For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even…
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange…
Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities…
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons…
Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose…
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…
Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually…
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best…
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended…
Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to…
