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Allpoints Restaurant Equipment is a premiere equipment auction specializing in restaurants equipment. For a long time they have been doing postcard mailers and purchasing marketing data lists to promote their monthly restaurant auctions. Networking Bizz Digital Consultants offered to supplement promotion of event with Google Ads. Networking Bizz was hired to create a Google Ads campaigns in search and display marketing.

Specific Functions

We started  by crafting a game winning Google search campaign. The next step was display ads and display remarking campaigns. The multi variations of ads allowed us to promote different sections and different categories of products to anyone that might be interested. After the first campaign we started seeing staggering results.

250
RETURN ON INVESTMENT
120
INCREASED LEADS FOR AUCTION
4
CONVERSION RATE
Game Winning Search Campaign

Game Winning Search Campaigns For Event Marketing

The Campaigns were a success. With 4% Conversion rate and hundreds of leads the ROI was 300% better than a mass mailer and 1000% cheaper. Google Ads were shown to be the clear winner in all the marketing mix.

5/5 (2 Reviews)