For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here's how SEO can help.we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch.As Sean Ellis said, scaling growth before having product/market fit is the fastest way to kill your startup.In your early days and as you plan your initial product launch, there are a lot of risks. You’re under pressure to meet deadlines from various stakeholders and achieve milestones that can be tied to investment.Without a robust go-to-market strategy, blindly investing in growth can do more harm than good.What you’re looking for is product-market fit, which means your product/solution effectively satisfies a certain market segment. Getting this fit is crucial for short-, and long-term growth, as well as short- and long-term monthly recurring revenue (MRR) generation.
Developing a Go-To-Market StrategyThere’s no shortage of blog posts on how to develop a viable GTM strategy, but the most successful ones I’ve seen all contain elements of:
- Customer interaction and interview-like interactions, with both leading and open-ended questions to help identify specific use cases and to identify the timing of your solution.
- A form of A/B testing with a group of potential users in order to validate the product and highlight any use issues (for edge cases, or compatibility with other systems being used by the target market).
- A feedback method from both of the aforementioned groups, to determine exactly how your potential audience sees your product, the value it brings to them, and their willingness to pay for that value.
- Your pricing strategy.
- Your core market messaging.
- An understanding of who your competitors are.
- An idea of how your audience will use your product, and in conjunction with which other products.