1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.…
“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…
Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations…
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending…
On January 25, Facebook announced a plan to fully integrate the three platforms: Facebook Messenger, Instagram, and WhatsApp. The revolutionary project will empower users to message each other, regardless of the apps…
It's that time of year again - say goodbye to 2018 and hello to 2019, a year with the potential to kickstart your business! Now is the time to start planning…
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. (At the very least, it tastes a lot different than it does…
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive…
