The purpose of a business website is to provide your potential clients or customers who use the Internet to access your business and make doing business with you, rather than someone else, an attractive proposition. The trick to getting what you want out of your site, such as leads and sales, is to have a site design that attracts the visitors you want and encourages them to do what you want them to do. To create a business website that works look at your site design and make sure it has these qualities.
Professional Appearance
Your website design needs to look professional. Some cookie-cutter website templates and/or home-made websites stand out like sore thumbs and do nothing to encourage anyone to do business with you. Unless you are an experienced website designer, you should hire one to design a website for your company.Great Content

Easy for Doing Business
Somewhere on your website, you need to have a page that has your full contact information, including your mailing address and your phone number(s). It's not good enough to just have an e-mail address. Carrying contact information on every page is even better.Online Payment Options

Address Your Visitor's Security Concerns
Customers are concerned about transmitting personal information, such as credit card numbers, over the Web. You need to not only have the appropriate technology (such as SSL) in place, but let your potential customers know about it, by putting your Secure Site certificates in prominent locations, and having a page that addresses your visitor's concerns, such as an FAQ.Search-Engine Optimization
