It felt like a punch to the abdomen.Pitching our advertising and marketing providers to a prestigious eCommerce lead, whom we have been interacting with for months, I used to be optimistic we would shut the deal. They liked every thing — our service, our group, our philosophy. After which after sending our last proposal, what occurred?Silence.Completely no response. I may virtually hear the crickets chirping.You realize the horrible feeling:If you’re inches away from closing a large deal you’ve got been nurturing for months … then met with ice-cold silence. It appears like a punch within the abdomen. So I requested myself:
I’ve my HubSpot Gross sales account related to HubSpot’s advertising and marketing software program that notifies me when a lead is viewing particular pages.The following morning, I get ANOTHER notification. He is studying the case research on our web site:That is once I knew we would nonetheless have an opportunity.So I despatched this follow-up electronic mail (names and speak to info have been modified):
- “Did I say something wrong?”
- “Did they go with someone else?”
- “Are we priced out of their budget?”
That is an email tracking notification, exhibiting me that the eCommerce firm’s contact from 9 months in the past simply opened my electronic mail … and clicked the hyperlink to our proposal.I puzzled, may that be an indication they’re once more?I didn’t need to soar the gun, so I took a psychological word that they’re viewing the proposal and obtained again to work.Later that day, I get one other notification alert. He is studying our weblog posts:
Desktop notification from an “email tracking” device referred to as HubSpot Sales. (The title and movie has been modified to guard privateness.)
Sam –Hope all is effectively. I had put a reminder in to check-in with you to see how issues had been going with the eCommerce initiatives. We had mentioned a possible partnership just a few months in the past, however hadn’t been in a position to formalize our advisable engagement.We’d like to catch up and see if there are any alternatives for to have interaction with you all and assist along with your eCommerce technique. Let me know if in case you have someday to reconnect this week and catch up enterprise proprietor to enterprise proprietor on the place you see issues and I can present some concepts on the place we may also help.Look ahead to listening to from you.
Re: Nonetheless ?
Good timing Mack,Do you’ve time to speak on Friday 9-11:30? My cell is 555-555-5555.Does that work?HubSpot Sales, helped me shut a $100,000+ deal.With out it, I’d be blinded by the actions of that eCommerce prospect, clueless that they’re re-engaging with our content material. I’d’ve let it slip by, with out ever realizing my pricey mistake.