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IHOP to IHOB: Will the New Marketing Strategy Work? Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself
WhatsApp Launching Pay-to-Use Tools for Brand Marketers Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
Google revamps local events search to include personalized suggestions Last May,Ā GoogleĀ Ā launched a new events featureĀ designed to help web searchers more easily find things to do
What Search Marketers Should Know About Amazon Prime Day Prime Day is Amazonās annual shopping āholidayā exclusive for its Prime members. The one-day event was
Facebook is Bringing Augmented Reality Ads to the News Feed On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed
At the end of 2014, a number of studies were released by the advertising and marketing industry showing that social media marketing and advertising was