A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value…
The digital era has revolutionized how B2B digital marketing and communication work. Today, every corporate must adopt a fluid approach and work on digital marketing strategies that will exceed customers’…
Most people don’t go out shopping just to shop. They typically have a product in mind with the intent to buy. So when faced with an empty store with no…
Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers…
Instagram SEO is the process of optimizing your content in order to rank your profile higher in the Instagram search results. And though it may not have the same appeal…
Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion…
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your…
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email…
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it…
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on……
