What is Link Building?Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours. A simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right.
Not familiar with how links work?When website A links to website B, it s a strong hint to Google’s algorithm that it deserves to rank higher for relevant keywords, and you might hear these referred to as inbound links, backlinks, external links, or, quite simply, just links.You can think of links from other websites like votes.The more high quality links that point to your website (and form part of your backlink profile), the higher you should rank on Google, and, therefore, the higher level of organic traffic you should receive.However, links aren’t all created equal, and some can even cause your website to decrease in visibility, something that we will cover shortly.There are many different tactics that you can use to build links, some easier to execute than others, and knowing where to get started can sometimes be difficult, especially when you are aware that some can do more harm than good.
Why is Link Building Important For SEO?Link building takes time and effort. There is no hiding from that fact.It is also hard to get right, meaning that those who can successfully execute tactics to build better links than their competitors typically see significant growth in organic traffic and revenue.And that is why you need to understand why links are so important and should account for a considerable portion of your SEO campaigns’ resources.We delved deep into the importance of link building for SEO in our guide to backlinks, which you should check out for a detailed introduction to the what and the why behind this key pillar of any successful campaign.However, the main reasons why you need to make sure you are placing a strong focus on link building as an SEO are:
- You will rank higher on Google and other search engines.
- Google will find new pages on your site faster.
- You’ll enjoy increased credibility and trustworthiness as a business.
- You could benefit from targeted referral traffic.
- You can’t ignore link building, and you need to make sure you are rolling out tactics that give you a competitive advantage, something that we will show you how to do in this guide.