Small Businesses
1. Develop a rapport with all of your customers When you’re running a small business, it’s easy for your team to get to know its customers. Your customer demand is...
- August 14, 2020
- Abishek GM (Kev)
Networking Bizz Has Done It Again
2020 has been a tough year so far (for obvious reasons)…and we’re only halfway through. It has affected a lot of business owners – especially with some of our clients...
- August 12, 2020
- Abishek GM (Kev)
12 Tips for Using YouTube for Your Small Business
When someone mentions social media as a business tool, most people think of Facebook and Twitter. Because it’s a video platform, YouTube may not initially seem like a suitable platform...
- August 10, 2020
- Abishek GM (Kev)
6 Ways to Engage Your Organic Search Traffic on Social Media
When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for...
- August 7, 2020
- Abishek GM (Kev)
Low-Budget Marketing Ideas For Small Businesses
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget....
- August 5, 2020
- Abishek GM (Kev)
Email Marketing Tips and Tricks to Boost Lead Generation
There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to...
- August 3, 2020
- Abishek GM (Kev)
10 of the Best Digital Marketing Strategies for Startups
Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these...
- July 31, 2020
- Abishek GM (Kev)
Top 8 Ecommerce Trends For 2020 You Can Implement Now
Business is a dog eat dog world, and not keeping ahead of the curve can spell disaster. When it comes to staying ahead of said curve, there is one pie...
- July 29, 2020
- Abishek GM (Kev)
6 Marketing Automation Tips for Small Business
Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation...
- July 26, 2020
- Abishek GM (Kev)
7 Facebook Marketing Trends Every Small Business Should Know in 2020
Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies...
- July 23, 2020
- Abishek GM (Kev)
Tips for a Small Business Website That Works
The purpose of a business website is to provide your potential clients or customers who use the Internet to access your business and make doing business with you, rather than...
- July 22, 2020
- Abishek GM (Kev)
Top 10 B2B Marketing Strategies
We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list...
- July 20, 2020
- Abishek GM (Kev)
Keyword Research: The Complete Guide to Find the Best Keywords
How to do keyword research? There are many ways to do it, either manually or using a keyword research tool like Keyword Tool. But whichever way you choose, there are...
- July 17, 2020
- Abishek GM (Kev)
7 Trends in Digital Marketing in 2020
It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than...
- July 15, 2020
- Abishek GM (Kev)
How to Choose the Right SEO Company for Your Business
Selecting a full-service S.E.O agency is no easy task — choosing a good S.E.O company is even harder. It’s tough to find a company you trust with something as valuable...
- July 13, 2020
- Abishek GM (Kev)
7 Ecommerce Trends That You Need to Know in 2020
Ecommerce has revolutionized retail. It has evolved to meet the changing needs of people, and to make online shopping easier for the modern day customer. When it started, eCommerce was...
- July 9, 2020
- Abishek GM (Kev)
4 Tips To Effectively Increase Your Facebook Reach
Facebook may not be the latest social media network around, but it is certainly still one of the most useful platforms chosen by marketers. Today, there are about 65 million...
- July 8, 2020
- Abishek GM (Kev)
Pinterest Marketing Tactics For Growth in 2020
Pinterest marketing is a growing sector as B2C brands are planning to spend more on the platform in 2020. Pinterest has more than 291 million monthly active users and though...
- July 6, 2020
- Abishek GM (Kev)
5 Ways B2B Companies Generate Leads Through Organic Search
Businesses are constantly looking for ways to attract more visitors to their websites through organic search, where they can convert and become sales leads. While more web traffic is generally...
- July 3, 2020
- Abishek GM (Kev)
Actionable Facebook Ad Tips
Unless you’ve sworn off using technology for your business, you’ve heard of—or tried—Facebook advertising. According to this study, over 20% of all Facebook business pages are using paid ads to...
- July 1, 2020
- Abishek GM (Kev)
5 Ways to Convert Organic Traffic Into Qualified Leads
Brand awareness is golden, but only if you can translate it into an actual business. All your keyword research, site optimization, and link building efforts are a waste if they...
- June 29, 2020
- Abishek GM (Kev)
5 Keys to Building a Successful B2B Website
Usability, design, relevant content, a defined buyer persona, business cases: these are a few of the factors that will help your B2B website achieve tangible results. The global e-commerce industry...
- June 26, 2020
- Abishek GM (Kev)
7 Digital Marketing Tips for Small Businesses in 2020
Small businesses are looking for the right opportunities to stay afloat due to the COVID-19 pandemic. With the current lack of physical options and more reliance on the digital landscape,...
- June 24, 2020
- Abishek GM (Kev)
Networking Bizz: Making A Mark In Digital Advertising
With a change in the world of marketing, traditional marketing method has been outdated. Digital marketing has now taken center stage and is reaching audiences on a larger scale. In...
- June 22, 2020
- Abishek GM (Kev)
What is Social Media Marketing?
SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website. Basic...
- June 19, 2020
- Abishek GM (Kev)
The Ultimate Website Marketing Strategy to Increase Conversions [Step-by-Step Guide]
Every small business needs a strong website marketing strategy. The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are...
- June 17, 2020
- Abishek GM (Kev)
Top Tips to Improve Your Website SEO
Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand...
- June 15, 2020
- Abishek GM (Kev)
How to Use Google My Business to Boost Your Content & SEO?
Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific...
- June 9, 2020
- Abishek GM (Kev)
How to Take Your Digital Marketing Agency to the next level?
Are you looking to take your marketing agency to the next level? There will come a time where you are ready to take the business forward to compete at a...
- June 8, 2020
- Abishek GM (Kev)
5 Mistakes You Might Be Making in Social Media Marketing
Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or...
- June 4, 2020
- Abishek GM (Kev)
Is Directory Submission Good for SEO in 2020?
“Can you still use directory submissions for SEO?” This question crops up repeatedly on forums and it’s unsurprising as once upon a time directories were the staple of SEO, indeed...
- June 3, 2020
- Abishek GM (Kev)
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead...
- June 2, 2020
- Abishek GM (Kev)
Content Marketing During COVID-19: 6 Reasons to Keep Creating Content
The COVID-19 pandemic has put much of the world on pause. However, as a brand, the COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Staying...
- April 20, 2020
- Abishek GM (Kev)
HTTP or HTTPS? Why You Need a Secure Site.
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an...
- April 16, 2020
- Abishek GM (Kev)
How to Conduct a Complete Google Ads Audit
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google...
- April 14, 2020
- Abishek GM (Kev)
When, Why & How to Use the Noarchive Tag
Meta robots tags are nothing new. In fact, there are many instances where you may want to use some meta robots tags such as the noarchive tag. On larger websites,...
- April 5, 2020
- Abishek GM (Kev)
How to Get Perfect Quality Scores
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F....
- April 1, 2020
- Abishek GM (Kev)
The Launch of NEW Online Stores During The Coronavirus Outbreak
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The...
- March 31, 2020
- Abishek GM (Kev)
Ways to Use Social Media to Inform Your Keyword Research
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even...
- March 30, 2020
- Abishek GM (Kev)
How step by step keyword research led to an SEO goldmine
This article gives a step by step breakdown of how they uncovered a huge SEO opportunity. KEYWORD RESEARCH The first step in any SEO journey is keyword research. Put yourself...
- March 29, 2020
- Abishek GM (Kev)
The power of good Local SEO
Chicago, 2004. The food delivery service, Grubhub, launched. By 2007 they were established and had raised $1.1 million. The next challenge was to expand to New York. A big part...
- March 26, 2020
- Abishek GM (Kev)
When (& When Not) to Use Synonyms for SEO
If you are working in SEO or just learning, at one time or another you have probably heard about synonyms by: Someone telling you that you need to add synonyms...
- March 23, 2020
- Abishek GM (Kev)
Step Process for Understanding Site Performance & Automating Speed Testing
It’s no secret that site speed is important for SEO. Not only is it used as a ranking factor by Google, but it’s also imperative for providing a good experience...
- March 22, 2020
- Abishek GM (Kev)
Powerful Tips to Leverage SEO & PPC for Mutual Benefit
Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within...
- March 19, 2020
- Abishek GM (Kev)
Coronavirus Is Impacting Ecommerce
You’ve probably already heard that eCommerce will grow significantly due to the COVID-19 Coronavirus. You’ll probably also agree that this is a rather general statement and one that needs some...
- March 18, 2020
- Abishek GM (Kev)
Build a Beautiful, User-Friendly Website on a Budget In California
“Why should I hire a web firm instead of building my own website for free?” This is a perfectly legitimate question and one that we commonly have to answer when...
- March 17, 2020
- Abishek GM (Kev)
What Is a Competition Analysis & Who Do SEOs Need Them?
In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content,...
- March 17, 2020
- Abishek GM (Kev)
The Impact Of Coronavirus On Digital Marketing
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing — particularly on neighboring markets such as...
- March 15, 2020
- Abishek GM (Kev)
Google My Business Optimization Considered the Most Valuable Local Marketing Service
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the...
- March 12, 2020
- Abishek GM (Kev)
Essential Optimizations to Modernize Your Website
Whether it’s design preferences or optimization best practices, the web moves fast. A state-of-the-art website launched in 2014 according to the highest standards of the era might be completely outdated...
- March 10, 2020
- Abishek GM (Kev)
How Digital Marketing Can Help Non-Profit Organizations Meet Their Goals.
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will...
- March 9, 2020
- Abishek GM (Kev)
Things Do After Launching Your Ecommerce Website
You finally did it. After many sleepless nights, you’ve finally launched your website. It was a long and arduous journey, but it’s finally over! Except it isn’t. Not even close....
- March 8, 2020
- Abishek GM (Kev)
Future Of Ecommerce Trends!!
With every aspect of our lives getting computerized the future of eCommerce is very bright. It has grown tremendously, progressed from desktop users to laptop users and now mobile users....
- March 6, 2020
- Abishek GM (Kev)
Improve E-Commerce Consumer Experience
How brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience...
- March 3, 2020
- Abishek GM (Kev)
The Customer Journey: What It Is & Why It Matters for SEO
“The Customer Journey” is a phrase you’ll hear often in marketing. It is used to describe how a consumer becomes aware of your brand and interacts with it during the...
- March 2, 2020
- Abishek GM (Kev)
Choosing the Right Web Design Platform for You
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website,...
- March 1, 2020
- Abishek GM (Kev)
Create a Mobile-First Website!
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to...
- February 27, 2020
- Abishek GM (Kev)
Difference Between an SEO Bug & a Feature Request
“That’s not a bug, it’s a feature request.” If you work in an enterprise SEO environment, you have probably heard this phrase. If you haven’t heard the phrase, then there...
- February 25, 2020
- Abishek GM (Kev)
Ways to Make Your Smart Bidding Smarter
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is...
- February 24, 2020
- Abishek GM (Kev)
Tactics to Get More Customer Reviews for Your Local Business
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange...
- February 23, 2020
- Abishek GM (Kev)
SEO & JavaScript: The Good, the Bad & the Uncertainty
JavaScript and SEO have long been a debated topic among developers and SEO experts. Search engines have made, and continue to make, significant improvements in indexing JavaScript websites. That said,...
- February 20, 2020
- Abishek GM (Kev)
Emerging Social Media Channels & Trends
Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities...
- February 19, 2020
- Abishek GM (Kev)
Top PPC Tactics Must-Try!!
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
- February 18, 2020
- Abishek GM (Kev)
Essential Google Analytics Reports for PPC Marketers
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,...
- February 17, 2020
- Abishek GM (Kev)
Top Content Marketing Skills Must-Have!
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%...
- February 13, 2020
- Abishek GM (Kev)
Reasons to Use Instagram for Business
With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however,...
- February 12, 2020
- Abishek GM (Kev)
Ways to Create Your Best SEO Content This Year!!
2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search...
- February 10, 2020
- Abishek GM (Kev)
Definitive Guide to Mobile SEO
Mobile phones have become an integral part of our everyday life. Whenever you need to find any question you don’t know the answer to, or get more information on a...
- February 9, 2020
- Abishek GM (Kev)
SEO Going Beyond Google
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites...
- February 8, 2020
- Abishek GM (Kev)
How to Beat Big Brands in SEO
Imagine this: You have a great product or service, and your potential customers are spread out worldwide. You might literally have customers in every country on the planet. Filled with...
- February 6, 2020
- Abishek GM (Kev)
Biggest Social Media Sites
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons...
- February 5, 2020
- Abishek GM (Kev)
Essential Steps to Creating a Robust Digital Strategy
Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. They discussed the 12 steps you can take in...
- February 3, 2020
- Abishek GM (Kev)
Enterprise SEO: Planning Your SEO Strategy
Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend...
- February 2, 2020
- Abishek GM (Kev)
Long Tail Keywords and SEO
If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long...
- January 28, 2020
- Abishek GM (Kev)
Avoid Making These Complex SEO Mistakes & Get Better Rankings
Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are....
- January 27, 2020
- Abishek GM (Kev)
Top Reasons Why WordPress Is the Best CMS for SEO
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. 1. WordPress Focuses on User Experience: WordPress’s themes and plugins work...
- January 26, 2020
- Abishek GM (Kev)
Elements That Make SEO & Web Design Work Well Together
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to...
- January 22, 2020
- Abishek GM (Kev)
Top Paid Search Strategies
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently...
- January 21, 2020
- Abishek GM (Kev)
SEO in 2020: Basics You Need to Know to Be Successful
In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves...
- January 14, 2020
- Abishek GM (Kev)
SEO Strategy Guide: Beat Your Competition in 2020
What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The...
- January 13, 2020
- Abishek GM (Kev)
Important Image SEO Tips
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site,...
- January 12, 2020
- Abishek GM (Kev)
Essential On-Page SEO Factors
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward...
- January 9, 2020
- Abishek GM (Kev)
Guide to SEO Reports: Which Metrics Matter & How to Use Them
There is an overwhelming amount of data available to SEO professionals. Some of it is useful, but a lot is not. It can be tempting to report on data that...
- January 6, 2020
- Abishek GM (Kev)
Essential Features Every SEO Platform Should Incorporate
SEO platforms have evolved from glorified ranking tools to full-scale platforms that manage SEO end to end. But it can’t stop there. Meanwhile, Google’s free Google Search Console (GSC) service...
- December 30, 2019
- Abishek GM (Kev)
Improve Your Website Navigation: Essential Best Practices
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for...
- December 23, 2019
- Abishek GM (Kev)
Build Links Ethically in 2020
Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem...
- December 16, 2019
- Abishek GM (Kev)
Things SEO Professionals Must Avoid in 2020
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat....
- December 11, 2019
- Abishek GM (Kev)
Top SEO Trends to Watch in 2020
It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and...
- December 9, 2019
- Abishek GM (Kev)
Ways to Use Social Profiles to Get Quality Links
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose...
- December 4, 2019
- Abishek GM (Kev)
Simple Tips to Build a Successful SEO Strategy on a Small Budget
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech....
- November 29, 2019
- Abishek GM (Kev)
Innovative PPC Tactics
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy...
- November 26, 2019
- Abishek GM (Kev)
Tips to Boost Your Google My Business Profile
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here...
- November 20, 2019
- Abishek GM (Kev)
Helpful Tips to Choose the Right Keywords to Optimize
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have...
- November 19, 2019
- Abishek GM (Kev)
Tried & Tested Tips for Improving SEO & Developer Relations
The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related...
- November 19, 2019
- Abishek GM (Kev)
SEM vs. SEO vs. PPC Defined: What’s the Difference?
What’s the Difference? As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing...
- November 12, 2019
- Abishek GM (Kev)
Ongoing: Your Secret to SEO Success
Ongoing education is essential to SEO success. It’s how the top SEO professionals, and the brands they manage, stay on top. SEO is an ever-changing industry and landscape. The same...
- November 11, 2019
- Abishek GM (Kev)
Simple & Fast Ways to Elevate Your Content
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so...
- November 10, 2019
- Abishek GM (Kev)
Creative Ways to Boost Your Content Marketing ROI
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read...
- November 6, 2019
- Abishek GM (Kev)
The Rise of Advertising on Ecommerce Marketplaces
We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on conversion rates, and call attention to the quality of what we get for a “click.”...
- November 5, 2019
- Abishek GM (Kev)
Causes of High Bounce Rate (& How to Fix Them)
What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after...
- November 5, 2019
- Abishek GM (Kev)
PPC Trends to Get Ready for in 2020
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit....
- November 3, 2019
- kevin
Future of SEO: What SEO & Marketing Pros Need to Understand
What’s Changing SEO: The interconnectivity of SEO, technology, human behavior, media, machine, and mindset will change the game of SEO and online marketing. SEO professionals are now required to become...
- October 23, 2019
- kevin
Point Audit for Getting Started with Local SEO
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is...
- October 14, 2019
- kevin
Search Engines Crawl & Index:
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually...
Level Up Your SEO Skills with These Simple Tips
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are...
- September 30, 2019
- Lui De Luna
Networking Bizz Digital is Pasadena’s Three Best Rated Website Design Firms
Yet again Networking Bizz has made The top three best rated website design companies in Los Angeles and Pasadena. This is an awesome and amazing feat, we hope to serve...
Big Tips to Help You Create Traffic-Driving Infographics
There once was a time where infographics were the go-to medium when it came to content marketing. Informative, engaging, and easy to share, they present the ultimate trifecta for attracting...
Things Every SEO Strategy Needs!
In this industry, we spend a lot of time trading SEO tactics and ideas with each other for mutual benefit. It’s a wonderful thing. Not every industry does this....
A Guide to On-Page SEO for Ecommerce Websites
On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google)....
Ways to Build Your Brand’s Authority
“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is...
SEO Guide for Creatives: 5 SEO Basics You Should Focus On
If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating. After all, it’s your small business wrestling...
Basic SEO Best Practices You Can Learn from top Brands
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories...
7 Most Crucial Ecommerce Metrics You Should Be Tracking.
Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry...
11 Social Media Marketing Strategies for Ecommerce Websites
Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it...
7 Out-of-the-Box ppc advertising ideas You Should Try Now
Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more creatively about how...
How Data Science Empowers Performance Marketing & SEM
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, machine learning and data...
4 Effective Ecommerce Link Building Strategies
As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and...
The Top 10 Paid Search & SEO Tools You Need to Use
SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in...
Leveraging Content for Seasonal SEO Campaigns: A Real-World Example
To earn more customers from your website you need to attract more visitors. And if you want to bring in more visitors from organic search, you need to rank your...
4 Reasons Why Your Content Isn’t Ranking.
If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance...
The 7 Things No SEO Tool Can Ever Tell You!
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best...
7 Expert Tips to Boost Your PPC Performance Today
Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose...
How to Overcome the 3 Biggest Blogging Challenges
Content creation and blogging have become extremely saturated. But you knew that already. As a blogger, you’ve come face to face with countless challenges. Thankfully, you aren’t alone. And you...
4 Big Tips to Make Your Brand More Memorable & Appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended...
10 Tips to Win at Local PPC!!
Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to...
Is SEO Best Practice the Enemy of Success?
In an industry that abounds in folklore and celebrity influencers, is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities? What...
How to Effectively Perform Keyword Research for Ecommerce
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of content you should be optimizing...
Paid Search is Still the Dominant Digital Ad Channel in 2019
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according...
7 Hidden PPC Features You Probably Don’t Know About
I like to find tidbits that fly under the radar or are generally hidden in a PPC ad campaign. Even if you implement one or two of these hidden gems,...
Structured Data: Your Path to Increased Visibility in the SERPs
Whether you participate in paid search advertising or are attempting to climb the rankings within organic search, the landscape is competitive. In paid search, the uphill fight is a little...
- July 4, 2019
- Kev
5 SEO trends that will matter most
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference...
5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency
Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients...
- June 5, 2019
- Kev
How to Use Trending Topics to Build Links & Boost Traffic
More traffic, more links, more conversions – the trifecta of search engine optimization (SEO). Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly...
- May 20, 2019
- Kev
User-Centric Optimization: 3 Ways to Improve Your Website Experience
SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your...
- May 16, 2019
- Kev
11 Awesome Google Analytics Reports for Marketers
Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics...
- May 13, 2019
- Kev
11 Ways to Increase User Engagement & Why It Matters for SEO
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the...
- May 9, 2019
- Kev
Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work
A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink...
- May 7, 2019
- Kev
How to Take Your Website Beyond Fast
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to...
How to Optimize for PPC Landing Page Experience
There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems...
7 Tips to Protect Your Brand’s Online Reputation
Ready for some detailed advice to help protect your reputation online? The advice you’ll read in this article works for both proactive reputation management, and for those that already have...
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup
Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations...
7 SEO Tactics to Absolutely, Always Avoid Doing
Despite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate. And the worst part is they continue to wreak havoc to webpages, search rankings, traffic,...
Link Building: Don’t Do These 10 Things
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad...
How to Remove Your Personal Information from Google
Google is an integral part of our lives. We use it for research, reading and getting from points A to B. Thanks to the internet of things, some of us...
6 Actions You Must Take After an SEO Audit.
Want to improve the organic search visibility of your website? Step one is commonly an SEO audit. An SEO audit can produce valuable insights. It reveals past SEO strategy and tactics...
Choose an SEO-Friendly Website Platform
I’m sure most of us have seen, it’s difficult to give our clients the results they desire when they operate a five-page site using Wix or Weebly. Of course, it can be...
Reinvent E-Commerce Personalization in 2019
You’d be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the...
A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and secure. WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice...
10 Dominating SEO Trends for 2019
As Google changes all year round, so does search engine optimization. Webmasters who want to keep their rankings and traffic (and potentially gain even more) are always on the lookout...
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human...
SEO is Dead: Long Live OC/DC
This may come as a surprise to many since I am the resident SEO guy at networkingbizz and very active in the SEO community. But for the past two years...
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was...
SIGNS THAT YOU SHOULD NOT OPEN A SHOPIFY STORE
Let me be clear – this article isn’t about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS....
51% of web site hacks related to SEO spam
A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the...
The technical SEO hierarchy of needs!!
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a site...
SEO Website Audit: Website Need One?
Do you really need an SEO website audit? It’s amazing how many businesses put their heart, souls and (often) a lot of money into creating a website but then neglect...
Digital ad spending to top traditional for first time
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending...
SEO RISKS TO TAKE AND SEO RISKS TO AVOID
Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization,...
Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients A new survey from Bright-local offers a window into the state of agencies doing local SEO. The survey polled...
6 Things Marketers Should Know About Facebook’s App Integrations
On January 25, Facebook announced a plan to fully integrate the three platforms: Facebook Messenger, Instagram, and WhatsApp. The revolutionary project will empower users to message each other, regardless of the apps...
- February 1, 2019
- Abishek GM (Kev)
The Amazon SEO Game Plan
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- January 25, 2019
- Abishek GM (Kev)
Trends Shaping E-commerce In 2019
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- January 18, 2019
- Abishek GM (Kev)
Streamline YouTube SEO Optimization With These Tools
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content....
- January 11, 2019
- Abishek GM (Kev)
The Biggest SEO Trends Of 2019
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGETTY How will the world of search engine optimization change in 2019? What new trends will emerge,...
- January 4, 2019
- Abishek GM (Kev)
Should Facebook Still Be A Part Of Your Social Media Marketing in 2019?
New Year, new you! Many small businesses are trying to decide on their social media marketing in 2019 in the hopes of increasing sales and foot traffic on their websites. Marketing...
- January 4, 2019
- Abishek GM (Kev)
Mobile Commerce On The Rise
Smartphones’ share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while...
- December 14, 2018
- Abishek GM (Kev)
2019’s Six Key Social Media Marketing Trends
It’s that time of year again – say goodbye to 2018 and hello to 2019, a year with the potential to kickstart your business! Now is the time to start planning...
- December 7, 2018
- Abishek GM (Kev)
6 Instagram Marketing Tips for Business That Get Results
What was the last thing posted your company’s Instagram account? Was it posted after careful thought? Was it created based on your target audience’s interests? If you answered yes to both...
- November 30, 2018
- Abishek GM (Kev)
Payless sold discount shoes at luxury prices — and it worked!
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. (At the very least, it tastes a lot different than it does...
- November 21, 2018
- Lui De Luna
Maximize Black Friday sales by avoiding common search and discovery pitfalls
Retailers can gather important insights on customer intent through what they search for. Search results should serve the customers’ interest and that of the retailer. Black Friday and Cyber Monday...
- November 16, 2018
- Lui De Luna
Three Advanced Google SEO Strategies For Financial Marketers
Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey —...
- November 2, 2018
- Lui De Luna
Four E-Commerce SEO Trends To Prepare For In 2019
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics...
- October 26, 2018
- Lui De Luna
Should I Outsource My Social Media?
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The...
- October 19, 2018
- Lui De Luna
The Top 10 Email Marketing Mistakes to Stop Making
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to...
- October 12, 2018
- Lui De Luna
How to thrive within the fast-paced SEO environment
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive...
- October 5, 2018
- Lui De Luna
Why voice assistants will drive e-commerce
Here’s why voice assistants will drive e-commerce forward for the foreseeable future, and what we should expect from the leading tech companies that are pioneering the innovations, making this all...
- September 28, 2018
- Lui De Luna
Facebook’s new in-stream video ad solutions target most engaged viewers
Facebook’s new in-stream video ad solutions target most engaged viewers Dive Brief: Facebook has two new in-stream ad solutions: In-Stream Reserve and In-Stream Categories, the company announced in a blog post....
- September 14, 2018
- Lui De Luna
The 5 Best Digital Marketing Tools for Understanding Your Customers
The 5 Best Digital Marketing Tools for Understanding Your Customers The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that....
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