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Streamline YouTube SEO Optimization With These Tools

By | Networking Bizz Advanced SEO Techniques | No Comments

With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content. Plus, they are made more accessible by the widespread use of mobile devices and the growing average speed of Internet connectivity.

Look no further than sites like Twitch and YouTube to understand how powerful videos can be at keeping people glued to their screens. As a matter of fact, according to YouTube, U.S. residents aged 18-34 watch more videos on mobile devices than they do on any TV broadcast or cable network.

Bearing this in mind, performing video optimization has never been as important as it is today. To get more eyeballs looking at your videos, you must do your best to ensure that people can find your videos online and that they choose to watch your video over the vast pool of competition.

Getting yourself noticed on YouTube can be quite a daunting challenge, but in this post, we’ve rounded up some of the best tools that can help you optimize your YouTube videos for SEO.

Without further ado, let’s get started!

One of the most crucial parts of producing videos is getting everything ready even before the camera starts rolling. The bulk of the work is actually done during the video pre-production or planning stage. After all, you can’t create a great video without laying out a plan first, right?

Conducting keyword research

Knowing what topics are popular and what colloquial terms are used most to find videos is imperative to the success of your digital video marketing strategy. By creating videos around a specific target keyword, you’ll have a much better chance of getting ranked higher on the YouTube SERP.

YouTube autocomplete

You’ve probably noticed that YouTube suggests certain keywords and phrases as you type a query into the search box:

What makes the Autocomplete feature so great is that it’s free and only puts popular keywords forward. Basically, YouTube points out for you the terms people use most to find videos. From the standpoint of YouTube SEO, your videos should be optimized around these suggested keywords.

Above you can see that YouTube suggests several other keywords along with the initial query. Each suggestion can be a great idea for a video topic, but they are awesome long-tail keywords as well. Besides being popular, long-tail keywords are also not very competitive, and, hence, are easier to get ranked for.

Analyzing yours and your competitors’ channels

You have enough on your plate managing your channel as it is, but the only way to know which direction to go or what you need to do to get better results is to scrutinize all of your channel’s existing data and compare it to that of your main rivals.

Of course, there are also a number of tools that can help you dissect your channel and get to know everything about the channels you’re going up against.

YouTube Analytics

YouTube Analytics is the best place to learn what’s working on your channel and what’s not. This free, easy-to-use but comprehensive tool can tell you who watches your videos and what they like to watch, plus it can help you figure out which videos can produce more income.

This solution enables you to perform a detailed analysis of your channel and each separate video, providing you with real-time reports, view count, ratio of likes and dislikes, as well as viewer demographics.

YouTube Analytics offers three key report categories to work with: Revenue, Watch time, and Engagement — make sure to explore all of them for maximum results. On top of that, these categories are complemented by real-time and Overview sections. To take advantage of the tool, you must start uploading videos so that the system has some data to work with to boost your performance.

Snagging competitor tags

To dig a bit deeper into your competition, take a look at the tags they use to get their videos noticed by YouTube. Not only do tags help you get ranked for the target keyword, but they can also help you show up as a related video in YouTube’s sidebar when someone watches a video with a similar tag.

Although tags are initially hidden on YouTube, they can be viewed through the page’s HTML code. To do this, right-click on the page and go to “View Page Source.” Then search for the word “keywords” on the page. Everything that goes after it is the video’s tags! But if HTML is not your cup of tea, there are plenty of tools that will help you out.

TagsForYouTube

YouTube decided to hide video tags from the public eye many years ago. With the free Tags for YouTube Chrome extension, YouTube tags are returned to their original position.

To view what tags are attached to a video, simply click “show more” right under the description of the video. No sidebars, overlays or layers of data — bare tags only. It’s not a powerful tool regarding analytics, but it does save you the hassle of looking up tags via HTML.

If you want to have a simple way of seeing just the tags of YouTube videos without any additional analytical information, this tool is exactly what you need.

TagsYouTube

Unlike the previous tool that simply allows you to spy on your competitors’ tags, this free solution can generate tag based on the target keyword.

The free version of the TagsYouTube tool enables you to get a list of tags related to your target keyword, select the ones you like, and add them to the final list of tags. You can then add another keyword and add those tags to your final list of tags as well. Continue adding keywords until you get a list of tags you are happy with.

Besides generating tags, this service also offers features such as Advanced Title, Description, Thumbnail Generator, as well as practical tips and advice on how to best optimize your videos for YouTube.

RapidTags

Just as the name suggests, this free tool can quickly generate tags. One of the great things about RapidTags is that you can apply a language filter as you perform a search to get tags for different localities.

The workflow is pretty straightforward: enter your target query into the search box and the tool will generate relevant tags which you can then copy to YouTube.

You can then further analyze the target query to find out its traffic details like how many views, likes, dislikes and comments it currently has. RapidTags also shows the estimated number of views and engagement signals — such as likes — required for your video to rank for the target query.

Now that you’ve done all the preparatory work around your video and have recorded it, you need to add some finishing touches before it’s ready to go public.

Creating a thumbnail

Book covers and film posters give us an idea of what we can expect from a book or a movie, respectively. Video thumbnails serve the same purpose: they give people a rough understanding of what they’ll see in a video if they watch it. Therefore, before uploading your video to YouTube, create a high-quality custom thumbnail using a professional tool.

Canva

Canva is a leading graphic design tool that is perfect for creating beautiful thumbnails for YouTube videos. It’s easy to use, even if you’re not a designer.

It should be noted that this tool is not exclusively used for creating thumbnails — Canva can also be engaged in a number of other design-related tasks such booklets, presentations, sales pitches and so forth. It offers over a million fonts, graphics, photos and templates for you to choose from, as well as the option to upload images from your collections.

In terms of making thumbnails, Canva is packed with a plethora of free stock photos, backgrounds, texts, shapes, illustrations, and much more, making it a great solution. Moreover, you can use this tool free of charge on computers, Android and iOS devices, with the exception of several paid features and elements.

FotoJet

Another powerful free web graphic designer, photo editor, and collage maker tool is FotoJet. With this solution, creating amazing YouTube thumbnails is a walk in the park.

What makes this graphic design tool stand out is the fact that it puts more focus on creating amazing thumbnails for YouTube — not just general design features. With more than 500 templates for collages, FotoJet is a great resource for producing various graphics for YouTube, including video thumbnails.

The best part of this tool is the advanced thumbnail creator tool. It lets you make all sorts of fine adjustments to your creations — rotate images, add filters, crop or resize them. Also, similar to Canva, FotoJet’s drag-and-drop interface provides for an intuitive and hassle-free user experience.

Optimizing the video

Before you decide to upload your video to YouTube, you may want to polish it off and add finishing touches by running it through an editing tool. Luckily, there’s a variety of video optimization tools that can show you new ways of improving your videos, and fast-track the process.

iMovie

If you’re a greenhorn when it comes to editing YouTube videos and want to use only native apps on your Mac — give iMovie a try.

With this intuitive video editing software, you are free to trim, crop and rearrange sections of your video whichever way you like. Plus, the tool allows you to fix shaky videos, insert titles, throw in great visual effects and manage the video’s audio files.

One of the cool things about iMovie is that it supports 4K and HD videos, which is great news for those of us who record videos on GoPro cameras, iPhones, and other modern quality cameras. Moreover, the tool lets you easily upload and publish such high-definition videos to Facebook, Vimeo and, of course, YouTube.

So, if you’re still learning the ropes of video editors, this tool is perfect for getting started.

Blender

A free video editing tool that is more advanced than the previous option is Blender. Not only does it offer features that allow you to use the tool for 3D, VFX, rendering, animation, modeling, and even creating video games, it also enables you to trim videos, apply all sorts of filters and transitions — just what YouTubers need.

With Blender, you can add as many image, audio and video files to a video’s timeline as you want and edit them as you see fit on Mac, Windows or Linux devices. Blender also visualizes waveforms and allows users to mix audio files, which makes for a creative experience. Also, you can take advantage of the tool’s histogram displays, live preview, vectorscope features, and so much more.

It should be noted that due to this tool’s complexity, it may take you some time to figure out all of its ins and outs to yield the best results.

With almost two weeks’ worth of video content being added to YouTube every single minute, finding hundreds of videos on any given topic is a piece of cake. However, if not promoted the right way, your video just won’t be found. By making use of specialized tools, you can ensure that you get the kind of stats that are only obtained by top players in the YouTube game. If you’re doing video SEO, regular video ranking check-ups via position tracking tools are a prerequisite for the success of your YouTube channel. Such check-ups can tell you who you’re competing with and enable you to adjust your video marketing campaign accordingly.

SE Ranking

SE Ranking has a top-notch keyword tracking tool that can be used to get accurate data, detailed reports, and analysis. Along with the keyword tracking tool the platform offers a bunch of other useful features that help you perform more tasks.

The keyword rank checker tool specifically can run daily checks on Google, Yahoo and YouTube rankings for any location and device. It conveniently shows the daily ranking changes expressed in figures as well as graphs and specifies the URL for each ranking position. Also, you can set a target URL for each query, and all non-target URL positions will be highlighted in red.

The tech behind the tool collects data by simulating how users with no browsing history would behave for the selected target location and provides a cached copy if you want to verify the data for yourself.

Besides tracking rankings on five search engines and locations, you are free to track up to 5 competitors from your industry and get accurate, competitive intelligence on them. Moreover, the tool enables you to track the TOP 100 results for any search query — check how positions have changed over a specific period for any keyword or search engine from your project.

YTRank

YTRank is a very simple free tool that was designed with one goal in mind: to track the YouTube video ranking position for a specific keyword.

Once you access their website, all you have to do is select the country where you get most of your traffic from, enter the URL of your YouTube video and add up to 6 keywords you want to check positions for.

Then just scroll down to see which page and on what position your keyword is currently located on. It’s as simple as that.

Getting more eyes looking at your videos is incredibly important to the success of your video marketing campaigns, and social media platforms are perfect resources to execute on that. Here are some of the tools that can help you spread the word about your video far and wide.

DrumUp

The process of promoting YouTube videos involves making them easy to find for viewers. DrumUp is a paid tool that enables you to schedule the promotion of your videos on various social networks.

With DrumUp, you can add your social media accounts from Instagram, LinkedIn and Facebook, and communicate with your target social audiences from one easy-to-access platform.

Once you authenticate your social profiles, you will be able to see a preview of your social posts before making them public online. Customize your messages that promote your videos with a simple, intuitive social auto-posting solution.

HootSuite

Another social media management service that enables companies to perform social marketing activities is HootSuite. This paid tool aims to take communication to the next level and empowers companies to foster relationships with clients — not just send generic messages.

The tool’s dashboard provides tabs for each social account that’s connected to the app. Modern social media goes beyond posting messages and includes providing support, offering exclusive deals, and encouraging customers to make repeat purchases.

Hootsuite makes managing several profiles at the same time effortless. The advanced options are not free but with some extra investment, you get advanced social analytics, security, audience engagement and multiple users.

eClincher

eClincher is another fully-featured paid social media management tool that makes it easy to oversee and manage your social presence. This solution’s toolset includes an intelligent social dashboard, content curation, keyword tracking, analytics, publishing and automation, a unified social inbox, and a bunch of other useful options.

Manage, set up, schedule and publish content (including YouTube videos) on all your social profiles from a single location with eClincher. If a certain piece of content is performing well, eClincher will let you know and you’ll be able to use it again for more effective engagement on the social channels that haven’t seen that piece of content yet.

This social tool can lend you a hand in finding hot relevant content from the web and instantly adding it to your feed. Since the tool can determine what content will be appreciated by your audience, this feature can boost the performance of your social media profiles.

Have you ever been in a situation where you’re getting more social media comments and questions than you can physically handle? Social comments are the modern-day version of business reviews and are vitally important to your brand. Good thing many tools can help you stay on top of all your social engagements.

YouTube comment moderation

YouTube has its own content moderation tool that gives you the possibility to customize the settings that will automatically filter out inappropriate comments, leaving only engaging comments in place.

To configure the settings that define what comments can appear, you need to go to the Creator Studio and access the Community settings.

There, you can add users to enable their comments to be approved automatically. You can also view the comments left by users marked as ‘hidden’. Moreover, by entering a list of words you want to block, comments that match or closely match the specified words will be put aside for human review. Additionally, mark the checkbox next to the Block links option to hold back new comments and live chat messages with hashtags and URLs. Last but not least, configure the basic settings regarding comments on your videos, channel and live chat before hitting ‘Save’.

As for the comments themselves, go to Comments section to view the comments that are public, those that have been held for review, and those that are considered to be spam by YouTube. This is where you can decide which comments deserve to be visible on your comments feed, but it will, unfortunately, require doing a lot of manual work. There are, however, some solutions that ease up the load.

TubeBuddy

TubeBuddy is a free browser extension that equips you with multiple tools that help you manage your YouTube channel. No need to switch between your channel and external tools to see the data — all the tools are added on top of YouTube’s interface.

Being a popular solution, TubeBuddy is full of useful tools and has quite a few ways of helping you moderate your comments.

First off, when working directly within the YouTube comments page, TubeBuddy gives you the option to filter comments: those you haven’t replied to, those that need a follow-up reply, those with positive or negative sentiments, or questions. That way you can easily find out where you need to interact more and learn what your viewers are talking about.

Canned responses is another helpful tool that allows creating quick go-to answers to popular viewer comments. Once you’ve prepared your short replies, you can select one right next to a user comment under the video, saving loads of time on creating messages anew.

The last comment-related TubeBuddy tool that deserves mention is the word cloud. The cloud contains the most used words from your comments, those that stand out for your channel and give you a quick insight into the general tone of voice of your channel.

Smart Moderation

A paid tool that provides comment moderation for social media platforms is SmartModeration. It’s designed to remove profane comments and protect your reputation on the web on autopilot in real time.

Most automated comment moderation tools solely rely on lists of keywords to understand what’s written in comments. In turn, YouTube has its own tools that look to keyword blacklists and algorithms to filter out spammy comments. However, this tool only puts them aside for human review without deleting them.

This is where Smart Moderation comes in. This tool connects to your social profiles on Facebook, Instagram and YouTube and deletes unwanted comments the moment they are posted. On top of that, the tool’s machine learning AI removes such comments very accurately — like a human would. This feature makes this solution stand out because it understands words like humans. Plus its intelligence engine can be trained as you continue using the service.

Finally, the software supports multiple languages and can, therefore, be used by content producers from all over the planet to protect their audience and content.

There is little doubt that video content is a must-have component of any marketing strategy. Good thing we have YouTube that gives everyone the amazing opportunity to attract new audiences, encourage engagement and growth, as well as boost overall customer conversions.

By making the most of the tools listed in this article, you can get miles ahead of your competitors and get higher rankings on YouTube’s SERP.

The Biggest SEO Trends Of 2019

By | Networking Bizz Advanced SEO Techniques, Networking Bizz Business advice | No Comments

SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGETTY

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the next year?

SEO is in constant motion, always changing to the point where it’s difficult to keep up with everything.

In this blog post, we’re going to go over some of the biggest SEO trends to be tracking in 2019.

Voice Search Begins Its Rule

Voice search is clearly growing in popularity – and at a very rapid rate, too. In fact, I feel like in a couple of years, we’re all going to hear “Ok, Google” all around us every few minutes. By 2020, the experts believe that 50% of all searches will be voice searches.

The number of people who use voice assistants is actually growing year by year, at a very rapid rate; for example, 35.6 million Americans use a voice activated device at least once a month, and one in six Americans now own smart speakers.

While it’s true that the world of search engines and SEO is constantly changing and evolving, the increase in voice search usage is one of the biggest changes yet. That’s because it’s something completely different and it requires a completely different optimization strategy

Think of it this way: there’s one way you’d search for something on Google (the regular website) and one way to ask about something.  “You got to realize, the questions they’re going to ask are going to be a bit different,” explains Stone Temple’s Eric Enge in an episode of the Sure Oak podcast, “and it’s going to create a need for our content that we’re returning – be it either via web page or a return voice interaction – to be prepared to answer those more natural language queries.”

It’s also important to note that Google prefers short answers to voice search queries: the typical result is about 29 words on average.

Even more interestingly, there looks to be a very big connection between voice search optimization and Google’s featured snippets – those short answers you sometimes get above all other results, that have position zero in SERPs.

Mobile-first Indexing As A Work In Progress

Back in March 2018, Google finally started rolling out the so-called mobile-first indexing. A change that many might say has been a long time coming: after all, mobile devices now account for nearly 60% of all traffic and that number is only going to grow.

But what exactly does mobile-first indexing mean for SEOs and web designers? And when can the “voice search index” be expected?

The mobile-first index is less than a year old, so it’s difficult to say where exactly it’s going to head. But what is clear is how important speed is, as well as how important it is to build a truly responsive website, one that not only is fully functional on mobile devices but also one that moves very quickly.

Building better mobile websites and creating better user experiences for visitors using mobile devices is imperative. Because while it’s not clear exactly what is coming up next for mobile-first indexing, what is clear know, based on the Google’s past, is that it’s all about offering your audience websites that are easy to use and navigate, that offer a good user experience and that move fast.

Blockchain Technology Impacts SEO and SEM

Blockchain might be mostly associated with Bitcoin and cryptocurrency in general, but blockchain’s influence will be much more far-reaching than that.

And not surprisingly, it’s also going to reach and impact search engine optimization, if not digital marketing in general. But how exactly can it influence SEO in a meaningful way?

Blockchain, in short, aims to create a secure and trustworthy record of transactions.

And it can be used to secure the transactions happening on search engines too – the connections between advertisers and website owners. Google, in this sense, is the middleman between the advertiser and website owner, helping them trust each other so that all of these transactions will run smoothly.

But that is exactly what blockchain does, by definition – only a bit more effectively. Blockchain can verify that every user is who they say they are, with 100% accuracy.

It can see whether an ad was viewed by an actual real person and not a bot. It can help you make sure that website owner only pay for genuine click-throughs to their website. And even more so, all of this will help reduce online ads fraud.

This, of course, will not only impact Google’s ad revenue, but it is also likely to impact SEO in general. Microsoft – and other big companies – are already collaborating with blockchain-based identity systems Blockstack Labs and ConsenSys to help improve apps and services

The Rise of Amazon Search Optimization

It’s difficult to see how Amazon Search can ever compete with Google – after all, it’s hard to see oneself searching for “how to remove carpet stains” on Amazon – but it’s actually a huge competitor. Many SEO specialists are expecting a huge growth in Amazon Search Optimization in the coming year.

Not convinced? Well, to start with, 72% of shoppers now use Amazon to find products, based on a study from Kenshoo across consumers in the US, Germany, UK, and France.

What’s even more interesting is that they also found that 56% of consumers actually search on Amazon first before they go looking at other sites. Plus, they don’t just find products – they find everything they need that they would otherwise need Google for: product reviews, similar product suggestions, and all kinds of other products that you might be interested in. In other words, they really don’t need another search engine to find what they need or want to buy, as well as do some proper research before making a purchasing decision.

And that is definitely a pretty big threat to Google and Google Ads. If fewer people are googling for products, that can have a big impact on its advertising and revenue.

And when it comes to actually making purchases, people favour Amazon because if its convenience, prices and ease of shipping, according to the latest data from BigCommerce’s Global Omni-Channel Consumer Shopping Research Report.

Conclusion

There are a lot of changes happening in the digital world right now, including in the world of search engine optimization. It’s an exciting – if also a little scary – time. It might not be clear what the future will bring exactly, but it’s clear that emerging and older technologies are starting to have a huge impact on SEO – if it’s not already happening, then at the very least it’s bound to happen soon.

Should Facebook Still Be A Part Of Your Social Media Marketing in 2019?

By | Networking Bizz Advanced SEO Techniques | No Comments

New Year, new you! Many small businesses are trying to decide on their social media marketing in 2019 in the hopes of increasing sales and foot traffic on their websites. Marketing for most small businesses is often not a priority, but it should be. How else will people learn about your product or services? Word of mouth? Well, that might have worked 15 or 20 years ago, but does not work now. Today’s audience does not “talk” to each other; they text, chat and wave to each other online.

Small businesses can compete in the social media realm so long as they have a strategy.

Despite the ongoing investigation delving into Zuckerburg’s situation, for the first time in social media history, Facebook is in the number three spot for social networksjust behind YouTube and Google. Facebook still has 1.47 billion people logging in daily with more than 70% in the United States. Therefore, Facebook is still a safe and lucrative place to put your marketing dollars.

So, where do you start with your marketing strategy? Our suggestion is Facebook, YouTube, and Direct Mail Marketing, otherwise known as cross-channel marketing.

THE REAL DEAL ON SOCIAL MEDIA MARKETING IN 2019

Facebook

Facebook is still a great place for your brand to get discovered. More people go to Facebook first for research and recommendations than any other social media outlet. Paid ads are a great way to get discovered, if you know your target demographics and use the audience selection features to ensure you are reaching your potential customers. It’s also cost-effective with a great ROI.

YouTube

YouTube recently surpassed Facebook as the number one social network. Creating video content is a critical part of your marketing strategy. Not just video, but mobile-optimized video is crucial for brand awareness. There is nothing more frustrating to our mobile hungry younger generation than a video that doesn’t load or is not clear in the size screen they want to view it on. Slow-loading video is a quick way to lose potential customers.

Marketing is an ever-changing beast. Your market reach is no longer determined by zip codes. Social media is your marketing stage. Consider the numbers — two out of three shoppers online have purchased something from a business in another country. Does this mean we abandon the local SEO? Of course not, it actually means you have to work harder to get found because it’s not just what’s local. It’s more about convenience. Many of these studies have noted that people are willing to pay more if getting the product or using the service makes life easier for them.

So, how to appeal to the local market? Consider direct mail campaigns. This cross-channel marketing method helps you connect with your local customer in a familiar but new way. Here’s to yet another year for your success!

 

2019’s Six Key Social Media Marketing Trends

By | Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

It’s that time of year again – say goodbye to 2018 and hello to 2019, a year with the potential to kickstart your business!  Now is the time to start planning your social media marketing strategy for the upcoming year. These are the key trends to follow for another successful year of social media marketing for your business.

Before you pick up on these trends, we highly recommend reviewing your existing social media marketing strategy to find what works and what can be improved. A closer look at your past campaigns, social posts, best-performing channels, and analytics can help you get ready for 2019.

As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful.

1. Engagement is more important than ever

Facebook has announced early in 2018 the focus on meaningful interactions as part of their updated algorithm.

This meant that their algorithm started favoring content that sparks a genuine conversation, which inspired many Page Managers to create more engaging content.

As organic reach becomes harder, the only way to survive is to aim for content that is:

  • Interesting
  • Appealing
  • Engaging

Algorithms are becoming smarter so there’s no short route to genuine engagement. It’s not enough anymore to encourage people to like, comment, share on your post. Social platforms are trying to cut down on engagement bait techniques so you may risk losing your existing reach in the longer term with such techniques.

Thus, it’s time to stop ‘cheating’ to win engagement and start thinking of an improved engagement strategy for every channel to continue reaching your followers.

2. Influencer marketing and the rise of micro-influencers

Influencer marketing is becoming an established element of your marketing mix. Influencers can make thousands of dollars through paid sponsorships while brands are constantly seeking for the best influencers for their campaigns.

As influencer marketing grows, big influencers are becoming more expensive for small and medium-sized brands. That’s when micro-influencers came in to make up for the gap between being interested in influencer marketing and having the right budget to try it out.

Micro-influencers may not have the outreach of celebrities, but they may have an even bigger influence on their own followers. Even 40k followers as an audience can be perfect for a brand, provided that they are working with the right influencer for their target audience.

For example, a food brand may see better results by working with a rising food blogger with 30k followers than a well-known chef who may ask for 20x of the budget.

And just as micro-influencers keep winning ground, there is also the trend of nano-influencers, or else influencers who have up to 10k followers. They may not have a big audience to follow them, but they can still have a great influence over them, either by their job, their engaging social presence or their passion about a specific industry/topic.

Nano-influencers don’t require a big budget to work with them but you may need to spend more time on the research to find the perfect one for your brand.

Since they may still be new to the influencer marketing world, they may be seeking a partnership that matches their values and could possibly last in the longer term. They can also be easier to reach since they don’t have to deal with thousands of messages every day.

3. Social media for sales enablement

Social media is already helping customers in the phase of product discovery. Brands are able to promote their products through social channels and customers are finding out about them before making a purchase.

Social media is not anymore just about awareness and engagement, but it’s heading even more towards consideration and sales enablement in the business funnel.

A vast majority of respondents who discovered a product through social media proceeded to a purchase later on. Facebook seems to be the first channel that people discover new products, with Instagram and Pinterest following up.

What do these mean for 2019? Brands have a great opportunity to benefit from this trend to improve their social strategy. You don’t always need a sales pitch in all your messaging to convince people to trust you. Social media can help you tell your story and improve consideration. Right after someone discovers your product online, it’s up to you to provide a smooth experience that will make sales easier.

4. AI and customer service

Bots and automated messaging have already shown up in many brands’ customer service. Social media has made it easier for customers to reach a brand, which means that the expectations about the response time are increasing.

Chatbots have started becoming popular through Facebook’s Messenger when brands realized that it’s an easy way to add an additional customer support to the mix.

Not all customers were convinced that this is the best way to reach a brand, but the adoption rate is improving thanks to the enhanced intelligence and programming of the latest bot experiences. More brands are spending the time to program the bots in a way that they seem as authentic as possible. Whether it’s about giving them their own character or simply predicting as many customer questions as possible, there has certainly been great progress in how they work.

AI can also come in providing automating messaging to customers who want an answer to a common question. Brands can set up messaging that keeps their customers satisfied while they’re also saving time in repeatedly answering the same questions.

2019 will bring an improved adoption of AI as part of social customer service and it’s time for more brands to give it a try to ensure that their customers are finding the answers to their questions as fast as possible.

5. Stories, stories, stories

Stories are everywhere! Visual content in a vertical format that usually lasts for 24 hours became popular from Snapchat and it soon was copied by Instagram to turn into a global trend for people of all ages.

Snapchat may have struggled since then to remain relevant, at least in the way that it was known for, but we’ve already seen Stories to Instagram, Facebook, Youtube, and just recently, LinkedIn.

There are currently more than 400 million people consuming Stories on Instagram on a daily basis, while Facebook is trying to integrate Stories to our daily routines.

Advertisers have already realized that Instagram Stories ads can be very effective, with Snapchat and Facebook following up with their current hype and demand. Why are stories so successful?

Stories are:

  • easy to create
  • fun and engaging
  • spontaneous  (they don’t necessarily require much editing before uploading them)
  • authentic
  • are not always lasting more than 24 hours

6. The end of fake followers

Instagram is currently one of the most popular apps in the social media landscape. Influencers have benefited from the app’s success by rising to fame through their growing audience.

However, it was no secret that several Instagram accounts have artificially increased their number of followers to boost their popularity. Many services provide fake followers for a fee and Instagram knew that sooner or later this had to stop.

Just last month, Instagram announced that they’ve started removing inauthentic likes, follows, and comments from accounts that used third-party apps to increase their popularity. They have actually built machine learning tools to identify such activities so that they prevent it from happening in the future.

This is a big step for Instagram towards maintaining their reputation as a popular social network where people (and brands) can grow their community through genuine interest and engagement.

Since the change has just started rolling out, 2019 will prove that the number of followers will not be as relevant anymore comparing to the actual influence and engagement that you’re having within your community.

As a brand, there’s no need anymore to chase for increasing your followers if you’re not already engaging with your existing ones. Spend more time on growing your community organically to avoid seeing a sudden drop of (fake) followers and likes.

What can we learn from all these trends?

2018 has been a big year for social networks and it will probably affect their future more than what we can predict now.

There have been small steps to improve trust, transparency, authentic engagement and genuine followers.

There is still a long way to go but it’s still important for brands to pay attention to the latest trends.

It’s better to start applying them to your social media strategy now to stay ahead of the curve instead of insisting on old tricks that might not work anymore.

Find the channels that work better for you, spend more time (and money) on them and always listen to your audience. They can offer valuable insights on what you need to improve on your social tactics.

The Top 10 Email Marketing Mistakes to Stop Making

By | Netwoking Bizz Brand development, Networking Bizz Business advice | No Comments

Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to keep track of, from tools and campaigns to analytics and testing.

All of these separate parts must come together somehow to make your email marketing work. That said, there are a few common obstacles that often stand in the way of getting your best results from email.

To help you keep track of some common pitfalls, we’ve compiled a list of the top 10 email marketing mistakes that are costing your company revenue.

1. Not including a call-to-action

Are you creating email campaigns and not telling your subscribers what to do with the information you give them?

If so, you’re missing the point of creating a campaign in the first place – to reach a particular goal. If your emails don’t help you move toward that goal, they’re pretty much pointless. They’re a waste of time and resources.

Luckily, it’s easy to optimize your emails to accomplish whatever you want to achieve. You can increase your website traffic, convert subscribers to leads, increase purchases, or get people to download your new ebook.

All it takes is persuasive email copy along with an effective call-to-action!

You can also think of a call-to-action as a clear goal for that particular email. Just ask yourself: what do you want subscribers to do with the content in the marketing message? That should be your call-to-action (CTA).

For instance, in this email from Chatbooks, the goal is to get customers to make a purchase. The company has a coupon code to help spur people to this action, so they used that enticement as the CTA text (“Save 20% Today!”).

2. Not using email list segmentation

If you’re not segmenting your email list, you’re missing out on an easy way to send more personalized emails to each subset of your subscribers.

For example, maybe a subset of your subscribers uses your service far more than others. Maybe you have a different subset of casual or beginning users, too. If you send the same emails to both groups, you’ll risk alienating them both with messaging that’s too broad and doesn’t resonate with their interests.

By contrast, if you send each group personalized emails, you can speak to them on deeper, targeted levels, which may equal more action from them on your CTAs.

3. Not writing your emails for the reader

Are your emails focused on your readers, or are they focused on you, your business, and your goals?

If you’re in the latter camp, you’re making one of the biggest marketing mistakes: forgetting your audience.

This is a big problem because your audience doesn’t care about things that don’t involve them. They want to know what’s in it for them, and if you don’t spell it out, they’ll lose interest.

4. Not automating emails based on user habits

According to BigCommerce, email automation is one of the most effective methods for email marketing. It helps you engage with customers at exactly the right moment when they’ll be most receptive to your marketing.

Here’s how it works: if you want to send new subscribers to your newsletter a welcome email or a series of emails, you create one email campaign designed to introduce them to your website and your best content or products. The email is triggered once the requirements are met (in this case, whenever someone new signs up for your email list).

In this vein, you can create all kinds of automated email campaigns. You set the criteria for the trigger, and when those criteria are met, the prospect will receive a targeted, personalized email at the exact right time. Less work for your team, more reward for the entire company.

And, according to data from Statista, personalized marketing is what users crave. 90% of respondents to an April 2017 marketing survey said they find personalized messages either “very appealing” or “somewhat appealing”.

5. Not creating engaging email subject lines

It’s easy to neglect your email subject lines after spending time and resources crafting a beautiful email. After all, you’ve optimized the content for results and subscribed to all the best practices for email marketing, so you’re sure to see results, right?

If you neglect your subject lines, you could lose out on critical opens, which means your subscribers will never even see, read, or interact with your emails, regardless of how well they’re designed.

That’s bad for your email marketing because it means a wasted budget and wasted time. Instead, take the time to craft compelling email subject lines so your messages are irresistible from the very moment they hit your readers’ inboxes.

A few good tips include:

  • Keeping it short and sweet
  • Eliminating filler words
  • Putting the most important keywords at the beginning
  • Staying clear and simple

6. Not optimizing for mobile users

Mobile internet traffic accounts for over half of all internet traffic, according to StatCounter. That number surpasses traffic from desktop computers and tablets.

In other words, if you’re not optimizing your email marketing for mobile users, your messages will render poorly and not work on the majority of their devices. Not only are your subscribers likely to delete your email then and there, but they are also less likely to open your next one.

7. Not including text (or Alt Text)

If your email campaigns consist of nothing but images, you have a problem.

It’s this simple: lots of email users have their images turned off, which means they won’t automatically load in their browser. If your email is all images without text, the user won’t see a thing, and they’ll move on.

8. Not sending emails strategically

How often do your subscribers want to hear from you? Not asking this question is yet another major email marketing mistake.

Turns out, sending emails strategically isn’t about guesswork. It’s about paying attention to your target audience and segments, listening to their preferences, and offering options that cater to them.

For example, many brands offer a preference center for their list subscribers, allowing users to determine how frequently they receive emails. Once you start collecting this data, you can easily break your list into segments and use automation to follow-through, delivering exactly what your customers want.

9. Not cleaning up your subscriber list

The size of your email list doesn’t matter as much as how many of those people are truly interested and engaged in what you have to tell them. If your list is bloated because you have a big percentage of inactive subscribers, that doesn’t help your bottom line.

What does help your bottom line? Active, engaged, interested subscribers.

To that end, it’s a good idea to clean up your list every now and then. Think of it as “cleaning house.” When you prune your list and remove those who aren’t engaging with your emails, you’ll be left with the true fans of your brand and a much more powerful tool for marketing.

10. Not A/B testing your emails

Number 10 in our list of the top 10 email marketing mistakes: not A/B testing your emails.

Testing your emails is one of the simplest ways to gather data about your audience’s preferences. Once you know what designs, images, text, and CTAs are most appealing to your readers – you can build on this knowledge to create even more powerful, compelling, and exciting emails.

gated content

What Darth Vader Can Teach Us About Gated Content

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What Darth Vader Can Teach Us About Gated Content

gated content

Gating content – or putting a piece of marketing behind a paywall – is a contentious issue. On the one hand, marketers are often asked to demonstrate the ROI (return on investment) of content beyond stats such as social engagement, article views, or reach. Implementing a gate can add an extra layer of value.

For example, one of Unbounce’s gated content campaigns managed to achieve a conversion rate of 45% – leading to more than 23,000 leads.

On the other hand, an incorrectly implemented content gate can cause huge issues – alienating customers and sending them searching for somewhere else with ‘free’ content.

Although the subject of content gates can be very divisive in our industry they are, at heart, a strategy. Similar to any other strategy, they can succeed with the right planning and foresight. When it goes really wrong though, we can learn vital lessons about how to improve our own content gates. Just look at what happened when EA (Electronic Arts) tried to restrict access to Darth Vader.

A long time ago…in a strategy meeting far away

Although many would equate content gates to written pieces, anything which puts something behind a paywall can be considered as one. When EA announced the video game Star Wars Battlefront 2, they made the controversial decision of restricting access to ‘hero characters’, such as Darth Vader.

To play as the iconic villain, Star Wars fans would have to play the game online for 40 hours. Alternatively, they could pay extra money to speed up the process. However, this only unlocked one hero, they would have to repeat the process to gain access to the other fan favourites.

The reaction from fans was overwhelmingly negative – especially on Reddit. A representative of EA even commented on the forum stating the high unlock times were to provide a “sense of pride and accomplishment”.

That comment is the most downvoted in Reddit history.

Behold the power of this fully armed and operational PR crisis

Often internet-based anger doesn’t have many repercussions. However, this began to affect EA when fans started cancelling their pre-orders in the thousands. Eventually, the company announced they were reducing the unlock times of hero characters by 75%. Although an attempt to placate the fans, the damage was very much done.

Less than two weeks after the game’s release, EA’s stock value had declined by $3bn. Furthermore, compared with the first game released two years previous, physical game sales of Star Wars Battlefront 2 were down by 61%.

Even worse for EA, Walt Disney – which owns the Star Wars brand – weighed in on the controversy. Company executives were keen to express their “unhappiness” at how the incident “reflected on their marquee property.”

Months after the release of Star Wars Battlefront 2, EA relented. The company removed the content gate and purchasers would now only be able to pay real money for cosmetic items. Furthermore, the incident has sparked a worldwide debate about the ‘loot box’ system (where gamers pay money for additional in-game items) and some countries have even decreed the practice as illegal.

What can we learn from EA’s content gate?

This is an example in how content gates can go very wrong. However, it could have been avoided if company executives followed the main rule when deciding whether to implement one:

Understand your audience

It is vital to understand your audience before implementing a gate. As well as deciding if these people will accept it and how useful it will be to them, you must put yourself in their shoes and determine if you would adhere to the content gate yourself.

For example, I doubt EA’s executives would have been willing to play an online game for 40 hours – per character – or pay extra to get them unlocked.

As for the audience itself, this decision doesn’t work for the game’s two main customer groups:

  • Star Wars fans have grown up with the franchise. Although its legacy has led to a new generation, the average fan is a 34-year-old male. They have commitments, jobs, families. They definitely won’t want to spend 40 hours on an online game to gain access to a character.
  • In a similar fashion, generations have grown up with video games and – although a popular hobby, the average age of a gamer is 35. Again, they have commitments.

This generated such a backlash because the restrictions of the content gate weren’t compatible with the audience. Otherwise, there are two main considerations to keep in mind:

Is my content good enough for a gate?

Content gates only work if they are barring access to something truly sensational. If there is something better out there, which is free, your customers will go to that alternative.

It’s time to be honest with the finished product and decide if it deserves a gate. Just remember there is no shame if it doesn’t. It can still perform admirably as free content. Alternatively, it can be improved.

What is the purpose of my content gate?

Although EA implemented a content gate for the purposes of income generation, there are several purposes to content gates. For example, it can capture emails, focus on lead generation, or advertise other articles of interest.

Not all content gates have to be about generating income. Whichever option you decide just has to be the right fit for your audience.

As well as these, consider how a content gate fits into your wider strategy, think about what to do with sign-ups, and decide if a content gate is going to completely or partially prevent access. Just, whatever you decide to do, always consider your audience.

Otherwise, your content gate could go terribly wrong, potentially affecting your partnerships, bottom line, and customer trust.

ihob

IHOP to IHOB: Will the New Marketing Strategy Work?

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IHOP to IHOB: Will the New Marketing Strategy Work?

Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself IHOB to draw diners to its burgers, marketing pundits are still debating the wisdom of the rebranding move. However, investors of Glendale, Calif.-based Dine Brands Global, Inc. — IHOP’s parent organization — should be happy to see their stock gaining 30% in that period to $80.

For nearly 60 years, IHOP has positioned itself as a breakfast destination for its pancakes. But it clearly saw hidden value in another, ignored item on its menu – its burgers – and with a single tweet, opened the doors to the lunch and dinner markets. IHOP’s tweet spawned a viral discussion on social media, drawing both praise for what many saw as a bold move, and criticism for what others saw as a flop.

According to experts at Wharton and the University of Maryland, IHOP could see big gains if it can invest in product improvement (read: better burgers) and ensure quality control at its 1,650 locations. It also has to find ways to overcome the declining popularity of sit-down casual food restaurants and compete more effectively with fast-casual and quick-service restaurant chains like Chipotle, Shake Shack and Five Guys Burgers, they said.

The Long View

Judging IHOP’s rebranding strategy calls for “a long term view,” according to Wharton marketing professor Americus Reed. “Remember the [consumer] purchase funnel — awareness, consideration, evaluation, liking, intent to buy, actual purchase, and post-purchase loyalty,” he said. He cautioned against rushing to write off the campaign as a flop. “There are many second- and third- and fourth-order effects — word of mouth — that may create lagged sales.”

In order to work out well, repositioning of brands takes “time, effort, and message discipline,” said Reed. “Target did not become ‘Tar-jay’ overnight. Hyundai did not become a higher cached brand overnight.”

More immediately, the social media momentum IHOP has gained is of course a boon that money cannot often buy. “Just the sheer volume of talk about IHOP and IHOB is a fantastic win for that company,” said Wharton marketing lecturer Jason Riis. IHOP should find profit in the talk about it, even if what’s said is not always complimentary.

In the days before the “B” in IHOB was revealed to represent “burgers,” “it created all kinds of speculation, and the new social media environment thrives on that kind of thing,” Riis said. “They got people guessing, and lots of people making fun, but their campaign has been goofy and playful and lighthearted from the beginning. On the manipulation or playing with social media, they did that brilliantly. I don’t think there’s any way they could have predicted this level of success.”

Building on the Buzz

One worry for IHOP would be that the buzz in social media ends up becoming short-lived, according to Henry C. Boyd, clinical professor of marketing at the University of Maryland. “The buzz … is great for now. But what’s going to happen when all of the dust settles and we look up and say, ‘Well, what was that all about, and did it really move the needle as far as sales are concerned for the burgers?’”

Riis and Boyd discussed the IHOP campaign on the [email protected] show on Wharton Business Radio on SiriusXM channel 111. (Listen to the podcast at the top of this page.)

“People are talking about it, and social media accounts of competitors are weighing in, so there is a lot of earned media for IHOP,” Reed said. “The question is: Will all this hype trigger people wanting to try the IHOP burger offering that would not otherwise do so?” IHOP’s strategy may also include an attempt to get more people to come in during non-breakfast hours, promoting the idea that they could have pancakes for lunch or dinner or late night supper, he added.

Another worry for IHOP is that it is getting into the more challenging part of the burger market. “A lot of the headwind they’re facing is that broad category of fast-casual where you can go in and just pick up a burger or a meal without table service that’s reasonably high quality,” said Riis. That category is growing, he added, and cited Chipotle and Shake Shack among the chains in that space. “Casual dining is where you sit down and order, and that category is declining – that’s where IHOP sits.”

That said, it does make sense for IHOP to make a bid to enter that market and compete with the entrenched brands there, Riis said. “They don’t have to win. They just need a basic level of parity [with the other brands] that gives people another reason to go in there.”

Changing long-held perceptions among patrons is also an “uphill battle” for IHOP, said Boyd. “When you say IHOP, most people think pancakes,” he explained. “When it’s time for breakfast, I go IHOP. When it’s time for burgers, I go to In-N-Out Burger, or Shake Shack or Zinburger or some other establishment along those lines.”

Living Up to Expectations

Any meaningful impact on IHOP’s sales “is not going to happen unless there has been some kind of substantial change in the product,” said Riis. “All good rebranding programs, brand refreshes and rebrands start with a fundamental and also symbolic change in the product.”

Boyd said IHOP has to serve up burgers that compare well with competition, or else it could lose customer patronage. “That is the real concern,” he added. “It becomes a bit of a risky campaign where you’re saying, ‘We’re willing to change our name from pancakes to burgers and yet we didn’t live up to expectations.’” In order to avoid that situation, “the big stumbling block is quality control,” he added. It may be relatively easier to produce “a gourmet hamburger” at a few locations, but replicating that across a chain of 1,650 stores would be tough, he said.

“Maybe now that they’ve got enough momentum, they can start to put their marketing dollars into product development and find ways to get a better, more consistent burger than they’ve had in the past, and find ways to compete better on a product basis with some of these successful chains,” said Riis.

Reed noted that the company is trying to position its burgers as better than those of Wendy’s, McDonalds and Burger King, “but not quite a gourmet offering as Shake Shack or Five Guys or Bobby’s Burger Palace.”

Understanding IHOP’s Strategy

IHOP needed to do something to address declines in casual dining restaurants, pancake consumption and in revenues at its own chains, Riis said. Dine Brands Global, which also owns the Applebee’s chain, posted losses of $330 million for 2017 on sales of $605 million that were a big drop from $681 million in 2015. The company expects IHOP revenues to stay flat or grow 3% at most in 2018, but it has to contend with longer-term trends that aren’t exactly helpful. Riis noted that “pancakes are all about carbs, and the low-carb diets are up.” And for a chain that counts on families with kids, it isn’t promising when “people aren’t having kids as much as they were in previous [years].”

IHOP’s “Ultimate Steak Burger” is priced at $6.95, with unlimited fries. Rees found that pricing policy smart. In their “mental accounting, people may attribute the cost to endless fries.” He said it might be a smart idea to offer unlimited fries because margins on those may be small in any case, like with unlimited refills in sodas, and “there are only so many servings of fries a single person can eat, anyway.” The $6.95 price also sets higher expectations of quality on par with a Five Guys, so that it is not seen to be in the same space as quick-service restaurants like Wendy’s, Burger King and McDonald’s, he added. “Of course, now IHOP has to deliver on that value proposition in terms of how consumers perceive the actual quality of their burgers.”

Riis noted that a handful of others have attempted rebranding, such as Pizza Hut calling itself Pasta Hut a decade ago. With IHOP, “it really was a fundamental play on the name, and the part that they got right was creating a little bit of suspense and a teaser,” he said.

According to Riis, rebranding generally brings positive results. “Brands have to do some amount of refreshing on a regular basis to slightly change the meaning or tinker with what it is that consumers are coming in for and having new offerings,” he said. He recalled a case study about Red Lobster he wrote along with Harvard professor David E. Bell about a decade ago when the brand underwent a relaunch.

Riis recalled that at the time he did that study, Red Lobster was battling declining sales and negative customer satisfaction levels. The company changed its logo, changed the interiors at its restaurants, “but most fundamentally they improved the product,” he said. It brought in a new grilling system at all of its 800 locations, retrained its chefs and prepped its servers to pitch the menu to diners in a new way. “Those are big and expensive changes to make. But you have to get those in place before you start talking about it,” he added.

The experts agreed that IHOP’s core business of pancakes would stay unaffected if it fails to capitalize on the current social media buzz. At best, the chain’s patrons might shrug off the burger experiment as unwise, they felt. “They will be lauded for trying something different” and loyal IHOP customers will continue visiting its restaurants, Reed said.

“It’s not like the pancake narrative has been lost,” Riis said. “Lots of the social media discussions [about IHOP] still revolve around how great or how lousy the pancakes are, but a lot of people are having nostalgic feelings for the chain. And that’s all money in the bank, at least short term.”

Highlighting Facebook Advertising versus Google AdWords

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At the end of 2014, a number of studies were released by the advertising and marketing industry showing that social media marketing and advertising was the most effective form of online paid advertising.

Overall impressions increased, click and conversion rates increased, and overall prices for successful marketing campaigns dropped, providing small and large businesses with an opportunity to build through social media advertising faster than they would have been able to through search engine marketing and paid advertising.

 

These 2014 studies posited that social media marketing and advertising budgets would increase exponentially over the next five or six years, and today we now understand that most businesses with an active online advertising presence spend close to 30% of their marketing budget on social media marketing alone.

 

Google has definitely noticed a change in the online advertising tides and have been looking for ways to respond. Google AdWords used to be the “only game in town” when it came to truly effective and widespread online advertising campaigns, but today nothing could be further from the truth. Facebook Advertising alone has carved a significant chunk of the market away from Google, and they continue to make significant inroads on an almost daily basis.

Trying to determine whether or not Facebook Advertising is more effective than advertising with Google AdWords is a bit of a tough task, however. No campaigns are created equally, no marketing efforts are exactly the same, and while both platforms provide small and large businesses with tremendous reach in tremendous leverage neither of them do so in exactly the same way.

 

Here are some inside insights to help you better understand exactly what both Facebook Advertising and Google AdWords have to offer and which of these two major online advertising platforms you should be allocating a significant portion of your online marketing funds.

 

Highlighting the benefits and drawbacks of Google AdWords

 

Right out of the gate, Google AdWords enjoys a fantastic reputation amongst large and small businesses simply because it used to be the only game in town it used to be the only way to effectively reach everyone and anyone in your market utilizing a search engine to find the products and services they were most interested in.

 

Today, they obviously aren’t the only platform that offers online advertising opportunities, but they are still one of the gold standard platforms, still have a tremendous amount of reach, and while competition has definitely begun to heat up – and has driven the cost of advertising on Google AdWords up significantly – this is still where a lot of people focus the bulk of their online advertising budget.

 

On the pros side of things, Google AdWords still offers the most detailed measuring and optimization tools available for each and every single one of the campaigns you run on the platform. The reach available through Google is much larger than the reach possible through Facebook Advertising, and the ability to generate an immediate flood of targeted traffic is really simple and straightforward when you use this platform.

 

It certainly doesn’t hurt that you maintain complete control over your daily advertising budget and the maximum amount of money you are willing to spend per click, and it’s nice to know that you are able to get an instant return on your investment so long as your marketing and advertising funnels and campaigns are well-designed. The targeting options available through the Google AdWords platform are robust, though not quite as specific or as laser targeted as those you can generate on Facebook Advertising.

 

On the flip side of things, there are some drawbacks to this platform. If your Google AdWords campaign isn’t set up correctly you can lose your shirt in a hurry, and getting your first few AdWords campaigns up and running can be a bit of a headache and hassle. You’ll only have a very limited amount of space to create your advertisement, and unless you are using other Google partner platforms – like Google Shopping and YouTube Advertising – you won’t be able to use images or videos to sell your products or your services.

 

The competition here is as cutthroat as it gets which can drive the price of lucrative market keywords and clicks right through the roof.

 

Highlighting the benefits and drawbacks of Facebook Advertising

 

While the Facebook Advertising tracking and optimization campaign tools aren’t quite as robust as the Google tools, they are still some of the best in the business. You’ll have complete control over your daily advertising budget and your maximum CPC prices, and generating an immediate flood of targeted traffic – truly laser targeted traffic – is second to none.

 

The laser targeting available through Facebook Advertising is where this platform really starts to shine. You’ll have the option to according to a variety of different factors, breaking each of your market segment lists down by the kinds of demographics that Google AdWords never makes available.

 

Facebook Advertising also happens to be about as easy to set up as it possibly gets. You won’t have to worry about any headache or hassle setting up your very first campaign, and as of right now the CPC prices on even the most competitive industries are still pretty reasonable.

 

Drawbacks definitely exist on the Facebook Advertising platform, however. For starters, this advertising platform is really only suited to consumer style products and services. The business market and true business to business sales really isn’t all that viable on Facebook (there are other social media platforms like LinkedIn that work much better), and it’s impossible to target your ads to certain times within the day or certain days within the week unless you choose to go forward with a lifetime style budget.

 

Getting the chance to use video and imagery in your Facebook advertisements is always a big bonus, however, and because Facebook Advertising offers the same kind of reach and increased simplicity of establishing campaigns it’s easy to see why so many people are making the switch to this platform.

 

Our recommendation would be to try both of them out, giving them equal budgets, and determining which one makes the most sense for your specific needs your specific campaigns, and your specific goals.

Christmas Marketing

Six Of The Best Christmas Marketing Ideas For E-commerce

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Christmas Marketing

Christmas is the busiest time of year for those who work in e-commerce, and getting your marketing strategy in place can help generate leads which convert to sales. In fact, the Christmas selling period online is also one of the best times to attract new customers and retain them throughout the year. This could be the best Christmas gift you get, as these newly gained customers can provide you with all year round sales and purchases.

 

So, what are the 6 best Christmas marketing ideas for the festive period? Read on to discover how you too can generate leads, gain repeat customers and make the most of the online shopping frenzy.

 

1 – Social Media Giveaways

Social media has a reach to more than 1 billion potential customers. The problem is, how do you get your Christmas marketing campaign in the limelight? The answer is simple. The most successful campaigns on Facebook involve a competition where one or two lucky winners will receive a prize for participating.

 

First, come up with an eye-catching image, which is relevant to your e-store and what you sell. Keep it as festive as possible. Next, write a short caption with the store URL, and then add in the terms of the competition. A simple ‘Like our page, share this post, and comment with a hashtag’ is sufficient to gain popularity.

 

Ensure you push the campaign and offer some great prizes. Every day you can add a few links to the comments section to further boost traffic to your sales pages and hopefully increase your customer base.

 

2 – Fresh Blog Content

While site SEO is important, one of the best ways to draw attention to your e-commerce store during the festive season is by posting daily content on your blogs and website highlighting your Christmas items and promotions. Blogs and articles can be written with SEO and are one of the best, if not the best way to draw people to your store.

 

The thing to remember when it comes to Christmas marketing with articles and blogs are the 3 C’s ‘Creative-Custom-Content’. If you are not a fan of writing yourself, you can look to hire an article writing company to produce your creative custom content for you. It’s important to get your thoughts and ideas across and then leave it to the professionals to do the rest on your behalf.

 

Try to focus your creative custom content on the festive season. Think along the lines of gift buying guides, product reviews, and the history of products or how they are made. If you have in-house writers, ensure that their article writing & proofreading is top notch. The absolute main point to take home is that you need content, content, content, and lot’s of it every day.

 

3 – Email Christmas Marketing Campaigns

If you have a newsletter Signup button on your e-commerce site then you can begin to send out a weekly Christmas marketing newsletter. Your newsletter can feature your current Christmas stock, any sales that are upcoming, and discount codes for purchases over the festive period.

 

A newsletter is also a great way to send out a call to action, and getting people to forward and refer their friends and family can be a brilliant way to boost leads and sales. No matter what it is you decide to write in your email newsletter, keep it to the point and friendly and ensure you highlight your main sales areas. Lastly, always include several URL’s to your site and keep the content festive and cheery.

 

4 – Opt For Paid Media

If you want to make an impact on the amount of traffic you get to your site, then paid media is the way to go. Paid media consists of Ads, which can be run across several platforms at once. The biggest site for Ads is Facebook, where an Ad can go viral and end up drawing in thousands more people than you had hoped for.

 

When coming up with an Ad, there are target words which act as a call to action and really seem to work, especially over the Christmas period when people are more likely to purchase goods than at any other time of the year. Keywords for Ads can be ‘Act Now’ ‘Last Day Of Sale’ ‘Christmas Bargains For 24 Hours’.

 

5 – Website Referrals

This is a great way to further boost your site’s visibility and get it out to a broader audience. The best way to find websites to provide referrals for you is to either find a paid referral service or direct email the company yourself. You can offer to refer them in exchange for them referring you. This not only allows you to target a wider audience, but it also helps build your backlinks and improves your site’s visibility in the search engine results.

 

6- Offer On-site Flash Sales Promotions – Then Share

If you are looking at generating sales leads this Christmas, then the final fantastic way of doing so is by providing ‘flash sales’ and then using a little bit of social media magic. A great example is by creating a flash sale at 3 pm every day for 1 hour only. You can use old stock in the flash sale and knock prices down by 50% or more.

 

Once you have your sale set, put together an eye-catching image advertising it and place in your e-stores URL. Show a teaser item if possible and make it clear about the huge discount. Then all you need to do is post it on Facebook, Twitter, and Instagram and let the magic happen. The thing is that even if people don’t want the item on sale, the rest of your store can be used to cross-promote items and help generate a huge increase in leads and conversions.

 

Final Thought

 

So, there you have it. Six fantastic ways to improve your Christmas Marketing campaign and improve leads and sales. Why not give them a go and watch as your sales go through the roof, right before Santa comes down the chimney.

5 Ways to Promote Your Products on Facebook

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Do you utilize Facebook for business?

Searching for better approaches to flaunt your items?

You can accomplish more than presenting photographs on your page to get more clients and prospects to see your items.

In this article, you’ll find five approaches to expand the perceivability of your items on Facebook.

Find five approaches to utilize Facebook to advance your items.

#1: Ask Fans to Show Their Love for Your Products

A client produced content (UGC) crusade is tied in with requesting and sharing your clients’ substance. Individuals adore taking photographs and recordings of the stuff they cherish, so treat every sharer like a brand minister.

Regardless of whether clients are wearing, utilizing, or simply visiting about your items, their photographs and recordings would showcase be able to your items in a real way and enable you to contact a more extensive gathering of people. UGC additionally gives current clients new thoughts for utilizing your items and moves prospects to make a buy.

The most ideal approach to get UGC is to come ideal out and request it. For instance, you may offer fans an impetus to post photographs, for example, a giveaway challenge where individuals need to bring a photograph with your item to enter. You could likewise offer a unique markdown for fans who share their photographs on Facebook utilizing your battle hashtag. It’s tied in with telling fans you need to share their substance.

Notwithstanding Facebook, you can request and offer UGC on other social channels, for example, Instagram, Twitter, or even YouTube. In the event that you require some help, a stage like Yotpo can enable you to ask for photographs, recordings, Q&As, and audits.

 

#2: Demonstrate Creative Ways to Use Your Products

Sixty-two percent of clients say they need content from brands that demonstrates to utilize their items. You can fulfill that need and offer some innovative thoughts for your items with video.

Lion Brand Yarn utilizes Facebook Live video to advance deals, feature particular yarn, answer client inquiries, and offer extraordinary examples. Best of all, they do it without utilizing any favor impacts or creation. The recordings highlight one representative in a straightforward showroom setup, talking honestly and hilariously about what she makes and how Lion Brand Yarn’s items can be utilized.

It’s not as hard as you’d envision to begin a video arrangement. Here’s the means by which Lion Brand Yarn does it on their page.

In your own recordings, you can essentially demonstrate to your items and disclose generally accepted methods to utilize them. You may likewise show how other individuals have utilized them (joining UGC) and give important and moving way of life tips that fit with your product offering.

 

#3: Incentivize Word-of-mouth Referrals

Client referrals are a standout amongst other approaches to contact individuals who share basic interests with your present clients.

On the off chance that you need to begin a steadfastness program for your business, search for a program that enables you to remunerate an assortment of client activities. Among those activities, you ought to have the capacity to remunerate clients for alluding companions to your business by imparting your page to their Facebook companions. Now that is an incredible motivation to share!

Search for a devotion program that enables you to remunerate clients for sharing your items and getting referrals on Facebook.

With an unwaveringness program, you can remunerate the individuals who make a referral, and give a markdown to their companions who make a move through the mutual connection and make a buy.

In the event that you don’t have the financial plan or time to fabricate your own particular program, there are outsider engineers, that make it simple to make one.

 

#4: Build Trust With Ratings and Reviews

In the event that you’ve officially constructed an incredible after on your Facebook page, don’t be reluctant to approach your fans for a rating or survey on your page. Simply make certain to do it in a non-meddling manner and without offering motivating forces, to take after Facebook’s Community Guidelines.

Powell’s Books has a superb 4.8-star audit rating with an amazing 10,000+ surveys. How’s that for building trust?

Indeed, even only two or three 5-star evaluations can do a considerable measure for your Facebook page and enhance your internet searcher comes about. Audits can appear in query items when individuals are hunting down more data about your business. That is particularly critical when most customers are doing their exploration and say that audits affect buy choices.

In the event that you don’t see a Reviews tab for your page, go to your page and tap the Settings connect. On the General Settings tab, tap the Reviews interface and select the Allow Visitors to Review This Page choice. Make certain to click Save Changes when you’re set.

Select the choice to enable guests to leave surveys on your page.

Once you’ve done this, a Reviews tab will show up for your page, enabling your page guests to leave audits of your business.

When you empower surveys, you’ll see the Reviews tab on your page.

In the event that you’ve effectively manufactured an awesome after on your Facebook page (or have a couple of unique customers who are your image advocates), set aside opportunity to thank your fans for their business. Make sure that you react speedily to request on Facebook and endeavor to give little astonishments to clients every now and then.

 

#5: Target Prospects With Facebook Ads

Retargeting advertisements and clone gatherings of people are incredible news for online business, particularly with regards to posts about new items or advancing existing item pages with the Website Clicks promotion organize.

You can utilize your own particular organization information to target gatherings of people like your present purchasers. In the event that you’ve gathered email addresses from your clients, import your rundown of email delivers into Facebook to make carbon copy gatherings of people. It’s an awesome approach to target comparative statistic profiles. Remember, notwithstanding, that a portion of the email tends to you have on record may not coordinate the email addresses in individuals’ profiles.

On the off chance that you have the Facebook pixel introduced on your site, you can make a group of people from the clients who have made buys or finished different activities on your site.

Retarget individuals who have just demonstrated an enthusiasm for your item.

For instance, perhaps you need to advance items that clients added to their truck however didn’t really buy. You can utilize retargeting to demonstrate those items to individuals who are as of now intrigued.

 

Conclusion

These five hints will enable you to fabricate trust, develop your group of onlookers, and increment general brand engagement. So begin arranging another video, gathering UGC, and making Facebook advertisements that feature what you’re offering and why it’s valuable to your clients.

reaching consumers

5 Worst Ways to Reach Consumers

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If you are someone looking forward to providing Pasadena web design services, then being a Pasadena web development company, you should always keep in mind, the top 5 worst possible ways of reaching consumers. A web design company is always expected to approach consumers in a professional, attractive and a convincing way, not just by any way possible. This may irritate your consumers, and at that very moment, you lose all the hopes you had from that consumer. So, today in this article, we will decide on the top 5 ways, which you should ignore completely if you have to crack a deal with your consumer.

Being a service provider of digital marketing Pasadena, you are expected to ignore or not even think of opting for the following ways of approaching your consumers to fix upon a decision.

The 5 worst ways of approaching consumers to crack a deal

When you go through the following list, you will probably find yourself being frustrated when you get offers via such means. Then how do you expect your consumers to be satisfied?

  • Sending advertisement via texts on mobile phones: By sources talking on surveys laid, only an approximate figure of 37% believes in such advertisements through texts on mobile phones. Focusing on 37% is simply something you wouldn’t want. If you want the remaining 63% also to come join your services or maximum of that percentage to do the same, then you must completely ignore this option for attractive consumers. Think of something innovative and creative.

 

  • Publishing advertisements through online banners: Since the process involves online process and consumers nowadays trust online services, still the number doesn’t increase much. Again, surveys say hardly 42% opt for such banners. So, may be it is online, but not in this manner. This will just be catastrophic for you.

 

  • Placing advertisements on social networking websites: You may think this is popular means of spreading awareness, but this will not even yield you half of the consumers as these records to figures of around 48%. Not always social media websites help you in doing everything.

 

  • Opting for advertisements through online videos: People are more interested in seeing the online video rather than an advertisement. The reason why many consumers also click on the “Skip Ad.” Though this method is known to attract about 52% of consumers, still it compromises on a big number like 48%.

 

  • Giving out advertisement through search results: Again, why would people search for anything and then opt for your services. Obviously, they are more interested in what they are searching for, making time from their schedule. This is the reason why this method is known to pull not more than 48% of the consumers in total.

 

You will find that in all these methods, you can pull either close to or just cross the half of the number of consumers. Obviously, you wouldn’t want such a less number of consumers where other companies are pulling 70% to 80%. So, don’t ever opt for these methods because they will actually do no good to benefit your needs.

cost to ecommerce websites 2017

Affects on the Cost of an eCommerce Websites

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With such a large number of choices to consider while planning for the improvement of an eCommerce site, it can be somewhat confusing. Some eCommerce sites, as most things, are simpler to work than others and there are numerous eCommerce web architecture organizations to look over. Some perform like Kia’s and  like Ferraris. One alternative or the other might be more qualified for your business. Internet business destinations can extend from $5,000 – $500,000 +, so it’s imperative to know the variables that go into evaluating. The cost will at last be driven by how well you need the site to perform.

ecommerce

The fundamental inquiry I ask a potential customer is “what are your objectives?”. Consider your deals and movement objectives and afterward think what spending plan would be practical to accomplish those objectives. The eCommerce site cost will be basically influenced by how effective you need the site to be. For instance, in the event that you need to do $50,000 a year in deals, you can presumably discover an eCommerce site for around the $5,000 territory. In case you’re hoping to do millions in deals, and many individuals are, at that point the cost of your eCommerce site will be higher as more elements and usefulness will most likely should be fabricated. Keep in mind, beginning an eCommerce site is the same as beginning some other business, and it takes funding to be fruitful.

What influences the cost of an eCommerce site the most?

ecommerce costs

Web based business Functionality/Custom Programming

We as a whole know the fundamentals of an eCommerce site. Classifications highlights, included things, item pages, related items, et cetera. These are standard components, and they truly shouldn’t drive up the cost in case you’re requesting them. Custom eCommerce usefulness is normally the best cost in a venture yet is regularly the most essential to make the site simple for your business to work and to give your site a custom edge over the opposition. For instance, you may need redid look usefulness in light of the kind of item you offer. Relatively few of your rivals have it, and you know with that piece, you’ll get the deal. Or, on the other hand, stock levels are significant to you, and your eCommerce designer should adjust the site database with your in-house stock administration framework. That will keep running up the cost of the site, however it will likewise dispense with hours of paying representatives. Make a rundown of all eCommerce highlights you feel will be custom and make sure to impart that rundown to the eCommerce website architecture organization you’re picking. This will help them to give you an exact gauge.

Since we’ve talked about usefulness, we need to consider how the site will look. The initial introduction is everything, and it’s imperative that the look coordinates your desire in deals. A novice looking site will change over guests into clients at a much lower rate than an expert custom eCommerce site. Likewise, consider marking. In the event that you have a substantial set up mark, the site ought to mirror this. On the web, you’ll get one shot to awe, such a large number of eCommerce proprietors spend boatloads of money making a webpage that offers in light of the way it looks. In case need a site that will be responsive, which means upgraded for portable and tablet, an outline will likewise should be made for those gadgets which add extra time to a venture.

The minimal effort course is utilizing a pre-made format or outline. This implies the outline is as of now done and your logo or hues might be incorporated into it. We don’t recommend this for genuine eCommerce sites, yet it might fit your needs on the off chance that you are dealing with a shoestring spending plan.

Ask what administrations are incorporated into the underlying advancement. A few organizations offer eCommerce SEO benefits as a major aspect of their bundles and some don’t. Having SEO highlights worked in is a major advantage and could spare you a decent measure of cash not far off and will likewise make your future SEO organization’s life a great deal simpler. Having advertising highlights incorporated with the site is not the response to page 1 rankings, but rather it is a stage the correct way!

The Dirty Little Secret Traditional Enterprise Software IT Companies Don’t Want You Knowing

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What if everything we’ve been led to believe about enterprise software was a well constructed lie?

If you look closely at how the enterprise software market is set up, I think you will see that over the last fifty years, a “syndicate” of the largest software companies in the world; names we all know well, have worked tirelessly to architect a business model where their customers pay them billions of dollars, but receive little in return except frustration and promises. This fabricated reality is so successful that customers of these firms rest easy believing two things to be true; 1. the products and services they receive from these firms are actually helping their businesses; and 2. that because they themselves are large businesses, they have no options but these legacy companies.

“The Matrix is the World that has been pulled over your eyes to blind you from the truth” – Morpheus

If you’re a large company and you’ve never thought about this before, I understand… that’s what they want.

But take a step back and ask yourself a few questions about so called “enterprise” software:

Why do legacy “enterprise” solutions cost so much to buy and operate?

Why are they so time consuming and costly to implement?

Why are they so hard to use?

Why does the cost of everything else in technology seem to be coming down, while the cost of these “solutions” continues to rise?

Isn’t technology supposed to be getting faster, more powerful, and more useful?

I’ve got good news and bad news. Let’s start with the bad news.

If you’re a customer of one of these legacy software firms, the answer to these questions is simple;

You’re a big company, so you’re led to believe that you need BIG technology.

You’re stuck in a well designed, but vicious cycle;

You’re a big business, so you set big budgets for “enterprise” technology.
You’ve been setting and spending those big budgets with the same companies for decades.
Everyone you trust; your advisors, other large companies and the technology firms you rely on, tell you that you need to do things this way…..because your challenges are big.
The legacy software companies oblige you and provide cost estimates that are equally big.
Because this is the way it has always been, and there don’t seem to be any alternatives, you shell out the money.
The cycle is complete.
There is only one problem. This cycle is a lie.

Let’s go deeper and look at what you really get for all that BIG-ness? This may hurt a little…..

First you pay hundreds of thousands or even millions for the license to use the software
Then your software vendor introduces you to their consulting partners
You pay those consultants to scope the project
Then an army of additional consultants starts to re-engineer your business to meet the requirements of your new software
Then you pay the consulting firms to “implement” the software you just purchased
Then you pay to hundreds of thousands more to integrate your new software with your existing company software infrastructure
Then you pay the consultants to test the software to make sure it works
Then more consultants make sure everyone gets trained
Then finally you get to use your new “solution”, but all you hear are people complaining about how slow, cumbersome, frustrating and demoralizing it is
Then you get a invoice from your software vendor to “maintain & support” your new technology
And when your business changes or needs to do something new, you have to bring back the same consultants and pay them more money to make the required changes
Then, when the software company you just paid a ton of money to makes their software better for you, you have to pay them again to get those “upgrades”
And if you don’t pay them for those enhancements your software becomes “un-supported” and you are on your own
Sound familiar? You’re not alone. This business model has been in play for decades in enterprise technology, and everyone has become so used to it, we don’t see it as crazy. But it is.

The legacy software firms get away with this ruse because five of them represent 93% of the global software market. Better stated, they ARE the global software market, so they’ve been able to dictate how it works.

These companies, and their friends the big consulting firms, have convinced everyone that big equals complicated. That in order to satisfy the needs of large companies, large, complex technology is required. Simply put enterprise customers just believe they need “enterprise” solutions to run their businesses, so they don’t really look at alternatives, or spend much time thinking about how drastically technology has transformed over the last few years. Moreover, everyone involved in this syndicate is so dependent on this model continuing, that nobody wants to tell the truth, or see it end.

There is one more reason, and you really won’t like this part; whether by conscious choice or blissful ignorance, large companies allow the cycle to continue.

You’ve got the money, and are willing to spend it to solve your challenges. Everyone from your board to your executive staff would laugh at the suggestion that you could run a billion dollar business on thousand dollar solutions. It’s safer, easier even, to keep doing what you’ve always done. What’s the saying….”No one ever got fired for buying IBM…”

This enterprise charade is so well designed that even after you’ve spent millions of dollars, and countless hours, when everything is outdated and nothing works, instead of stopping the madness, we’ve been conditioned to invest more into “tweaking” what’s already been built.

A very interesting phenomenon exists in “enterprise” software. It seems the more money companies spend on these solutions, the more they are willing to tolerate poor performance.

“Everything will be fine, we’ll sort it out. Go back to sleep,” they whisper.

But here is the good news – it doesn’t have to be this way anymore. You do have choice.

“YOU TAKE THE BLUE PILL, THE STORY ENDS AND YOU WAKE UP IN YOUR BED AND BELIEVE WHATEVER YOU WANT TO BELIEVE. YOU TAKE THE RED PILL, YOU STAY IN WONDERLAND AND I SHOW YOU HOW DEEP THE RABBIT HOLE GOES”

The revolution has already started.

Over the past couple of years a sea-change has started to take place within large businesses. Employees have started asking why the software they use at work doesn’t look and function like the software they use at home. Questions like, why isn’t their accounting system as easy to use as Facebook? Why can’t their inventory management system be as friendly as Instagram? Why isn’t their ecommerce software as easy as Pinterest?

In addition to questions like these, there are mega-trends reshaping the technology landscape in ways no one could have imagined even five years ago. The consumerization of the enterprise,  the destruction of the CIO’s office, and the transition from on-premise to SaaS are all colliding to offer large companies staggering capabilities without the ridiculous costs, time-frames and PITA factors of legacy solutions.

The Consumerization of the Enterprise – In the last few years, enterprise grade software has been “consumerized”. Large enterprises can now deploy powerful, friendly, user-driven solutions that actually helps people do their jobs better. Unlike their legacy forefathers, today’s enterprise software is made for the people, not for IT.

Shift away from the CIO’s office – The past few years have seen a shift. Seems like the CIO’s office is going the way of the dinosaur. Harvard Business Review predicts that by 2017marketing will be spending more on technology than the CIO. Technology has transformed to be a service to the business, not the other way around.

The Rise of Software-as-a-Service (SaaS) – A new generation of enterprise-grade software platforms has emerged and is disrupting how large companies do business. Faster, more scalable, more reliable and a fraction of the cost, these next-generation platforms are re-writing the decades old enterprise playbook.

Been spending a ton of money on infrastructure, servers and manpower just to keep your systems online? Worried about infrastructure failing and taking your business offline, or worse being hacked and having to explain it to the world?

Things have changed.

Large companies are refocusing their resources on their core competencies, instead of IT. Companies no longer need the expertise, budgets and challenges associated with managing huge IT infrastructure. Software as a Service (SaaS) has come of age, proven it can be more scalable, more reliable and more secure than any of the legacy vendors we’ve been handcuffed to for decades.

Gone are the days of maintenance contracts, upgrade cycles and 1000 day implementation projects. Today’s enterprise grade applications install in weeks, are updated with the latest and greatest features in real-time and many are based on simple, month-to-month contracts.

Large customers are starting to experience what happens when technology gets out of the way.

I recognize that it’s hard to hear, or even believe, some of the things I’ve said. If you have been spending millions on your software for years, it’s hard to think that it may not have been necessary to do so. And I’m 100% sure the syndicate will fight back against what I’ve said.

They will call in their supporters, those who need this flawed business model to continue. They will rage, but they will not succeed. These legacy software companies just can’t explain the existence of all the innovative, enterprise companies who are thriving without them. They can’t explain why they aren’t innovating themselves, and they can’t keep their customers from finding out the truth any longer. It’s been a great 50 year run, but their time is over.

So, my question to those who run large companies, and are looking to innovate and lead is this…

Will you like to go back to sleep, or would you like to wake up?

webmaster

Google reminds webmasters that widget links are against their webmaster guidelines

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Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.

Google issued a stern warning this morning on the Google Webmaster Blog saying that they are reminding webmasters that links within widgets can be against their webmaster guidelines.

Googlers, Agnieszka Łata, Trust & Safety Search Team and Eric Kuan, Webmaster Relations Specialist wrote “we would like to reiterate our policy on the creation of keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.” Google shared that while many widgets can enhance your web site experience, “some widgets add links to a site that a webmaster did not editorially place and contain anchor text that the webmaster does not control.” Google explained “because these links are not naturally placed, they’re considered a violation of Google Webmaster Guidelines.”

Google is reminding widget makers to remove the links from their widgets are add the rel=”nofollow” attribute to the links. If they do not, Google said the “webspam team may take manual actions on unnatural links.” If you do get a manual action for this, Google said you need to remove the links or add the rel=”nofollow” before submitting a reconsideration request.

Additionally, those that embed these widgets on their site should “add a rel=”nofollow” attribute on those unnatural links or remove the links entirely from the widget,” Google said later on in their blog post.

Google did add three examples of widget links that are against the Google guidelines:

I wouldn’t be surprised if there is a wave of new manual actions for unnatural links in the near future.


social media pr buzz

Eateries are Using Social Media to Generate PR

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Social media offers restaurant owners and managers access to free advertising which helps them to attract new customers and retain the loyalty of existing customers. It’s a valuable marketing tool. However, some restaurant’s social media mavens use it more effectively than others!

Today, we’d like to talk about how the smartest and savviest eatery owners and managers are generating incredible buzz via social media. It’s all about using social media to deliver the perfect PR message and you can do it, too!

Creativity is the Key

Offering customers something fun and creative seems to be the key to leveraging a social media presence to the max! For example, you probably saw posts about the Starbucks Unicorn Frappuccino all over your own personal Facebook feed during the short window of time that the famous coffeehouse offered it for sale.

This unique and colorful Frappuccino was sold for three days only and it generated massive buzz due to its whimsical hues, entertaining name and general novelty value.

Those who run or own restaurants and wish to practice the same type of buzz creation via social media marketing should take a lesson from Starbucks and offer something for a short time only, which inspires customers to come into eateries and get limited-edition beverages or meals.

Whether it’s a special burger, a decadent new appie or a cocktail which is irresistible, it’s important to have a theme for the special item. For example, it should have a name that is unforgettable and it should look different than everything else that you’re selling.

People love what’s strange and new, especially if it’s delicious, too!. So, you may want to spend some time thinking about what your version of the Unicorn Frappucino will be!

Starbucks certainly isn’t resting on its laurels after the success of its pink and blue Unicorn Frappuccino. Instead, it’s moving forward fast by capturing the public’s imagination once more! The newest drink for the Instagram and Facebook crowd is known as the Starbucks Midnight Mint Mocha Frapppucino and its dark color was inspired by the starry night skies of summer. It features an infusion of sugar crystals which have mint flavoring built-in.

Burger King is Riding the Wave

Burger King took a slightly different approach when it created an ad which basically hacked smart phones! In the ad, a man asked Google what a Whopper is. Google then created a response which came from its voice-activated assistant. VIPs at Google didn’t intend to annoy users with the ad, although they may have annoyed a few. They were simply trying to bust through the barriers that separate companies from customers and also provide some welcome novelty.

Naturally, most press has value, even if there are some complaints along with the praise, so Burger King VIPs were likely thrilled with the media buzz that they generated!

As you can see, it’s all about gimmicks which give social media users and smart phone owners something to talk about and new things to try.

If you want to create a gimmick which may just have the power to make your Pasadena restaurant the hottest eatery in town, but you’re not sure that you have the creativity and social media savvy to make things work, you’ll benefit from hiring a social media Pasadena company. A great Pasadena Digital Media company will know how to create a Starbucks or Burger King type of gimmick for your restaurant!

Why Choose Digital Marketing Pasadena

If you’re not using social media to its best advantage, you’re missing out on the most important conduit to new customers. As well, you may not be keeping your regular customers intrigued enough to stay loyal in the future. When you hire Pasadena Digital Marketing gurus to come up with a new marketing campaign which is all about capturing the imaginations of the people who follow your eatery online, you’ll be able to boost the odds of generating attention online which leads to sales.

Sometimes, outsourcing is really the smartest solution. People who specialize in helping Pasadena business owners to make their businesses shine via social media often bring years of experience and knowledge to the table. They understand what social media users want these days, they are inspired by the world’s most successful social media gimmicks and they are able to provide the highest standards of assistance. As well, they are true “creatives”, so they’ll be able to come up with the right marketing initiative in no time flat.

The cost of hiring a digital marketing firm in Pasadena may be much less than you think. It’s possible to access affordable services. If you’re not getting the social media buzz that you want for your restaurant, bringing in the experts will work wonders.

When shopping around for the right digital marketing firm, be sure to look at customer reviews, prices and company background. Also, don’t hesitate to ask a company’s reps to provide information about their most successful social media campaigns for clients. Once you’ve checked out a few companies, you will be ready to move forward and find one which is just right for your eatery.

Sure, you can try to come up with a gimmick yourself and you may be able to. It’s just that many eatery managers and owners are already swamped with tasks. For this reason, outsourcing often makes excellent financial sense. Time really is money. When you outsource and have a new campaign designed for your eatery, which is right in line with what social media users want to see online, you’ll free up your time and also know that your social media presence will soon be on point and on trend.

So, what are you waiting for? Choose a great company today and then prepare to unleash a social media campaign which drives more business to your eatery. It’s possible to improve an eatery’s reputation and fortunes fast with this type of gimmick campaign. When you combine novelty with real value, and a good digital marketing firm will help you to create the ideal marketing gambit, you’ll hit the target with consumers.

facebook growth hacks

What are the best facebook growth hacks?

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Here are eleven crazy and incredible Facebook growth hacks:

1. A Facebook Growth Hack for Massive Profile Engagement

Here’s how you can optimize all your content to work well with Facebook’s algorithm.

2. How to Hack Facebook for Free Leads

A unique way to use Facebook Lead Ads to grow your email list from your profile, Facebook Group, or fan page.

3. You can rank Fan Page Notes on Google

4. You can embed almost any ad into your blog post

This helps increase the ad’s relevancy score and engagement. Here’s an example of an ad embedded in Inc. Magazine: Ad: ‘Meet People Who Don’t Work in Tech’

5. If you’re a good copywriter, write long-form status posts.

Long-form status post on Facebook perform extremely well for increasing engagement. Here’s a good example: Joshua Fechter – Sometimes you hear sad stories that…

6. You can optimize your personal profile to pull the right psychological triggers when friend requesting potential prospects

Here’s a great article on how to network using Facebook: 7 Growth Hacks I Used to Connect with Over a Thousand Entrepreneurs

7. Rather than give people a business card, you can add them on Facebook.

This way you can easily add them to a Facebook Group or invite them to an event at a later date and time.

8 New Facebook Features: Paid Subscription Groups And Digital Courses

You can create paid subscription Facebook Groups! this is an awesome facebook growth hack!

9. How to Build a Facebook Digital Course

You can create paid subscription Facebook Digital Courses! this is another one of the awesome facebook growth hacks

10. Quora: How to build a loyal fan base on Facebook

You can build communities incredibly fast through Facebook.

11. Quora: How to use Facebook to land any job you want

You can even use Facebook to land a job at Facebook!

impact online reviews

Impact of Online Reviews on Local SEO and Why They Matter to Your Bottom Line

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In the present era, the growing impact of the internet has influenced every small to large business organization. Without strong presence at the online market, it is quite difficult to reach your target consumers. And when it comes to online marketing, people depends on online reviews. The online reviews are like catalysts which can make or break the image of your organization and product. Therefore, while planning business strategies, you have to plan tactfully for the reviews to avoid any bad reputation.

Why Online Reviews Are So Very Important

Think yourself as the consumer. Whenever you plan to buy a new product, you want some recommendation. Online reviews provide you that. Now, if you are selling your product online, the reviews can save or destroy your brand effectively. How can online reviews uplift your brand?

  • Online reviews can uplift your ranking in search engines.
  • The high ranks attract users to click on your site.
  • It also influences the purchasing decisions of the consumers.

Henceforth, the online reviews are so very important for making local SEO strategies for your business. Today, you will get information and discussion about how the online reviews influence the decision-making power of the consumers which inherently stimulate your online reputation.

How Online Reviews Affect Consumers

Before starting a discussion on how people use online reviews and how those inspire them about the product or service, it is quite vital to know that type of purchasing procedure is appropriate for getting online reviews for particular product or service.

Once, people go through the reviews; they automatically start to get influenced by those. They understand what they actually want and what their fascinations are. Through the online reviews, it also becomes clear how the particular business is going to fulfill the customers’ desire by taking the graph of their business to the higher level.

Whenever someone goes through the reviews, they take very little time to make a decision whether to purchase it or not. Therefore, if you are a small business owner, your bottom line will be greatly influenced by your online reputation.

If you wonder whether people read online reviews at all, you will be surprised to know that 85% people around the world actually read the review before making the purchase. It is a proved fact by a study, conducted by BrightLocal.

Now, the matter of fact is how the reviews affect the mind of the buyers. Positively, the survey has also revealed that. The survey says, before making any decisions or even to form an opinion, the consumers go through minimum 6 reviews or so.

There are several surveys have been conducted in which the survey by Dimensional Research is well-known. According to their research, it has been proved that 90% consumers get influenced by positive online reviews while 86% has admitted that negative reviews have a deep impact on their buying decisions.

Now, it is quite evident why online reviews are so important to understand the perspectives of the customers and how these reviews affect the purchasing decisions of the consumers.

How Local SEO Is Inspired by Online Reviews

The most important reasons why Local search engines are fond of online reviews is that consumers love the online reviews. One of the most important reasons that why people get along with the online reviews is they can get information about their future purchases and decide how to buy things according to their choices. The more the reviews will spread, more people will love to click the websites and make purchases. The repetitive click only increases the online reputation of the sites.

How Review Acquisition Strategy Is Crafted

Before planning strategies for your business, it is most important to know which platform you need to work the best. In order to determine that you can start only by Google and by performing the following search “(Industry) +reviews” and check out the sites that pop-up on the page. Once you get the search results, you will find out two arrows that Google refers as ‘Knowledge Panel, ’ and there will be ‘more reviews.’

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Warning for Business Owners Using Chrome

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Soon Chrome will be declared as a non-secure page where password and credit code inputs will be non-secure at the URL bar. Therefore, it is intended to notify the users about this fact so that they can be warned about updating the web browser from now on.

Enabling the Warning

As Chrome 56 is going to release in January 2017, every user has been warned about it beforehand. In order to get accustomed with the new version of Google, it is recommended to get experience by installing the updated Google Chrome Canary build.

In order to configure Chrome and get prepared for the upcoming version, you need to follow certain criteria-

  • Open chrome://flags/#mark-non-secure-as
  • Now, set the Mark non-secure origin.
  • The next step is to mark non-secure origins as a non-secure option for displaying verbose state when password or credit card fields are detected on the HTTP page.
  • Finally, you can relaunch your browser.

How to Resolve Warnings

While working, you don’t like to have repeated warnings, flashing on the screen. To resolve not secure warning appearing on the page, you should make sure that all your searching contains (input type=password). Once the entries are detected like the credit card fields that will appear on secure origin.

This denotes that the page you are looking for is of higher security zone as it comes with HTTPS. In case, any input is an iframe. That is also served over HTTPS.

In case the site you are looking for overlaps an HTTPS login frame over an HTTPS page, you can do two things-

  • Either you can use HTTPS for the entire site
  • Or you should redirect the browser window to an HTTPS page that has a login form.

Secure Your Site by Using HTTPS Everywhere

It is an unavoidable fact that Chrome will show the not secure warning always, even for the pages that are secured as HTTPS pages, no matter that page contains any sensitive input field. Still, if you want to increase the security of your page, you should use HTTPS immediately for your page.

How HTTPS Is More Secure Than HTTP

HTTPS is one of the most secured versions of HTTP. It is the safest protocol which helps in delivering data between the website and your browser and the main difference between ‘HTTP, ’ and ‘HTTPS’ is the letter ‘S’ which means secure. Once you find any site with ‘HTTPS,’ that means any conversation or your search over that site will be encrypted. In the case of high confidential online transactions, like online banking, social network surfing, online shopping, etc. it is very important to check whether the site is overly secure with HTTPS or not. How to get that a site is secured by HTTPS? You will find a padlock at the URL bar that denotes that the site is completely secured by HTTPS.

While you are running any business organization or searching anything on the internet, you need to provide certain personal information, like name, address and all. To secure those data and make your searching safe, HTTPS is really important.

Web-Development

SEO Web Designing and Development

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While browsing for some information on the internet through search engines, most of us look for the information we need from the results on the first page and proceed. Rarely do we venture out to the next few pages of the search result. That is because after clicking about a dozen search results on the first page we almost always get what we are looking for, so the next pages are not even looked at. Those results go unseen as they do not appear in the first or second page. This is where Search Engine Optimisation or SEO can help.

SEO is optimizing a website for the relevant keywords, texts, and images to improve its ranking in the unpaid results of a search engine. As 90% internet traffic is driven by search engines, the more early a website appears on a search engine results page, the more visitors it will have, and more would be the chances of converting them into customers.

How does SEO work?

In brief, SEO works by studying how popular search engines work, the keywords people search for and which search engines are preferred by people. Once done it optimizes a website by editing its content and with proper coding to increase its responsiveness to relevant keywords. It increases backlinks and inbound links to a website to funnel visitors into the website by listing it higher in a search engine’s result page.

How is SEO helpful?

  • SEO can bring more viewers to your website by ranking it higher in a relevant unpaid search result.
  • SEO can make your website and brand known by making the website regularly appear in organic search results.
  • SEO can improve and increase your sales by catering only specific viewers.

Web Designing and Development

Web Designing is a vast concept, and it includes anything related to the designing of any aspect of a website. Web Designing is a part of web development and determines how a website will look to a viewer. A well-designed website can be interactive and assists in getting more view for a website. Web Development is necessary for any entity to declare and consolidate its presence on the online platform. The online market is a huge market, and due to the nature of its ease of connectivity, it’s a bigger catchment area for business.

How is Web Development helpful?

  • An entity grows on the basis of marketing. Offline marketing is costly. With web development and designing an entity can market its product online and reach more people in a shorter span of time.
  • Advertisement through the web is much cheaper yet effective as there are more viewers with an ease of access when compared to offline. This is the main reason we see new electronic devices being launched online rather than brick and mortar stores.
  • Web Developments enables an entity to boost its sales as it can sell many products at the same time.

SEO and Web Development are two powerful tools through which one can achieve success very quickly. They are market and sales oriented tools designed to help an entity make the most out of the internet.

Web Development

Pasadena Web Design Companies

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People today use more Internet than ever. As compared to the earlier days, they rely more on the online mode than on the offline mode. Also, everything in and around the world is changing at a really fast pace with the help of the internet. The business companies are taking the business online so that it is easier to attract the customers. Also, the companies that have suffered losses can start profiting as more number of customers have started recognizing the business. The companies need to have their own websites to be able to attract the customers easily and efficiently. This is why, they need web designers, who will help them design and organize the website according to their wishes. This is when a web design company comes into play.

Web Development Companies in Pasadena

Listed below are the top web development companies in Pasadena that the businesses can turn to for designing and developing their website.

  • 1545 Media: 1545 is located on Oak Avenue. It is one of the best-known companies that are famous for the web development services that it provides. The services that the company provides are web development Pasadena, digital marketing, web marketing, and email marketing. The Pasadena digital marketing is famous and most preferred by the businesses. The experts in this company assure the business companies of their best services and work exactly according to the wishes of the clients.
  • My Company Site: My Company Site is one of the best local business houses of Pasadena. The needs for developing and designing a website for the business companies are very well understood by them. They do not charge a high rate for the services that they offer. The best Pasadena website designs are created by them. Whether a customer wishes for a business of contractor, or local businesses or online shopping, they guarantee the best services to the businesses.
  • PX Media: If any company needs help regarding digital company Pasadena, PX Media offers the best services. They guide a company and make sure that all the needs of digital marketing required by the company are fulfilled by them. They guarantee the business companies satisfaction and make sure that customers are attracted to the website, which helps in increasing the sales of the company. The team present in PX Media is very efficient and provides reliable services. It ensures that the website has a clear domain name, readable logos, the products and the services explained in detail and a very fast web hosting.
  • Rigney Graphics: Rigney Graphics helps in providing the best website design Pasadena. This company has been famous for web designing, digital marketing, and development in Pasadena. A business company can completely rely on them for the services they provide. The rates are not very high, which also attracts the companies.

It is wise to go for the best Pasadena web design companies and the Pasadena web development companies. They assure the companies of the best ever services and make sure that the customers are attracted to the websites.

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Pasadena Web Design

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pasadena web design

Web designing has changed the marketing dimension of the current era. People are so much engrossed in online shopping that they shop their necessities also from online websites. The shopping site which offers the maximum discount and provides best quality products are preferred by the customers. There are many website design companies which offer web design at a lower rate.

Web design is very important for all types of companies who are establishing themselves in digital marketing. So, you need to get your website designed by developers to attract more and more users to your website. You can do this with the help of Pasadena website design companies. Website design Pasadena offers you a very interesting web design that is of low cost as well as attracts the customers.

Features of Pasadena web design

Pasadena web design agency has many features which you can look forward to develop your website. Some features are-

  • Pasadena web design– Agency has developed which helps to develop a good web design to attract and capture more customers and online market.
  • Web development Pasadena– These companies help in developing websites that are already in the market or are new to the online market. With the new technologies and new features in the online market it makes the website user friendly.
  • Digital Marketing Pasadena– After the booming of digital marketing, people are biased towards online shopping. Pasadena digital marketing provides safety and security to the users so that their data is not hacked and is protected from the threats.

There are cities, which have a web design companies, offering the same services, but Pasadena is the best among all. The features which are offered by Pasadena website design companies are of good quality. The web design company provides online offers and products, which are available worldwide. You just need to decide what you want and what you want to buy. The Pasadena web development techniques are very good. This helps in the development of the website and increase in the digital marketing.

Pasadena web design companies help to create new and innovative ideas that assist in branding and marketing of products and services. The digital marketing Pasadena has helped a lot of people to enhance their business out of the country as well as within. This has increased the online market and profits of the company. They have also taken care about the security issues regarding payment method or any transactions. The developers have designed the web in such a way that they are managed by single serve, which can’t be accessed by any other person except the user. So, they have secured all the data and information of the customer properly.

You can trust Pasadena website design for designing the best website which will be beneficial for promoting the products and services. You can purchase the product via any payment method like credit card or debit card or other cards which are applicable to the website.

 

Web Design Companies

Pasadena Web Development Companies

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Web Design Companies

Importance of web designing

In the digital landscape of today’s business world every company needs a website, regardless of its purpose. For most businesses, a website is a great piece of marketing material to generate more calls, leads, referrals, and new customers—acting as a virtual sales rep 24 hours a day, seven days a week. If your website is outdated, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional website design services from an award-winning Internet marketing company.

About Pasadena web design company

Pasadena web design is a company with a team of digital designers, specializing in designing and building responsive websites that look beautiful across all devices, including smartphones, tablets, laptops, and desktops, and is here to help you generate more leads and sales from your website. Pasadena web design and development is one of the best companies for web designing. Need a website for your business? Pasadena web Design Company specializes in building search engine optimized; lead-generation websites that convert visits into revenue and profit.

Web designers in Pasadena:

Looking for a web designer wasn’t an easy task. The company had specific needs, a short time frame and a budget. Pasadena web design was the best candidate for the job. They managed to exceed our expectations. They listened to your needs, did what they said. They follow every step for building your site, and complete it in a timely fashion.

Pasadena’s web designs:

  • As a business owner, your website should work for you. For a long time, Pasadena web Design Company has been a leader in website design services for small and medium-sized businesses, combining the best in technology and creativity.
  • Your website should be beautiful, thoughtfully laid out, and lead-focused. A professional web design company, like a Pasadena web design company can help you with this.
  • Unlike other website design companies that only focus on the look of your company’s website, Pasadena web design services uniquely target your industry, your market, and your customers with precision.
  • They are continually seeking out new ways to refine our digital services. One such way that we can amplify your brand’s impact is by designing your site to be mobile responsive. This means that any user engaging with your brand via a mobile device will be presented with a tailored design that is usable and can be navigated efficiently.

Pasadena’s work method:

So you’ve got a pretty website, all the buttons are functioning as they should and your color scheme is on point, but you’re not getting the traffic boost you expected. Why? Well, much like finding that dream guy or girl, looks aren’t everything. At the end of the day, you need a driving core behind the surface of your site that is working tirelessly to push you in the right direction – or, more accurately, which is pushing traffic to you. Armed with an array of digital weaponry ready to help you storm the front gates of the online world and stake your claim on page one of Google, Pasadena web design company offers a suite of tailored services to help you reach your business objectives.

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Pasadena Digital Marketing

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digital marketing, pasadena digital marketing

How has the digital market taken over the regular market?

Digital Marketing has overtaken a lot of markets. It has also compelled many companies to get into online marketing. The wide variety of services available at one place makes digital marketing such a big success. People love to purchase services for things that are necessities as well as some luxurious ones. The digital market has now become a competitive platform for all the companies offering many different services. So, to differentiate among the companies, the advertising department bears the tough job of keeping the online market updated with all the new and innovative products that the companies have launched.

Blooming of digital marketing is purely based on the web design of a company. If the web design of your company is interesting, informative and has new differentiated products people will love it. When you jump into online marketing it is important to design your website from a web design company. This will prove to be a boom for your company. There are many websites that offer you web design, but the companies in Pasadena are the best with regards to quality, efficiency and security. Pasadena website design companies provide service all round the world. The companies will get to know the difference with the help of website design Pasadena.

Points to keep in mind before starting digital marketing

  • Firstly, the security issues which the customers face. If you don’t secure the data of your customers, they might be backed by the hackers or get affected by the malware.
  • Secondly, digital market needs a good graphics, which will attract the customers and hold them to become a loyal customer. This is done with the help of web design Pasadena. The web designers design the website in such a way that people are interested and get engrossed with the new and innovative products.
  • Thirdly, offering new products and services. People want to shop something trendy and fashionable. So, the company has to keep their websites updated with the latest products and technologies that get launched in the market. These are taken care of by the web developers. You will get the some best developers from web development Pasadena.
  • Fourthly, market research is a very important task in digital marketing. As you are not directly in contact with the buyers so you have to keep on taking the feedback from the customers. This helps in knowing what the customers need and what are they looking for. Pasadena web development companies are well equipped to manage such surveys.

Digital marketing Pasadena

Digital marketing Pasadena has each and every feature that will help your company prosper in the digital market. If you keep on developing your website and updating your information, then your company can rule the digital market. Pasadena digital marketing companies not only helps in web designing but also helps in web development. With the best graphics from the Pasadena web design you can lead the digital market, giving it a new dimension.

Digital Marketing

Digital Marketing and Web Design Development

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Digital Marketing

A brief on digital marketing

In a world where over a 7.5 billion people use social media on a regular basis, every working professional, rather every individual is expected to be familiar with at least the core tenets of Digital Marketing.

How has digital marketing affected the companies?

  • Digital Marketing is the promotion of products over the internet or any other form of electronic media.
  • Digital Marketing is also defined as utilization of digital channels or technology to promote or market products, services and ideas to the targeted consumers and businesses.
  • As per today’s scenario, people are consuming digital content on a daily basis, which has almost taken over the traditional marketing platforms.
  • Unlike the traditional marketing, the digital marketing is much more affordable.

You can reach a larger audience in a shorter period of time. As technology is getting advanced day-by-day, people’s interests towards traditional marketing agencies and departments has gradually reduced. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have become more important and popular.
Digital marketing
The term Digital Marketing was first used in the 1990s, where the digital age came into existence with the invention of the internet and development of Web 1.0 platform. The Web 1.0 platform allowed users to search information of their interest, without allowing sharing of information over the web. Until then, the marketers worldwide were still skeptical of the digital platform and also were unsure if their strategies would work since the internet had not yet seen widespread action.

Digital Marketing Pasadena plays main role in the employment field, which provides jobs in large number and also has reached to its peak in marketing field as well.

Pasadena’s website design or Pasadena web design and Pasadena web development based companies are rated No. 1 in the USA, and are also of much affordable cost. Pasadena’s website design meets the requirements of strategic layouts, elegant interface, striking design and many other features that optimize your online presence. Website design Pasadena or web design Pasadena and web development Pasadena is one among the servicing small-scale businesses in Los Angeles County and the San Gabriel Valley. According to studies, Marketingism being a web developing company in Pasadena, has created amazing site designs for various brands across North America and also Los Angeles web design which is a job or activity that provides you with the money you need to live, and enables businesses across the globe achieve the design they’re imagining. Pasadena digital marketing based companies basically belong to complete service digital marketing and social media agency. Keeping in mind, companies related to Pasadena digital marketing have achieved greatly in the areas marketing including Email Marketing, Search Engine Optimization, Social Media Marketing, and Digital Marketing, where creative ideas are combined with enormous knowledge in search technologies delivers significant results to the clients.

Over a lengthy period of time, the rising population and globalization, with the digital marketing have fundamental role in the lives of the people and marketing and its strategic being primary foundation of a marketing plan.

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Meet the Growth Hacking Wizard behind Facebook, Twitter and Quora’s Astonishing Success

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7 years in the past, when Fb and Twitter had been simply getting began, the first magic trick to excessive progress charges concerned making a product that related folks to folks and other people to content material. Again then this kind of community impact gave the Mark Zuckerbergs of the world sudden primacy over old style tech titans like AOL and Microsoft. For the primary time, the ability to construct a big person base was given to individuals who had very small budgets, and the flexibility to immediately generate billions in market worth trumped the comparatively sluggish means of constructing a tech firm one buyer at a time.

A number of tech corporations have been on the middle of this radical change, however solely a handful have been capable of keep gorgeous progress charges. Those who have succeeded created a brand new strategy to buying new clients – referred to as “Growth Hacking”.

Should you’re not accustomed to the time period, progress hacking is the place advertising and marketing ways meets product growth. Its purpose is to get the product to market itself. Progress hackers are principled hackers who research how individuals use a product and regularly check and optimize each digital touchpoint to be able to get potential clients to take motion.

That is exactly what Andy Johns, one of many premier development hackers in Silicon Valley, instructed me was the important thing purpose that Fb, Twitter, LinkedIn and Quora have grow to be so profitable. “Most people don’t realize what was going on behind the scenes at these companies (and what still goes on is) most were conducting several experiments a day to determine how to best sway people to do what they wanted them to do,” Johns advised me.

Certainly, what’s most hanging once you discuss to growth hackers like Johns is how profitable these inventive strategies have been to extend consumer acquisition charges, drive clients to buy a product, or scale back the friction of utilizing a product. Progress hacking may be utilized to almost any digital purpose that entails persuading individuals to click on, buy, enroll, or learn.

In line with Johns, the principal goal of progress hacking is to create a consumer acquisition coefficient that’s greater than one. For instance, an organization ought to intention to have extra individuals utilizing their product over time than it loses from attrition. By experimenting with completely different development hacking strategies, firms can decide the optimum means to extend that coefficient dramatically.

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Fb’s Development Hacking Strategies

Johns’ first growth hacking job was at Fb. He didn’t have any expertise in progress hacking, however Fb management wished it that method. As Johns described it, “The idea is when you’re trying to solve something that hasn’t been solved before you hire a bunch of smart people without a predisposition towards solving a problem a particular way. Then you put those people in a resource constrained environment and drive them to figure it out.”

Johns admits his first 6 months have been fairly turbulent and he felt he could possibly be fired any day – however he quickly discovered his stride. “Facebook is likely one of the few firms that does an incredible job of actually driving individuals in direction of producing outcomes and giving staff an unbelievable quantity of accountability,” Johns mentioned. “In fact, at one point our executive team set a goal of acquiring 200 million users in 12 months.”

In line with Johns, the expansion staff did surpass the 200 million consumer problem by permitting every group member to behave as their very own Basic Supervisor. “As an individual, I had to propose what I was going to contribute every month and for the year. Each of us was responsible for profit and loss of users (acquisition of new users) and I needed to determine what resources I needed to succeed.”

The expansion workforce was in a position to monitor direct contributions from workforce members as a result of we had constructed unbelievable knowledge infrastructure that allowed us to be exact within the measurement of the whole lot we did.

So how did they do it? Johns was reserved however did talk about three development hacks that actually moved the needle. The primary hack concerned giving customers embeddable Fb badges or profile widgets to publish on their web sites and blogs. Johns informed me that these widgets served billions of impressions per thirty days, which led to a whole bunch of hundreds of thousands of clicks and consequently thousands and thousands of signups. By extending Fb by way of the person base, Fb was capable of generate an enormous variety of signal ups.

A second hack concerned shopping for service suppliers in third world nations. Many of the press following these acquisitions have been leftscratching their heads. Actually, in 2010 Michael Arrington was mystified by the Fb acquisition of Octazen Options, asking on the time, “The big question is why Facebook would need to acquire a company located halfway around the world if all they were doing is standard address book imports via OAuth and APIs, or proprietary but well documented protocols like Facebook use.” It seems Fb was buying all these corporations to amass their expertise to assist procure extra electronic mail addresses.

The third hack concerned the acquisition of people that had not but signed up for Fb, and had been extremely fascinating targets for strategic causes. This concerned some artistic however cheap promoting strategies that Johns couldn’t elaborate on. This marketing campaign was so profitable that the promoting community Fb was utilizing requested Fb to change its technique.

Twitter Growth Hacking

“Johns left Fb after being recruited by Twitter. He joined a former Fb colleague (Josh Elman) and helped construct a 25 individual workforce which turned Twitter’s development workforce (you’ll be able to see Elman’s most up-to-date growth hacking presentation here). When Johns joined, Twitter had someplace round 30 million energetic customers, however in accordance with Johns, the corporate’s consumer base was rising too gradual.

“So we began working as quick as potential to search out new areas of progress. We grew to become ‘blockers and tacklers’ by tweaking and optimizing practically each contact level. We’d work out methods so as to add 10,000 extra customers on some days and 60,000 customers on different days,” Johns advised me.

One of many highest performing progress hacks was proper on Twitter’s house web page. In accordance with Johns, the house web page was too difficult, however quickly after they simplified the web page to deal with signups or logins, the conversion charges elevated dramatically.

A second hack concerned persuading new customers to observe at the least 10 folks on Twitter. As soon as they did, the percentages of that person returning elevated dramatically. So Johns and the expansion workforce launched the highest individuals to comply with characteristic after customers signed up and the person retention charge went up considerably.

website design

How To Rank High Google Places Listing Search Engine Optimisation

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search engine optimisation

Within the new period of Native Search Engine optimization, Google Locations listings have proved to be actually value efficient. Positioned above the opposite extremely valued natural SERP’s, the Google Locations listings are displayed for nearly all sort search queries that features a metropolis descriptor equivalent to “Adelaide Internet Marketing”, now this search “Adelaide” is a metropolis descriptor and “Internet Marketing” is a question.
Googlers are working 24/7 altering Google Search algorithms and innovating person search expertise. In a few of the most up-to-date Algorithm updates it’s price noticing that Google Locations listings are actually ranked in keeping with extra than simply location proximity and trade classes; Google is giving extra consideration to the web site description, title and key phrases. In case you don’t have a web site, you possibly can nonetheless rank first on the Google Locations as Google Locations listings are fully autonomous of your web site Google rating.

The emergence of Google Locations Promoting initiated nice competitors within the space of native map itemizing optimisation. A few of the good strategies for optimising your Google Locations Listings are as follows:

1. Traditional Search Engine Optimisation:

Basic search engine optimisation includes some traditional components used to rank increased within the Search engine outcome pages, these components contains formulating webpage title, Webpage Meta Tags , H1, H2,H3 tags , URL Construction , Rel Canonical the place wanted and Alt textual content in photographs.

– Key phrases Search :

Key phrase analysis is broadly used as part of basic search engine optimisation. Many SME’s house owners assume they know the very best key phrase phrases to focus on; this strategy can eradicate a serious share of potential prospects. Key phrase analysis will increase your probabilities of rating properly on Google and it begins with researching the very best key phrases to focus on. Key phrase analysis is a crucial a part of Search Engine Optimisation, as concentrating on a flawed key phrase phrases may end up in a wasted effort since you are attempting to rank properly within the areas that you simply by no means actually needed to rank on.

-Meta Tags

Meta Knowledge is approach you possibly can present details about your web site to Google. Meta information by serps contains Meta key phrases, Meta description, title and H1 tags. Even on the finish of 2012, Meta tag optimisation remains to be an necessary issue of search engine optimisation so it is very important service lots of the so-called “deprecated” strategies to make sure excessive SERP rankings.

-Use of tackle and cellphone quantity involved pages

Google and different search engines like google attempt to gather data out of your web site to offer sturdy knowledge about your corporation. To assist your small business develop on native engines like google you should show enterprise title, tackle, cellphone quantity and e-mail tackle on the web site.

Including Web site in Native Quotation Web sites

Elsewhere articles advertising, weblog posts and on-line directories, there are a selection of different web sites which can be thought of by Google to be influential about native data. It is best to add your web site to different native citations web site to be extra authoritative together with; native blogs, native charities, phone book, native radio stations and native TV stations.

2. Declare your native itemizing

Declare your small business in Native Enterprise directories comparable to yelp, phone book and white pages. This provides customers greater confidence within the web site and lets them know that you’re doing a critical enterprise. Don’t neglect to say your Google locations itemizing or create a brand new itemizing in case you don’t have it listed already. When you unlock or create your native itemizing improve your Google Locations web page with extra data and content material about your small business. In case you don’t have a Google locations itemizing in the intervening time you possibly can have one by visiting http://www.google.com/places/ and clicking getting began button. Google then asks you to pick out your nation and enterprise quantity for a database search. If Google finds your info you’ll then be requested to handle your web page; in different case you may be redirected so as to add new entry window for a brand new enterprise itemizing.

If you have already got a Google locations itemizing however don’t have entry to it then you could declare what you are promoting itemizing by visiting the ‘listing’ and click on ‘manage this page button’ as proven within the picture under. Upon getting clicked ‘manage this page’ you’ll then be redirected to a web page to switch or droop the itemizing by validating your small business

Three. Use of Key phrases in Google Locations Description and Titles

You shouldn’t use key phrases in title this shall damage your Goodwill and raises possibilities of getting suspended from Google Locations. You may and certain might be suspended from Google Locations if you happen to attempt to do key phrase spamming in title. You must just remember to enter the authorized title of your online business precisely the identical you employ on native quotation web sites and different third occasion listing websites.

In Google Locations Description you’re allowed to make use of Three-Four domestically optimised key phrase phrases. You need to use your metropolis identify within the key phrases to be sure you rank excessive on the native search key phrase. Whereas utilizing key phrases in description just remember to are writing one thing that can exactly describe your online business to potential clients. That is additionally an space the place you may give instructions on discovering your online business whether it is tough to find.

Four. Add correct class associations

Google permits you to select 5 classes for what you are promoting and in addition means that you can create your personal class incase in case your trade or service just isn’t listed. Whereas selecting the class be certain that the primary class is your major class and different Four as secondary classes. You need to use your key phrases along with your major class for different Four classes. For Instance: Your Major class is Resorts, you need to use these as your secondary classes Inns as “Adelaide Hotels” “Melbourne Hotels”.

5. Present Photos & Movies

Google Permits 10 pictures and 5 movies add to your itemizing. Including extra photographs and movies in your itemizing will increase conversions and it might be that the extra time shoppers spend on researching what you are promoting the extra possible they’re to be influenced to go to your web site. Whereas importing footage in your itemizing choose its caption-carefully as a result of everybody who visits your Locations itemizing will see it.

Together with pictures and movies doesn’t have a direct influence on SERP Although, in some Google Locations Search consequence pages, Google will show a thumbnail icon related to them. One factor which is clear to me is that the photographs and movies related along with your Google Locations itemizing present further alternatives to hyperlink extra key phrase related content material along with your web site and this could improve probabilities of what you are promoting to rank larger within the SERP.

6. Encourage Prospects to evaluate your enterprise itemizing

A cheerful buyer is an asset of any enterprise, when you have completely happy prospects you’ll be able to develop on the highest pace ever. Buyer evaluations are as necessary because the buyer himself for a enterprise since a cheerful buyer’s evaluate encourages prospects to turn into your buyer.

Get your small business reviewed by your current prospects as a result of critiques are part of the rating standards. The extra optimistic opinions you’ll have the extra chances are high to get a better rating in search outcomes. In an effort to rank your online business excessive ask your prospects to assessment what you are promoting by visiting www.google.com/native and seek for what you are promoting by identify with a purpose to depart you a overview.

In one of the crucial current updates Google has launched a brand new snippet “At a Glance” for native companies. These snippets seem in your Google locations enterprise itemizing and are extracted from some mixture of your critiques. Good critiques can most definitely improve your conversions and rating in SERP.

Looking for Search Engine Optimisation experts? call us today!

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7 Great Excel Hacks That will Impress [Infographic]

By | Networking Bizz Business advice | No Comments

Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies. But organizing and recording it can get a little tricky.

If you’ve ever sat down in front of a busy Excel sheet, you already know this. With so many different formulas and shortcuts for handling data, it’s easy to get tripped up and make a costly mistake — the type of mistake you wouldn’t want your boss to catch. 

To help you master some impressive Excel tricks, check out the infographic below from Microsoft Training. Whether you’re looking to visually summarize data, highlight specific values, or calculate for seasonality, these instructions will help get you ramped up.

Excel_Tricks

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Design a “Lookbook” for your E-commerce fashion boutique website

By | Netwoking Bizz Brand development, Networking Bizz Business advice | No Comments

fashion-online-ecommerce-store

E-commerce fashion boutique Website “Lookbook”

We proud ourselves in building beautiful e-commerce fashion boutique websites for our clients, with the bulk being in the fashion industry.

Consumers used to pour over pages of Glamour & Vogue; now they browse online and social networks to get ideas about what to shop next.

Sometimes even looking through your boutique to influence their style and wear.

Lookbooks are meant to excite and inspire the viewer, by giving fantastic suggestions on the latest styles and wear. They are highly visual medium— appealing to the viewer’s senses and emotions rather than reason. It’s evident that a lookbook increases your appeal and adds credibility to your image. Lookbooks are a great way for a merchant to showcase a seasonal collection, suggest product pairings, or convey the lifestyle associated with their brand.

High-quality, professional photography is number one part of any great lookbook, the way in which a lookbook is presented on a website is becoming an increasingly important part of the online fashion E Commerce experience. From creative scrolling features to interactive view modes, ecommerce web designers are finding new ways to bring the online lookbook to life. In other words, the online lookbook isn’t just about pretty pictures — it’s about creating an engaging and creative browsing experience.

If you haven’t integrated a lookbook functionality in your online fashion store, it’s worth considering adding a “Lookbook” or “Collections” page to their navigation. To inspire your design, we’ve assembled nine refreshingly creative ways to present an online lookbook. Here’s hoping you get hooked on one of these looks and apply some of these ideas to your e-commerce fashion boutique website

Old Harry

Why we love it: Sometimes you don’t need bells and whistles. This classic lookbook combines stunning lifestyle photography with a simple but engaging layout.

Lookbook — Old Harry

Leroy Nguyen

Why we love it: This creative click-to-browse functionality calls to mind the flipping of magazine pages. It’s a great way to give a digital edge to an old world tradition.

Lookbook - Leroy

Lunet Eyewear

Why we love it: The elegantly designed graphics in the corner of each image forge a strong link between the lifestyle photography and the actual products themselves. Plus, you can easily navigate to each product page by clicking the product name in the corner.

Lookbook lunet

5th Story London

Why we love it: The parallax scroll makes browsing this lookbook a breeze. We also really like how the designer has emphasized the products by keeping them front and centre.

Lookbook 5th story

Triangl

Why we love it: Big, bold, bright, and colourful. This lookbook takes over the entire screen to showcase Triangl’s products in the best light.

Lookbook - Triangl

Z. Borgini

Why we love it: The integration of a “Shop the Look” button is a great way to entice shoppers to navigate to a product page and hopefully onwards to the checkout.

Lookbook — borgini

Simo Collective

Why we love it: The hover effects are a great way to engage the passive browser and encourage them to learn more about the products featured in each image.

Lookbook - Simo

Haven

Why we love it: Not only does this lookbook have an incredibly intuitive browsing experience, but we love that each look comes with breakdown of the products featured in the lifestyle imagery.

Lookbook - Haven

Alice + Whittles

Why we love it:  This lookbook takes full-advantage of the captivating power of video. Need we say more?

Lookbook - Alice and Wittles

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Quick and easy infographic to increase your Google ranking instantly! NEW METHOD

By | Networking Bizz Advanced SEO Techniques | No Comments

Lately more small businesses have asked me about how to increase your Google ranking or how it works. Since more and more owners of small businesses use search engines to conduct business, it’s actually getting much easier to explain it to them. But like most business owners, they want to get down to money, and care mostly about how it will help the bottom line.

Well search engines are vastly overtaking all marketing channels and new business acquisition methods. Search engines are basically databases in which you run queries to attain information. Depending on the SEO of a page and how relevant the page is relating to the search term that is what a search engine gives you: the search engine page result pages otherwise known in SEO as the SERP’s.

When conducting SEO you pretty much making your page more relevant according to a search term or as we call them in SEO “keyword”.

Well we stumbled on this great info-graphic which gives you a few awesome ways to boost your page in the SERP’s, check it out its a bit long but has a wealth of good information and an esay guide with a few pearls of wisdom. Check it out and let us know what you think about it : )

pasadena seo company

 

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9 Time Management Apps to Organize Your Life and Keep You on Track

By | Networking Bizz Business advice | No Comments

Do you want extra time?

Irrespective of who you might be, you most likely don’t have sufficient of it.

Time is a restricted useful resource and it’s continually operating on empty. You possibly can’t cease utilizing it and you may’t discover extra of it, however you want it to do completely the whole lot. From scheduling conferences to fulfilling orders, time is behind each facet of working a enterprise and you’ll’t afford to handle it poorly.

Ineffective time administration can take many kinds. Whether or not it’s procrastination, private distractions, or initiatives that take extra time than they need to, there are tons of various issues that waste our time day by day. Wasted time means rushed deadlines, a work-life imbalance, and extra stress and anxiousness.

When it comes right down to it, you don’t want extra time, you simply want to make use of the time that you’ve got extra successfully.

Fortunately, alternatives to handle your time higher are in all places. Listed below are 9 time administration apps that will help you unencumber your schedule, make time for your private life, and give attention to getting your work achieved.

1. Clear

clear time management app

Clear is a straightforward, well-designed to-do record app that makes it straightforward to remain on high of every thing it’s good to accomplish.

Life can get hectic, however Clear helps you see your objectives as a collection of simple, step-by-step processes. You’ll be able to set up your every day duties into separate classes utilizing themed lists, supplying you with a fast take a look at precisely what you should do subsequent.

One in every of Clear’s biggest strengths is a completely customizable and easy-to-use interface. Utilizing easy gestures, you’ll be able to add and full duties and not using a second thought.

Clear is out there for iOS, OS X, and Apple Watch.

Why Clear?

  • Clear organizes your life into digestible classes, making it attainable to overcome your targets one step at a time.
  • Clear syncs along with your iCloud account, eliminating the necessity to continually replace your to-do record on all your units once you full a job.
  • Clear retains you accountable with reminders and push notifications that cease you from overlooking what you actually need to get performed.

2. Workflow

workflow time management app

Workflow is a extremely customizable app that shaves day off of the difficult belongings you do every single day.

With Workflow, you may create distinctive homescreen shortcuts in your telephone that carry out batches of duties in a single click on. Whether or not you need Google Maps to robotically pull up instructions on your subsequent assembly otherwise you want your complete digicam roll backed up on Dropbox, you’ll have the ability to create customized apps that handle no matter you want.

Workflow boasts over 200 actions and integrations with apps like Fb, Uber, and YouTube.

Workflow is offered for iOS.

Why Workflow?

  • Workflow cuts down on wasted time by automating the complicated duties you do in your cellphone.
  • Workflow is fast and simple, letting you create new apps and shortcuts with easy drag-and-drop instructions.
  • Workflow is flexible and may function from inside different apps like Safari and Evernote.

three. Clara

clara time management app

Clara is an artificially clever e-mail app that schedules and coordinates your conferences.

Reserving conferences is hard work—discovering free time in your personal schedule is difficult sufficient, however coordinating with another person’s schedule is even worse. Clara takes the legwork out of establishing conferences by robotically dealing with the tedious back-and-forth emails that you simply sink time into day by day.

Merely CC Clara on any electronic mail and it’ll begin the method of establishing a gathering immediately.

Why Clara?

  • Clara is a dependable solution to unencumber your inbox and show you how to spend much less time sending e mail.
  • Clara helps you to give attention to getting stuff performed as a substitute of worrying about your schedule.
  • Clara appears like an actual particular person with pure language capabilities that received’t confuse recipients.

four. Wunderlist

wunderlist time management app

Wunderlist is a collaborative to-do record app that helps you coordinate with your pals, household, and teammates.

In terms of getting stuff achieved, you’re now not alone. Wunderlist enables you to observe, full, and share your objectives on the click on of a button. You may also assign duties, add feedback, and set due dates and reminders to your workforce.

Wunderlist is on the market for Android, iOS, and Home windows Telephone; OS X and Home windows; and Google Chrome.

Why Wunderlist?

  • Wunderlist retains your entire workforce within the loop by letting you share, remark, and collaborate on any process or to-do checklist.
  • Wunderlist is obtainable on virtually each platform that means that it really works on your whole units and for all your crew members.
  • Wunderlist makes certain you don’t overlook something with customizable due dates and reminders.

5. RescueTime

rescuetime time management app

RescueTime is a time-tracking app that information how and the place you spend your time on-line.

Searching for a greater work-life steadiness? RescueTime analyzes all the pieces you do in a day—from which apps you utilize to how a lot time you spend in your favorite web sites. If you wish to eradicate the distractions in your life and get your work carried out faster, RescueTime is a implausible approach to uncover precisely which behaviours have been holding you again from dwelling extra effectively.

That will help you concentrate on hitting your objectives, RescueTime may even briefly block your go-to procrastination web sites.

RescueTime is obtainable for iOS and Android; OS X, Home windows, and Linux.

Why RescueTime?

  • RescueTime stops you from losing time with reminders that provide you with a warning once you’re spending an excessive amount of time on a selected activity.
  • RescueTime offers you a greater understanding of the way you spend your day by offering you with in-depth studies and day by day highlights.
  • RescueTime helps you get stuff performed faster by discovering new methods so that you can set up your day and spend your time correctly.

6. Well timed

Timely is an progressive time-tracking app that not solely retains tabs on how lengthy tasks take, but in addition helps you set up your workweek extra effectively.

Well timed lays out your workweek upfront and allows you to estimate how a lot time you’ll must put aside to sort out your day by day duties. As you observe your time, you’ll be capable of examine your predictions with how lengthy it really took you and plan your schedule higher sooner or later.

This top-down method to time-tracking allows you to handle your time extra successfully and put an finish to initiatives that run wild and out-of-scope.

Well timed is obtainable for iOS and as a browser software.

Why Well timed?

  • Well timed retains your staff on observe and offers you a extra sensible concept of how a lot time tasks eat up.
  • Well timed holds you accountable to the period of time that you simply put aside for work.
  • Well timed helps you perceive how your workweek actually performs out and helps you intend your subsequent one.

7. Trello

trello time management app

Trello is a versatile venture administration internet utility that allows you to simply type by means of your duties and collaborate together with your teammates.

As an alternative of getting misplaced in a large number of emails and Slack messages, Trello visualizes your tasks as lists pinned to digital bulletin boards. Every listing is made up of particular person posts known as playing cards. They’ll signify something from duties to concepts to targets. Group members can add feedback, attachments, checklists, and customized labels to playing cards, preserving everybody on the identical web page.

Whether or not you’re on the lookout for a method to observe the progress of huge initiatives or manage your newest brainstorming session, Trello might be personalized to suit your crew.

Why Trello?

  • Trello is absolutely customizable. Each enterprise is totally different and Trello adapts to your wants, no matter they might be.
  • Trello retains you organized by consolidating your whole initiatives and group communication right into a single surroundings.
  • Trello makes each challenge straightforward to comply with and lets your digest whole workflows at a look.

eight. Google Now

google now time management app

Google Now is an clever voice-powered assistant that processes difficult requests and makes use of your behaviour to foretell what info you’ll want earlier than you even ask for it.

With Google’s huge information community behind it, Google Now is ready to pre-emptively serve you the knowledge that it thinks is most related to you. From sports activities scores to close by eating places to visitors situations to your morning commute, Google Now frees up your time by taking good care of all of the little issues in your day.

Google Now can also be totally built-in with the Google app ecosystem, letting you set Google Calendar occasions, dictate notes, and extra.

Google Now’s accessible for Android and iOS.

Why Google Now?

  • Google Now provides you extra time to focus in your work by supplying you with the knowledge you want with out making you dive into search outcomes first.
  • Google Now’s all the time prepared to assist, whether or not you want to make restaurant reservations otherwise you’re attempting to recollect the place you parked your automobile.
  • Google Now robotically adapts to your behaviour and delivers you a novel and totally personalized expertise that adjustments as shortly as you do.

9. Pocket

pocket time management app

Pocket is a bookmarking app that permits you to save articles to learn later.

Even in your most efficient days, it’s straightforward to be thrown utterly off monitor by one fascinating piece of content material. Pocket helps you to save every part that appears fascinating in a single place, in an effort to learn it later and get your work out of the best way first.

Pocket works with over 1500 totally different apps, so regardless of the place you discover it, you’ll be capable to reserve it for later.

Pocket is accessible for Android and iOS.

Why Pocket?

  • Pocket stops you from getting distracted by providing you with the choice to save lots of what you’re for later and benefit from your time.
  • Pocket helps you set up your day and separate work time from studying time.
  • Pocket makes it simple to find new content material, so once you do lastly determine to dive in, you’ll don’t have any scarcity of studying materials.

Timing Is All the things

Spending your time successfully isn’t simply the important thing to a extra productive life, it’s additionally the key to a happier one.

It’s straightforward to get wrapped up in work, particularly in case you aren’t managing your time successfully, and miss out on alternatives to spend high quality time along with your family and friends. Sustaining a correct work-life steadiness is on the coronary heart of your private and professional success, so it’s essential to make higher use of your time at any time when attainable.

With these time administration apps in your struggle chest, you’ll now be absolutely ready to go on the market and optimize your life for extra productiveness and fewer stress.

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Any small business can now make sales like the “Big Dogs”

By | Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

It felt like a punch to the abdomen.

Pitching our advertising and marketing providers to a prestigious eCommerce lead, whom we have been interacting with for months, I used to be optimistic we would shut the deal. They liked every thing — our service, our group, our philosophy. After which after sending our last proposal, what occurred?

Silence.

Completely no response. I may virtually hear the crickets chirping.

You realize the horrible feeling:

If you’re inches away from closing a large deal you’ve got been nurturing for months … then met with ice-cold silence. It appears like a punch within the abdomen. So I requested myself:

  • “Did I say something wrong?”
  • “Did they go with someone else?”
  • “Are we priced out of their budget?”

After many weeks of silence, I gave up. Would not you?

BUT WAIT! Quick ahead 9 months later to October 2014 …  

It is a frigid Wednesday afternoon in Baltimore, Maryland. I’m sitting at my desk, prioritizing latest leads in our CRM, when a notification pops up in on my pc:

 

Sam_Smith_notification
Desktop notification from an “email tracking” device referred to as HubSpot Sales.
(The title and movie has been modified to guard privateness.)

That is an email tracking notification, exhibiting me that the eCommerce firm’s contact from 9 months in the past simply opened my electronic mail … and clicked the hyperlink to our proposal.

I puzzled, may that be an indication they’re once more?

I didn’t need to soar the gun, so I took a psychological word that they’re viewing the proposal and obtained again to work.

Later that day, I get one other notification alert. He is studying our weblog posts:

sam_smith_viewing_blog_post

I’ve my HubSpot Gross sales account related to HubSpot’s advertising and marketing software program that notifies me when a lead is viewing particular pages.
The following morning, I get ANOTHER notification. He is studying the case research on our web site:

Sam_Smith_notification_case_studies

That is once I knew we would nonetheless have an opportunity.

So I despatched this follow-up electronic mail (names and speak to info have been modified):

Nonetheless ?

Sam –

Hope all is effectively. I had put a reminder in to check-in with you to see how issues had been going with the eCommerce initiatives. We had mentioned a possible partnership just a few months in the past, however hadn’t been in a position to formalize our advisable engagement.

We’d like to catch up and see if there are any alternatives for to have interaction with you all and assist along with your eCommerce technique. Let me know if in case you have someday to reconnect this week and catch up enterprise proprietor to enterprise proprietor on the place you see issues and I can present some concepts on the place we may also help.

Look ahead to listening to from you.

send-now-sidekick-hubspot-content

 

Two hours later, I get a response:

Re: Nonetheless ?

Good timing Mack,

Do you’ve time to speak on Friday 9-11:30? My cell is 555-555-5555.

Does that work?

send-now-sidekick-hubspot-content

Throughout our telephone name, he talked about the coincidence between the timing of my follow-up e-mail and their present drawback — they had been trying to associate with a advertising and marketing company.

Oh actually? That’s such a coincidence.  🙂

One week later, they flew down from out-of-state to evaluate our proposal in particular person.

Three weeks later, we closed the deal, value greater than $100,000.

The lesson right here is fairly clear: if I did not have e mail monitoring software program put in, I by no means would have adopted up once more. 9 months of silence would’ve completely ended our relationship:

advertorial_100k_deal___half_timeline-1.png

Nevertheless, since I acquired notifications they have been opening our emails, studying our proposal, studying weblog posts, and viewing our case research … it signaled they had been once more.

Consequently, it alerted me that a silent, previous prospect had turn out to be a scorching, new lead. And that lead rapidly became a six-figure contract.

The success of this deal may be boiled down into three phrases — timing is all the things.

We are able to ship essentially the most persuasive follow-up e-mail ever written, validated by extremely efficient gross sales managers in Fortune 500 corporations …. but when it’s out of context, or despatched on the mistaken time, it’s nugatory.

If I didn’t observe up at that precise time, whereas we had been clearly on their thoughts, we may have misplaced over $100,000 this yr.

In abstract, it’s pretty unimaginable that an e mail device, HubSpot Sales, helped me shut a $100,000+ deal.

With out it, I’d be blinded by the actions of that eCommerce prospect, clueless that they’re re-engaging with our content material. I’d’ve let it slip by, with out ever realizing my pricey mistake.

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TOP 5 social media growth hacking tools 2016

By | Networking Bizz Advanced SEO Techniques, Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

growth-hacking-content-marketing

Growth hacking is a term that is mostly associated with startups and small businesses. It is a lot like traditional marketing but the difference is the focus on growth. It is a marketing technique practiced by startups with limited resources to gain more customers by using cheap or free alternatives to traditional marketing. Growth hackers employ viral marketing while harnessing the wider reach and power of social media marketing platforms.

Here are the top 5 growth hacking tools for social media that make managing your channel management a little bit easier.

colibri-tool-logo-blue

    1. Colibri.io

Colibri.io lands at the top of this list because of the tons of features it provides for startups. This tool allows small businesses to discover more opportunities, track their content marketing and SEO, and increase their brand’s online visibility. You can monitor the people who are talking about the products and services you offer and what they are saying about your brand and the brand of your competitors. This tool can find the people searching for your services even if you’re not specifically the brand these people are looking for. Colibri.io can find opportunities for searching the right keywords, locate your best landing pages, select which of your quality articles are worth sharing, analyze your on-site SEO, and much more.

sproutsocial-social-media-dashboard

  1. SproutSocial.com

SproutSocial is a social network management tool that controls a company’s (and their employees’) Facebook, Twitter profile and more. It allows you to go deeper to better understand the performance of your social networks and their increasingly detailed analytics while monitoring your incoming messages. Social networkin tasks are shared among team members through SproutSocial’s collaborative features.

buffer

  1. Buffer

Another social media management platform, Buffer allows its users in sharing and scheduling posts on different social networking channels. What’s special about this tool is that it can recommend great content for your site and improve the effectiveness of your posts.

click2tweet

  1. Click to Tweet

Promoting and advertising your product or business on Twitter has never been so easy thanks to this free growth hacking tool. Click to Tweet has an analytics tool that tells you the number of times your (Click to Tweet) link and the link inside your pre-written tweet has been clicked on. You can use this tool on your landing pages, emails, websites, and social media posts.

my presences

  1. MyPresences

This is a social monitoring tool that makes tracking and managing your listings, online reviews, posts and ratings a lot easier. With all your backlinks that has popped all over the web since you started your business, MyPresences can find all your site’s locations online and notifies you of the changes that are taking place.

The growth hacking tools listed above allow startups and small businesses to do almost everything from maximizing their customer interactions to streamlining their business procedures. If you want full control of your business’ future, you should monitor business variables such as website optimization, email outreach and social media marketing. For small business owners to keep up with the competition, they can use free marketing tools to improve the growth rates of their companies.

BONUS Social Media Tool:

content-samurai-review-video-marketing-for-small-businesses

Content Samurai!

Crank Out Insanely Awesome Videos For Your Business (And Your Clients Businesses)In Minutes – With Absolutely ZERO EDITING Experience…

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TOP 5 growth hacking tools of 2016

By | Networking Bizz Advanced SEO Techniques, Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

growth-hacking-guide-mindset-framework-and-tools-8-638

Growth hacking is the process of looking for marketing tools that will be beneficial for startups and small businesses. This process involves searching for low-cost or free marketing tools and testing them. Marketers keep the ones that are useful and get rid of those that are useless. This is why free marketing tools are so important for growth hackers because they can purchase something and dump if they don’t work.

Below are the top 5 free growth hacking tools that are not only easy to use, but are also compatible to any website design.

mailchimp_logo

  1. Mailchimp

Reliability is the reason why this email marketing platform is at the top of this list. It is the most popular growth hacking tool used by the majority of internet marketers. Mailchimp’s outstanding API (application program interface) lets you manage up to 2,000 of your subscribers and send emails of up to 12,000 for free. Its simple automation, targeting and segmentation is perfect for startups and small businesses.

CrazyEgg-Logo

  1. Crazy Egg

This analytical tool falls under the User Behavior Visualization category. It is designed to understand your visitors and how they engage with your site. Crazy Egg can detect which messages are important, which to edit and delete altogether. It can automatically make adjustments to increase your conversions.

Google Analytics Logo

  1. Google Analytics

Small businesses will greatly benefit from this free growth hacking tool from Google. It is the must-have tool for any entry level growth hackers out there. With Google Analytics, you can find the sources of your website’s traffic and track queries. It has tools for benchmark reports, audience and acquisition reporting. It can show you which areas of your website are doing well and which parts need improvement.

contact-form-7-page-image

  1. Contact form 7

A simple yet dependable WordPress plugin, Contact form 7 is a multiple contact forms manager. What separates this plugin from other contact managers is that it is capable of showing you the URLs of the pages sending you the contact. This will help you a lot when you’re managing multiple platforms because figuring out the origins of the messages can be confusing. Contact form 7 is a versatile tool that is easy to use.

HelloBar1

  1. Hello Bar

Effective call-to-action is what this delightfully simple marketing tool is all about. You can create and insert your button along the horizontal bar at the topmost part of your webpage. The bar and call-to-action is created depending on your selected goals: point your visitors to your social media pages, collect email or drive traffic. The button and the color of the header bar can be customized to fit any web design.

 

These growth hacking tools can help startups and small businesses compete with big companies. Let’s face it, things aren’t getting any easier. You need to take advantage of these free growth hacking tools so you can serve your customers better, gain more exposure and sell more products.

BONUS GROWTH HACKING TOOL!

sniply-logo

  1. Snip.ly

It’s like bit.ly but it allows you to place a call to action on your link! (Even if the website is not your property!)

This is truly an amazing tool…enjoy!

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Top 10 April Fools 2016 tech company pranks

By | Networking Bizz news, Networking Bizz SEO News | No Comments

april-fools-2016-tech

Although not a legal holiday, April Fools’ Day is celebrated around the world as a day filled with jokes and general silliness. How did this tradition begin? well in all honesty it remains a mystery, some claim it correlates to an ancient holiday related to Easter. You may want to be a little more cautious or skeptical on April 1, since family members, friends, neighbors, co-workers and even teachers may try to tickle your funny bone with a practical joke or a hoax of some kind.

We have compiled a list for you, of the TOP 10 April Fools 2016 tech ( and some maybe not so tech ) pranks that may give you a chuckle, but be warned…can cause loud uncontrollable laughter at work ( which will make people think your very weird indeed)

1.Your Butt deserves the best: Artisanal Toilet Paper

This is single handedly one of the best April Fools practical jokes. Now you maybe telling yourself; this is not a tech company!. We know, but this is honestly pretty funny stuff. In all honesty, when does a company joke about its main product ( or only product for that matter )

We follow the hipster trend of artisanal/organic and you never know where it will lead you. Well with artisanal toilet paper, it can’t get any more organic than this. Check out the commercial below for some lolz!

2. Star Wars on Netflix ( Live action series ) By IGN

As a Star Wars fan I was screaming like a little girl in a candy store when I saw the trailer, but alas a practical joke by IGN. They gorgeously produced a live action trailer sneak peek named: Fury of Darth Maul Series. A very good joke by IGN. You caught us all and hit us where it hurts, in the heart…

april fools 2016

3. New Experience on YouTube, Introducing SnoopaVision 360, in HD

Now everyone can watch their favorite and lovable rapper – watching your favorite YouTube videos (yes like it sounds, watch someone, watch your videos). Don’t really know how this works, but sounds pretty interesting, sign me up! If you’ve noticed every video on Youtube has a new icon that does quite resemble SnoopDogg ( see below ), press it for more information and feast your eyes on this  “New and Revolutionary” Tech. This will truly be world changing technology. Great job YouTube…

snoopavision icon

snoopavision icon

4. Introducing the Silent Loo App! Be embarrassed of your poo- No More!

You never know when nature calls, specially after stuffing your craw with all those street corner tacos and tequila. We all know how smelly and loud explosive diarrhea can be, well now let an app help you with the loud part of this equation. Introducing Silent Loo App, available now in the App Store near your phone!

5. Introducing OpenTable Taste – Lickable Photos?

Food Porn on your phone! Start tasting your food before you book a restaurant on OpenTable! Ok maybe this is pretty far fetched but its a pretty good idea if it was real! lol April Fools!

6. Google Cardboard…..plastic?

What’s realer than reality? This product does not just raise philosophical questions, it puts you in the middle. Pretty funny how you can make a serious sounding video and dupe half the people around the world lol

7. Sony develops the worlds first- Proton Pack!

If you grew up watching Ghost Busters, you already know where this is going. If you did not watch the video and be amazed. Actually it’s not one of the best pranks since the movie is coming out, its actually quite lazy. But anywho it is quite interesting specially if you want to catch things not from this universe!

8. Google Express – Instant Parachute Delivery

The future of home delivery arrives today. From above. Google Express offers fast delivery of things you need from stores you love. With the new delivery technology, packages will arrive even faster and land anywhere you want them – whether you’re at the beach, in the woods, or even on a run. This may be a pretty dumb idea, but it’s setting us up for the very real DRONE DELIVERY Service….Coming soon….maybe.

9. Revolutionary Lexus V-LCRO Technology

Ok this on is pretty damn funny. When you drive your car at the edge of your seat make sure to stay in place. see video for some good laughs

10. Introducing the self-driving bicycle in the Netherlands

This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology.

So this is one of my favorites and possibly setting us up for self driving vehicles? the world may never know… But the biggest invention, since the invention of the bicycle itself might be a bit of an understatement.

BONUS: Donald Trump….Trumps us all…Wait could this be real???

Thank you for reading and enjoy your day! contact us if you need any Ecommerce, or Digital marketing services!

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Google Algorithm Changes? ohhhgawd!

By | Networking Bizz Advanced SEO Techniques, Networking Bizz digital marketing | No Comments

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Panda? Penguin? Making an attempt to remain on top of Google’s website positioning updates, much less study what these adjustments mean for your small business, is often a full-time job. Nonetheless, few small companies have the sources to maintain a full-time website positioning expert on staff. In that case, what do you do to make sure that your enterprise will get the website positioning rankings it deserves, no matter what Google and the opposite search engines roll out?

So why is it essential for businesses and enterprise owners to concentrate on these algorithm adjustments from Google?

It is very important remember so that you simply as a business owner know what you possibly can and can’t do and prevent any penalties from these algorithms.

Specifically if you are codependent on digital media lead funnels.

Algorithm Updates: Continually Keep On High Of Algorithm Updates

Did You Know There Are Over 500 Updates Each Year?!

1. Do not be spammy — EVER

Google’s website positioning updates aren’t designed to drive companies loopy; they’re designed to scale back spam. Earlier search engine optimisation algorithms, for instance, ranked web sites greater in search results if they had extra hyperlinks spread all through varied different web sites. This lead to a proliferation of a really particular sort of spam: the pretend weblog remark. As The Awl notes, this pretend weblog remark begins with generic, typically ungrammatical textual content equivalent to “So luck to come across your excellent blog” after which ends with a hyperlink to a different, unrelated web site.

Effectively, Google is now pushing back — hard — towards this sort of weblog remark hyperlink proliferation. The rule to remember? It’s a good suggestion to learn to increase your online business by means of particular search engine optimisation methods. It’s a unhealthy concept to be spammy about it. Leaving a remark like “So luck to come across your excellent blog” solely makes your organization look bad, in the long run.

2. Join with the group

What’s the easiest way to spice up your web site in search rankings? Truly, it is the same means you construct customers and make gross sales: by connecting along with your group. As we have seen, time and time again, a clever ad or a considerate gesture is rapidly retweeted, reposted, and shared amongst your greatest followers. This type of work not solely brings new prospects to your organization, but it additionally will increase the variety of optimistic, high-quality hyperlinks related with your model.

Briefly: by doing the real work of connecting together with your neighborhood and your target audiences, you not solely increase your customer base, but in addition enhance your rankings in search engines. It is a win-win.

three. Hire outside help

Constructing your neighborhood is presumably one of the best ways to extend your website positioning rankings, however it is usually essential to grasp precisely what engines like google need. What’s a long tail hyperlink? How do you utilize website metadata to spice up focused location outcomes? What actually makes a superb weblog post headline?

If you do not know all of the ins and outs of Google’s newest website positioning update on your own — and you probably do not — it is time to hire some exterior help. On their weblog, the SEO company Networking Bizz notes that ” it’s important to go beyond general on-page and off page optimization.” So it’s vital that
the individual or staff you hire have the connections and existing information to make issues occur effectively for your small business.

By hiring search engine optimisation consultants, your organization will get the advantage of working with individuals who actually understand web optimization, with out the overhead involved in hiring a full-time search engine optimisation expert.

four. Perceive what website positioning can and can’t do

Many business owners assume that their aim is to rank on the first page of Google searches for a single phrase, reminiscent of “pizza” or “realtor.” However, that is not how search works any more. Folks search in terms of questions: “define residential zone,” “what is the best pizza place in Hartford,” and so forth. Google even helps individuals auto complete their search outcomes into particular questions, for which it then offers particular answers.

Your website positioning purpose is to be the highest answer to a selected query. That is how search engine optimization works now, and the way your future prospects will discover you.

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Top 10 Things I learned about business and digital marketing from Quentin Tarantino

By | Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

Quentin Tarantino is known for his films Pulp Fiction, Kill Bill, Jackie Brown, Inglorious Basterds, and Django Unchained. His movie Reservoir Dogs even became part of the Sundance Film Festival, which became legendary in Hollywood.

Though the movies had a lot of viewers and fans and garnered positive reviews from film critics, it cannot be denied that Tarantino also taught me a lot about business and digital marketing. These valuable tips include:

1. Acknowledge and develop your own voice.

Tarantino makes sure that his films have a certain voice. They are unique. Just like in Tarantino’s movies, marketing specialists have a certain voice, in such a way that they can be different from other products and services. This voice can help clients identify you and set you apart from other companies. Digital marketing and creating a brand and a unique service is what would win people over, despite the number of companies that fight for their attention. People would want to see a new voice, a new product, or a new service.

To be more specific, Tarantino seems to have a penchant for feet in his movies. In Pulp Fiction, Jules Winnfield and Vincent Vega discussed foot massage. Esmeralda, the cab driver, does not have any shoes on. Tarantino also played a role in From Dusk Till Dawn, where he drinks Tequila from Salma Hayek’s feet. When you see a lot of feet, no doubt it’s Tarantino. That is his brand, his chosen voice.

digital-marketing-tarantino

2. Succeed in whatever you do.

Marketing isn’t about having a Masters degree, nor having an impressive educational attainment. A real social media marketing genius knows how to get creative with content and create advertisements and strategies that would attract clients. In every technique and project you undertake, try your best to succeed in it. Tarantino never went to film school. Instead, he focused on his work experience. That was how he grew as a film maker.

There are a lot of things and resources available online for marketing newbies. You don’t have to study per se, but you only have to know how to research. How to succeed? Study a lot. Know how other people are doing it. Try and try until you get the right formula. Follow the examples of people who have been there. You can always find a mentor to help you.

3. Believe in your product or service.

Tarantino believed that when you want to do something, you just do it. Never wait for an opportunity. Instead, create the opportunity. Likewise, he did not really do a lot of movies. He had ten, but these were always the best ones and the ones he felt strongly about. It is important that you believe in your product because if you don’t, who will? It is your own work, so be proud of it

4. Use your experiences and be confident about your work.

Tarantino knew that his films would work. Prior to Kill Bill, there was no movie about an assassin getting back at other assassins. During the 90s, there was nothing like Pulp Fiction, but when it was finally released, it received really great reviews. Even when the movies receive negative reviews, Tarantino is nonplussed. He is never shy about anything. He would always try new things to keep his viewers and fans interested.

5. Listen to critics, and use failures to improve your brand.

When Tarantino wrote True Romance, he knew it would not sell that much. But this fact did not hinder the filmmaker from trying. He was rejected, but he kept on going. Similarly, businessmen and digital marketing specialists know when to back down, retreat, and when to go further. They don’t let criticisms ruin their mojo. They know that they can use whatever criticisms they receive to become better entrepreneurs. They don’t doubt themselves, but focus on their efforts to strive harder.

At the same time, don’t take criticisms too seriously. Have fun when you are introducing your brand. Tarantino does know the meaning of fun. Just take a look at the dancing scenes in his films Jackie Brown, Pulp Fiction, and Reservoir Dogs.

tarantino-digital-marketing

6. Steal ideas, but make them your own.

There is no original story. Or maybe there is an original plotline, but there would be variations of it. Tarantino was honest enough to admit that he did steal his ideas from other movies. For instance, Reservoir Dogs resembles City of Fire. But Tarantino isn’t ashamed of this. In digital marketing, it is normal to steal an idea as long as you can create your own twist to it. It is okay to steal a brand’s mission and vision, or a product’s features. The real magic there, however, is in transforming them into your own and making clients flock to you.

7. Sell your idea.

The movie Reservoir Dogs is the epitome to this. In a particular scene there, the main character wanted to double cross. The truth was in a seven-and-a-half-minute love letter to storytelling. While the movie is about robbery that has failed, Tarantino taught us to show, not tell, when selling products and services. Demonstrate. Use a lot of examples. Think about money. Of course, it wouldn’t hurt to think of the artistic side of things. Your brand, product, or service has to gather a lot of believers. If you don’t know how to sell your idea, who would even invest in you?

8. Master the details.

Tarantino banks on the details of his movies. He makes his characters unique. Remember Uma Thurman in Pulp Fiction and Kill Bill? Her character is so iconic that we can only recall Thurman whenever the word “pulp” or “Bill” comes to mind. Moreover, Tarantino gives both characters unique traits. Pulp Fiction’s Uma had cropped black hair, while Kill Bill’s Uma had long blonde hair. Companies who market their products and services have to create unique brands and are into details. What makes your product different from the other? What features will people like? When you create your own product, you should know your details.

kill-bill-marketing

9. Own your brand.

Tarantino owns every story and film he has made. When you watch Tarantino’s films, you would immediately see what makes it a Tarantino film. This is because he owns his films. He knows how to make his films sell. It’s like Tarantino patented his films. In marketing, you have to know your brand well. Be familiar with it like the back of your hand.

10. Practice makes perfect.

Tarantino started way back, but his efforts only came into fruition years later. He was patient and understanding enough to know that real success banks on perfect timing. It is the same thing with business.

Tarantino is also known for the “Don’t be such a square” sign in his movies, particularly in Pulp Fiction and Kill Bill. This means Tarantino cannot be contained in a box. Don’t let that happen to your ideas, too. Expand. Go out of the box, try a lot of ideas, and experiment. That is how you get to know what you are really trying to sell.

What makes Tarantino’s movies lovable? It’s the characters he makes. It’s the plotlines he writes. It’s in the style, the cinematography, the directorship. All of his films are meant to be remembered. All of his films are meant to win awards. Tarantino is meant to win and stay above everybody. Use these tips to become a digital marketing genius. Learn how to take risks, and never be afraid to compromise.

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Prepare for Instagrams Algorithmic Feed change

By | Networking Bizz digital marketing | No Comments

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On Tuesday, Instagram announced in a blog put up that the community would be moving from a chronological feed to an algorithm that can surface the content material that Instagram believes an individual cares about most.

As is its approach, the web freaked out:
Screen Shot 2016-03-16 at 8.23.38 AMtop=”644″ />
As marketers, we are inclined to get too excitable about adjustments like this, however this time, we shouldn’t be shocked or upset.

A Very Random Metaphor

I’ve some mates who’re pregnant with their third child. Once they had their oldest, they were freaked out. It’s a giant life change. It’s scary and unknown. Once they had their second, their terror was a lot shorter-lived. However when my pal instructed me they have been having their third child, I requested if he was freaked out. He mentioned, “Nah, the first two heathens prepped us pretty well.”

Instagram’s newsfeed update is just not the primary we’ve seen. Fb first adopted this technique in 2009. Twitter added this function as an option earlier this year. We freaked out about each of these, and the world has continued to spin.

That stated, this can change how you employ Instagram as a marketer. Right here are some things we’ve realized from these adjustments once they occurred on different networks.

1. Engagement for CLTV?

With these algorithm updates, the content material that individuals “would be most interested in” is surfaced first. What this implies is that prospects who often interact together with your content material will see extra of it. This could hold your brand top-of-mind for the people who find themselves already concerned with it.

As Instagram and other third-party companies make it simpler to hook up with purchase factors straight from the app, this may imply the customers partaking together with your content material can have a better probability of buying.

2. High quality Will Probably Be Key: Don’t Spam

When Fb up to date its rating algorithm in 2013, the community penalized pages that “asked for Likes” (versus posting content material that’s related and interesting).

It will likely develop into an element on Instagram as properly. Deal with content material that individuals need to have interaction with, as a substitute of telling them to.

3. The Importance of a Paid Strategy

Like we’ve seen on different networks, it will probably influence natural attain. All this implies is that you simply’ll want to include a paid technique (in addition to an organic one) on Instagram.

social-media-pasadena-digital-marketing
Paid and organic social have gotten an increasing number of intertwined, and in case your methods dwell in silos, you’re lacking out on huge alternatives.

4. Connect with Your Viewers

Like Fb, there’s likelihood that the relationships between customers will have an effect on the content material that’s surfaced first. Your follower count won’t be the one viewers issue that issues. As a model, you’ll need to develop a “follow” technique to make sure that the precise customers have the very best probability of seeing your content material.

5. Prioritize Your Influencer Technique

Influencer advertising and marketing is changing into a significant part on Instagram, and this may solely amplify that. Influencers will likely surface greater in feeds because they’re creating engagement inside groups of customers which have comparable characteristics.

In case you use Instagram for advertising, there’s likelihood this modification will affect you. Fortunately, it’s not the end of the world. In case you can keep focused on delivering good content material to related audiences, the tactical shifts will appear much less daunting. Keep watch over brands you respect to establish strategic shifts as this transformation takes hold. What are you able to study from them?

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How does Buzzfeed achieve Social Media Advertising?

By | Netwoking Bizz Brand development, Networking Bizz digital marketing | No Comments

The instances are a-changing. On-line media publishers are giving conventional TV networks a run for his or her cash and BuzzFeed, an early underdog, is main the cost. According to a recent study, BuzzFeed’s month-to-month attain amongst millennials far outsteps that of CBS, NBC, and FX.

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In reality, simply final yr BuzzFeed announced that they’re averaging 5 billion content material views per 30 days. So, how has BuzzFeed amassed this a lot success in simply 9 years? Their listicles and actually-very-good journalism are a part of the explanation, however BuzzFeed’s explosive development begins and ends with their skill to market on social media. Let’s check out the issues that BuzzFeed does higher on social media than anyone else.

BuzzFeed Creates Micro-Communities

When you will have an enormous viewers like BuzzFeed does, you inherently have smaller groupings of people that share area of interest pursuits. For instance, BuzzFeeders love cats, celebrities, automobiles, The Kardashians, and so on. So, as an alternative of pandering content material to the lots and hoping it sticks with these which can be and some others, BuzzFeed creates social communities to foster these teams.

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Catering to those micro-communities on social is simply one other option to enrich your viewers and develop your affect. No person does this higher than BuzzFeed.

BuzzFeed Drives Monster Site visitors

Listed below are three statistics that may actually blow your thoughts:

  • BuzzFeed drives over 200M month-to-month distinctive guests to their net properties.
  • 75% of BuzzFeed’s web visits are pushed by social media.
  • BuzzFeed’s social visitors is 5x its search site visitors.

BuzzFeed is doubling down on the place they know their viewers (18-35 12 months olds) are — social media. Social media is their major traffic-driver, they usually optimize their content material for this. Try this instance:

pasadena social media company
Related, well timed, informative, and a GIF. I’d click on it! Wouldn’t you?

BuzzFeed Takes Benefit of Current Habits

I bear in mind when it began on Instagram. I noticed one thing that I believed was humorous, and I couldn’t tag my pals in it…I used to be by no means going to DM it to them (let’s be actual). So, I’d remark and point out their deal with. This appears regular now, however again within the day, this sort of habits was simply what folks needed to do. BuzzFeed was one of many first locations I noticed benefiting from any such conduct.

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What BuzzFeed does, higher than anyone, is encourage conversations. Whether or not they’re asking you to “tag a friend who _______” or vote on your favourite Mates character, the character of BuzzFeed’s posts are all the time the identical: conversational.

BuzzFeed Is aware of That Humor Is Social

A new study, printed by the College of Southern California, says that constructive feelings are extra contagious than unfavorable ones on Twitter. What’s the easiest way to illicit a optimistic emotion? Be humorous! Humor is a good way to unify your viewers on social, and BuzzFeed goals for fun 90% of the time.

 

Even when your model is a bit bit extra stuffy, don’t be afraid to loosen up each now and again!

BuzzFeed Actually, Actually, Actually Is aware of Their Viewers

BuzzFeed’s true triumph is simply how properly they know their viewers. They do have the posh of getting a really outlined age demographic that they’re capturing for, however catering to those individuals just isn’t all the time straightforward. With regards to your model, you must eat, suppose, and breathe like your viewers does.

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I imply, they only get me.

BuzzFeed Optimizes for Cellular

This present day, your whole content material needs to be tailored to mobile. An increasing number of persons are accessing social media by way of cellular units, so we,as social marketers, must pay extra consideration to tailoring content material and interactions to those gadgets.

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BuzzFeed does an amazing job at ensuring that, it doesn’t matter what community or machine you might be on, you’ve got a seamless expertise. Going ahead, ensure that your content material is mobile-friendly.

What different classes have you ever discovered from BuzzFeed on social? Depart them within the feedback, and obtain our 2016 Social + Digital Advertising and marketing Predictions Information beneath to be taught extra about social advertising’s leading edge immediately.

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13 creative ways to get more leads directly into your inbox!

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

On the subject of lead era, you hear the identical issues over and over….

It’s a must to drive folks to touchdown pages in your web site and have them register with an e-mail handle, as a way to obtain your gated content material. You hear it on a regular basis as a result of it really works.

When you get an electronic mail handle, then you may start to “court” these leads, and also you communicate.

However what if there have been different methods to get leads – methods that you could be not have considered but?

Effectively, there are.

Listed below are 13 intelligent lead technology techniques so that you can contemplate, so that you don’t depart any leads on the desk.

1. Use your e-mail signature house

Flip chilly leads into heat and even scorching ones, through the use of that vacant house under your signature.

You’ll be able to really change the message in that signature area to do all kinds of issues, and make it possible for your workforce members are utilizing the identical one, relying upon what kind of lead technology you need in the meanwhile.

  • Insert a message about a tremendous new submit with a hyperlink to your weblog. On that content material web page, there could be an optin to obtain all future posts. Now your lead is getting emails and posts (Notice: the publish must be wonderful, it’s important to make your blog rock!)
  • Double up on CTA’s in your e mail. Your electronic mail could also be a proposal of some type. You possibly can have one other CTA in your signature area that can take a result in one other touchdown web page. The British Pink Cross does an amazing job of this, and you’ll learn the case examine here. However to provide you a fast instance, right here is an e mail it despatched out with a proposal for readers to make a will. Notice within the signature space, there’s a CTA to hitch their community as nicely, together with sharing choices.
  • One other approach to make use of your e-mail signature house is to place a proposal proper there. It may flip a lead right into a purchaser on the spot.

2. Create a ballot/quiz

After all, you see these on Fb on a regular basis.

And admit it, you do take these quizzes and also you take part in polls. You, like everybody else, prefer to see which “Frozen” character you’re or have your opinion rely someplace.

But when you’ll use one in all these “hooks,” create one which pertains to your area of interest. Why? As a result of individuals who take part are prone to be a lot hotter leads – they’ve an curiosity in your services or products already.

Right here is an instance of Z Gallerie’s quiz on inside design preferences. The corporate sells merchandise to inside designers. The quiz was gated, and the corporate was then in a position to follow-up with the quiz taker and make suggestions for merchandise primarily based upon their private fashion preferences.

You have got two choices to show the quiz and ballot takers into leads.

  • You’ll be able to “gate” the quiz or ballot, as soon as readers have linked to it.
  • You possibly can promise to ship the outcomes by way of e-mail, as soon as the polling occasion has ended.

Three. Use the byline on each put up

You have already got share buttons in your posts. And that’s a superb factor. However until you might be doing one thing extra that can truly generate leads, you’re leaving some on the desk.

Your publish could also be shared, and a brand new reader could discover it enjoyable or fascinating. However you need that reader to do extra than simply share it with others. You need that reader to optin. So, underneath your byline, provide a “free updates” hyperlink, so the reader can optin to your entire future posts. Now you’ve one other electronic mail deal with so as to add to your database.

Four. Use white house in your rails

There are a few issues you may and will do right here;

  • Set up sticky widgets that comply with the content material because the reader scrolls down. You desire a fixed reminder to click on to a touchdown web page for a free e-guide or trial supply, so that you could seize an electronic mail handle.
  • On the proper aspect rail, place a small field about you, with maybe a small photograph. Have provides on that rail aspect too. Neil Patel does a fantastic job of this on “Quick Sprout.” Right here is an instance of some issues which can be on the proper rail of all of his posts.

Sidebar as example of a lead generation tactic

Neil Patel 3 as example of a lead generation tactic

5. Give bonus info

Listed below are the Four steps of this tactic:

  • Use Buzzsumo to search out the preferred articles on a subject associated to your area of interest
  • Assessment the article after which write a greater one
  • Supply the reader much more data on the subject in alternate for an e-mail deal with

Warning: Don’t Bait and Change. In case you are providing bonus info on a particular subject, no honest switching subjects – you’ll simply make readers offended.

6. Maintain a contest

The entry charge, in fact, is an e mail tackle. Right here, you have to be sure that the winner will obtain one thing of actual worth – a free product is the most effective reward.

ModCloth does an excellent job of this. On any given day, you’ll be able to entry their Fb web page and discover nice stuff. They characteristic their very own prospects modeling their clothes, and conversations abound. However additionally they run contests to “name” a clothes merchandise that they’ve simply acquired. (They do title each bit they carry). The winner receives that merchandise, however, with every contest they generate new leads.

Contest as example of a lead generation tactic

7. Discover teams and interact

Find on-line teams the place your goal clients hang around, and be a part of a number of.

  • Hang around for 10-15 minutes a day. Scan the latest posts and touch upon them
  • Begin posting 1-2 instances per week. Get some type of theme to your posts – maybe one thing humorous or inspirational – jokes, quotes, and so forth.
  • Put up on the similar time and identical day and construct a following
  • Ultimately drive them to a touchdown web page with a proposal

This is only one of many lead era techniques provided by Noah Kagan of okdork.com.

eight. Use product movies on touchdown pages

Nearly all of web customers at the moment are visible learners even when they weren’t earlier than. Use a video to elucidate your services or products, utilizing good instruments equivalent to Animoto.

Maintain that video quick however put a CTA on the finish. Many entrepreneurs aren’t conscious that they’ll really embed CTA’s in movies, however it’s actually efficient. Individuals might not learn a publish to the tip, however they’ll watch a video to the top.

9. Do away with the phrase “Spam”

Mike Aagard, writer for ContentVerve.com did some A/B testing on conversion kinds.

Right here’s what he discovered: When the phrase, “We will not spam you” was faraway from the shape there was a rise in conversion charges. Utilizing that phrase decreased conversion charges by 18%. There may be simply one thing psychological concerning the phrase “spam” that readers don’t like (for apparent causes)

Spam as example of a lead generation tactic

10. Experiment with CTA buttons

There’s loads of analysis on the market about these CTA buttons and what appeals and attracts.

Listed below are simply a few pointers:

  • Have rounded corners – it drives eyes inward fairly than out and away
  • Put an attractive phrase on the button or proper round it – maintain it brief
  • Orange and Inexperienced colours do finest

To get a full rationalization of the facility of CTA buttons try this Wordstream post.

11. Use segmented storytelling

Telling tales is at all times a good way to seize readers, particularly if the tales are compelling ultimately.

Jack Daniels does an incredible job of this with their reader-submitted bizarre bar tales. Readers proceed to entry their touchdown web page with these tales. You should use tales, if you’re inventive sufficient (boring tales could have a reverse impact). And, for those who publish your tales in segments, and the reader has to optin – you’ll get these conversions.

12. Use Quora

Quora now has a search function. You may seek for matter key phrases, and get into feeds that relate to your area of interest. Begin answering questions and create a profile with backlinks.

Eventbrite has used this tactic quite well to hyperlink again to its particular occasions. You should utilize it to hyperlink again to your touchdown pages.

13. Use SlideShare

There at the moment are over 60 million guests to SlideShare each month. Consider the potential leads that may come when guests seek for key phrases that relate on to your slide presentation. However you possibly can go additional than that:

  • You possibly can add a hyperlink to a touchdown web page on each slide
  • You may join the professional plan that allows you to acquire leads from those that have seen your slides.

Listed here are solely 13 choices you could have for lead technology. There are numerous extra, after all.

Simply start with Three-Four of those techniques – those who you discover best to implement proper now. Take a look at their effectiveness, preserve people who work, dump people who don’t, and transfer onto the subsequent few ways. Ultimately, you’ll have an ideal repertoire of lead producing techniques that work.

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The daybreak of a New Day in GOOGLE SEARCH…

By | Networking Bizz Advanced SEO Techniques, Networking Bizz digital marketing | No Comments

What’s happening with SERPS now?

For the previous few months, now we have seen that Google has been testing out new methods to resolve whether or not this was the suitable method to go.

This replace impacts paid search adverts (PPC), search engine marketing (web optimization), and companies. It additionally leaves questions on the way forward for Google search outcomes.

Google is gearing as much as announce that the paid search advertisements on the right-hand aspect of search end result pages might be out of date and 4 adverts will present on the prime of the search outcomes. We imagine Google is on the point of compensate for the elimination of the facet advertisements by rising the associated fee per click on to point out an advert. This manner their income is not going to take a success.

PPC gearing up now…

Again in 2013Search Engine Watch’s research confirmed that about 50% of visitors went to the highest three ends in a search web page and drops dramatically the farther down you might be. The fifth place was solely receiving about 5% of visitors.

4 advertisements on the prime of a search outcomes web page will enhance site visitors to these websites.

Greatest actual property on Google search remains to be the highest 4 slots

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Over the previous few months, we’ve observed that the fee per click on has been rising. We used to run our branded campaigns for round $1 a click on. These days, we have now needed to elevate branded marketing campaign to nearly 3 times that to get the advertisements to point out, even when there isn’t a competitors.

Have to handle bidding will likely be a should

You may also use automated guidelines to extend bids to point out the advertisements within the high 4 spots.

With extra competitors for these prime spots, your AdWords account could have to be checked on usually to be sure to advertisements are proven within the spot you need them to be.

Google Procuring advertisements will probably enhance

With extra space for issues to be proven, one guess is that the additional house will go to purchasing advertisements.

search engine optimisation prepares to take a beating

Many search engine marketing professionals are, understandably, annoyed. With 4 paid search advertisements exhibiting on the high, natural outcomes will disappear on cell screens until folks scroll. To place this in perspective, over 50% of searches at present are cellular and that quantity has solely been growing.

Subsequently, PPC will take the lead in capturing that cell viewers.

Will Google give more room for natural web optimization to lick their wounds?

One thought was that Google could give extra room for titles and meta-descriptions.

One other concept was that they might transfer the native snack pack over to the open area. The elimination of the facet advertisements creates open house for enjoyable.

search engine marketing markup methods achieve significance

Due this transformation extra significance will probably be positioned on the evaluation extension. Additionally, it will be significant so that you can spotlight your corporation’ data present in your web site’s footer or contact web page.

Native search engine marketing flies underneath the radar

Native search phrases will nonetheless lead to the identical pages being proven. Whereas there could be a slight change in the way in which Native website positioning works, for essentially the most half, it’s enterprise as common.

What does this imply for what you are promoting?

It’s going to imply that PPC could have a larger influence on your small business. Not solely attain them, however attain those most considering discovering your particular service or product. Paid search’s extremely customizable and focused advertising and marketing strategies will let you attain extra of your viewers.

website positioning akin to Native & Natural nonetheless carries it is weight

Clients should still desire this methodology and need to discover you that means. To not point out the native snack pack takes up numerous actual property on a search outcome web page.

You need to nonetheless rank larger within the natural and native search outcomes.

Last Ideas

Google little doubt prefers paid over website positioning. They preserve making it more durable for search engine optimization professionals and simpler for PPC

Right here at Networking Bizz, our crew will assist your small business by leveraging the highest search engine optimisation/Paid technique and strategies, so you may give attention to sustaining your prospects comfortable.

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These Advertisements Might Flop on Tremendous Bowl Sunday + a number of actually good ones see them right here earlier than BIG recreation!

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing, Networking Bizz news | No Comments

I gotta actually say,

I teared up a bit once I noticed the NEW Audi tremendous bowl sunday Advert. To begin with this advert really invokes the sentimental issue (David Bowie soundtrack on advert – beneath). And may actually be relatable to everybody ( aside from proudly owning the tremendous costly automobile). One cause you may speculate on why they’re advertising and marketing the R8 just isn’t as a result of it is inexpensive, oh no no. Almost definitely a excessive share of the demographic viewing the superbowl can’t afford this supercar. However the advert technique is to not enhance gross sales of the R8 however to extend consciousness of the Audi model itself. Audi in a approach is placing it is top-of-the-line on the market which can enhance buzz for the model, it will resonate to potential consumers wanting into the model and seeing extra “affordable options ” throughout the model that provide the R8’s coolness issue. This in itself is psychological advertising at it is most interesting! try the video beneath

The jury continues to be out, however right here’s the preview.

Between bites of chip and dip, individuals can be glued to their units for Sunday’s large recreation. Why is the Tremendous Bowl so necessary to entrepreneurs that they’re prepared to spend $5 million per 30-second advert? As a result of 110 million viewers that the Tremendous Bowl is anticipated to attract are engaged. They’re keen to view and consider adverts at events, at sports activities bars or in social media polls — actual time. In impact, it’s the Folks’s Selection Awards for entrepreneurs. And for as soon as, shoppers have an interest and paying consideration.

Lately, entrepreneurs have shifted advert spending to social media and digital advertising and marketing. These instruments, whereas efficient at selling engagement, haven’t been in a position to focus viewers. At the moment, the typical YouTube video attracts far lower than 10,00Zero views. Among the high classes embrace leisure (9,816 common views) and /model (magnificence suggestions – eight,532 views). Autos, a class that spends large on TV, averages 5,673 views per video.

This interprets to producing the equal of over 11,00Zero movies per 12 months to combination the viewers of one Tremendous Bowl business. Even Web sensation PewDiePie averages 232,00Zero. YouTube views (on the top of recognition) would wish to make 481 movies to mixture the viewers of a Tremendous Bowl advert. Furthermore, entrepreneurs don’t understand how a lot viewers duplication there may be per on-line video. With the Tremendous Bowl, advertisers know they’re getting over 100 million discrete viewers.

In at the moment’s aggressive panorama, advertisers are turning to celebrities greater than ever. This 12 months, celebrities selling manufacturers will vary from comedians Amy Schumer and Seth Rogen for Bud Gentle and TJ Miller for Shock High to actors Liam Neeson for LG Electronics and Christopher Walken for Kia KRX Zero.00% and musicians Steven Tyler for Skittles and Lil Wayne for Flats.com.

Whereas essentially the most marketed classes have been autos, beer and soda, there are at all times new entrants. This yr, with GoDaddy.com GDDY -9.23% bowing out of the Tremendous Bowl for the primary time in years, their spot might be stuffed with two web site constructing firms, SquareSpace.com and Wix.com. Each characteristic high-profile movie star and film tie-ins. The Sq. House advert options comedians Key & Peele as bumbling sportscasters who will even present dwell commentary through the recreation. Wix.com integrates its model with the Kung Fu Panda three film to advertise its web site constructing service.

Loads can change between now and sport day, since corporations would possibly nonetheless edit or swap adverts out for others that haven’t been shared with the general public. Primarily based on the previews we’ve seen, some advertisements might flop, together with Skittles’ Tremendous Bowl advert that includes Aerosmith lead singer Steven Tyler. It’s a bit pressured however aligned with Skittles’ quirky advertising technique

The star-studded MINI teaser adverts that includes celebrities like Serena Williams, Tony Hawk and Harvey Keitel appears to take a extra critical tone. These celebrities talk about their private journeys of defying labels whereas highlighting the line-up of MINI automobiles. This jogs my memory of Nationwide Insurance coverage’s Tremendous Bowl advert final 12 months that alluded to loss of life; it turned off viewers, as most severe advertisements do, until they’re driving a deeper message.

Probably the most anticipated adverts will characteristic celebrities, they usually’re anticipated to be the massive favorites, just like Chrysler’s Tremendous Bowl advert in 2012 that includes Clint Eastwood. This yr, comedians Amy Schumer and Seth Rogen will doubtless win viewers with their Bud Gentle occasion advertisements. Hyundai KRX Zero.00% is betting massive on humor, highlighting progressive automotive options with spots that includes comic Kevin Hart and actor Ryan Reynolds.

Advertisements that ought to carry out effectively that don’t characteristic a star come from Doritos, Unilever’s AXE Physique Spray and Audi. This yr marks the 10th yr Doritos depends on shoppers to provide and vote on the advert that can air in the course of the Tremendous Bowl. These user-generated adverts have all the time been a fan favourite and one in all this 12 months’s winners options zombies. The Audi-R8 advert is a robust multi-generational advert that includes the “Starman” soundtrack from the late David Bowie, which supplies it emotional attraction. Lastly, AXE grows up and delivers a quick paced, cheeky model repositioning urging younger males to “own” their very own uniqueness.

And there are the newcomers. This 12 months, diet drink Bai makes its debut in addition to Normal Motor’s GM -Zero.35% Buick, which is able to goal millennials with an advert that includes New York Large broad receiver Odell Beckham and actress Emily Ratajkowski. Bai’s advert continues to be under-wraps. Nonetheless, given their “None of This Makes Sense” slogan, count on one thing uncommon and quirky.

Miro Copic is a professor of promoting at San Diego State College.

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How you can web optimization your Youtube! 5 Straightforward steps you is probably not doing!

By | Networking Bizz Advanced SEO Techniques, Networking Bizz digital marketing | No Comments

youtube-ranking

It’s no secret that YouTube is a visitors supply with nearly limitless potential.

There’s just one drawback:

It’s a very crowded place. In reality, based on YouTube, there are more than 100 hours of video uploaded to the positioning each minute.

Contemplating the deluge of content material it’s a must to compete with on YouTube, the plain query is: “How do you get people to watch YOUR video instead of the millions of others?”

The reply? Video SEO.

I guess that the majority of your competitors lazily uploads their movies and hopes that one in all them “goes viral.” For sure, this hardly ever (if ever) works out.

However should you take the time to optimize your movies for search engine optimization, you’ll get considerably extra visitors than your opponents.

Let’s leap proper in.

A Transient YouTube search engine marketing Primer

Earlier than we dive into how you should use to optimize your movies for YouTube, let’s go over among the most essential rating elements that YouTube makes use of.

It’s not almost as complicated as Google’s famous 200 ranking signals, however YouTube’s algorithm isn’t any joke. It takes dozens of alerts into consideration for rating movies in YouTube search and for steered movies, like this:

This infographic by Tag SEO sums them up fairly properly:

I do know that’s lots of data to course of, so let me provide the Cliff’s Notes of crucial alerts that YouTube makes use of:

  • Title tag data
  • Viewers retention
  • Key phrases in description tag
  • Tags
  • Video size
  • Variety of subscribers after watching
  • Feedback
  • Likes and dislikes

With that, it’s time to point out you 5 methods that you would be able to leverage these indicators to get extra visitors to your movies…and finally to your web site.

1. Write Tremendous-Lengthy Video Descriptions

Do not forget that YouTube and Google can’t watch or take heed to your video (but).

That signifies that they closely lean on the textual content surrounding the video to know your video’s matter. That’s why it pains me to see extraordinarily temporary video descriptions like this:

Why is that this such against the law?

Properly, the extra YouTube is aware of about your video, the extra confidently it could rank it in your goal key phrase.

However extra importantly, YouTube makes use of key phrases within the description to rank you for super-long tail key phrases.

For instance, I printed a video on YouTube a couple of months again referred to as “SEO Strategy 2014: How to Rank in Google Today.” My description for that video is a hefty 291 phrases. Virtually a whole weblog submit, actually.

That lengthy description – together with another methods I’ll present you later – helped the video rank rapidly for it’s goal key phrase, “SEO strategy” (at present quantity three in YouTube).

But it surely’s additionally rating for fairly a number of lengthy tail key phrases, like “infographic seo strategy” (primary), as a result of the keyword-rich description contains phrases like “infographic” and “seo strategy”:

Backside line: Ensure your video descriptions are no less than 200 phrases.

2. Optimize Round “Video Keywords”

Rating in YouTube is nice, however rating your video in YouTube and Google is even higher.

Though Google offers YouTube movies an inherent edge within the SERPs, that’s solely true for sure key phrases.

These key phrases are referred to as “Video Keywords” as a result of they have an inclination to have video outcomes on Google’s first web page.

For instance, any key phrase that features “cute cats” will virtually at all times have a couple of video outcomes:

This makes whole sense if you consider it.

Somebody looking for “cute cats” doesn’t wish to learn an article like, “10 reasons cats are so darn cute.” They wish to see cute cats enjoying, consuming, and sleeping!

However, somebody trying to find “ankle sprain” desires to examine signs and coverings. Google is aware of this and exhibits these searchers a block of 10 textual content articles:

Backside line: Earlier than deciding on a key phrase to your video, verify to see if there are video outcomes on the primary web page. In that case, that’s a key phrase you need to strongly take into account as a result of you may probably get your video ranked in Google and YouTube.

three. Get Extra Video Views From On-line Communities

On-line communities like Quora and LinkedIn teams are implausible locations to funnel visitors from.

The factor is, most communities don’t take too kindly to somebody dropping hyperlinks to their content material in all places.

However they’re normally open to folks sharing useful YouTube movies, like yours!

As a result of the quantity and high quality of your video views is among the most vital YouTube rating components, getting views from focused communities works wonders.

Simply discover a query locally that your video may assist reply. Then present some worth and counsel that individuals watch your video if they need extra data:

Backside line: Share your video liberally on on-line communities. It will hook your video up with the kind of high quality, high-retention views that YouTube likes to see.

four. Encourage Subscribing and Linking

As a result of YouTube’s algorithm doesn’t use backlinks, it places A LOT of weight on consumer expertise alerts. If individuals get pleasure from watching your video, anticipate it to crush it in YouTube search.

Subscribing and liking are two of an important consumer expertise alerts that YouTube makes use of.

When somebody likes your video sufficient to subscribe after watching it, it sends a robust message to YouTube that you’ve a killer video in your palms.

Likes are a lot much less necessary, however they nonetheless rely.

You’ll be able to ramp up each of those consumer expertise alerts by asking.

On the finish of your video, give folks a powerful name to motion that encourages them to subscribe.

Marie Forleo – a grasp of YouTube advertising and marketing – asks individuals to subscribe on the finish of each video:

How To Find Your Passion

<div class=”player-unavailable”><h1 class=”message”>An error occurred.</h1><div class=”submessage”><a href=”http://www.youtube.com/watch?v=JvP8wBGEaT4″ goal=”_blank”>Strive watching this video on www.youtube.com</a>, or allow JavaScript whether it is disabled in your browser.</div></div>

(Skip at four:55 to see the way it’s accomplished)

And I’m assured that her mild push has contributed to her a number of first web page YouTube rankings and 93,000 subscribers.

Backside line: Ask individuals to love, remark, and subscribe in each single video.

5. Create Key phrase-Wealthy Playlists

Don’t depart your YouTube channel an unorganized mess.

One of many best methods to get extra YouTube search visitors to your movies is to arrange your movies into playlists.

A keyword-rich playlist provides YouTube deeper details about your video’s matter. And like we noticed together with your description, extra text-based content material=extra views.

For instance, FitnessBlender, which will get greater than 100,000 views on each video, has their channel organized neatly into keyword-rich classes:

Backside line: After you have 10 movies in your YouTube channel, manage them into tightly themed playlists.

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So how effective is Google Display Network?

By | Networking Bizz Business advice, Networking Bizz digital marketing, Networking Bizz news | No Comments

Today, being the sci-fi nerd that I am ran into an interesting INFOGRAPHICAfter scanning this very interesting piece of content, I saw a phrase that caught my eye, so I googled it. The phrase that caught my attention was: “Shaw-Fijikawa translight engine“. Upon landing on the Wiki page I was shocked to see this targeted advertising (below).

google-display-network

This got me thinking how effective Google display network can be once you really know your audience. Display ads are mostly known for building “brand awareness”, but with the combination of demographic targeting and making sure your re-targeted ads show up in your fans favorite websites, this digital marketing tool is sure to be a great one in your toolbox.

It’s no coincidence that upon searching in a sci-fi website I am shown ads for a sci-fi show. It may seem like a no brainer, but in fact many agencies overlook the actual demographics and cohorts when setting up Google display network campaigns.

If you are interested in setting up some Google display network ads contact us!

If you want to see the INFOGRAPHIC that caught my attention and started it all see below:

sci-fi-google-display-network-pasadena

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32 Key Performance Indicators (KPIs) for Ecommerce

By | Netwoking Bizz Brand development, Networking Bizz Business advice | No Comments

Performance should inform business decisions and KPIs should drive actions. 

Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.

A performance indicator is simply a quantifiable measurement or data point used to gauge performance relative to some goal. As an example, it may be a goal for some online retailers to increase site traffic 50 % in the next year. Relative to this goal, a performance indicator might be the number of unique visitors the site receives daily or which traffic sources send visitors (pay-per-click advertising, search engine optimization, brand or display advertising, or a YouTube video).

For some goals there could be many performance indicators — often too many — so often people narrow it down to just two or three impactful data points known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business in progressing toward its goal.

Ecommerce_Key_Performance_Indicators

Setting Goals and Identifiying KPIs

Selecting KPIs begins with clearly stating goals and understanding what areas of business impact those goals. Of course, KPIs can and should differ for each of an online retailer’s goals, whether those are related to boosting sales, streamlining marketing, or improving customer service.

Here are a few examples of goals and associated KPIs:

  • GOAL 1 — Boost sales 10% in the next quarter. KPIs include daily sales, conversion rate, site traffic.
  • GOAL 2 — Increase conversion rate 2% in the next year. KPIs include conversion rate, shopping cart abandonment rate, associated shipping rate trends, competitive price trends.
  • GOAL 3 — Grow site traffic 20 percent in the next year. KPIs include site traffic, traffic sources, promotional click-through rates, social shares, bounce rates.
  • GOAL 4 — Reduce customer service calls by half in the next 6 months. KPIs include service call classification, identify of page visited immediately before the call, event that lead to the call.

It should be easy to see that there are many performance indicators, and the value of those indicators is directly tied to the goal progress measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for GOAL 4 since it could help identify areas of confusion that when corrected would reduce customer service calls, but that same performance indicator would be almost useless for GOAL 3.

With the idea that KPIs should differ based on the goal being measured, it’s possible to consider a set of common performance indicators for ecommerce. Here are 32 common ecommerce key performance indicators. Just remember that the performance indicators listed below is in no way exhaustive.

32 Key Performance Indicators

Sales Key Performance Indicators:

  • Hourly, daily, weekly, monthly, quarterly, and annual sales
  • Average order size (sometimes called average market basket)
  • Average margin
  • Conversion rate
  • Shopping cart abandonment rate
  • New customer orders versus returning customer sales
  • Cost of goods sold
  • Total available market relative to a retailer’s share of market
  • Product affinity (which products are purchased together)
  • Product relationship (which products are viewed consecutively)
  • Inventory levels
  • Competitive pricing

Marketing Key Performance Indicators:

  • Site traffic
  • Unique visitors versus returning visitors
  • Time on site
  • Page views per visit
  • Traffic source
  • Day part monitoring (when site visitors come)
  • Newsletter subscribers
  • Texting subscribers
  • Chat sessions initiated
  • Facebook, Twitter, or Pinterest followers or fans
  • Pay-per-click traffic volume
  • Blog traffic
  • Number and quality of product reviews
  • Brand or display advertising click-through rates
  • Affiliate performance rates

Customer Service Key Performance Indicators:

  • Customer service email count
  • Customer service phone call count
  • Customer service chat count
  • Average resolution time
  • Concern classification

Once you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. And most importantly: Performance should inform business decisions, and you should use KPIs to drive actions.

written by Mark Hayes

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