Digital Marketing , SEO, Ecommerce website design Pasadena http://networkingbizz.com Digital Marketing , SEO, Ecommerce website design Pasadena Thu, 18 Jan 2018 18:15:11 +0000 en hourly 1 https://wordpress.org/?v=4.9.1 Negative Effects of Social Media http://networkingbizz.com/negative-effects-of-social-media/ http://networkingbizz.com/negative-effects-of-social-media/#respond Thu, 18 Jan 2018 18:15:11 +0000 http://networkingbizz.com/?p=7881 Social media is a double edged sword. It is empowering for any and sundry. At the same time it is a risky terrain. There are innumerable benefits of using social media, especially for businesses. Every organization, from the freshest and smallest startup to the largest and oldest conglomerate, can use social media and reap unprecedented […]

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Social media is a double edged sword. It is empowering for any and sundry. At the same time it is a risky terrain. There are innumerable benefits of using social media, especially for businesses. Every organization, from the freshest and smallest startup to the largest and oldest conglomerate, can use social media and reap unprecedented rewards. It is possible for a small business to reach out to millions of people, generate thousands of leads and acquire hundreds of clients. It is equally possible to lose all of that and more. The negative effects of social media must be duly considered by every brand. In all fairness, the pros outweigh the cons but only if a company is conscious at every step. One of the most potent negative effects of social media is public backlash. It can threaten to ruin the online reputation of a company.

Negative Effects of Social Media

Public Backlash | Social Media can Ruin the Reputation of a Business

 

This is akin to a death knell. If a company puts a foot wrong and the public doesn’t like it, then the backlash is almost uncontainable. Social media is a force multiplier. It can serve as the much needed loudspeaker for a brand, wherein one can promote their products or services, enjoy a fascinating outreach to innumerable people and generate a huge fan following. The same loudspeaker is available to everyone and that is where the most negative effects of social media stem from. Social media users can employ the same medium to convey their disappointments, grievances, agonies and frustrations. Should a company go wrong with any facet of its social media engagement or do something that the public doesn’t like, the backlash can be severe and it will get amplified.

 

Prior to social media, consumer grievances were largely private and they were kept a secret, unless a case ended up in court. Even then some organizations with deep pockets could hush-up the matter in the press. Earlier, people did talk about malpractices of companies or certain actions of a brand but with their friends and family. Today, anyone can interact with everyone on social media, share their opinion and a whole movement is ebbed from the galvanizing of similar emotions. No brand is immune to public backlash, albeit the extent of damage will vary. It is hence imperative to focus on the expectedly positive and potentially negative effects of social media for every specific engagement.

 

Recent Instances of Public Backlash

 

H&M and The Weeknd

Negative Effects of Social Media

As recently as January 2018, H&M shared a promotional image of a black child wearing a green hoodie that read coolest monkey in the jungle. The Weeknd took to Twitter to express his disappointment and shock. He felt offended and chose to break all ties with the brand. H&M may not have used the promotional image to intentionally hurt African-Americans or to depict the African race as monkeys or apes, hailing from or living in the jungle. H&M may have focused on the coolness quotient of the caption wherein a jungle could be any city, town or village in any country of the world and a kid could be the coolest animal wherein all humans are animals.

 

Even if we presume the innocence of H&M and whoever was responsible for sharing the image or who designed the piece with the caption, it is not lost on anyone that Africans have been humiliated, enslaved and killed throughout a major part of recorded history, simply because the Caucasians thought they were like apes or that they were animals and hence inferior to the superior humans. Even the Arabs have been cruel to Africans thinking of them as inferiors. There are innumerable references of militarily superior races considering Africans as monkeys and apes.

 

H&M didn’t just lose the support of a celebrity. There was a phenomenal backlash online. Within hours of The Weeknd tweeting his condemnation, almost half a million people started lambasting H&M. You can imagine the kind of impact such negative effects of social media will have sales and how or when the brand will recover from this is anyone’s guess.

 

Social Media Fails through 2017

Negative Effects of Social Media

H&M is not the only major brand that had to deal with the negative effects of social media. A year earlier, in January 2017, Wendy’s tweeted an image of the cartoon character, Pepe the Frog. Those in the know are aware that Pepe the Frog has been used widely in anti-Semitic memes. Wendy’s removed the post and also kind of apologized, stating the community manager was not aware of the implied meaning or the evolution of how the image was being viewed.

 

In October 2017, Dove came up with an ad on Facebook where a black woman is seen removing a t-shirt resembling the color of her skin to reveal a white woman wearing a t-shirt resembling the color of her skin. This was not just reaffirmation of the fixation over Eurocentric beauty or perception of what beauty is. This ad was outright crass. The ad was fittingly treated with the disdain and condemnation that it deserved.

 

It isn’t what a company tweets or its ads, re-tweets or shares can also land a brand in trouble. IHOP re-tweeted a campaign message against Hillary Clinton. The original tweet referred to the campaign of the former first lady as garbage. It is needless to say that IHOP lost the respect of many people and probably lost many loyal customers. From Uber to McDonald’s, several brands had massive social media fails throughout 2017. Some of the fails were so callous that one would question the social media strategy of those bands and even doubt if the people running the social media campaigns have an iota of grey matter in their heads.

 

Prevention is Better than Cure

Negative Effects of Social Media

Every company experiencing negative effects of social media like public backlash apologizes unconditionally and surrenders to popular opinion. However, not every company is fully capable of a resurgence following such disasters. As a business, you should explore social media and try to benefit from it in a myriad of ways. But you must also be aware of the possible negative effects of social media and be truly meticulous with what you do and how you do it. You also need to consider when you do something, as timing could put your actions in a completely different context than what you intended.

 

 

 

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Marketing Trends to Focus on in 2018 http://networkingbizz.com/marketing-trends/ http://networkingbizz.com/marketing-trends/#respond Thu, 11 Jan 2018 18:01:48 +0000 http://networkingbizz.com/?p=7870 Six of the most important marketing trends to focus on in 2018 As businesses close out 2017 and begin to push forward into 2018, now is as good a time as any to take a closer look at all of your marketing and advertising efforts, find new strategies and tactics to leverage, and really concentrate […]

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Six of the most important marketing trends to focus on in 2018

Marketing Trends

As businesses close out 2017 and begin to push forward into 2018, now is as good a time as any to take a closer look at all of your marketing and advertising efforts, find new strategies and tactics to leverage, and really concentrate on building a better, faster, and more efficient marketing machine to boost your bottom line and improve your financial future.

 

While there are all different kinds of ways you can go when it comes time to improve your marketing, there are six specific trends that you’re really going to want to focus the bulk of your time in the bulk of your budget.

 

These are game changing initiatives that can provide you with the kind of success that you just wouldn’t have been able to generate before, the kinds of marketing trends that aren’t just going to be hot for 2018 but can act as the foundation for your marketing and advertising for the next decade or more.

 

Let’s dive right in!

 

  1. Content marketing is king

Marketing Trends

Content marketing is a critical part business success these days, and multi step marketing campaigns built around content marketing strategies are always going to be significantly more effective than “one-off” marketing and advertising pushes.

 

At the same time, all of your competitors are also likely warming up to the importance of content marketing and there is plenty of competition, noise, and clutter in even the smallest of niches these days.

 

This is why you want to generate a strategic content marketing calendar, editorial calendar, and distribution platform that gives you complete control over your marketing. You need to create the kind of content that your market is most interested in, but you also need a quick and effective way to get that content in their hands and through the clutter of the market.

 

2.  PR and content marketing are dovetailing more than ever

Marketing Trends

Public relations and content marketing used to be completely separate entities, but nothing could be further from the truth today.

 

Businesses are beginning to understand how symbiotic the relationship between public relations and content marketing really is, and a lot of the more strategic and savvy business owners and marketers are looking for ways to join these departments and these initiatives to create more effective PR and more effective content marketing at the same time.

 

3. Authenticity is everything in your marketing and advertising

Marketing Trends

Faceless entities trying to push product and pedal services online are having a much harder time winning new business and converting old business, simply because today’s modern consumer is much more focused on authenticity, honesty, and transparency than ever before.

 

People want to do business with people, not big brands, in large faceless corporations and business entities are losing a lot of their luster. Sure, people are still going to flock to companies like Amazon to get their hands on sheet merchandise – but if you’re running a smaller business there’s no way you’re going to get by with a faceless marketing campaign any longer.

 

This isn’t just a marketing trend, either. It’s the future of marketing – the future of business – and you need to do all you can to make your business as authentic, as transparent, and as “real world” as possible.

 

Authenticity is the name of the game – embrace it!

 

4. Chatbots streamline customer service and support marketing efforts

Marketing Trends

Artificial intelligence is going to have a huge impact on business from here on out, and it’s already starting in the form of “chatbots” that have been taken advantage of for customer service online for quite a while and are just now starting to be taken advantage of when it comes to marketing and advertising.

 

These online tools can be programmed to provide you with an “always on” and always responsive customer service and content marketing team, and while they aren’t quite as flexible as actually staffing these tools with real individuals that have been trained they can provide you with a competitive edge and advantage over the rest of your market.

 

Set them up appropriately and you’ll really be able to rock and roll with automated marketing and will have a head start over your competition.

 

5. You need to optimize for voice search ASAP

Marketing Trends

Voice search (and mobile search engine) is such a huge part of the way that people navigate the world of the internet today that it is impossible to ignore any longer.

 

Voice search optimization is a budding new field, but you’re going to want to make sure that you get in on the ground floor as quickly as possible so that you can cement your optimization in place before your competitors wake up to the value and importance of this search engine protocol.

 

Voice search and mobile search is the future of commerce, especially as more and more people make purchases from their phones, geo-targeting of advertising becomes more impactful and more effective, and the web becomes more inclusive as far as different types of hardware is concerned.

 

Take advantage of this marketing trends for 2018 just as soon as humanly possible!

 

6. Video marketing is big – and getting bigger – in 2018

Marketing Trends

Video marketing (especially on a platform like YouTube) is a big piece of the content marketing puzzle these days as well is one of the most important marketing trends you want to jump on board and you don’t want to miss the boat.

 

Video marketing can be a bit challenging for those that are used to more traditional forms of marketing (and it can also prove to be a little bit more expensive than most people expect right out of the gate), but the amount of leverage and the potential for incredible financial return makes figuring out how to market with video worthwhile.

 

Closing thoughts

 

At the end of the day, all of the marketing trends that we have highlighted in this quick guide are going to have the potential to pay off significantly almost immediately in 2018.

 

Implement as many of them as you can in your business and you should see your success rates skyrocket almost overnight, but continue to implement, measure, track, and optimize these marketing efforts and you’ll be able to grow your business far more than you ever would have thought possible over the next 12 months and in the coming years and decades.

 

These marketing trends are foundational trends and not hot fads that will disappear anytime soon. Implement them before your competition does and you’ll have a clear advantage!

 

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Which Digital Marketing Trends Will Be Hot in 2018? http://networkingbizz.com/digital-marketing-trends-2018/ http://networkingbizz.com/digital-marketing-trends-2018/#respond Thu, 04 Jan 2018 19:22:56 +0000 http://networkingbizz.com/?p=7855 2018 promises to be a pivotal year for digital marketing. Some significant trends are emerging which represent big shifts away from the norm. To help you get a handle on these changes (and to give you smart digital marketing ideas that you may use to help your own company grow), we’ve looked at some opinions […]

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Digital Marketing Trends

2018 promises to be a pivotal year for digital marketing. Some significant trends are emerging which represent big shifts away from the norm. To help you get a handle on these changes (and to give you smart digital marketing ideas that you may use to help your own company grow), we’ve looked at some opinions from respected industry leaders.

These in-the-know business people are going to weigh in on digital marketing trends that they feel are likely to be dominant in the new year.

Adding these digital marketing initiatives to your digital marketing strategy will be a great way to boost engagement, buzz and sales.

  • AR Will Integrate Through Social Networks

AR is augmented reality and social apps and mobile devices are now powerful enough to integrate well with AR. Since mobile devices and social apps now have the capacity to integrate seamlessly or almost-seamlessly, brands are going to utilize AR to create content that is only accessible when consumers visit specific locations.

It’s the same concept as Pokemon Go, whereby players who arrive at “lucky” locations get perks, such as new and rare Pokemon!

Digital Marketing Trends

According to Rep Interactive’s Chris Carter, the world’s biggest social networks are going to integrate AR into their platforms during 2018…and many companies will soon follow their lead.

  • Influencers May Lose Some Power

Companies have pumped a lot of money into influencers. However, a lot of companies are discovering that their investments in influencers aren’t really paying off, versus results that they’d get with alternative forms of marketing.

For this reason, Craig Greiwe of Rogers & Cowan expects companies to pull back from paying mid-level influencers in 2018. Mid-tier influencers do spread awareness, but don’t really generate good return on investment. The best influencers will still attract company dollars.

Companies are going to become a lot more selective in terms of who they pay to promote their goods and services.

  • Companies Will Analyze Customer Journeys

Katie Harris, who works at Spot On Solutions, is committed to developing a deeper understanding of the customer journey in 2018…and she thinks that many other business leaders are going to follow suit!

In her view, data should be utilized to understand where customers land on every point along their purchasing pathways. It should also be used to learn what’s appealing to customers. Marketing should reach them on each stepping stone of the customer journey.

  • More Targeted Advertisements Will Appear

Digital marketers know that people who surf the Web have short attention spans. They are bombarded with ads all of the time. This means that ads need to be targeted at them in a way that is more personalized. Ads have to have specific purposes.

For this reason, David Kley of Web Design and Company is expecting ads with singular purposes to be a hot trend in 2018. He also thinks that social media ads for mobile will take off.

  • Live Videos Will Become More Professional

Video is an important aspect of digital marketing. In 2018, Thomas Brodbeck of Site Strategics anticipates plenty of “pro quality” live video and less of the amateur type, which is usually recorded by a handheld smart phone.

Live video does offer a superb means of connection and smart digital marketers are going to make their videos more professional, with a mind to delivering more value to viewers.

  • Interfaces Will Get More Conversational

User interfaces which are conversational are going to pop up everywhere in 2018, or so Andrew Howlett of Rain believes! He thinks that chatbots and other forms of conversational interactions are going to help brands to communicate with consumers in real-time, for the purposes of doing transactions, getting information or accessing entertainment.

digital marketing trends

  • Sales Funnels Will Have the Personal Touch

These days, blasts of impersonal email and ads are getting very obsolete. Twila Grissom, who works at Acorn Digital Strategy, feels that interactions will become more personalized, including direct email campaigns and landing pages.

Capturing the attention of customers and new sales leads is what it’s all about. Attention is like money in the bank! To cash in on this hot trend, make sure that your landing pages link to all of your ad campaigns, and use segmentation to customize your emails for different types of customers.

digital marketing trends

  • Native Ads Will Get Very Popular

Companies that want to expand their reach in their niche and spark more valuable engagement are going to turn to native ads in 2018. Native ads help to build connections with target audiences by utilizing language which is native, as well as tools which are proprietary. These ads increase the chances of “going viral” and they may build stronger connections with key demographics.

  • Marketing by Voice Will Boom

Are you familiar with voice marketing? Google has reported that twenty percent of its queries from mobile devices are performend by voice search. This number is just going to keep growing.

Brett Farmiloe of Markitors feels that consumers are becoming a lot more comfortable with voice-based queries. This means that marketers are getting ready to introduce voice marketing content which captures the content of voice-based Web searches.

  • Predictive Algorithms Will Be Commonplace

APIs are applicational programming interfaces and they are becoming more open to AI (artificial intelligence, machine-learning algorithms and natural language processing. This means that businesses of all sizes are becoming more adept at predicting marketing expenditures and optimizing marketing expenses. This information comes from Douglas Karr, who’s employed at DK New Media.

  • Will You Implement These Strategies?

Now that you have the inside scoop on which digital marketing trends are going to change the digital marketing landscape in 2018, you’ll be ready to plan your approach for the new year. Whether you add one or all of these initiatives to your next digital marketing campaign, you’ll find that change is the key to unlocking new connections with customers and more brand awareness, too.

digital marketing trends

So, why not try these ultra-modern tips today?

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Highlighting Facebook Advertising Agency versus Google AdWords http://networkingbizz.com/highlighting-facebook-advertising-agency-versus-google-adwords/ http://networkingbizz.com/highlighting-facebook-advertising-agency-versus-google-adwords/#respond Tue, 02 Jan 2018 18:04:26 +0000 http://networkingbizz.com/?p=7847 At the end of 2014, a number of studies from some of the bigger Facebook Advertising agency operations out there were released by the advertising and marketing industry showing that social media marketing and advertising was the most effective form of online paid advertising.   Overall impressions increased, click and conversion rates increased, and overall […]

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At the end of 2014, a number of studies from some of the bigger Facebook Advertising agency operations out there were released by the advertising and marketing industry showing that social media marketing and advertising was the most effective form of online paid advertising.

 

Overall impressions increased, click and conversion rates increased, and overall prices for successful marketing campaigns dropped, providing small and large businesses with an opportunity to build through social media advertising faster than they would have been able to through search engine marketing and paid advertising.

 

These 2014 studies posited that social media marketing and advertising budgets would increase exponentially over the next five or six years, and today we now understand that most businesses with an active online advertising presence spend close to 30% of their marketing budget on social media marketing alone.

 

Google has definitely noticed a change in the online advertising tides and have been looking for ways to respond. Google AdWords used to be the “only game in town” when it came to truly effective and widespread online advertising campaigns, but today nothing could be further from the truth. Facebook Advertising alone has carved a significant chunk of the market away from Google, and they continue to make significant inroads on an almost daily basis.

 

Trying to determine whether or not Facebook Advertising is more effective than advertising with Google AdWords is a bit of a tough task, however. Especially on your own, and without the help and expertise of the best Facebook Advertising Agency helping you along! No campaigns are created equally, no marketing efforts are exactly the same, and while both platforms provide small and large businesses with tremendous reach in tremendous leverage neither of them do so in exactly the same way.

 

Here are some inside insights to help you better understand exactly what both Facebook Advertising and Google AdWords have to offer and which of these two major online advertising platforms you should be allocating a significant portion of your online marketing funds.

 

Highlighting the benefits and drawbacks of Google AdWords

 

Right out of the gate, Google AdWords enjoys a fantastic reputation amongst large and small businesses simply because it used to be the only game in town it used to be the only way to effectively reach everyone and anyone in your market utilizing a search engine to find the products and services they were most interested in.

 

Today, they obviously aren’t the only platform that offers online advertising opportunities, but they are still one of the gold standard platforms, still have a tremendous amount of reach, and while competition has definitely begun to heat up – and has driven the cost of advertising on Google AdWords up significantly – this is still where a lot of people focus the bulk of their online advertising budget.

 

On the pros side of things, Google AdWords still offers the most detailed measuring and optimization tools available for each and every single one of the campaigns you run on the platform. The reach available through Google is much larger than the reach possible through Facebook Advertising, and the ability to generate an immediate flood of targeted traffic is really simple and straightforward when you use this platform.

 

It certainly doesn’t hurt that you maintain complete control over your daily advertising budget and the maximum amount of money you are willing to spend per click, and it’s nice to know that you are able to get an instant return on your investment so long as your marketing and advertising funnels and campaigns are well-designed. The targeting options available through the Google AdWords platform are robust, though not quite as specific or as laser targeted as those you can generate on Facebook Advertising.

 

On the flip side of things, there are some drawbacks to this platform. If your Google AdWords campaign isn’t set up correctly you can lose your shirt in a hurry, and getting your first few AdWords campaigns up and running can be a bit of a headache and hassle. You’ll only have a very limited amount of space to create your advertisement, and unless you are using other Google partner platforms – like Google Shopping and YouTube Advertising – you won’t be able to use images or videos to sell your products or your services.

 

The competition here is as cutthroat as it gets which can drive the price of lucrative market keywords and clicks right through the roof.

 

Highlighting the benefits and drawbacks of Facebook Advertising

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While the Facebook Advertising tracking and optimization campaign tools aren’t quite as robust as the Google tools, they are still some of the best in the business. You’ll have complete control over your daily advertising budget and your maximum CPC prices, and generating an immediate flood of targeted traffic – truly laser targeted traffic – is second to none.

 

The laser targeting available through Facebook Advertising is where this platform really starts to shine. You’ll have the option to according to a variety of different factors, breaking each of your market segment lists down by the kinds of demographics that Google AdWords never makes available.

 

Facebook Advertising also happens to be about as easy to set up as it possibly gets. You won’t have to worry about any headache or hassle setting up your very first campaign, and as of right now the CPC prices on even the most competitive industries are still pretty reasonable. Choose to partner up with the right Facebook Advertising agency and things get even easier for you – they do all the heavy lifting while you reap the rewards!

 

Drawbacks definitely exist on the Facebook Advertising platform, however. For starters, this advertising platform is really only suited to consumer style products and services. The business market and true business to business sales really isn’t all that viable on Facebook (there are other social media platforms like LinkedIn that work much better), and it’s impossible to target your ads to certain times within the day or certain days within the week unless you choose to go forward with a lifetime style budget.

 

Getting the chance to use video and imagery in your Facebook advertisements is always a big bonus, however, and because Facebook Advertising offers the same kind of reach and increased simplicity of establishing campaigns it’s easy to see why so many people are making the switch to this platform.

 

Our recommendation would be to try both of them out, giving them equal budgets, and determining which one makes the most sense for your specific needs your specific campaigns, and your specific goals. And if you’re serious about hitting the ground running with successful online advertising, don’t be shy about calling in the pros at a Facebook Advertising agency to help you out!

 

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5 Tools to Automate your Facebook Posting Efforts http://networkingbizz.com/5-tools-automate-facebook-posting-efforts/ http://networkingbizz.com/5-tools-automate-facebook-posting-efforts/#respond Thu, 28 Dec 2017 03:38:13 +0000 http://networkingbizz.com/?p=7848 The life of the social media marketer is never a simple one. Not exclusively do you need to oversee one of the biggest gatherings of people in online history, you need to do it with components like diminished natural hunt and web-based social networking trolls, factors that can truly wreck your diligent work. Also, let’s […]

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The life of the social media marketer is never a simple one. Not exclusively do you need to oversee one of the biggest gatherings of people in online history, you need to do it with components like diminished natural hunt and web-based social networking trolls, factors that can truly wreck your diligent work.

Also, let’s be realistic: Many web-based social networking chiefs have extra errands they have to deal with as opposed to scouring Facebook throughout the day. The present web-based social networking chief is responsible for numerous stages, composes web journals and online substance, is associated with business improvement, and needs to report numbers and figures to the enormous folks. How might they make their employment somewhat less demanding? By utilizing apparatuses that take every necessary step for them.

Sometime after the birth, Facebook for business come computerization assets that started to make the procedure much smoother. Today, you should merely connect with, calendar, and hit send, facilitating your workload and enabling you to focus on essential measurements like ROI.

In case you’re engaged with any Facebook administration and need to streamline the procedure, look at these fives apparatuses which can help you to robotize your posting endeavors.

Sprout Social

Sprout Social is a planning apparatus that can enable you to oversee, post, to screen, and break down your Facebook account. Overbooking, you can likewise answer and screen messages on the informal community. Additionally, Sprout Social enables you to abbreviate joins, connect photographs, focus on your gathering of people on Facebook, and tweak your posts. In this way, when you’re mechanizing your posting endeavors, you never need to leave Sprout Social to abbreviate a connection or discover who might want content the best — everything is housed in one stage.

Despite the fact that the huge bolster of Sprout Social is that it accompanies a cost, there is a 30-day free trial which can help you to check whether it’s affecting your Facebook promoting. Likewise, since it additionally offers investigation to perceive what’s working for you, it might be justified regardless of the additional cost.

HubSpot

In case you’re in advertising, I’m certain you’ve known about HubSpot, a standout amongst the most mainstream apparatuses in the amusement. On the off chance that you have missed it, HubSpot connects to your contact database, shading codes your clients and leads, causes you organize your reactions, and conveys genuine social ROI. As indicated by Hubspot themselves, it’s the device you have to quit sitting around idly with generic associations and disengaged discussions, especially on Facebook.

Not exclusively does HubSpot enable you to distribute to individual and brand pages, it likewise enables you to plan posts, connect content, and furnish you with the hard information you have to approve your Facebook endeavors. Additionally, with portable and in a hurry capacities, HubSpot remains with you wherever, at whatever point.

Buffer

Not in stages like Sprout Social or HubSpot? For what reason does not look at Buffer, an apparatus which lets you rapidly share substance to Facebook from your PC or cell phone. As indicated by their site, once you “top off” your Buffer with content, the device will consequently post for you for the day.

What’s more, Buffer empowers custom booking, takes into account various records, colleague get to, and point by point investigation. With more than 1.2 million clients around the globe, you might need to take a gander at this useful device.

HootSuite

Hootsuite is an online networking administration instrument which enables you to remain opportune and over your Facebook gathering of people. Notwithstanding being a Facebook relationship stage, Hootsuite gives you a chance to dispatch advertising efforts, recognize and develop your collection of people, and disseminate focused on messages utilizing an online networking dashboard. Another emerge apparatus? Hootsuite gives you a chance to can contact gatherings of people with geo-focusing on usefulness, genuinely honing your group of onlookers and remaining over the discussion.

AgoraPulse

AgoraPulse is an across the board stage to deal with your Facebook page. The immense thing about AgoraPulse is that online networking supervisors can do numerous things with the stage, including the accompanying:

  • Applications attract more fans to your page and engage them with fully customizable viral applications. These include quizzes, photo contests, sweepstakes, fan votes, and much more

  • Advanced Statistics use real-time statistics to measure the performance of your Facebook page. You can also compare your advanced statistics to your competitors, which let’s you see where you stack up.

  • Moderation tools allow you to use tools to manage and moderate your timeline

  • Qualification collects and exports tons of information to your CRM and email software, turning your fans into clients

There you have it: Five magnificent apparatuses you can use to mechanize your Facebook posting endeavors truly. While each organization is extraordinary, try these apparatuses out whenever you need to facilitate your Facebook administration.

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The Basics of Lead Generation Using Facebook http://networkingbizz.com/the-basics-of-lead-generation-using-facebook/ http://networkingbizz.com/the-basics-of-lead-generation-using-facebook/#respond Wed, 27 Dec 2017 03:09:25 +0000 http://networkingbizz.com/?p=7843 In just a short period of time Facebook has taken the world by storm, changing the face of the online world as people know it. A company headed by Mark Zuckerberg that is now worth more than 135 billion dollars, Facebook built up a community of online users that has already surpassed the 1.23 billion […]

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In just a short period of time Facebook has taken the world by storm, changing the face of the online world as people know it. A company headed by Mark Zuckerberg that is now worth more than 135 billion dollars, Facebook built up a community of online users that has already surpassed the 1.23 billion mark.

These are simply practical reasons why business owners and digital marketers should use Facebook for lead generation. It has become a very useful tool for marketing and advertising, levelling the playing field for any business regardless of size, industry or even country of origin. The following describes the basic ways on how you can use Facebook for lead generation and attract targeted customers through its FREE or PAID promotion channels.

FREE Facebook Lead Generation Methods

Facebook, and the rest of the social media network community for that matter, rely on the power of word-of-mouth. Although it does not really involve actual speaking (except the video chat facility), word-of-mouth propagation exists within the various social activities users can participate in to engage with brands, products and services.

These are free services that people can leverage on to reach their targeted markets within Facebook. But just like any other methods or tools available, there are certain procedures and techniques to follow so you can get the best results from your campaign.

1. Abide by the Facebook Rules of Engagement

Social media is all about engagement and Facebook is THE Social Network. Social interaction abound within its framework and users must abide by proper rules of engagement. With lots of scammers, trolls, spammers and other undesirables online, people have the natural tendency to engage only with people they know and trust. As a business owner or digital marketer, you can build up and establish this trust through proper engagement and giving your targeted audiences value for what they need.

2. Set Up Your Facebook Pages

Pages are great channels for marketing your brand within Facebook. It’s like your own website within Facebook where you can develop a following and interact with them through social signals and other available features available through your page. Customization is a bit limited though but you can make use of third-party tools and apps to improve your Page just a bit more.

3. Set Up Your Facebook Groups

Groups is Facebook’s equivalent of an Online Forum or Discussion Board and is very useful for generating leads and potential customers. Groups can focus only on one topic or genre depending on how you intended them to be. You can setup your Group as a member-only community, or have it Open for greater attraction of targeted audiences interested in the theme or topic of your Group.

4. Set Up a Good Vanity URL for Your Facebook Groups and Pages

Attract organic leads from online users looking for the kind of topic or theme discussed or presented in your Facebook Pages or Groups by using an appropriate vanity URL. That’s one of the personalizations Facebook allow users which is similar to the subdomains offered by free blog and website platforms. Make sure that you set a vanity URL that is relevant and can immediately identify your brand, product or services – making it easy for targeted audiences to find you at Facebook.

5. Post Quality Content on Your Profile, Pages and Groups

Quality content that your targeted audiences will be interested in should fill your profile pages and groups – it’s what social networking is all about. This could be a great article coming from your blog or website, complete with compelling graphics, pictures or video. You could also post a link to your Infographic and generate more leads. Post something that your targeted audiences will enjoy – enough for them to want to share it with others. You also need to post useful and relevant posts and content from other related websites so that your readers won’t find your posts self-serving.

You should also be consistent with your postings and do it on a regular basis. This is important particularly if you’re already building up followers for your brand. Keep your postings relevant, but at the same time your post should also generate excitement that feeds your targeted audiences’ need to be amused, curiosity-satisfied, and entertained.

6. Interact and Reciprocate

One of the mistakes people are doing right now in social media (not just on Facebook) is that they only care about promoting their contents while not paying attention in interacting with other liked-minded individuals which is actually the true sense of social media. Social media is about interacting with your targeted audience and like-minded people that may potentially turn on as a lead or as someone who may be interested in your products and services. The idea here is to connect with liked-minded people and if possible influencers in your niche or market then interact with them on their posts and share them to all your social media accounts. Slowly but surely these people will notice you and reciprocate your efforts of sharing their posts to your own accounts.

Let me also be clear that there is no guarantee that by doing this idea, those people will return the favor to you. It also should be noted that if other people are sharing and promoting your contents that you should reciprocate them by also sharing their contents and even thank or appreciate them for what they have done.

PAID Facebook Lead Generation Methods

Just like other Pay-Per-Click Advertising channels (such as Google Adwords) can generate highly targeted leads to your website or landing pages, Facebook’s paid advertising can significantly increase your reach in this social network, generating more targeted leads in the process. Not just any lead, but valuable leads that may eventually convert into a loyal paying customer – if you do the process right.

The right process of lead generation on Facebook using paid methods.

  1. Identify your target market (age bracket, gender, location, educational level, user device, profile interest). This process is very important, because targeting people not interested in your products and services will just waste your time and your precious advertising budget.
  2. Decide if you wanted to directly promote your products and services or create a lead generation sales and marketing funnel.
  3.  Split Test everything (ad messages, landing page, interests and images) and analyze the actual data. This is also an important part of the process because this is where you will see what’s working and what performs better.

Organically (meaning normal free posts), a regular post can only reach a maximum of 16% of your network. Using Facebook Ads however will boost this by as much as 70% — generating more social signals (likes, comments, shares, etc) to your posts, links, photos, video, questions, and other content. The following can guide you on how you can set this up.

Standard Guide for Setting Up a Facebook Ad

  • You can either promote a Page or just a particular post when you make use of a Facebook Ad.
  • When you promote a Facebook Page, social signals such as likes and shares will increase as your posts generate more reach.
  • When you promote a particular post, you can do it directly by clicking on the Boost Post tab. Only page admins can see this tab which is found on every post.

fb boost post

  • The maximum reach of your ad depends on the maximum daily budget you specified. You should also specify what particular Facebook users – your targeted audiences – should be shown these ads.

fb boost post targeting

  • The higher the budget would of course mean greater reach – and bigger possibilities for generating leads. You can pay by credit card or through Paypal.
  • To maximize the effectiveness of Facebook ads in generating leads, make sure that your links and posts will eventually drive your targeted audiences to your landing pages. Just be creative in how you can incorporate this with the compelling content that you share

Facebook Paid Advertising Models

Different businesses have different ways of generating leads. Their targeted audiences vary in so many ways, so it is important that digital marketers make use of a particular Facebook Paid Advertising Model that will attract their targeted audiences. You can choose from any of the ones available below:

Paid Post Engagement – You can set this up by either using the ad manager or directly boost through the Boost Post tab integrated with your post which is only visible through your page’s timeline. The process is simple and straightforward as follows:

  • Select a post you want to promote
  • Click on Boost Post tab
  • Set your daily budget
  • Select your targeted audiences (either target friends of friend of your fans or target people based on Interest)
  • Place your order
  • Wait for leads or inquiries to come in!

Page Likes – Subscribers to your Facebook Page joined in by clicking on the “Like” tab. Page Likes not only provide an indication of the current reach of your page but it will also create greater awareness of your brand. This in turn may generate more leads from people who are already interested in your type of business, topic or theme.

Clicks to Website – Just like PPC advertising, Facebook Ads can also be used for generating clicks to your website or landing page.

Website Conversions – You can also promote not only your website as a whole but also the specific action you intend your audiences to take when they visit your pages.

App Installs – Facebook Ads is a great way of promoting a new App you have just created, enticing targeted audiences to install.

App Engagement – Installing your app should not only be the action you would like targeted audiences to take, but it should also generate engagement from users.

Event Responses – Facebook Events is a great way for promoting a particular event, either online or physical, and you can use Facebook Ads to generate even more Event Responses.

Offer Claims – Facebook Offers is also a great way of establishing your branding and increasing reach to targeted audiences. Facebook Ads can be used to generate more Offer Claims that will generate traffic that will eventually join your Offers.

Facebook is a very effective tool for marketing and generating leads that has successfully integrated the social aspect that is very important in this current online atmosphere. Unlike traditional media marketing that has no or one-way interaction, Facebook caters to the inherent human need to socialize – even through online methods – generating highly valuable leads for your business.

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Digital Ad Spending 2018 Forecast http://networkingbizz.com/digital-ad-spending-2018-forecast/ http://networkingbizz.com/digital-ad-spending-2018-forecast/#respond Thu, 21 Dec 2017 17:52:50 +0000 http://networkingbizz.com/?p=7824 Well, it finally happened.   2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared to traditional television advertising.   Yes, you are reading it correctly. For the first time ever, advertisers spent billions of dollars more on online in […]

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Well, it finally happened.

 

2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared to traditional television advertising.

 

Yes, you are reading it correctly. For the first time ever, advertisers spent billions of dollars more on online in digital advertising compared to traditional television advertising, and the gap is expected to only continue to grow larger and larger in years to come.

Digital Ad Spending 2018 Forecast

According to research coming out of the advertising industry, digital and online advertising topped $209 billion around the world. This represented 41% of the entire advertising market, whereas television advertising only brought in 35% of the market – with ad spends of $178 billion globally.

 

Some believe this is a doom and gloom kind of situation for traditional television advertising, but it ends up that nothing could be further from the truth. Television advertising rates aren’t dropping right through the floor – they aren’t dropping at all – but are instead growing very slowly or holding steady.

 

It’s just that so many more advertisers are pouring a significant chunk of their advertising budget into the online market that the digital realm of advertising is growing so much faster than the television advertising market ever could hope to.

 

Research published by the Magna Research Group backs this data up. By the end of 2018, this research group expects online and digital advertising to grow by another 13% all the way up to $240 billion or so. Television advertising is expected to grow as well, by a much more modest 2.5% (coming in at close to $185 billion) – but all are expected to grow.

 

Things could be shaken up considerably across the board, however, as the Olympics will television and a big presence online throughout 2018 and the US midterm elections will also be a big story. Television advertising could grow significantly faster because of these unique “one-off” kinds of situations, but online is also expected to spike because of these situations as well.

 

Digital advertising is growing faster than everyone could have expected

It’s almost impossible to imagine now that there were some pretty smart, pretty strategic, and pretty savvy businesses, investors, entrepreneurs, as well as advertisers and marketers that believed the online experience to be nothing more than a fad and a tool that would NEVER become a powerful force for business just a few short years ago.

 

The internet 20 years ago was a completely different place than it is today, with it becoming such a big part of the fabric of our day to day lives. It’s impossible to imagine the world without the internet as it is right now, just as it’s impossible to know what the digital world is going to look like in another 20 years.

Major online advertising platforms – especially those run by Google, Facebook, and the like – are seeing significant growth in all of the online advertising channels that they make available. Google in particular has a bit of a stranglehold on online advertising, as they were one of the earliest adapters to this format and one of the few major technology company that built their foundation almost completely on the back of online advertising before it was popular to do so.

 

Researchers expect digital advertising rates to grow considerably over the next 10 years, especially as more data becomes available to better laser targeted advertising. Major companies like Google and Facebook have been leveraging data collection tools that give their advertisers an almost unbelievable advantage, but smaller companies, smaller media channels, and smaller digital platforms are starting to be able to utilize the same kind of technology as well.

 

Digital spending isn’t going to slam the brakes on television advertising anytime soon

 

Yes, we are seeing a fundamental shift away from television today in a way that most wouldn’t have been able to predict, and in a way that many legacy television companies almost refused to accept.

 

Just as Steve Jobs turned the music industry on its head when he unveiled the iTunes operation, new companies – companies like Netflix, for example – are turning the traditional television industry on its head as well with more and more people cutting cords left and right and abandoning traditional television along the way.

Digital Ad Spending 2018 Forecast

At the same time, live TV shows (particularly sporting events) still make advertising on television attractive enough for a large media purchasers. The rates for these advertisements are dropping across the board – though marquee events like the Super Bowl are still charging higher and higher fees for advertisements every year – and TV advertising definitely isn’t going away anytime soon.

 

There has been some cannibalization of television advertising budgets, but the overwhelming majority of companies are looking for new ways to spend the same amount of money on television while at the same time pouring new money into digital media.

 

Digital media does have a significant advantage over legacy channels

 

There is a huge advantage that digital media and digital advertisers have over those legacy channels like television, and that is the ease and efficiency of tracking, measuring, and optimizing advertisements that are placed in the digital realm.

 

Digital advertising offers marketers and advertisers the opportunity to track and measure their progress in a way that legacy media never could. Thanks in large part to technology, digital advertisements are more measured, more optimized, and more targeted than traditional media ever was, and it ends up that it’s a lot more efficient to modify and adapt major digital campaign compared to more traditional television spots.

 

It will be very interesting to see how the advertising spend is split in the future between digital media and national television media. As more and more companies jump on board digital media, the television media may become less cluttered and less crowded – with rates (ideally) dropping at the same time.

 

The prices on televised media drop considerably, more people may begin to take advantage of media – and with less competition in the space these advertisements may become more effective.

 

One thing is for certain, however. Digital advertising and going anywhere anytime soon.

 

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How to Build Social Media Trends 2018 http://networkingbizz.com/social-media-trends-2018/ http://networkingbizz.com/social-media-trends-2018/#respond Fri, 15 Dec 2017 12:00:38 +0000 http://networkingbizz.com/?p=7795 Since the inception of the internet, it has given birth to a lot of new online trends that has wrapped the world in its charm. But the one thing that has undergone a drastic change after the advent of the internet is the world of marketing. Today, because of the internet there are hundreds of […]

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Since the inception of the internet, it has given birth to a lot of new online trends that has wrapped the world in its charm. But the one thing that has undergone a drastic change after the advent of the internet is the world of marketing. Today, because of the internet there are hundreds of marketing tricks or strategies that have come into existence. And not to mention that these new marketing strategies have proved to be much better than the traditional ones. After all, these online marketing strategies are more successful in grabbing the attention of the customers and also it is comparatively more cost-effective than the traditional marketing strategies. Today, in this article we are going to discuss one such marketing trend that is capable of generating customers like a machine gun! It is also among the top social media trends 2018.

Social Media Trends 2018

High Converting Websites

For businesses that have their own website, they always have to come up with something new in order to generate more clients or customers. And therefore, they are always busy improving their website so that they have something interesting to offer every time their potential customers visit their site. If you are among one of that businessman who is in a desperate state of looking for a way to turn his website into a customer generating machine then, you have come to the right place.

The problem with most of the websites these days are that they either look as if all the contents are just put in it in a very hasty manner or as if the website was built to show off the graphic masterpiece. And the worst part is most business owners don’t even realize this. You see it; your customers don’t find what they are looking for on your website then they will simply lose interest in it and shift to some other website. If you don’t want that to happen with your website then, you have to make sure that your website is up to the mark. In order to do so, you may have to redesign your website so that it can be turned into a customer luring machine!

Steps To Build a High Converting Website Design

With a few easy steps, even you can turn your website into a customer magnet. All you need is a bit of professional help, and that’s all. For your knowledge Networking, Bizz is one of the top Pasadena web design companies that you can take help from. For any website design related stuff you can hire the mentioned company which is Pasadena social media e-commerce top designing firm and get the best of the services. Now let’s learn the steps to create a high converting website design.

You need to start with:

  1. Focus on Your Website Foundation: A website cannot be successful without a good foundation and therefore, there is every need for you to focus your attention on it. What is the point of having a website if, people are going just to visit and leave within a few minutes, unsatisfied? In order to make your website up to the mark, you need the following things:

 

  • An Eye-Catching Design: Having an attractive website design indicates that you are serious about your business. And if, you are serious about your business then, your customers will also take you seriously. And this is where the need for a professionally designed website comes in. Remember, your first impression is the last impression so better make it a good one.

 

  • Keep It Well Maintained: In order to keep your website running smoothly, you need to make sure that you maintain it properly.

 

  • Make Important Things Easy To Find: The whole point of having a website is to provide relevant information to the customers. Therefore, the most important things on your website should be easy to locate otherwise your customers may simply lose interest from your website.

Social Media Trends 2018

 

  1. Drive the Customers towards Your Business Goals: The main purpose of owning a website is to lure your customers in order to fulfill your business goals. Because that’s where the key to success lies. You may have a great looking website and all but what’s the point of all that if you are unable to lure your customers towards your goals? In order to do so, you need to make sure that you have all the required elements on your website. And also, don’t forget to keep your homepage interesting because that’s the best way to grab a customer’s attention.

Social Media Trends 2018 

  1. Keep the Search Engines Satisfied: By search engine optimization, what most people think is Google. But you see that is not actually true. With all the changes that have taken place in the search algorithms over the past few years, the scenario has changed quite a lot. Today, search engine optimization is all about your visitors. So when we say to keep your search engines happy we also mean to keep your visitors and customers happy too. In order to do so, you need to keep your website mobile ready at all times. That’s because with the number of increasing mobile users the mobile search has already overtaken the desktop search. Also, you need to tweak your website pages in order to get more traffic.

 Social Media Trends 2018

  1. Build Your Email List: Apart from your website, your email list is also very important. That’s because with the help of these email you can directly contact the people who have allowed you to contact them via email. And not to mention, email is also one of the most effective sales channels. Therefore, you should never make the mistake of ignoring your email list. That’s one of your biggest assets in the field of business.

 Social Media Trends 2018

With these four above mentioned steps, you can easily generate more and more customers via your website. To stay in the race, you need to follow all the social media marketing trends that are on the rise because that’s the secret to success.

 

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Six Of The Best Christmas Marketing Ideas For E-commerce http://networkingbizz.com/six-best-christmas-marketing-ideas-e-commerce/ http://networkingbizz.com/six-best-christmas-marketing-ideas-e-commerce/#respond Thu, 14 Dec 2017 18:13:15 +0000 http://networkingbizz.com/?p=7785 Christmas is the busiest time of year for those who work in e-commerce, and getting your marketing strategy in place can help generate leads which convert to sales. In fact, the Christmas selling period online is also one of the best times to attract new customers and retain them throughout the year. This could be […]

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Christmas Marketing

Christmas is the busiest time of year for those who work in e-commerce, and getting your marketing strategy in place can help generate leads which convert to sales. In fact, the Christmas selling period online is also one of the best times to attract new customers and retain them throughout the year. This could be the best Christmas gift you get, as these newly gained customers can provide you with all year round sales and purchases.

 

So, what are the 6 best Christmas marketing ideas for the festive period? Read on to discover how you too can generate leads, gain repeat customers and make the most of the online shopping frenzy.

 

1 – Social Media Giveaways

Social media has a reach to more than 1 billion potential customers. The problem is, how do you get your Christmas marketing campaign in the limelight? The answer is simple. The most successful campaigns on Facebook involve a competition where one or two lucky winners will receive a prize for participating.

 

First, come up with an eye-catching image, which is relevant to your e-store and what you sell. Keep it as festive as possible. Next, write a short caption with the store URL, and then add in the terms of the competition. A simple ‘Like our page, share this post, and comment with a hashtag’ is sufficient to gain popularity.

 

Ensure you push the campaign and offer some great prizes. Every day you can add a few links to the comments section to further boost traffic to your sales pages and hopefully increase your customer base.

 

2 – Fresh Blog Content

While site SEO is important, one of the best ways to draw attention to your e-commerce store during the festive season is by posting daily content on your blogs and website highlighting your Christmas items and promotions. Blogs and articles can be written with SEO and are one of the best, if not the best way to draw people to your store.

 

The thing to remember when it comes to Christmas marketing with articles and blogs are the 3 C’s ‘Creative-Custom-Content’. If you are not a fan of writing yourself, you can look to hire an article writing company to produce your creative custom content for you. It’s important to get your thoughts and ideas across and then leave it to the professionals to do the rest on your behalf.

 

Try to focus your creative custom content on the festive season. Think along the lines of gift buying guides, product reviews, and the history of products or how they are made. If you have in-house writers, ensure that their article writing & proofreading is top notch. The absolute main point to take home is that you need content, content, content, and lot’s of it every day.

 

3 – Email Christmas Marketing Campaigns

If you have a newsletter Signup button on your e-commerce site then you can begin to send out a weekly Christmas marketing newsletter. Your newsletter can feature your current Christmas stock, any sales that are upcoming, and discount codes for purchases over the festive period.

 

A newsletter is also a great way to send out a call to action, and getting people to forward and refer their friends and family can be a brilliant way to boost leads and sales. No matter what it is you decide to write in your email newsletter, keep it to the point and friendly and ensure you highlight your main sales areas. Lastly, always include several URL’s to your site and keep the content festive and cheery.

 

4 – Opt For Paid Media

If you want to make an impact on the amount of traffic you get to your site, then paid media is the way to go. Paid media consists of Ads, which can be run across several platforms at once. The biggest site for Ads is Facebook, where an Ad can go viral and end up drawing in thousands more people than you had hoped for.

 

When coming up with an Ad, there are target words which act as a call to action and really seem to work, especially over the Christmas period when people are more likely to purchase goods than at any other time of the year. Keywords for Ads can be ‘Act Now’ ‘Last Day Of Sale’ ‘Christmas Bargains For 24 Hours’.

 

5 – Website Referrals

This is a great way to further boost your site’s visibility and get it out to a broader audience. The best way to find websites to provide referrals for you is to either find a paid referral service or direct email the company yourself. You can offer to refer them in exchange for them referring you. This not only allows you to target a wider audience, but it also helps build your backlinks and improves your site’s visibility in the search engine results.

 

6- Offer On-site Flash Sales Promotions – Then Share

If you are looking at generating sales leads this Christmas, then the final fantastic way of doing so is by providing ‘flash sales’ and then using a little bit of social media magic. A great example is by creating a flash sale at 3 pm every day for 1 hour only. You can use old stock in the flash sale and knock prices down by 50% or more.

 

Once you have your sale set, put together an eye-catching image advertising it and place in your e-stores URL. Show a teaser item if possible and make it clear about the huge discount. Then all you need to do is post it on Facebook, Twitter, and Instagram and let the magic happen. The thing is that even if people don’t want the item on sale, the rest of your store can be used to cross-promote items and help generate a huge increase in leads and conversions.

 

Final Thought

 

So, there you have it. Six fantastic ways to improve your Christmas Marketing campaign and improve leads and sales. Why not give them a go and watch as your sales go through the roof, right before Santa comes down the chimney.

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Entrepreneurs Made a Fortune on Black Friday Online http://networkingbizz.com/shopify-entrepreneurs-made-fortune-black-friday-online/ http://networkingbizz.com/shopify-entrepreneurs-made-fortune-black-friday-online/#respond Thu, 07 Dec 2017 19:45:02 +0000 http://networkingbizz.com/?p=7773 Most people just can’t resist shopping on Black Friday. They are hardwired to anticipate amazing deals on this special day of the year. Black Friday marketing inevitably pushes online shoppers into fast-paced “feeding frenzies”. Experts believe that a staggering twenty billion dollars were spent during the 2017 Thanksgiving/Black Friday weekend!   Some consumers go all […]

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Most people just can’t resist shopping on Black Friday. They are hardwired to anticipate amazing deals on this special day of the year. Black Friday marketing inevitably pushes online shoppers into fast-paced “feeding frenzies”.

Experts believe that a staggering twenty billion dollars were spent during the 2017 Thanksgiving/Black Friday weekend!

 

Some consumers go all out by purchasing a variety of different goods from an array of online retailers, while others focus on just one deal which matters the most to them…such as buying a huge “4K” TV with a cut-rate price tag!

 

In order to maximize profits from Black Friday online, Web-based entrepreneurs need to have the right basics in place. This means impressive online shops which are are attractive, functional and designed to showcase products, product descriptions and slashed Black Friday product prices to perfection. Online shops need to offer a clean and simple interface for online shopping. People who shop on Black Friday are usually in a big hurry to lock down deals, so they don’t want to jump through a lot of hoops in order to finalize purchases. They are likely to bounce out of websites which make buying too complex or long-winded.

 

 

Entrepreneurs who choose Shopify as their preferred selling platform tend to make a killing each and every Black Friday. Their shops are first-rate and they have the “Shopify look” that consumers are so familiar with (and have grown to trust!). As well, they have streamlined e-commerce interfaces which make it so easy for Black Friday shoppers to select items and then check out.

 

Consumers enjoy patronizing Shopify retail outlets and they seek out deals at these outlets during the Black Friday retail bonanza.

 

To help you understand why Shopify is such a popular hub for Black Friday shoppers, let’s look at some Shopify stats for Black Friday 2017.

 

Shopify Stats for Black Friday 2017

 

Shopify merchants raked in a big chunk of the overall takings for Black Friday 2017. They earned over a billion dollars on Black Friday. This means that they grabbed one-twentieth of ALL proceeds for Black Friday 2017. When you consider the breadth and depth of e-commerce, that’s an amazing achievement. It shows that consumers do love the Shopify platform. They are comfortable with it and quite willing to spend their dollars at Shopify virtual storefronts.

 

So, which product categories dominated on Black Friday, at Shopify online retailers? Clothing was at number one. Over one million and four hundred thousand pieces of clothing were purchased via Shopify retailers. Next up was accessories. Over nine hundred and seventeen thousand accessories were bought. At number three was housewares, which racked up over five hundred and thirty thousand purchases. In fourth position was footwear, with over two hundred and two thousand pairs purchased! Next up were makeup and electronics. Food and games were the last two big performers at Shopify on Black Friday.

 

Where Did Customers Buy?

black friday online

Some cities were “hot spots” for shopping on Black Friday, via Shopify stores. New York City topped the list, followed by London, England, Los Angeles, USA and Brooklyn, USA. Chicago, Toronto, Houston, San Francisco, Portland and San Diego were also hot spots for Black Friday retail activity at Shopify.

 

During the Thanksgiving/Black Friday weekend, merchants at Shopify shipped out packages to a total distance of over twelve billion miles!

 

Smart Marketing for Black Friday

 

Shopify entrepreneurs utilized a range of trusted marketing methods in order to stand out during the Black Friday madness! Some promoted their shops via their YouTube channels, while others put information about Black Friday deals out there on their social media accounts, such as Facebook, Instagram and Twitter. There are tons of channels for free advertising, most of which are social media networks. Some Shopify entrepreneurs hedged their bets by purchasing paid traffic (PPC campaigns, paid ads on social media).

 

These smart and savvy entrepreneurs also promoted directly via their Shopify virtual storefronts.

Black Friday Online

Shopify is a cost-effective platform which takes a lot of the guesswork out of promoting and performing search engine optimization. It makes life easier for entrepreneurs and this is why Shopify revenue went up by eighty-six percent between 2015 and 2016. The platform delivers for ambitious online entrepreneurs.

 

For example, when you sign on as a Shopify plan member (a free, fourteen-day trial is available), you’ll access a coupon and discount feature, which allows you to make and assign discount codes which help you to generate more buzz and more profits. Obviously, this feature was a popular choice with Shopify merchants during Black Friday!

 

Shopify isn’t the only multi-channel e-commerce platform which is cloud-based. However, as our statistics from Black Friday show, it may be the best of them all. The growth of this company is exponential and shows no signs of slowing down. As more and more entrepreneurs discover the reach of Shopify, as well as its appeal to Black Friday shoppers (and year-round shoppers), it’s safe to say that this platform for Web-based merchants is going to continue to dominate.

 

Black Friday is Important

 

Seasoned online retailers know that they need to rack up significant profits on the most important retail days of the year, including Black Friday. Black Friday is important and it’s easier to grab Black Friday sales at Shopify. If you’re not using this cloud-based electronic commerce platform right now, you may want to consider using it in the future. Switching is easy and you’ll find full details on how to join Shopify at the official Shopify website. If you’re planning a startup and you want a virtual storefront which is the perfect place to do business online, Shopify will also meet your needs.

black friday online

Now that you know more about how Shopify entrepreneurs made a fortune on Black Friday, you’ll be ready to get primed for a successful Black Friday 2018. This platform gives Web-based merchants the opportunity to connect with a massive global pool of prospective customers, who already know and trust the Shopify interface.

 

So, why not sign up for a free Shopify trial today?

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