Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form of advertising has several notable differences from more traditional forms of marketing such as print, email, and social media. Below, we dive into what mobile marketing is, how to effectively use it, and what results can be achieved:
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How to Use Content to Generate a Steady Flow of Leads
Abishek GM (Kev)January 22, 2021