Link building has been, and remains to be, an important factor for local search traffic, and it’s not nearly as intimidating to get done as it may seem. Consider getting started with link building through the 8 methods below.
1. Conduct keyword researchI use keyword research across various aspects of my marketing, but for link building specifically, I use it to help me understand my audience’s intent when they go out looking for something that I could help them with. It gives me an understanding of what their problems and challenges are and often provides actual questions that they are typing into search engines.From there, I can come up with shareable content ideas (more on this later) that I should produce as well as the platforms and businesses I should be interacting with to get in front of my audience. This, in turn, increases the number of links driving back to my site.
2. Focus on creating high-quality contentContent is air. Your marketing simply won’t survive without it, and link building is no different. People link to things worth sharing, so if you want to get a lot of shares, you need to create useful content that is valuable to your audience.This content needs to be educational and informative for your audience and should establish thought leadership. Feel free to be creative with this content, it doesn’t just need to be your standard blog posts, ebooks, or white papers. Other ideas include:
- How-to guides