Social media has become a quintessential element in today's marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone. Moreover, 54 per cent of social browsers are there searching for products.It's easy to see how harnessing social media is essential to ensuring rapid and sustainable growth.
1. Building out a strong presence

2. Focus your efforts and diversify
There is such a diverse range of social media platforms to choose from; it's challenging to know which ones to focus on for the most effective results.Build your Facebook and Instagram handles to begin with. Depending on the nature of your business, look at leveraging other platforms, too. If you're into art, try Pinterest. Do you often share more video-based content? Perhaps building a YouTube channel for your brand would make sense. Having a strong and varied social media presence makes your business look more credible.3. Create powerful content

4. Build a niche for your brand
Every business and brand has an area where they should strive to be an absolute authority. However, today's marketplace is an extremely competitive one, and standing out from the crowd can be tricky.If you have any qualifications, specialization, or degrees that help bolster your niche, let your audience know. Share informative content and DIY videos, or spend time building an attractive website that details your services. With a focused approach, clients will have more faith in you and your services, and thus growth will follow.5. Engage your audience
