What was the last thing posted your company’s Instagram account? Was it posted after careful thought? Was it created based on your target audience’s interests? If you answered yes to both…
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. (At the very least, it tastes a lot different than it does…
Retailers can gather important insights on customer intent through what they search for. Search results should serve the customers’ interest and that of the retailer. Black Friday and Cyber Monday…
Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey —…
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics…
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The…
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to…
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive…
Here’s why voice assistants will drive e-commerce forward for the foreseeable future, and what we should expect from the leading tech companies that are pioneering the innovations, making this all…
Facebook's new in-stream video ad solutions target most engaged viewers Dive Brief: Facebook has two new in-stream ad solutions: In-Stream Reserve and In-Stream Categories, the company announced in a blog post.…
