The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel brands: Just a few position increases for their strategic portfolio of keywords can mean millions of dollars in revenue. So it’s fair to say they hire the best and the brightest of SEO talent to keep their traffic flowing. Knowing this, we can look to these sites for guidance for what’s still working in SEO today. And the results are surprising. They are still employing some traditional SEO practices that apparently are still working. Practices like text on the homepage; a bevy of internal links; and landing pages built for keywords. We’re going to look at what they’re doing – and we’re focusing on some basic principles that anyone can apply, not just companies with multi-million dollar SEO budgets.
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