AltaMed had great health care resources but this important service required the ease of use that made it easy for users to find the vital information it provided. It needed to promote AltaMed as ACA enrollment experts for Obama care and support the ongoing AltaMed Marketing campaigns with Digital Brand awareness and remarketing.
Networking Bizz started by launching SEM campaigns across the Google Search Network and Google Display Network implementing search ads with call extensions, keyword specific ads, Facebook geo-targeted ads and a sample Youtube campaign. They geo-targeted search ads for competitive keywords resulting in a 15% higher rate of traffic from mobile users. They also made the site more user friendly with easy to find services while helping to create brand awareness among the site’s target audience.