With a change in the world of marketing, traditional marketing method has been outdated. Digital marketing has now taken center stage and is reaching audiences on a larger scale. In…
Quality score is like a report card for your keywords: 9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F.…
The internet has taken over and established quite the hold over many businesses thriving or otherwise. The platform to build, manage, and propagate is what the worldwide web does. The…
The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site optimization is now the…
Whenever you read the news, you will come across reports about the economy – how the stock market is performing and data on jobs, unemployment, and currency exchange. You will…
How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is…
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%…
