Google’s Local Services Ads are a great way to generate more leads for your business. Instead of taking out a costly PPC (pay-per-click) ad for your plumbing firm — and with…
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing. Over the next couple of years, how search engines index…
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success. My team has been testing Google Ads Performance Max campaigns…
If you think display ads are only for remarketing, think again. Navah Hopkins gives her top RDA tips in this month's Ask The PPC. Display ads are no longer the remarketing afterthought…
It’s a terrible feeling when you get excited about an idea, and your boss turns it down. It’s the worst. This happens far too often to marketers, so in this…
Optimize your local business’ website by applying properly formatted and relevant structured data. Get started easily with this guide. How important is schema markup for local search engine optimization (SEO)?…
Google’s automated smart bidding options have come a long way over the years. In fact, our best practice used to be to avoid them in favour of more manual CPC…
Google's website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. Google has a free, single-page website builder…
Some recommendations are so off-base they can actually hurt your long-term SEO performance. Here are seven stupid SEO tactics to stay away from. There are a lot of articles and…
Do you have the same content strategies for local SEO and broader organic SEO? Improve your local SEO with these content marketing tips. When you think about improving your local…
