Lessons From Netflix About Content MarketingNetflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations.This media services provider has also mastered the use of social media to gain attention for its shows (sometimes controversially so) and connect with fans.But before getting to five social media marketing takeaways from Netflix that entrepreneurs can use to expand their brands’ presence, consider some important numbers about the media giant’s place among what’s sometimes called FANG (FANG being the acronym for the four high-performing technology stocks: Facebook, Amazon, Netflix and Google.)These are the numbers that have transformed Netflix into a video-streaming juggernaut:
- As of July,17, Netflix had more than 130 million paying subscribers, according to Statista. It added over 7.5 million new subscribers between Q4 2017 and Q1 in 2018.
- Amazon Prime, Netflix’s closest streaming competitor, has only 100 million subscribers.
- In just one quarter, Netflix added half as many new subscribers as another streaming competitor, Hulu, has total subscribers (pretty incredible).
- Netflix has made a growth push into new markets: It has customers streaming and watching content in over 190 countries.
- Since 2015, over 30 million subscibers have been logging-in and streaming the service using VPNs or other location-masking software, according to The Guardian.
- Since enacting the price hike and VPN ban, regardless of the associated uproar, Netflix has added over 40 million new paying monthlty subscribers.