[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Your e-commerce conversion rate is one of the most critical KPIs to take note of. The text, style, and speed of the website pages affect the conversion rate.
To help you with increasing your conversion rate, we will talk about the top 20 high-converting Shopify stores in 2020:
When you realize that your target market may have some concerns regarding testing out new hemp gummies, what do you do?
Inform them that you’re offering lab-tested CBD gummies, the type they should eat stress-free, trusting they’re likely to pass every substance check after eating a wheelbarrow full of them.
Then go to the extent of naming yourself and your slogan accordingly. And craft the vegan CBD gummies to appear like innocent polar bears, with strawberry and apple pectin in them.
What easier way to communicate with visitors immediately than to instill that feeling right from the homepage?
The major “sincerely” placed in the center of their homepage is performing well to convince the visitors that they mean it.
It sounds like a personal friend advising you the best rather than just to bring your cash out.
It may be a hassle to clean facial hair.
Beardbrand understands that, so they want to give your interest in advance.
Through delivering a questionnaire to figure out the perfect beard design for their guests right on the homepage, Beardbrand effortlessly grooms the guest with the preferred style and brands with a simple call-to-action button to show beard items.
You get the feeling that they really know their products, so that’s a place to shop.
Home goods retailer, Haus, combines simple navigation tabs with a sleek, streamlined design to suit the contemporary feel and look of their goods.
Shoppers will head right to a list, from the menu on the left, and check for the ideal commodity.
It allows the furniture and accessories to show up in their perfect environment.
The super-influencer, Kylie Jenner, recognizes her most strong suit – her lips.
Kylie makes it clear how fine the eyes, face, and lip colors look by revealing beautiful photos of herself modeling the various colors available.
Beautiful colors, easy-to-browse, and candy-like visuals make it all the better to shop and keep coming back to see what’s hot.
There’s a quote from one Mark Parker on their site, “It begins with architecture.” That’s just what Steve Jobs would suggest.
And yeah, it suits the store that’s built with ease and sophistication from Apple ‘s website. As Apple fans arrive here, the store looks really familiar.
Including the elegant, aluminum-finished iPad mounts to the iPhone cases to the wireless charging stations, they all feel like Apple.
Ksubi leave things simple. There are no infinite annoying categories for visitors. Only a straightforward call-to-action to either ‘Shop Men’s’ or ‘Shop Women’s.’
Rather than showing a series of apparel images, they utilize high-quality pictures of the models in their collection to help you visualize how the outfit will appear on you, too.
At the top of the site, Ksubi announces that they are offering free global shipping — so that anybody can order Ksubi everywhere. There is ample opportunity here.
Tluxe likes to add a switch by giving a set of perks right as visitors land on their homepage. This includes:
- Easy site navigation
- Free shipping on all international orders over $300
- 20% off the first order worth over $200.
On top of that, they’ll even send you prompt alerts on new arrivals when you apply to their email list. That’s how you create an email list to feed casual browsers to regular customers.
It takes you only a matter of seconds to learn what this store is all about. There’s a GIF demonstrating how to repair your smartphone mounting gear to your motorcycle, bike, limbs, etc.
Immediately afterward, Quad Lock manages to sneak in several high-quality use-case images right above the fold, so that visitors realize what to do next before they can even scroll down.
Once you scroll down, the store convinces you they know their stuff. They have social proof from some top publications.
Chaos avoids the confusion other retailers face as they want to utilize color splashes and big, bold fonts while expressing undeniable uniqueness all on one page.
It’s fun, different, and innovative, which fits well with its customized accessories style.
The Candy Factory website lets you know that they’re not taking themselves too seriously when they market tailored leggings and panties.
The store conveys a friendly feeling to support it.
Every link brings visitors further down their sales funnel. After a couple, it’s hard to walk away from it.
Tessemae’s All Natural features recipes that have customers returning for more — and purchase recommended items while at the same time.
They also publish fan pictures, which allows the community to feel appreciated and build loyalty.
Their whole layout, color scheme, and fan engagement give you something to love about.
Biko brings the good cause path right on the front page by having visitors know that 20% of each pair purchased is donated towards fighting breast cancer.
And they let you know how cool you’d look in your favorite pair by showcasing high-quality images of models wearing the goods.
The dashboard doesn’t seem sale-sy at all. Instead, it’s throwing off a modern, print magazine feel.
Close photos reveal the brand’s jeans in three different usage examples, and you realize they’re designed to suit your favorite life and style.
Click “shop,” and you’ll be on your way to catching a bunch of pictures of models stunting various designs.
The WP Standard landing page gives out elegance and refinement, bundled in a sleek, stylish and simplistic charm.
Clicks are limited to only 5 and plenty of free room all around to ensure that the key emphasis is on clicking “Shop Now.”
The company embraces customers and loyal followers alike by incorporating their Instagram feed on the page.
Hardgraft is the place for new, luxury pieces that don’t go over the top.
Items are shown on the homepage to get to what you want with a button or two. Hover your mouse over a product, and you’ll see more information.
HA offers visitors a feeling that they’re on a happy website that’s quickly infectious.
They’re not playing it simple with clear lines and traditional logo positioning on the front side. And still, it serves to jolt the attention of the visitors.
There are lasting tattoos forever. Pleasant, except that you can’t see how a tattoo appears at an actual human in advance.
Tattly ‘s approach to tattooing is perfect for more visitors.
Visitors could click on a product and see if it appears to be the right fit for them until they decide to order.
Frank Body earns the stage win for its fun, intimate, and “ordinary-people” feel.
It is written in the first-person style, creating a partnership between the company and future consumers.
Beautiful pink color combination, charming branding, and creative advertising for a sexy feminine feel that’s sure to have the target group searching in all the right areas.
Chubbies lets you know what they’re all about with an 8-word explanation at the top of a collection of bright, interchangeable fleece jackets.
It still manages to maintain the menu slim enough not to overload, despite the shipload of items it has on it.
They even attract visitors with high-quality pictures of their shorts and outerwear worn by models once you hover each product image.
The Bottom Line
Before you launch a Shopify store, make sure you have the right goals in place. Opening a store is the simple part, but it’s more complex to operate efficiently. If performed poorly, you might have lost a lot of energy, money, and other capital.
This blog reveals some of Shopify’s most high-converting stores in 2020. We hope that you find this content useful and inspirational for your store.
If you need our help, you can always contact Networking Bizz at (213) 792-4577 for a free consultation, or you can also send an email to [email protected].[/vc_column_text][/vc_column][/vc_row]