Got an online shop and want more traffic? If so, you need to get good at SEO—and we’re here to help with this SEO checklist.SEO can scare a lot of online shop owners at first who just want to sell their goods and thrive, but it’s a vital part of any online retailer’s success because it:
- Makes your store more visible on Google
- Increases traffic
- Boosts conversions
SEO Checklist 1: Site Speed

- Images are too large
- Content isn’t compressed
- Script references are at the top as opposed to the bottom
- Lots of HTTP requests
- Web pages are not cached
- Lots of 301 redirects
SEO Checklist 2: Voice Search

- Ask a question
- Use natural language
- Use long-tail keywords
SEO Checklist 3: Keyword Research

SEO Checklist 4: Discover User Intent

SEO Checklist 5: Title Tags
Title tags are really important for ecommerce stores but what’s key here is that you don’t use the same title tags for your product pages. Instead, you should be using unique tags for each product page. This will take a bit of time to redo if you’ve already duplicated your tags, but it’s an essential part of our SEO checklist.The problem you might run into is creating unique title tags for product pages from the same manufacturer, but even this is a hurdle that can be overcome. How? Try using key phrases instead of keywords.SEO Checklist 6: Make Your Store Mobile-Friendly

- Avoid software such as Flash
- Make sure your text is easy to read. Don’t make people zoom just to read a product page
- Place links at a good distance from one another. If you don’t do this, it’s going to be hard for users to click the right link
SEO Checklist 7: Meta Descriptions
