It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.
By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.
Discover digital marketing trends to be ready for in 2020.
1. Facebook May Be Peaking. Really.
Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and Pinterest. The once-dominant force is continuing to drop in popularity with younger demographics, with TechCrunch speculating that Facebook may be dead to Gen Z.
It’s essential for future digital marketers to really look at who their target market may be because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger people. Facebook is still massive, and many Americans continue to check in on it. Still, marketers should be more cautious with who they are trying to connect with and make sure their target audience is still on Facebook. If not, you could be wasting your marketing budget, targeting the wrong social media platform.
2. Instagram is a Hit with the Kids
Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30.
3. Chatbots Will Dominate Customer Service
Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Over time, as the system collects more data insights, the AI learns more about the customers, making it possible to offer a continuously-improving service.
Benefits of using chatbots:
- 24-hour service
- Instant responses to customer queries
- No need for breaks, vacations, or overtime pay
4. Video is No Longer an Option
If your business isn’t already using video marketing, you should get on board this year. Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online.
Video marketing is highly-engaging, especially if it’s live video. Live streaming is a powerful method of digital marketing when combined with influencer marketing.
Twitch has over 15 million daily active users, most of whom tune in just to watch live streaming videos from influencers like Ninja.
5. Good Content Still Matters
Content marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter, but now there’s more emphasis on the context and targeting. Google is developing a deeper, more sophisticated understanding of online content, and so, marketers must think carefully about their target market and how they can tailor content more precisely in 2020.
6. Email is Getting More Personalized
Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important.
However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020.
7. Interactive Content Will Become Mainstream
In 2020, more companies will experiment with interactive content types, such as:
- Quizzes and polls
- Augmented reality ads
- 360-degree videos
As AI technology improves, companies can leverage data insights and machine learning to get a better understanding of customer behaviors, and then personalize it at the highest-level. Ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey that keeps people coming back for more. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends.