Written by Taylor Lowen @ http://blog.latergram.me/
With a brand new 12 months comes a brand new content material calendar — and a brand new set of challenges! With social media altering so quickly, it may be onerous for entrepreneurs to keep ahead-of-the-game (and even simply sustain). That can assist you get artistic along with your content material this yr, right here’s a listing of the high Instagram advertising and marketing tendencies for 2016:
1. Utilizing GIFs on Instagram
The emergence of GIF-like apps and Apple’s Reside Pictures is certain to make 2016 the 12 months of transferring images on Instagram. Standard apps like Boomerang by Instagram and DSCO by VSCO are rising steadily and shall be a significant Instagram development for entrepreneurs in 2016. Mixed with a wide range of apps that convert Dwell Photographs to GIFs, plus the brand new Instagram characteristic that loops video posts, we’re anticipating to see customers and types get inventive with movement this yr.
2. Experimenting with Instagram Promoting
Instagram adverts was rigorously curated (on the excessive value of $200ok+ per advert), till Instagram opened its door to all advertisers on the finish of 2015. The standard of many of the preliminary advertisements was sub-par at greatest, and customers weren’t very pleased with the spam-like pictures of their feed. However with time comes expertise, and in 2016 we’ll see entrepreneurs and types start to experiment with Instagram advertisements to be able to discover out what works on the platform (and what doesn’t). Plus: 30 second video ads? We’ll see!
three. Inventory Pictures for Instagram
Gathering content material for Instagram is a significant problem for entrepreneurs, and discovering prime quality content material is even more durable! Fortunately, new gamers within the inventory pictures area are recognizing the necessity for prime quality, Instagrammable pictures at an inexpensive value.
With startups like Stocksy, which affords lovely inventory images from Instagram-loved photographers, and Flashstock, which pairs manufacturers with localized photographers world wide, entrepreneurs now have extra choices than ever to outsource their Instagram content material for a nominal payment. Don’t have a finances? You possibly can search for awesome content and repost it right from your Latergramme web dashboard.
four. Linking to Content material
The flexibility to click on a hyperlink in an Instagram caption is a dream for a lot of entrepreneurs, and we will solely hope that Instagram brings us this characteristic in 2016. If not, anticipate to see extra creativity from manufacturers and influencers as everybody tries to get their followers to truly go to an internet site from Instagram (other than linking to their bio). We’re already seeing this from Instagram’s “Buy Now” buttons and companies corresponding to Like to Know It, which makes your Instagram feed shoppable.
5. Managing A number of Instagram Accounts
As Instagram matures, anticipate manufacturers to change into extra focused on Instagram with the creation of a number of Instagram accounts for various verticals or clients (similar to @nike, @nikewomen, @nikerunning, and many others). Curated feeds are additionally rising in recognition, with complete accounts dedicated to reposting content material from others round a distinct segment subject, like I Have This Thing With Floors, which is all about showcasing images of toes on good flooring. Not impressed? They’ve over half one million followers and the hashtag has been used over 200,000 occasions.
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