There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to find the best one that aligns with your service and organization as a whole. Almost 77% of B2B marketers have been using email marketing for driving leads. Another report says that there are around 72% of B2B buyers that want to share useful content through email.
Using the relevant images in the email
A human brain can comprehend an image faster than the text. So, when you use the images that support your copy, the targeted audience will be more likely to read through the mail. A relevant and high-quality image can make all the difference for a high number of conversions.
You may have heard this “simplicity is the ultimate sophistication.” When your email is cluttered with much content, colors, the reader may get distracted from the real message. Make sure that your emails are pleasing for their eyes and motivate them to read it till the end.
Using Gmail ads for targeting the competitor’s audience
As in B2B, we know a lot of attention is given to the competitor’s customers. Gmail ads help in targeting the Google ad campaigns to the recipients who have received the email from the competitor. This can be helpful for some of the businesses and generate good leads.
Working on the right subject line
You would have heard this many times from the industry experts, “a right subject line can make or break the connection with the potential customer.” In a competitive world, when you have just a few seconds to catch the attention of the recipient while they go through a pile of other emails, the right subject line can be the best connector between you and your prospect.
Linking it to the landing page
The landing pages are the best and the right point of communication with the prospect. When you link the email content with the landing pages, the recipient will be redirected to these pages. As the landing pages are efficiently designed, it has the potential to make the first good impression on the minds of the customer.
Optimizing for mobile
Mobile personalization is a must-have for all organizations. As a marketer, it is necessary to optimize emails for mobile.
Making the right segmentation
When you know where your audience is in the sales funnel, it will help you to craft a better email message. Segmentation of the audience is done on the basis of geography, engagement, preference, interest, browsing history, demographics, cart abandonment, etc. As you can see in the below image, show them the products for what they will be interested in, or show them the accessories to help them move closer for making the purchase.
Personalizing the automated email campaigns
Personalization has been termed as the new future of marketing. A survey even found that more than 63% of the consumers expect personalization as a standard service. When you personalize the automated email campaign, then customers feel more connected than usual.
Creating gated content
Gated content has been referred to as a piece of content that is provided to the lead in return for their contact information. You have to develop the gated content that helps the lead understand their major challenges. As a marketer, be confident in providing actionable advice through the researched insight for taking the next step in the sales cycle.
One of the obvious reasons why you are not getting enough leads is that you are not asking your prospect the right question at the right time. You can insert some pop-ups while sending an email to your recipient. These email pop-ups can help create a clear Call-To-Action, giving irresistible, eye-catching design, and asking the feedback to the visitor. Keep the request noticeable with the floating bar and others.
Promoting via other marketing channels
Another way of promotion with an email lead campaign is via the business blog. With the help of educational and informative blogs and effective messaging, blogging can help the business to get more customers. Use the email for driving readers to the blog and for deeper engagement with them.
Geo-tagging the updates
Instagram is one of the mobile social sharing sites. As anyone having a phone can use Instagram from wherever they are, geo-tagging can help for promoting engagement and driving high traffic to the landing pages and the email gated events.
Every organization executes email marketing campaigns, but what can differentiate your strategy from theirs is the way you use it for your advantage. Utilizing the right email marketing tips and tricks at the right time can make your email marketing strategy stand out. As recipients receive a huge number of emails, they lose the patience in going through each of the emails.