For a very long time, reciprocal hyperlinks have remained on the forefront of most inbound linking methods. That is going to have to alter. Google now reductions all reciprocal hyperlinks. The algorithm has been altered to establish the alternate of hyperlinks by two events for the aim of accelerating their variety of inbound hyperlinks.
The idea of reciprocal linking defies Google’s authentic intention with the algorithm. High quality content material ought to entice hyperlinks. The trade of hyperlinks is nothing greater than a mutual settlement to unjustifiably promote others’ content material with the tip aim of selling your personal. Google doesn’t notably like this (see Hyperlink Schemes).
Some even declare that Google is now capable of determine three-way linking schemes (i.e. web site A hyperlinks to web site B, who hyperlinks to web site C, who hyperlinks again to A). Whether or not that is true or not is tough to say. One factor is for sure although: inbound linking methods ought to NOT be centered round reciprocal linking. This manufactured type of hyperlink creation shouldn’t be well-received and is finally a waste of time. As an alternative, deal with creating distinctive, high-quality content material in a given area of interest. The hyperlinks will ensue.