Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand.In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive.Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in big data in the next two years.For businesses today, being able to anticipate customer behavior is key to optimizing marketing campaigns. In this article, we’ll explore just how machine learning can help companies improve and enhance their marketing efforts.
1. Enhance Customer ExperienceStudies indicate, that 57% of major executives believe this is the area where machine learning can be most beneficial.Machine learning can improve the customer’s online shopping experience in many ways, such as:
- Guide the buying journey, making personalized product recommendations to help the customer find what they want;
- Ensure your online store never runs out of stock, or provides alternatives if stock is low; and
- Provide customers with a 24-hour support service