Mobile Commerce On The Rise

Smartphones' share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while…

Continue Reading Mobile Commerce On The Rise

Lessons From Netflix About Content Marketing

Lessons From Netflix About Content Marketing Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,…

Continue Reading Lessons From Netflix About Content Marketing