Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.So how do you beat the odds? In my article today, I’ll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!1. Share Great ContentThe old adage remains true – (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sites. It’s a bit bourgeois for Facebook to assume CNN articles are always classy and memes are always pond scum, but we don’t get much choice in how Facebook adjusts its algorithm. My suggestion? Ramp up on your own original high-quality content with e-books, blog posts, white papers, etc.2. Use Facebook AdsWith organic reach down, now is the perfect time to experiment with Facebook advertising. Facebook has revamped their ad system to be easier than ever to use. Paid Facebook ads can appear right in a user’s newsfeed, seamlessly blending with organic posts while boasting better reach. Give them a shot and see how they perform.3. Extend To Other Social NetworksIntegrate your Facebook marketing with other social networks – post pins, tweet, etc. Facebook has become crowded, with organic space steadily shrinking. There’s tons of competition and it’s easy for your content to get buried in users’ news feeds. Explore greener pastures by delving into newer social media hubs like Instagram, Vine, Pinterest, Tumblr, or Google+. Don’t let Facebook be your crutch.4. Time To Get PersonalPersonal account posts tend to show up more in news feeds than business page posts, so why not take advantage of your staff members? Most of them probably use Facebook, so get them liking and sharing your company content. All is fair in the Facebook wars.5. Import Your ContactsIf you have a big email list, you can import your contacts (up to 5k names at a time) and invite them to join your Facebook page. A higher number of Facebook friends means that your content will reach more people, despite lower organic visibility percentages. The more the merrier.6. Post More OftenIncrease your chances of appearing in news feeds simply by posting more. Get the odds in your favor! Posting 4-6 times a day increases the likelihood that one of those posts will get a bite.7. Share Exclusive ContentMake your Facebook posts count by sharing exclusive content users won’t find anywhere else. Publicize flash sales, special discounts, contests, etc.8. Pay Attention To AnalyticsSince organic Facebook marketing has become significantly more difficult, it’s time to start paying careful attention to your analytics. You don’t need anything too fancy – Facebook’s own analytics can show you which posts perform better than others. See what kind of content drives the most engagement with your followers. Do they respond to videos? Which articles do they click on? What topics get them excited? Look for trends and then replicate for success.9. Go MultimediaDon’t rely solely on text posts. Image and video posts perform exceedingly better than text posts. Share YouTube videos, Pinterest pins, and Instagram pics on Facebook. With Facebook’s buyout of Instagram, it wouldn’t be ridiculous to think that maybe Facebook is giving preference to Instagram pics over other pieces of content. Nothing official on this of course, but it doesn’t hurt to amp up the Insta-posts just in case.10. Leverage User Generated ContentIf you’re not making much of a splash on Facebook these days, at least make the attention you do get worthwhile. Take advantage of Facebook as a source of user generated content by hosting photo contests, video contests, etc. You may not get as many entries as you would have in Facebook’s glory days, but the user generated content you do get is golden. User generated content can be repurposed and used elsewhere in blog posts, testimonials, and other marketing materials.11. Engage With FB FansDrive fan engagement by asking questions and encouraging fan response. Try caption contests, fill in the banks, and other posts that drive user interaction. In return, it’s your job to follow suit by responding to their questions and comments and interacting with fans whenever possible.12. Give Your Page A MakeoverMake the most of the fans that interact with your Facebook page by using a powerful cover image. Try using the Facebook cover photo as a call to action.13. Reach Out To Other Community ManagersFirstly, a disclaimer – this last workaround might be considered “gray hat,” but it can work very well if handled correctly. To boost exposure for your business pages, reach out to and forge relationships with one or two other community managers in similar industries and agree to like each other’s content. Alternatively, if you’re not comfortable doing that, ask your employees to like one update per week – the increased post engagement will improve post visibility.
Based on 9 Reviews
First of all, I wanted to say that if you own a business and it's not going so well, I believe this company right here will change and better your life...
This is my first time in the e commerce business and I can't explain how happy I am with their work!!! They did an amazing job on my new website!!! They are...
I was scrolling through Google for digital marketing services and Networking Bizz was actually the first agency that picked up my phone call. The sales...
I just came out of another meeting with Networking Bizz and I can't explain to you how satisfied I am with the work they have done so far for me and my...
I've used Networking Bizz (NB) for two projects, and on both occasions, I have been more than satisfied. If the first one had not gone well, obviously I...
Lui & Marina are absolutely the best! They listened to all of our needs for our business website. They were quick to respond, had great ideas and even...
Needed a digital agency to improve my online presence. They came up with creative ideas and produced really good looking video content for my homepage...
Great service from Luis and his team! Very knowledgable, effective marketing techniques and reasonable pricing! Luis is one of a kind, helped our business...
I hired Networking Bizz when we were in the market for a refreshed and updated website. What caught my eye when researching different options was how alive...
My wife wanted to have a website for her decoration business , and we were looking for talented web developer. She contacted Network Bizz in Pasadena ....