Ecommerce websites and mobile commerce, or m-commerce, options aren’t an either/or situation. Both play different roles in the customer journey and cater to different audiences. What is essential is that you don’t overlook mobile experiences while designing the eCommerce strategy for your business. According to Pew Research, 8 out of 10 Americans are online shoppers, and 51 per cent of them use mobile devices for shopping. If you aren’t leveraging mobile traffic, your business is likely missing out vital conversions even as you are reading this. While a responsive website is an excellent starting point in your m-commerce journey, having a mobile app has distinct advantages over mobile websites. Here is a list of compelling reasons why your eCommerce business needs to go for mobile app development in addition to having a mobile-responsive website.
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