Sam Parr | @thesamparr from Hubspot Konichiwa. My identify is Sam. I run a media startup known as The Hustle, a weekly publication - think about Quick Firm meets Vice. Annually, The Hustle hosts an occasion referred to as Hustle Con in San Francisco that’s devoted to non-technical startup founders. After I began Hustle Con, I didn’t know ANY super-successful founders. That, my good buddy, left me with a little bit drawback ... How can I join with highly-successful individuals with none mutual connections? Utilizing just a little e mail outreach jiu-jitsu, I found out a manner. Since then, I've had e mail conversations with people like these: How did I do it? You see, everybody has a present. Some can paint, whereas others code. However me? I’m an introductory e-mail savant, an outreach alchemist, a salesman's finest pal. Over time, I’ve realized if somebody has an electronic mail handle (i.e. everybody on earth), then it’s potential to not solely join with them, however create a relationship. An actual relationship. All you want are two issues:
Step 1: Discover the particular person’s e mail handle.To seek out somebody’s electronic mail tackle, my favourite device is Thrust.io. You simply plug of their full identify and firm identify and ABRACADABRA ... it pulls up a number of e-mail addresses. For instance, that is how I looked for the CEO of Pandora, Tim Westergren: A number of seconds later, I acquired these outcomes: Discover that a number of emails pop up. My subsequent step is plugging every electronic mail into Sidekick, so I see their info within the contact profile on the right-side of Gmail. Once I typed in [email protected], I knew it labored as a result of it confirmed (1) an image and (2) the outline is "Founder." (Sure, Sidekick additionally works for Outlook and Apple Mail as properly.) I am going to additionally use Mailtester.com to confirm e mail addresses as soon as I feel I do know them, similar to how I can confirm them with Sidekick.
Step 2: Ship a singular e mail following the AIDA system.Bought their electronic mail? Cool. Now you’ve received to catch their consideration. That is the onerous half. Why? Due to this one form of vital purpose: MOST PEOPLE GET HUNDREDS OF EMAILS EVERY SINGLE DAY Coming from somebody they’ve by no means met earlier than … why would they take the time to reply me? They received’t. They usually shouldn’t. Hell, I’m not even a giant deal, however in the event you shoot me a boring, out of the blue electronic mail proper now ([email protected]), I promise I received’t reply. Except I catch their consideration. Right here’s the e-mail I despatched to the CEO of Pandora:
- Consideration: Once you say one thing bizarre or state a burning drawback somebody has to catch their consideration.
- Curiosity: If you drop an fascinating truth or say one thing compelling.
- Want: If you checklist the advantages, or finish outcomes, the individual needs to realize and expertise.
- Motion: The decision-to-action for the receiver, equivalent to shopping for a product or saying sure to a query.