Sam Parr | @thesamparr from HubspotKonichiwa. My identify is Sam. I run a media startup known as The Hustle, a weekly publication - think about Quick Firm meets Vice.Annually, The Hustle hosts an occasion referred to as Hustle Con in San Francisco that’s devoted to non-technical startup founders. After I began Hustle Con, I didn’t know ANY super-successful founders. That, my good buddy, left me with a little bit drawback ... How can I join with highly-successful individuals with none mutual connections?Utilizing just a little e mail outreach jiu-jitsu, I found out a manner. Since then, I've had e mail conversations with people like these:How did I do it?You see, everybody has a present. Some can paint, whereas others code. However me? I’m an introductory e-mail savant, an outreach alchemist, a salesman's finest pal.Over time, I’ve realized if somebody has an electronic mail handle (i.e. everybody on earth), then it’s potential to not solely join with them, however create a relationship. An actual relationship. All you want are two issues:
Step 1: Discover the particular person’s e mail handle.To seek out somebody’s electronic mail tackle, my favourite device is Thrust.io. You simply plug of their full identify and firm identify and ABRACADABRA ... it pulls up a number of e-mail addresses.For instance, that is how I looked for the CEO of Pandora, Tim Westergren:A number of seconds later, I acquired these outcomes: Discover that a number of emails pop up. My subsequent step is plugging every electronic mail into Sidekick, so I see their info within the contact profile on the right-side of Gmail.Once I typed in [email protected], I knew it labored as a result of it confirmed (1) an image and (2) the outline is "Founder." (Sure, Sidekick additionally works for Outlook and Apple Mail as properly.)I am going to additionally use Mailtester.com to confirm e mail addresses as soon as I feel I do know them, similar to how I can confirm them with Sidekick.
Step 2: Ship a singular e mail following the AIDA system.Bought their electronic mail? Cool. Now you’ve received to catch their consideration. That is the onerous half. Why? Due to this one form of vital purpose:MOST PEOPLE GET HUNDREDS OF EMAILS EVERY SINGLE DAYComing from somebody they’ve by no means met earlier than … why would they take the time to reply me?They received’t. They usually shouldn’t. Hell, I’m not even a giant deal, however in the event you shoot me a boring, out of the blue electronic mail proper now ([email protected]), I promise I received’t reply.Except I catch their consideration. Right here’s the e-mail I despatched to the CEO of Pandora:
- Consideration: Once you say one thing bizarre or state a burning drawback somebody has to catch their consideration.
- Curiosity: If you drop an fascinating truth or say one thing compelling.
- Want: If you checklist the advantages, or finish outcomes, the individual needs to realize and expertise.
- Motion: The decision-to-action for the receiver, equivalent to shopping for a product or saying sure to a query.