Chamath Palihapitiya On Growth Hacking And How To Create A Sustainable User Acquisition Engine

Final fall, Udemy co-founder Gagan Biyani and Wildfire’sErin Turner held the primary Development Hackers Convention, during which executives, entrepreneurs and traders from LinkedIn, Spark Capital, Bump, Airbnb and Dropbox gathered to progress hacking and what it means for early-stage startups. One of many keynote audio system was well-known investor and entrepreneur, Chamath Palihapitiya, who, for these unfamiliar, began his profession working for music pioneers and Winamp earlier than occurring to work at AOL, the place he was the VP and Normal Supervisor of AIM and ICQ, in addition to Silicon Valley enterprise capital agency, The Mayfield Fund.

From there, Palihapitiya went to work at Fb, the place he was the VP of Development, Cell and Worldwide, accountable for overseeing the Fb Platform and performed a task in launching Fb’s internet advertising channel, earlier than founding his personal enterprise fund in 2011, The Social+Capital Partnership. He additionally occurs to be the proprietor of the Golden State Warriors. On the Development Hackers Convention, the investor and Silicon Valley tech veteran spoke to the group about, amongst different issues, how his crew helped put Fb on the trail to at least one billion customers and what’s necessary for entrepreneurs to deal with in right now’s startup financial system.

The founders of the convention have but to share the video publicly, however Biyani was sort sufficient to provide us a peek and permit readers to take a look at the content material for the primary time. Therein, Palihapitiya talks in regards to the emergence of the expansion hacker and the way this new position and the way development groups — which mixes quantitative advertising and marketing strategies, testing, information modeling and the leveraging of present networks for distribution — are taking off in Silicon Valley.

He talks about how his expertise at Winamp and AOL knowledgeable his management at Fb, the ability of communication networks and the way they will create utilization and scale and assist speed up adoption. He talks candidly concerning the philosophy within the Valley, the shortage of “dog fooding” that occurs amongst startups immediately and about what’s actually vital: A granular understanding of product worth and shopper conduct.

Maybe the core take-away, an necessary mantra for all entrepreneurs to listen to within the period of noise, hype and “want-repreneurs” is that startups shouldn’t consider “the hype and the BS” that’s swirling across the the Bay Space in the present day. He talks about shying away from the concept of “virality” and about delivering product worth as typically as attainable with out scamming your customers and with out counting on that “gut” feeling.

 The discuss is a part of a Udemy course that features 10 hours of content material from the Convention’s audio system in video kind, together with one-one-one interviews. The primary 50 readers will be capable of get entry to the course without spending a dime, and we’ll present extra data on how one can entry the content material quickly.

It’s an amazing discuss and effectively value testing. The primary 50 readers can discover a hyperlink to the course materials totally free right here, and yow will discover a hyperlink to the slides that accompany the presentation right here.