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11 Awesome Google Analytics Reports for Marketers

By | Networking Bizz news

Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns.

Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audience, organic search, paid search, social media, and website performance.

While it is a given that Google Analytics is a part of our daily routines for monitoring performance and reporting, we can get into a routine of just going in and getting the stats and using the reports we always have.

Or, for those who only rely on a few key metrics and aren’t well versed in all that Google Analytics has to offer, take a moment to see if any of these 11 reports can help you.

1. Custom Dashboards

How many times do you jump into Google Analytics to find the same report, same stats, or slice of data?

How many times do you have to answer the same question for a stakeholder?

If more than once, then custom dashboards are for you.

You can create custom dashboards from pretty much any data view you can drill down into in Google Analytics. Plus, you can add data and reports in widget format from multiple reports into one page.

This is a big time saver. It can also be scheduled for automatic export and delivery to you or key stakeholders once you have it set up the way you want it.

This is a great starting point before jumping over to Google Data Studio, where you can do even more.

Custom Dashboard

2. Lifetime Value

This report still has the “beta” tag in Google Analytics. However, over time, I’ve found more use for it in sites that have a lot of engagement within the 30-90 day cookie window that Google Analytics can track.

If you have a site that engages users and that they come back to often to make one or more purchases, you can track the value of specific users and factor this in with other aspects of the buyer’s journey that you’re measuring.

Note that when something is in beta, I keep in mind that the report could be updated, enhanced, removed, or that data could change over time, so beware.

Lifetime Value

3. User Explorer

User explorer allows us to drill down into the journeys of specific website visitors.

While we can’t personally identify the user in Google Analytics by default (and be careful if you try to match up data as Google has specific guidelines on this), we see how individual users consumed content and acted within the website over a period of time.

User Explorer

This information isn’t necessarily as powerful as some third-party user recording and heat mapping tools but it provides some aggregation and insight that rolls up revenue data and other standard Google Analytics metrics in a single report.

Being able to see individual user journeys – including the number of sessions, what pages/activities they did during them, and ultimately when they purchase or make a decision – can help with user experience and conversion rate optimization.

It can also help set expectations for marketing activities and how many steps are realistically part of the customer journey.

User Explorer Detail

4. Interests – Affinity Categories

The Interests/Affinity Categories report can be really interesting and helpful across a wide range of uses.

If you don’t see data by default, you have to simply agree to the terms and give Google authorization to show it for your account.

The categories shown may or may not align with what you expect.

You can leverage these categories by:

  • Further drilling down into them to understand behavior.
  • Sharing this data with those running paid search or social media campaigns and writing content targeting specific audiences.
  • Comparing the segments to each other.

Finding opportunities to leverage specific audiences and segments is powerful when tuning your content strategy.

This data provides a lot of options for adding dimensions and slicing and dicing the views. It can be a great starting point for spending some in-depth time looking at:

  • Who your current audience really is.
  • How they convert.
  • Where you should prioritize your efforts across the digital marketing spectrum.

Interest Affinity Categories

5. Benchmarking – Channels

If you’ve ever wondered or been asked about how your website performance compares to others in your industry, the benchmark report is a hidden gem that can help.

You can select some pretty detailed industry verticals and see how your site compares across the different channels in the standard Google Analytics traffic metrics.

This is great data to use to set a baseline and establish goals if you’re struggling to determine how to do so.

It can be a lot more helpful and fun to put some real competitive targets in place rather than looking inward or arbitrarily setting goals that may or may not be realistic.

Benchmarking Channels

6. Users Flow

This report has visually overwhelmed me for a long time. On first glance, it looks busy and hard to decipher.

Give it a moment, though, and use the zoom slider and move around in the page. Also, use the dropdown above the first column to change the dimensions you want to review.

Once you get the hang of it, this page can provide some solid insight in a way that you would have to drill down through level after level in other reports to get the same info.

Seeing how your users navigate through the site in aggregate and the popular paths can lead to further investigation if there are surprises.

You can also see patterns and tendencies in the user journey to help you shape your content to shape changes in the paths over time.

Users Flow

7. Site Content – Landing Pages

While pretty basic, this report is often overlooked.

Knowing the top landing pages for your website can help validate and connect the dots between specific marketing efforts, organic search, viral content, and more.

By using the dimension tools you can also see the source for each page and quickly know what is driving the most traffic to it.

For SEOs, you want to confirm that over time you’re getting a diversified set of landing pages based on your optimization strategy.

Chances are that you aren’t trying to drive all traffic to and through the home page.

You want to have as many landing pages possible as entry points for the most relevant traffic topically to be entering through them respectively.

Site Content Landing Pages

8. Site Search – Search Terms

While most content management systems and ecommerce platforms provide reporting on what terms are being searched through on-site search functions, Google Analytics can help you dig deeper.

With the Google Analytics search terms report, you can see the same terms your web platform likely shows you, but from there you can also apply all of the typical Google Analytics dimensions and see more about the users’ source, behavior, and what they did on the site in a much more extensive and detailed way.

You can then use this data for UX, CRO, and other improvements to make content easier to find and ensure your search is working as intended.

Site Search Search Terms

9. Multi-Channel Funnels – Assisted Conversions

In many, if not most instances, lead submission or ecommerce purchase goal conversions don’t happen on the first visit. Being able to give credit to visits prior to the visit where the conversion happened is powerful.

Google Analytics provides an assisted conversions report to show us how each channel is involved in the journey when not responsible for the actual conversion visit.

In some cases, you’ll see the same channel as the bulk of your last-click conversions. However, being able to give credit where it is due is important.

For example, you may be getting ready to write off a specific channel like social as it isn’t driving any leads or revenue.

However, the assisted conversion report (plus others showing user paths and journeys) may tell you otherwise.

The great part of having revenue tracking set up is that you can see dollar amounts tied to the specific traffic and how much the assists are worth in helping close the deal.

Multi-channel funnels assisted conversions

10. Multi-Channel Funnels – Top Conversion Paths

Going a step further than assisted conversions, we can see aggregated data showing the most popular mixes and orders of channels leading to conversions in the customer journey.

This is again another powerful way to see how the channels work together and what revenue comes from it.

Multi-channel funnels top conversion paths

11. Attribution – Model Comparison Tool

Attribution has been a top concern of digital marketers for a long time.

Google Analytics provides a tool to compare the different models like first-click against the default of last-click. You can even find other models, import them, and create your own to suit your business needs.

Knowing this report exists and how the different models show your data is a great first step that Google Analytics provides for us.

Attribution Model Comparison Tool

Conclusion

Because we’re buried in our busy day-to-day routines, we often don’t go deeper into Google Analytics than we need to.

We tend to grab the data we need, create reports, and answer questions.

Know and use the wide range of reports available to you in Google Analytics. It will help improve your marketing on various channels, UX, and CRO. And it will help connect your content with users to ultimately move them toward conversion points.

The Amazon SEO Game Plan

By | Networking Bizz Advanced SEO Techniques, Networking Bizz news

Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions informative, readable and optimized for mobile experiences will go a long way in helping your products become big winners on Amazon.

It’s no secret that nearly half of all consumers now begin their product searches on Amazon. And, one of the many reasons Amazon has dominated is because its algorithm ensures that shoppers are shown a comprehensive list of highly relevant products from their search queries, leading to increased purchase rates and stronger sales.

There is a massive opportunity for growth on Amazon as it continues to take over the online retail space. SEO can make or break a seller in the marketplace. Tighter margins on Amazon mean that a paid search strategy alone will not suffice. As consumers are challenged by a “paradox of choice,” you, the seller, must quickly figure out the right game plan in order to break through the noise organically.
Amazon displays products with the strongest SEO according to its algorithm. If your product is not seeing the rankings you anticipated, you might need to amend your approach to your listings. In order to do so successfully, consider the following best practices.

Amazon SEO Play #1: Keywords are Key

One of the most important features of strong SEO is a straightforward title with important keywords placed up front. Your product’s title should describe exactly what it is, who made it an important key features in order of importance. For example, a title for a 16-fluid ounce bottle of organic shampoo by the Natural Shampoo Brand would look something like this:

Natural Hair Brand – Organic Shampoo, 16 fl oz, argan oil, sulfate-free, moisturizing

One of the most important features of strong SEO is a straightforward title with important keywords placed up front.

When crafting your title, it is critical to remember that shoppers are humans. As such, the title should include the keywords needed to catch the algorithm but should also make sense to the person reading it. Since including a lot of information in one title can get messy, it is perfectly acceptable to use punctuation like dashes and commas for easier readability.

In the event not all of your desired keywords fit into one title or description, you can put them in the back-end of your product listing. Just log into your Seller Central account and insert keywords into the five different sections, including target audience, subject matter, and search terms. Your customers won’t see it, but the algorithm will be more likely to pick up your product. This is a good place to enter keywords that might be associated with your product but aren’t high-volume enough for the description on the front end.

Also, remember that some products have multiple uses. For example, baby powder can be used to get grease stains out of clothes, so you might use keywords like “degreaser” or “stain remover” in the back-end. Each keyword section in your Seller Central account can take up to 200 words, so take advantage of it. One crucial point to keep in mind when you’re threading keywords throughout your product listing is not to misrepresent your product. Not only could this leave you with bad reviews, but you could also be banned from selling on Amazon. If you list your product as “giant inflatable pool toy,” it better be huge.

Amazon SEO Play #2: A Good Description Goes a Long Way

When filling in your product’s description, make sure to do so in order of importance. The most crucial information should come first, and it should have strong keywords right at the beginning. A description with strong keywords is more likely to be picked up by the algorithm but remember the human element. Make sure the description is well-written and makes sense. Describe how the product can be used, how it feels and how it works.

This is especially important for apparel items, linens and other products shoppers traditionally like to view in stores. Another pivotal section of the product listing is key features. This is your chance to get the main idea or purpose of your product out in a few concise sentences. Like the description, you will want to prioritize in order of importance. Put keywords in each bullet point and keep sentences short. You don’t need to worry about proper punctuation—but make sure sentences are still easily readable.

Considering more Amazon shoppers are moving to mobile, you will want your description and bullet points to cater to a mobile setting. Long descriptions and bullet points are often cut off on mobile, so make sure to put the most important information at the top of each section.

Amazon SEO Play #3: The Visual is Pivotal

We live in a visual world and your product listings should be no different. Amazon requires you to have at least one picture to display your product. The main product picture must also meet Amazon’s standards, including a pure white background and a minimum of 1000 pixels. While one image is the minimum to post a listing, providing several other pictures for customers to look through helps them get a better understanding of your product and helps you stand out from the competition.

Close-up images that show the details of the product and the product in the context of its intended use are both encouraged—the product should take up 80-85% of the space in the image. Including a video of the product in use is also a good way to connect with audiences.

When it comes to selling on Amazon, standing above the noise can be attainable by adding a few new plays to your SEO game plan. Crafting the perfect keywords without misleading your customers and making your descriptions informative, readable and optimized for mobile experiences will go a long way in helping your products become big winners in the world of Amazon.

Mobile Commerce On The Rise

By | Networking Bizz news

Smartphones’ share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo.

That marks a 14% year-over-year (YoY) increase in share, while tablets’ share dropped 12% YoY and laptops’ and desktops’ fell 5% YoY. This demonstrates the growing importance of mobile, and specifically smartphones, to both the present and future of US e-commerce.

While mobile commerce (m-commerce) is on the rise in the US, it already accounts for most sales in several other countries. M-commerce made up 40% of sales in the US in Q3 2018, excluding apps, a notable increase from its 35% share a year prior.

However, it holds a 50% or higher share in nine other countries, with Sweden leading the way at 60%, and m-commerce has a larger share in 18 countries than it does in the US. So, although retailers and brands may be bolstering their mobile capabilities to take advantage of m-commerce’s growing importance in the US, it’s even more important that they invest in the area in other countries, or they’ll disappoint consumers using the popular channel.

Leveraging the smartphone’s omnichannel capabilities can allow retailers to maximize its value. Only 7% of consumers shopped online and in-store for a product, but that small contingent accounted for 27% of sales made in Q3. Retailers need to provide omnichannel tools and experiences to capitalize on this opportunity, and smartphones are the perfect device for doing so.

They’re convenient, can be used in-store, and hold a growing influence on all retail sales, in addition to their rising e-commerce importance. Displaying details like where products are located in-store on mobile sites and apps can encourage and simplify omnichannel shopping, while in-store research tools such as Walmart’s AR comparison feature can offer more information to drive conversion among omnichannel shoppers.

In addition to preparing for the future, investing in m-commerce should pay dividends immediately given its tremendous performance over the holidays. Smartphones brought in $33.3 billion in sales from November 1 through December 19, according to Adobe, and tablets racked up $9.8 billion.

These devices accounted for 40% of retail revenue and 58% of traffic — 50% through smartphones and 8% via tablets. This shows how important it is to invest in m-commerce, as retailers and brands with lackluster mobile experiences risk alienating consumers in an extremely popular channel.

Why voice assistants will drive e-commerce

By | Networking Bizz news

Here’s why voice assistants will drive e-commerce forward for the foreseeable future, and what we should expect from the leading tech companies that are pioneering the innovations, making this all possible.

Voice assistants aren’t some mythical, on-the-cusps of reality innovation set to reshape our everyday lives any minute now. They’re already surrounding us today, having become a commonplace appearance in the living rooms, businesses, and entertainment venues enjoyed by millions of consumers.

Whether you’re relying on Amazon’s Alexa or Apple’s Siri, or perhaps even Microsoft’s Cortana or another voice assistant, there’s a solid chance you’ve already relied on the services of one of these audible aides in the recent past. This trend is only going to grow more commonplace in the near future if investments in the tech driving it forward are anything to go by.

Look at the colossal sums of cash that Amazon is funneling towards Alexa, for instance, and you’ll realize just how seriously today’s leading companies are taking voice assistants. The company recently announced a startup fund of some $100 million, which envisions an Alexa-filed future where voice assistants are available anywhere you turn, ready and eager to help you solve your problems or make your next purchase.

Soon, everyone everywhere will have at least limited access to a voice assistant, whether they’re in the public or private spheres of life.

The implications of this phenomenon for e-commerce can’t be overstated. By and large, tomorrow’s e-commerce market will be driven by voice assistants who help moms and dads finish their grocery shopping while simultaneously enabling businesses to make more efficient and profitable acquisitions of major resources.

This shouldn’t be particularly surprising; after all, we knew as early as 2012 that Siri, who was then still in her infancy as a voice assistant, would eventually be used as a tool for online shopping. Nobody ever dared to imagine the scope that e-commerce would rise to take on, however, nor consider the implications of having virtual assistants with easy access to our wallets following us everywhere we go.

One of the most lucrative ways that e-commerce operations will cash in on voice assistants will be through targeted advertisements, which today are but a mere nuisance, but will tomorrow dominate the market more than ever before.

Voice assistants are rapidly becoming more advanced, capable of fielding a wider array of questions than ever before, and may soon be playing ads over their speakers even if they’re in your living room. Whether or not consumers will revolt when this becomes commonplace remains to be seen, but thus far the digital age has guaranteed that advertisements and sponsored content are A-Okay with most customers as long as they don’t disrupt their digital experiences.

Major corporations like Amazon, Microsoft, and Google are laboring tirelessly to construct a global economy built around voice commands, with every intention of hooking as many consumers as possible on their addicting products. This makes shopping not only easier but now almost a fun novelty.

Parents will soon be teaching their children about money, spending habits, and grocery purchasing by helping their tiny-tots shout out purchasing orders to the smart-speaker in their living room or kitchen. Teachers and university professors, too, will come to rely on these assistants in the classroom when teaching economic principles from A to Z.

All of these factors point towards a future where e-commerce is driven by the rise of voice assistants more than anything else. Alexa and Siri, today are merely helpful handlers who guide us from one location to another or provide us with timely weather updates, will soon become veritable digital accountants who manage wide swathes of our financial activities.

Forget small e-commerce operations like pawning off apparel or selling groceries through Alexa; soon, it won’t be far-fetched to authenticate the purchasing of shares in a major company or the acquisition or a major competitor through voice-controlled assistants.

The future of e-commerce is rapidly approaching and it’s going to be dominated by voice assistants. Driven more by consumers flocking to these wondrous products than anything else, the trend of voice assistants becoming a pivotal aspect of the e-commerce industry is soon going to grow so big that it will be impossible not to notice it.

Digital Ad Spending 2018 Forecast

Digital Ad Spending 2018 Forecast

By | Networking Bizz news

Well, it finally happened.

 

2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared to traditional television advertising.

 

Yes, you are reading it correctly. For the first time ever, advertisers spent billions of dollars more on online in digital advertising compared to traditional television advertising, and the gap is expected to only continue to grow larger and larger in years to come.

Digital Ad Spending 2018 Forecast

According to research coming out of the advertising industry, digital and online advertising topped $209 billion around the world. This represented 41% of the entire advertising market, whereas television advertising only brought in 35% of the market – with ad spends of $178 billion globally.

 

Some believe this is a doom and gloom kind of situation for traditional television advertising, but it ends up that nothing could be further from the truth. Television advertising rates aren’t dropping right through the floor – they aren’t dropping at all – but are instead growing very slowly or holding steady.

 

It’s just that so many more advertisers are pouring a significant chunk of their advertising budget into the online market that the digital realm of advertising is growing so much faster than the television advertising market ever could hope to.

 

Research published by the Magna Research Group backs this data up. By the end of 2018, this research group expects online and digital advertising to grow by another 13% all the way up to $240 billion or so. Television advertising is expected to grow as well, by a much more modest 2.5% (coming in at close to $185 billion) – but all are expected to grow.

 

Things could be shaken up considerably across the board, however, as the Olympics will television and a big presence online throughout 2018 and the US midterm elections will also be a big story. Television advertising could grow significantly faster because of these unique “one-off” kinds of situations, but online is also expected to spike because of these situations as well.

 

Digital advertising is growing faster than everyone could have expected

It’s almost impossible to imagine now that there were some pretty smart, pretty strategic, and pretty savvy businesses, investors, entrepreneurs, as well as advertisers and marketers that believed the online experience to be nothing more than a fad and a tool that would NEVER become a powerful force for business just a few short years ago.

 

The internet 20 years ago was a completely different place than it is today, with it becoming such a big part of the fabric of our day to day lives. It’s impossible to imagine the world without the internet as it is right now, just as it’s impossible to know what the digital world is going to look like in another 20 years.

Major online advertising platforms – especially those run by Google, Facebook, and the like – are seeing significant growth in all of the online advertising channels that they make available. Google in particular has a bit of a stranglehold on online advertising, as they were one of the earliest adapters to this format and one of the few major technology company that built their foundation almost completely on the back of online advertising before it was popular to do so.

 

Researchers expect digital advertising rates to grow considerably over the next 10 years, especially as more data becomes available to better laser targeted advertising. Major companies like Google and Facebook have been leveraging data collection tools that give their advertisers an almost unbelievable advantage, but smaller companies, smaller media channels, and smaller digital platforms are starting to be able to utilize the same kind of technology as well.

 

Digital spending isn’t going to slam the brakes on television advertising anytime soon

 

Yes, we are seeing a fundamental shift away from television today in a way that most wouldn’t have been able to predict, and in a way that many legacy television companies almost refused to accept.

 

Just as Steve Jobs turned the music industry on its head when he unveiled the iTunes operation, new companies – companies like Netflix, for example – are turning the traditional television industry on its head as well with more and more people cutting cords left and right and abandoning traditional television along the way.

Digital Ad Spending 2018 Forecast

At the same time, live TV shows (particularly sporting events) still make advertising on television attractive enough for a large media purchasers. The rates for these advertisements are dropping across the board – though marquee events like the Super Bowl are still charging higher and higher fees for advertisements every year – and TV advertising definitely isn’t going away anytime soon.

 

There has been some cannibalization of television advertising budgets, but the overwhelming majority of companies are looking for new ways to spend the same amount of money on television while at the same time pouring new money into digital media.

 

Digital media does have a significant advantage over legacy channels

 

There is a huge advantage that digital media and digital advertisers have over those legacy channels like television, and that is the ease and efficiency of tracking, measuring, and optimizing advertisements that are placed in the digital realm.

 

Digital advertising offers marketers and advertisers the opportunity to track and measure their progress in a way that legacy media never could. Thanks in large part to technology, digital advertisements are more measured, more optimized, and more targeted than traditional media ever was, and it ends up that it’s a lot more efficient to modify and adapt major digital campaign compared to more traditional television spots.

 

It will be very interesting to see how the advertising spend is split in the future between digital media and national television media. As more and more companies jump on board digital media, the television media may become less cluttered and less crowded – with rates (ideally) dropping at the same time.

 

The prices on televised media drop considerably, more people may begin to take advantage of media – and with less competition in the space these advertisements may become more effective.

 

One thing is for certain, however. Digital advertising and going anywhere anytime soon.

 

The Dirty Little Secret Traditional Enterprise Software IT Companies Don’t Want You Knowing

By | Networking Bizz Business advice, Networking Bizz news

What if everything we’ve been led to believe about enterprise software was a well constructed lie?

If you look closely at how the enterprise software market is set up, I think you will see that over the last fifty years, a “syndicate” of the largest software companies in the world; names we all know well, have worked tirelessly to architect a business model where their customers pay them billions of dollars, but receive little in return except frustration and promises. This fabricated reality is so successful that customers of these firms rest easy believing two things to be true; 1. the products and services they receive from these firms are actually helping their businesses; and 2. that because they themselves are large businesses, they have no options but these legacy companies.

“The Matrix is the World that has been pulled over your eyes to blind you from the truth” – Morpheus

If you’re a large company and you’ve never thought about this before, I understand… that’s what they want.

But take a step back and ask yourself a few questions about so called “enterprise” software:

Why do legacy “enterprise” solutions cost so much to buy and operate?

Why are they so time consuming and costly to implement?

Why are they so hard to use?

Why does the cost of everything else in technology seem to be coming down, while the cost of these “solutions” continues to rise?

Isn’t technology supposed to be getting faster, more powerful, and more useful?

I’ve got good news and bad news. Let’s start with the bad news.

If you’re a customer of one of these legacy software firms, the answer to these questions is simple;

You’re a big company, so you’re led to believe that you need BIG technology.

You’re stuck in a well designed, but vicious cycle;

You’re a big business, so you set big budgets for “enterprise” technology.
You’ve been setting and spending those big budgets with the same companies for decades.
Everyone you trust; your advisors, other large companies and the technology firms you rely on, tell you that you need to do things this way…..because your challenges are big.
The legacy software companies oblige you and provide cost estimates that are equally big.
Because this is the way it has always been, and there don’t seem to be any alternatives, you shell out the money.
The cycle is complete.
There is only one problem. This cycle is a lie.

Let’s go deeper and look at what you really get for all that BIG-ness? This may hurt a little…..

First you pay hundreds of thousands or even millions for the license to use the software
Then your software vendor introduces you to their consulting partners
You pay those consultants to scope the project
Then an army of additional consultants starts to re-engineer your business to meet the requirements of your new software
Then you pay the consulting firms to “implement” the software you just purchased
Then you pay to hundreds of thousands more to integrate your new software with your existing company software infrastructure
Then you pay the consultants to test the software to make sure it works
Then more consultants make sure everyone gets trained
Then finally you get to use your new “solution”, but all you hear are people complaining about how slow, cumbersome, frustrating and demoralizing it is
Then you get a invoice from your software vendor to “maintain & support” your new technology
And when your business changes or needs to do something new, you have to bring back the same consultants and pay them more money to make the required changes
Then, when the software company you just paid a ton of money to makes their software better for you, you have to pay them again to get those “upgrades”
And if you don’t pay them for those enhancements your software becomes “un-supported” and you are on your own
Sound familiar? You’re not alone. This business model has been in play for decades in enterprise technology, and everyone has become so used to it, we don’t see it as crazy. But it is.

The legacy software firms get away with this ruse because five of them represent 93% of the global software market. Better stated, they ARE the global software market, so they’ve been able to dictate how it works.

These companies, and their friends the big consulting firms, have convinced everyone that big equals complicated. That in order to satisfy the needs of large companies, large, complex technology is required. Simply put enterprise customers just believe they need “enterprise” solutions to run their businesses, so they don’t really look at alternatives, or spend much time thinking about how drastically technology has transformed over the last few years. Moreover, everyone involved in this syndicate is so dependent on this model continuing, that nobody wants to tell the truth, or see it end.

There is one more reason, and you really won’t like this part; whether by conscious choice or blissful ignorance, large companies allow the cycle to continue.

You’ve got the money, and are willing to spend it to solve your challenges. Everyone from your board to your executive staff would laugh at the suggestion that you could run a billion dollar business on thousand dollar solutions. It’s safer, easier even, to keep doing what you’ve always done. What’s the saying….”No one ever got fired for buying IBM…”

This enterprise charade is so well designed that even after you’ve spent millions of dollars, and countless hours, when everything is outdated and nothing works, instead of stopping the madness, we’ve been conditioned to invest more into “tweaking” what’s already been built.

A very interesting phenomenon exists in “enterprise” software. It seems the more money companies spend on these solutions, the more they are willing to tolerate poor performance.

“Everything will be fine, we’ll sort it out. Go back to sleep,” they whisper.

But here is the good news – it doesn’t have to be this way anymore. You do have choice.

“YOU TAKE THE BLUE PILL, THE STORY ENDS AND YOU WAKE UP IN YOUR BED AND BELIEVE WHATEVER YOU WANT TO BELIEVE. YOU TAKE THE RED PILL, YOU STAY IN WONDERLAND AND I SHOW YOU HOW DEEP THE RABBIT HOLE GOES”

The revolution has already started.

Over the past couple of years a sea-change has started to take place within large businesses. Employees have started asking why the software they use at work doesn’t look and function like the software they use at home. Questions like, why isn’t their accounting system as easy to use as Facebook? Why can’t their inventory management system be as friendly as Instagram? Why isn’t their ecommerce software as easy as Pinterest?

In addition to questions like these, there are mega-trends reshaping the technology landscape in ways no one could have imagined even five years ago. The consumerization of the enterprise,  the destruction of the CIO’s office, and the transition from on-premise to SaaS are all colliding to offer large companies staggering capabilities without the ridiculous costs, time-frames and PITA factors of legacy solutions.

The Consumerization of the Enterprise – In the last few years, enterprise grade software has been “consumerized”. Large enterprises can now deploy powerful, friendly, user-driven solutions that actually helps people do their jobs better. Unlike their legacy forefathers, today’s enterprise software is made for the people, not for IT.

Shift away from the CIO’s office – The past few years have seen a shift. Seems like the CIO’s office is going the way of the dinosaur. Harvard Business Review predicts that by 2017marketing will be spending more on technology than the CIO. Technology has transformed to be a service to the business, not the other way around.

The Rise of Software-as-a-Service (SaaS) – A new generation of enterprise-grade software platforms has emerged and is disrupting how large companies do business. Faster, more scalable, more reliable and a fraction of the cost, these next-generation platforms are re-writing the decades old enterprise playbook.

Been spending a ton of money on infrastructure, servers and manpower just to keep your systems online? Worried about infrastructure failing and taking your business offline, or worse being hacked and having to explain it to the world?

Things have changed.

Large companies are refocusing their resources on their core competencies, instead of IT. Companies no longer need the expertise, budgets and challenges associated with managing huge IT infrastructure. Software as a Service (SaaS) has come of age, proven it can be more scalable, more reliable and more secure than any of the legacy vendors we’ve been handcuffed to for decades.

Gone are the days of maintenance contracts, upgrade cycles and 1000 day implementation projects. Today’s enterprise grade applications install in weeks, are updated with the latest and greatest features in real-time and many are based on simple, month-to-month contracts.

Large customers are starting to experience what happens when technology gets out of the way.

I recognize that it’s hard to hear, or even believe, some of the things I’ve said. If you have been spending millions on your software for years, it’s hard to think that it may not have been necessary to do so. And I’m 100% sure the syndicate will fight back against what I’ve said.

They will call in their supporters, those who need this flawed business model to continue. They will rage, but they will not succeed. These legacy software companies just can’t explain the existence of all the innovative, enterprise companies who are thriving without them. They can’t explain why they aren’t innovating themselves, and they can’t keep their customers from finding out the truth any longer. It’s been a great 50 year run, but their time is over.

So, my question to those who run large companies, and are looking to innovate and lead is this…

Will you like to go back to sleep, or would you like to wake up?

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5 Ways Generation Z Thinks & Buys Differently

By | Networking Bizz Business advice, Networking Bizz news

Generation Z
Admit it. The world is changing all the time. And the businesses that want to keep up with the stride of time must be versatile. And for a business to be versatile, it’s crucial to see what the customer base used to be like, and what the customer base is like.

Today, a significant part of the customer base is Generation Z. Born between 1990s and early 2000s; they’re next to Generation Y in order. What’s different about Generation Z in comparison with other Generations (X and Y) is the way they interact with technology and modern markets. Here are 5 ways in which Generation Z is different from its predecessors:

They Use Technology To Buy

Between 1990 and 2010, a lot happened. Apple went from selling the Apple II to iPhone. Microsoft went from selling DOS to selling Windows 8. And during these times, the generation we call ‘Generation Z’ was being born or raised. These young people saw technology changing in theirchildhood. They didn’t see the times when communicating a message could take weeks. For them, it’s weird not to be able to find information about a product or brand on the internet. In short, the advanced state of technology and the rapidly changing world don’t freak them out. They’re so used to change that products which are overly consistent seem like bad choices to them. And this reflects in their buying behavior.

mobile shopping

The Generation Z prefers to use technology as its medium. Very few like to go out and loiter in the malls. If you want to sell to these people, you’d better come up with a cool app idea, build a super-cool app with a platform like Bizness Apps, and then put your merchandise on it, or this generation wouldn’t even know of your existence. But there’s one thing that distinguishes them from the older online consumers. For the former, buying online and through apps is a very normal way of shopping. Unlike the older generations, they don’t have a million questions nagging them when they are swiping through the merchandise. For them, it’s just a normal way to shop. In other words, they approach the market through a different medium and a different mindset when using that medium.

They Love Convenience:

The generation Z shows a marked inclination towards convenience, and it could be attributable to their parents’ upbringing. Most of the generation Z was born to parents falling in the generation X. It was a generation that did not appeal much to the marketers. They weren’t as many as the baby boomers or the part of the ‘boom let’. These were a small segment of the whole population, which made them an unattractive small pie in the huge American cake. Add to this, this generation was born at a time when the divorce rate was increasing. They are the ones who saw single-parent families getting common. In other words, not only were they left unattended by the marketers, but also by their own parents, which resulted in alterations of the traditional nuclear family structure, and this had its result: their kids, Generation X, didn’t always have an over-protective mother mollycoddling them all the time. Many of them grew up alone. And this, too, reflects in their buying pattern.

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Generation Z is a stickler for convenience items. Unlike Generation X or Y, they don’t see convenience as luxury. For them, convenience is a necessity. This generation doesn’t believe that sweating makes you better. Quite the contrary. For them, “if you can do it without all the hard work, just do it”. There’s no point in doing things yourself when you can get others do it for less than you’d make by doing your own job for that amount of time. Put simply, this generation sees convenience as the flip-side of efficiency. And that’s why Generation Z has the largest proportions of consumers buying items for convenience.

They Are More Selective:

Don’t even think that this convenience-loving generation is going to buy whatever appears good. It’s a generation that saw recession in the very early phase of its life, and researches show that generations coming of age through financial straits are careful with money. They have a deep-rooted sense of financial insecurity, which they express in their buying patterns. Add to this, they were born to parents who were also products of similar straits. In other words, generation Z has frugality both in its genes and in its conditioning, and it is obvious in how they shop: they are themost discriminating consumers in the market. They show least tolerance for something unnecessary. For instance, they won’t pay more just because something has an extra feature. They will consider if the feature adds some real value to the product, if the value is worth the cost, if they can get it in some other way, and a dozen other questions. Even when buying gadgets or “luxury” items, they tend not to be impulsive consumers. They value convenience and gadgets, but they also value money. And when making a purchase, they make sure that every penny they spend buys them something of real value.

They Love for Escapism:

Generation X is notorious for its escapist tendencies, and generation Z seems to have inherited it from them. This generation values things that have the ability to take them out of the mundane surroundings of real life. From more unrealistic movie plots to more close-to-reality video games, this pattern is obvious. This generation shows willingness to transcend the natural limitations of time and space and experiment with the surreal, and all this is visible in their spending behavior. They may never buy a second-best sci-fi novel or movie, but they will happily pay top dollar to get the best one.

They Are More Informed:

This comes with their discriminating nature but takes a slightly different dimension. Generation Z likes to trust the words of one another within it, and that’s why it’s the most reviews-obsessed generation in the US. Go to any website or social networking site and you’ll notice this: most reviewers are from this generation, and they are also the ones most concerned about them. This is a generation that just loves researching before buying. These kids would Google the item and all its alternatives, read tons of reviews, chew it over for a day or two and would only then buy the item. They just won’t fall for the slick promotions that Generation Y or Z consumers seem to be an easy prey for.

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Top 10 April Fools 2016 tech company pranks

By | Networking Bizz news, Networking Bizz SEO News

april-fools-2016-tech

Although not a legal holiday, April Fools’ Day is celebrated around the world as a day filled with jokes and general silliness. How did this tradition begin? well in all honesty it remains a mystery, some claim it correlates to an ancient holiday related to Easter. You may want to be a little more cautious or skeptical on April 1, since family members, friends, neighbors, co-workers and even teachers may try to tickle your funny bone with a practical joke or a hoax of some kind.

We have compiled a list for you, of the TOP 10 April Fools 2016 tech ( and some maybe not so tech ) pranks that may give you a chuckle, but be warned…can cause loud uncontrollable laughter at work ( which will make people think your very weird indeed)

1.Your Butt deserves the best: Artisanal Toilet Paper

This is single handedly one of the best April Fools practical jokes. Now you maybe telling yourself; this is not a tech company!. We know, but this is honestly pretty funny stuff. In all honesty, when does a company joke about its main product ( or only product for that matter )

We follow the hipster trend of artisanal/organic and you never know where it will lead you. Well with artisanal toilet paper, it can’t get any more organic than this. Check out the commercial below for some lolz!

2. Star Wars on Netflix ( Live action series ) By IGN

As a Star Wars fan I was screaming like a little girl in a candy store when I saw the trailer, but alas a practical joke by IGN. They gorgeously produced a live action trailer sneak peek named: Fury of Darth Maul Series. A very good joke by IGN. You caught us all and hit us where it hurts, in the heart…

april fools 2016

3. New Experience on YouTube, Introducing SnoopaVision 360, in HD

Now everyone can watch their favorite and lovable rapper – watching your favorite YouTube videos (yes like it sounds, watch someone, watch your videos). Don’t really know how this works, but sounds pretty interesting, sign me up! If you’ve noticed every video on Youtube has a new icon that does quite resemble SnoopDogg ( see below ), press it for more information and feast your eyes on this  “New and Revolutionary” Tech. This will truly be world changing technology. Great job YouTube…

snoopavision icon

snoopavision icon

4. Introducing the Silent Loo App! Be embarrassed of your poo- No More!

You never know when nature calls, specially after stuffing your craw with all those street corner tacos and tequila. We all know how smelly and loud explosive diarrhea can be, well now let an app help you with the loud part of this equation. Introducing Silent Loo App, available now in the App Store near your phone!

5. Introducing OpenTable Taste – Lickable Photos?

Food Porn on your phone! Start tasting your food before you book a restaurant on OpenTable! Ok maybe this is pretty far fetched but its a pretty good idea if it was real! lol April Fools!

6. Google Cardboard…..plastic?

What’s realer than reality? This product does not just raise philosophical questions, it puts you in the middle. Pretty funny how you can make a serious sounding video and dupe half the people around the world lol

7. Sony develops the worlds first- Proton Pack!

If you grew up watching Ghost Busters, you already know where this is going. If you did not watch the video and be amazed. Actually it’s not one of the best pranks since the movie is coming out, its actually quite lazy. But anywho it is quite interesting specially if you want to catch things not from this universe!

8. Google Express – Instant Parachute Delivery

The future of home delivery arrives today. From above. Google Express offers fast delivery of things you need from stores you love. With the new delivery technology, packages will arrive even faster and land anywhere you want them – whether you’re at the beach, in the woods, or even on a run. This may be a pretty dumb idea, but it’s setting us up for the very real DRONE DELIVERY Service….Coming soon….maybe.

9. Revolutionary Lexus V-LCRO Technology

Ok this on is pretty damn funny. When you drive your car at the edge of your seat make sure to stay in place. see video for some good laughs

10. Introducing the self-driving bicycle in the Netherlands

This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology.

So this is one of my favorites and possibly setting us up for self driving vehicles? the world may never know… But the biggest invention, since the invention of the bicycle itself might be a bit of an understatement.

BONUS: Donald Trump….Trumps us all…Wait could this be real???

Thank you for reading and enjoy your day! contact us if you need any Ecommerce, or Digital marketing services!

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Does Using Social Media Make us Crazy?

By | Networking Bizz news

Because the face of psychology is consistently altering, it’s unattainable to finish the “History of Psychology” collection with a definitive, “…and that’s how psychology came to be in Social Media.” Separate branches of the self-discipline have shaped, medication has develop into staggeringly essential in therapy and prevention of psychological diseases, theories have fashioned and crumbled, and students have devoted their careers to advancing the sphere. The science has been tailored by the plenty, and has even develop into prevalent in popular culture – music (Blink 182’s “Stockholm Syndrome” involves thoughts), tv, and movies have all explored psychological diseases and coverings.

The sequence has solely briefly outlined the science’s origins and progress, and it continues to encourage many to review the workings of the human thoughts. Fortunately, those that got here earlier than us offered us with the instruments and terminology to hit the bottom operating and uncover unbelievable issues they couldn’t have even imagined.

Extra lately, the incorporation of know-how into psychology has made it potential to complement therapeutic methods with computer-based counseling, take a look at mind exercise, and precisely file and analyze advanced knowledge – and that’s not even the beginnings of its potential affect on the sphere. Though know-how will undoubtedly open up doorways for the subsequent technology of researchers, a Google search of “psychology technology” really results in a variety of pages devoted to explaining the results of expertise on our personal minds.

The subject is broad sufficient to broaden into dozens of articles, so this high 10 record tackles solely among the most staggering outcomes of research and surveys pertaining to social media. Chances are high, if you happen to’re studying this you take part in social media not directly or one other, so subsequent time you go to verify your Fb, retweet an fascinating hyperlink, or select an Instagram filter for a selfie, take into consideration the methods your mind is processing the seemingly countless stream of data it’s taking in.

1. Social media is addictive.

Research present that 63% of People go browsing to Fb day by day, and 40% go surfing a number of instances every day. Individuals use the location for myriad causes; nevertheless, it often serves, on some degree, the identical primary functions: distraction and tedium aid. “Likes” and feedback are constructive reinforcement for posting info, making it troublesome for an individual to cease. Researchers have discovered this so frequent that they created a scale to measure this habit: The Berge Facebook Addiction Scale.

2. Social media makes us examine our lives with others’.

Posts on social media many occasions current an idealized model of what’s taking place, what one thing seems like, or how issues are going. This could lead customers to consistently evaluate themselves to others and assume much less of their very own lives. If issues are going notably nicely for folks in your newsfeed and also you’re having a tough day, after all this can seemingly negatively have an effect on your temper. The truth is, in 2012 a staff of researchers within the UK surveyed customers, 53% of whom mentioned social media had modified their habits; 51% mentioned it was damaging conduct due to decline in confidence they felt attributable to unfair comparisons to others.

three. Social media makes us stressed.

Out of the identical pattern because the above instance, two-thirds admitted to having difficultly stress-free when unable to make use of their social media accounts.

four. Social media provides rise to cyberbullying.

Cyberbullying is a gigantic concern, particularly for adolescents. A corporation that goals for web security, referred to as Sufficient is Sufficient, carried out a survey that discovered 95% of youngsters who use social media have witnessed cyberbullying, and 33% have been victims themselves.

5. Social media glamorizes drug and alcohol use.

A examine that explored the connection between youngsters, social media, and drug use discovered that 70% of youngsters ages 12 to 17 use social media, and that those that work together with it each day are 5 occasions extra possible to make use of tobacco, 3 times extra seemingly to make use of alcohol, and twice as possible to make use of marijuana. As well as, 40% admitted they’d been uncovered to footage of individuals underneath the affect by way of social media, suggesting correlation between the 2 components. Though a correlation is all it’s, it is smart that social media would amp up the quantity of peer strain to which youngsters are uncovered.

6. Social media could make us sad.

A research from the College of Michigan collected knowledge about Fb customers and the way it correlated with their moods. Merely put, they discovered that the extra avid customers had been general extra sad than those that used the positioning much less. Over extra time, avid customers additionally reported decrease satisfaction of their lives total.

7. Social media can result in concern of lacking out, aka FOMO.

Worry of lacking out is a phenomenon that happens if you really feel stress to be doing what everybody else is doing, attend each occasion, and share each life expertise. It might evoke nervousness and trigger social media customers to query why everyone seems to be “having fun without them.” Surveys have even discovered that folks really feel insecure after utilizing Pinterest as a result of they really feel that they aren’t artful or inventive sufficient. Fb and Twitter could make individuals really feel like they aren’t profitable or good sufficient.

eight. Social media typically results in multitasking.

What number of tabs do you’ve open proper now? How are you even concentrating on one factor? The factor is, you’re most likely not – particularly if a type of tabs is a social media website. Analysis has proven that our brains don’t have the capability to completely focus our consideration on two issues without delay, and as a substitute multitasking causes our mind to rapidly swap from one process to a different. This hinders info processing and productiveness. Closing out your Twitter feed can significantly aid you get some work executed.

Social media isn’t all about selfie-taking narcissists, cyberbullies, and killing productiveness. When utilized in moderation with the appropriate intentions, it actually can obtain what it was first got down to do: join individuals. Which brings us to…

9. Social media enhances our connectivity.

A paper linking social media utilization to the Freudian ideas of the id, ego, and super-ego cites many examples of constructive psychological results of social media. Maybe probably the most necessary factors is that social media doesn’t essentially take us out of the actual world. It might probably as an alternative be used to revive and protect relationships with different individuals. Much more thrilling about this technological world is that there’s an unbelievable variety of like-minded individuals who can join in only one click on. Analysis introduced within the journal The British Psychological Society discovered that college students who expertise low shallowness can make the most of social media and its functionality to bond them with others to be able to pull themselves up from slumps of their temper.

10. Social media will help with socialization.

Analysis offered on the 119th annual American Psychological Affiliation discovered that introverted adolescents can really achieve social expertise by utilizing social media. Partially, it is because shy people might really feel safer behind a pc display (or smartphone, or pill, or… nicely, you get the thought…it’s in every single place). Dr. Larry D. Rosen, who introduced the knowledge, additionally said that teenagers have been changing into excellent at just about expressing empathy in direction of others.

Check out this Social Media Infographic for more info!

social-media-marketing-company-pasadena

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These Advertisements Might Flop on Tremendous Bowl Sunday + a number of actually good ones see them right here earlier than BIG recreation!

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing, Networking Bizz news

I gotta actually say,

I teared up a bit once I noticed the NEW Audi tremendous bowl sunday Advert. To begin with this advert really invokes the sentimental issue (David Bowie soundtrack on advert – beneath). And may actually be relatable to everybody ( aside from proudly owning the tremendous costly automobile). One cause you may speculate on why they’re advertising and marketing the R8 just isn’t as a result of it is inexpensive, oh no no. Almost definitely a excessive share of the demographic viewing the superbowl can’t afford this supercar. However the advert technique is to not enhance gross sales of the R8 however to extend consciousness of the Audi model itself. Audi in a approach is placing it is top-of-the-line on the market which can enhance buzz for the model, it will resonate to potential consumers wanting into the model and seeing extra “affordable options ” throughout the model that provide the R8’s coolness issue. This in itself is psychological advertising at it is most interesting! try the video beneath

The jury continues to be out, however right here’s the preview.

Between bites of chip and dip, individuals can be glued to their units for Sunday’s large recreation. Why is the Tremendous Bowl so necessary to entrepreneurs that they’re prepared to spend $5 million per 30-second advert? As a result of 110 million viewers that the Tremendous Bowl is anticipated to attract are engaged. They’re keen to view and consider adverts at events, at sports activities bars or in social media polls — actual time. In impact, it’s the Folks’s Selection Awards for entrepreneurs. And for as soon as, shoppers have an interest and paying consideration.

Lately, entrepreneurs have shifted advert spending to social media and digital advertising and marketing. These instruments, whereas efficient at selling engagement, haven’t been in a position to focus viewers. At the moment, the typical YouTube video attracts far lower than 10,00Zero views. Among the high classes embrace leisure (9,816 common views) and /model (magnificence suggestions – eight,532 views). Autos, a class that spends large on TV, averages 5,673 views per video.

This interprets to producing the equal of over 11,00Zero movies per 12 months to combination the viewers of one Tremendous Bowl business. Even Web sensation PewDiePie averages 232,00Zero. YouTube views (on the top of recognition) would wish to make 481 movies to mixture the viewers of a Tremendous Bowl advert. Furthermore, entrepreneurs don’t understand how a lot viewers duplication there may be per on-line video. With the Tremendous Bowl, advertisers know they’re getting over 100 million discrete viewers.

In at the moment’s aggressive panorama, advertisers are turning to celebrities greater than ever. This 12 months, celebrities selling manufacturers will vary from comedians Amy Schumer and Seth Rogen for Bud Gentle and TJ Miller for Shock High to actors Liam Neeson for LG Electronics and Christopher Walken for Kia KRX Zero.00% and musicians Steven Tyler for Skittles and Lil Wayne for Flats.com.

Whereas essentially the most marketed classes have been autos, beer and soda, there are at all times new entrants. This yr, with GoDaddy.com GDDY -9.23% bowing out of the Tremendous Bowl for the primary time in years, their spot might be stuffed with two web site constructing firms, SquareSpace.com and Wix.com. Each characteristic high-profile movie star and film tie-ins. The Sq. House advert options comedians Key & Peele as bumbling sportscasters who will even present dwell commentary through the recreation. Wix.com integrates its model with the Kung Fu Panda three film to advertise its web site constructing service.

Loads can change between now and sport day, since corporations would possibly nonetheless edit or swap adverts out for others that haven’t been shared with the general public. Primarily based on the previews we’ve seen, some advertisements might flop, together with Skittles’ Tremendous Bowl advert that includes Aerosmith lead singer Steven Tyler. It’s a bit pressured however aligned with Skittles’ quirky advertising technique

The star-studded MINI teaser adverts that includes celebrities like Serena Williams, Tony Hawk and Harvey Keitel appears to take a extra critical tone. These celebrities talk about their private journeys of defying labels whereas highlighting the line-up of MINI automobiles. This jogs my memory of Nationwide Insurance coverage’s Tremendous Bowl advert final 12 months that alluded to loss of life; it turned off viewers, as most severe advertisements do, until they’re driving a deeper message.

Probably the most anticipated adverts will characteristic celebrities, they usually’re anticipated to be the massive favorites, just like Chrysler’s Tremendous Bowl advert in 2012 that includes Clint Eastwood. This yr, comedians Amy Schumer and Seth Rogen will doubtless win viewers with their Bud Gentle occasion advertisements. Hyundai KRX Zero.00% is betting massive on humor, highlighting progressive automotive options with spots that includes comic Kevin Hart and actor Ryan Reynolds.

Advertisements that ought to carry out effectively that don’t characteristic a star come from Doritos, Unilever’s AXE Physique Spray and Audi. This yr marks the 10th yr Doritos depends on shoppers to provide and vote on the advert that can air in the course of the Tremendous Bowl. These user-generated adverts have all the time been a fan favourite and one in all this 12 months’s winners options zombies. The Audi-R8 advert is a robust multi-generational advert that includes the “Starman” soundtrack from the late David Bowie, which supplies it emotional attraction. Lastly, AXE grows up and delivers a quick paced, cheeky model repositioning urging younger males to “own” their very own uniqueness.

And there are the newcomers. This 12 months, diet drink Bai makes its debut in addition to Normal Motor’s GM -Zero.35% Buick, which is able to goal millennials with an advert that includes New York Large broad receiver Odell Beckham and actress Emily Ratajkowski. Bai’s advert continues to be under-wraps. Nonetheless, given their “None of This Makes Sense” slogan, count on one thing uncommon and quirky.

Miro Copic is a professor of promoting at San Diego State College.

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10 VERY fast public talking ideas. INFOGRAPHIC

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz news

Giving a speech is tough sufficient, however mix that with a speech that hinges on convincing an viewers to see a sure perspective or to be extra receptive to a selected thought and it’s straightforward to grasp why the considered making a speech is terrifying to some folks. Learn this quick-infographic for some self-help tips about tips on how to enhance! VERY QUICK READ : )

public-speaking-networking-bizz-pasadena

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So how effective is Google Display Network?

By | Networking Bizz Business advice, Networking Bizz digital marketing, Networking Bizz news

Today, being the sci-fi nerd that I am ran into an interesting INFOGRAPHICAfter scanning this very interesting piece of content, I saw a phrase that caught my eye, so I googled it. The phrase that caught my attention was: “Shaw-Fijikawa translight engine“. Upon landing on the Wiki page I was shocked to see this targeted advertising (below).

google-display-network

This got me thinking how effective Google display network can be once you really know your audience. Display ads are mostly known for building “brand awareness”, but with the combination of demographic targeting and making sure your re-targeted ads show up in your fans favorite websites, this digital marketing tool is sure to be a great one in your toolbox.

It’s no coincidence that upon searching in a sci-fi website I am shown ads for a sci-fi show. It may seem like a no brainer, but in fact many agencies overlook the actual demographics and cohorts when setting up Google display network campaigns.

If you are interested in setting up some Google display network ads contact us!

If you want to see the INFOGRAPHIC that caught my attention and started it all see below:

sci-fi-google-display-network-pasadena

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How did we get to the current marketing world? heres a quick history infographic!

By | Networking Bizz digital marketing, Networking Bizz news

From the town crier, show & tell salesman to the front door sales man, finally finishing around the modern digital marketer. This is the ROAD TO MODERN MARKETING.
As technology advanced, so did the tactics and the data. There’s long been a natural tension between the art and the science of marketing. Are we getting close to the perfect balance?

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The One Hundred Trillion Greenback Storage Exhausting Drive….”Yottabyte”

By | Networking Bizz news

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The Yottabyte is sort of spectacular, specifically the scale and capability however based on Moore’s regulation see this statistic:

So this 100 Trillion greenback Yottabyte array will solely get cheaper and smaller.

December 2011- $50 Trillion and half dimension

June 2013 – $25 Trillion and be 1/four the scale.

December 2014 – $12.5 Trillion 1/eight measurement

June 2016 – $6.25 Trillion, 1/16 dimension

December 2017 – $three.125 Trillion, 1/32 measurement

June 2019 – $1. 6 Trillion, 1/64 dimension

So yeah in 10 years when somebody may want a yottabyte it’s gonna be much less of a giant deal.

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