Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.Live video streaming, in particular, has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video — specifically real-time platforms — would be critical to brand growth in 2016.To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group.
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