Pinterest marketing is a growing sector as B2C brands are planning to spend more on the platform in 2020. Pinterest has more than 291 million monthly active users and though people often refer to as a social media platform, that name does not do it justice anymore. It’s now more of a platform where people go to find answers or solutions to problems in visual form. Whether you sell physical products or offer a service, Pinterest is the perfect platform to market your brand. The best part is that you don’t need to create separate content for Pinterest. All you need to create is a catchy Pin for your site’s pre-existing content and share it on the platform.If you’re not currently marketing your business on Pinterest, you’re missing out on a huge audience that’s within your reach. In this article, I’m going to explain how Pinterest works and share some of the best tactics we’ll use to market ourselves on the platform going into 2020.
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