All social media networks are not created equally.While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.With that in mind, how do you choose where to invest your time (and potentially ad spend)?The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.You’ll also gain insights into what content succeeds on each platform and get actionable tips to take your own social media marketing to the next level.
Before we dive in, let’s take a look at each of these networks at a glance.
1. Facebook
- Headquarters: Menlo Park, CA
- Founded: 2004
- Active Monthly Users: 2.45 billion
2. Twitter
- Headquarters: San Francisco, CA
- Founded: 2006
- Active Monthly Users: 330 million
3. LinkedIn
- Headquarters: Mountain View, CA
- Founded: 2003
- Active Monthly Users: 310 million
4. Instagram
- Headquarters: Menlo Park, CA
- Launched: 2010
- Active users: 1 billion
5. Snapchat
- Headquarters: Los Angeles, CA
- Founded: 2011
- Active Monthly Users: 360 million
6. Pinterest
- Founded: 2010
- Headquarters: San Francisco, CA
- Active Monthly Users: 322 million
7. Reddit
- Founded: 2005
- Headquarters: San Francisco, CA
- Active Monthly Users: 430 million
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