Digital Marketing , SEO, Ecommerce website design Pasadena http://networkingbizz.com Digital Marketing , SEO, Ecommerce website design Pasadena Thu, 05 Apr 2018 17:38:58 +0000 en hourly 1 https://wordpress.org/?v=4.9.1 Everything you need to know about the Million Dollar Homepage http://networkingbizz.com/everything-need-know-million-dollar-homepage/ http://networkingbizz.com/everything-need-know-million-dollar-homepage/#respond Thu, 05 Apr 2018 17:38:58 +0000 http://networkingbizz.com/?p=8000 Everything you need to know about the Million Dollar Homepage   The Million Dollar Homepage developed by Alex Tew is a website that raised more than one million dollars in gross revenue in less than six months. The website was conceived by Alex Tew when he was twenty years old and studying in Wiltshire, England, […]

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Everything you need to know about the Million Dollar Homepage

 

Million Dollar Homepage

The Million Dollar Homepage developed by Alex Tew is a website that raised more than one million dollars in gross revenue in less than six months. The website was conceived by Alex Tew when he was twenty years old and studying in Wiltshire, England, just before he was about to enroll at the University of Nottingham for its business management course. Tew knew he had to take up a student loan that would have taken several years to repay, thereby setting him back for a considerable period of time at the prime of his youth. He came up with the idea to raise money to fund his education. He registered the domain www.milliondollarhomepage.com and hosted it with a million pixels up for sale. He spent fifty pounds to set it all up and chose to sell blocks of hundred pixels at a time since one pixel would have been too small and hence almost unnoticeable on the webpage.

 

The website was launched on the 26th of August, 2005, and the first blocks of pixels were bought by his friend, who operated a music website. The friend purchased four hundred blocks. His family and friends chipped in over the next fortnight and purchased almost five thousand pixels. Companies and individuals buying the pixels could put up their logo or an image, any advertisement or a hyperlink to redirect traffic to their official website. Most people who bought the pixels opted to have their logo, offers, and hyperlinks on the pixels. The Million Dollar Homepage turned out to be a phenomenon. It recorded unprecedented traffic for such a site. The site itself was unique owing to the originality of the idea. There had been nothing even remotely similar till then. Of course, there have been many similar initiatives in the last thirteen years, trying to emulate its impact and success.

 

Alex Tew had stated on the record in 2006 that he knew the idea had potential but he was also aware of the possibility of the whole initiative going either way. It was possible no one would have been interested in such a quaint initiative. The fact that it took Tew less than six months to sell all the pixels speaks volumes of the power of the internet and it is something that every digital marketing agency or professional can learn from. The last blocks of pixels were put up for sale at an auction on eBay. The final sales were executed on the 11th of January in 2006. The website had reached a peak rank of 127, as assigned by Alexa on the basis of web traffic. Since then the rank has obviously slipped by several thousand.

 

The Million Dollar Homepage has been the target of distributed denial of service attack and it was during an auction in 2006. An extortion attempt was also made, leading the FBI and the local Wiltshire Constabulary to launch an investigation. The attack did not kill the site and reportedly there was no ransom paid. Today, there are links on the site that don’t work, owing to what is called a link rot. The website also clearly states that all pixels have been sold out. Innumerable images, messages, ads, and hyperlinks are still on the site.

 

The Million Dollar Homepage was clearly a success and it was at a time when crowdfunding was not even a popular term, set aside the fact that it is now a common practice. In more ways than one, the website was unique and revolutionary. It has had a ripple effect in digital marketing. Researchers and students from around the world, including Harvard University, have studied the phenomenon over the years. However, the websites that sell pixels today, emulating the original concept, are not faring too well. Truly pioneering initiatives are a different story.

Million Dollar Homepage

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A Rant On The Verge http://networkingbizz.com/a-rant-on-the-verge/ http://networkingbizz.com/a-rant-on-the-verge/#respond Thu, 29 Mar 2018 18:07:27 +0000 http://networkingbizz.com/?p=7992 A Rant On The Verge When The Verge first launched, in late 2011, it was an immediate success – and I’m not ashamed to admit that I absolutely loved chewing through all of their tech articles, videos, podcasts, and shows for a number of years.   However, over the last two years or so, The […]

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A Rant On The Verge

the verge

When The Verge first launched, in late 2011, it was an immediate success – and I’m not ashamed to admit that I absolutely loved chewing through all of their tech articles, videos, podcasts, and shows for a number of years.

 

However, over the last two years or so, The Verge has been in a disgusting nosedive that they aren’t showing any signs of pulling out of – killing off any of the brand loyalty that they had and alienating longtime readers and followers in a spectacular flame flameout that I don’t think anyone really expected.

 

Things aren’t like the good old days

 

Right out of the gate, it’s important for me to tell you that I am not someone that goes crazy over the “good old days”, and certainly aren’t some kind of Clint Eastwood Gran Torino yelling at The Verge to get off of my digital lawn just because I got older while The Verge stayed the same.

 

No, objectively I recognize the fact that the world of technology and media has changed so much in just the last seven years since The Verge first dove head first into the mix, and also recognize that the kinds of articles I was looking forward to back then aren’t exactly the same as they are right now.

 

At the same time, however, The Verge is absolute garbage compared to what it used to be in the past – and that’s not just my opinion, either!

 

It isn’t at all impossible over there or even difficult) to find online post after online post, Twitter tweet, or Facebook update talking about how The Verge has lost its way, how it has alienated its tech community, and how it has not only “going corporate” but how it’s also folded to the pressure of advertisers, PC media groups, and a whole host of other third-party actors that have no real interest whatsoever in sharing or updating anyone with the latest technology news and instead are only interested in pushing their own foolish agendas.

 

The Verge used to have some real teeth but has been neutered in the last few years

the verge

The big thing that drew people – myself included – to the The Verge site and The Verge media options was that this organization had some real teeth and wasn’t at all shy about going after some of the more established tech companies out there for stupid decisions, anti-consumer practices, and major foulups that the overwhelming majority of mainstream media simply wouldn’t touch with a 10 foot pole.

 

The Verge built its name on the back of this kind of approach to tech media, shining a light on all of the ugly underbelly sides of the tech world, reinforcing technology companies to be honest and transparent.

 

Today, nothing could be further from the truth.

 

This is clearly an organization just looking to gobble up as many advertising dollars as humanly possible, a company looking to squeeze every penny possible out of media buys and sponsored articles, and a company that has clipped the wings of its writers and its hosts to make sure that everything is neutral – which means everything is useless.

 

Click bait is running show

Unsurprisingly, The Verge has also fallen victim to the same kind of trap that the rest of the media world has, pumping out stupid articles, useless gossip, and asinine “information” designed to get clicks and pump advertisers for as much money as possible rather than actually write useful information for folks looking to learn about new tech, about the industry, and about the latest goings-on in the most important industry there is today.

 

Click bait has absolutely devastated our modern society in ways that we might never truly understand and we can’t really blame The Verge for being part of the absolute shit show that modern media has become today.

 

At the same time, it would have been nice to see an organization that used to be about transparency, trust, open discussion, and actual information regarding the world of technology to have at least attempted to steer clear of this kind of nonsense. But I guess that’s asking too much.

 

The Verge has also jumped on board the identity politics game, but they’ve done so only by allowing outside authors and posters to write on the The Verge platform without any vetting and without any editing – giving them a voice that’s now attributed to The Verge that a lot of people are souring across the board.

 

A recent appearance by Dr. Matt Taylor, a British astrophysicist employed by the European Space Agency, was absolutely hammered by the folks at The Verge simply because of a questionable fashion choice he decided to move forward with. But the fervor that they whipped up over this “scandal” is part of the sickness of modern media today and a big part of why The Verge is so absolute crap and will remain crap moving forward.

 

Jumping ship without any lifeboats insight

the verge

I guess, at the end of the day, the most damning thing I could say about The Verge as a whole is that it is so absolutely terrible that I’ve decided to abandon ship completely on this platform without any idea or any inkling of where I’m going to look for the tech news, articles, and podcasts that I used to enjoy so much in the past.

 

Sure, this is a lot like jumping out of an airplane without a parachute or throwing myself off of the cruise ship – a sinking cruise ship, no less – without any lifeboats insight, but The Verge is so absolutely chunk these days that I’d rather go it alone then try and “survive” on a vessel I know is only going to flameout spectacularly in the near future.

 

What used to be “THE” place to look for technology news, updates, articles, and entertainment is now an ugly little shell of itself. That’s too bad, really. The Verge used to be a game changer in the industry that it helped to solidify all on its own, and today it’s been reduced to a joke on social media, an organization pandering for clicks and advertising dollars, and an operation that’s sure to see more failure than success in the near future.

 

 

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The Features and Benefits of Shopify as the Best eCommerce Platform Today http://networkingbizz.com/features-benefits-shopify-best-ecommerce-platform-today/ http://networkingbizz.com/features-benefits-shopify-best-ecommerce-platform-today/#respond Wed, 21 Mar 2018 17:49:13 +0000 http://networkingbizz.com/?p=7976 The Features and Benefits of Shopify as the Best eCommerce Platform Today What is Shopify? If the current statistics are anything to go by, Shopify is the most extensive platform that has revolutionized how people make money on the internet today. It is undoubtedly the largest e-commerce platform that allows you to do what you […]

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The Features and Benefits of Shopify as the Best eCommerce Platform Today

What is Shopify?

shopify

If the current statistics are anything to go by, Shopify is the most extensive platform that has revolutionized how people make money on the internet today. It is undoubtedly the largest e-commerce platform that allows you to do what you love doing while making money on the internet. Sounds too good to be true; read on to find the fantastic benefits that Shopify has brought to today’s entrepreneur, providing an opportunity of a lifetime to make money on the most extensive network in the world currently. All upcoming entrepreneurs today are taking advantage of this self-hosting solution that comes with a whole bunch of useful tools to help you set up a retail space online.

Shopify acts as the reliable host by providing you with front-end design templates necessary to set up an e-commerce store and manage it effectively. The beauty of this e-commerce platform is its flexibility meaning whether you sell on the internet, in a brick and mortar store, on social media, or even at the trunk of your vehicle, this e-commerce platform has got you covered.

Who is an entrepreneur?

Another definition of an entrepreneur is someone who organizes, manages, and operates a business, going out of their way to take greater than usual financial risks in the hope of making a substantial amount of profit. You have to have made a conscious decision to economic freedom and independence. While the freedom does not come without a cost or some effort, you can make conscious choices along your journey and take responsibility to help you make it in the entrepreneur world with Shopify.

Benefits and Features of Shopify to an Entrepreneur Today

Free Trial – Probably one of the most attractive features of Shopify is the fact that you get to try it for free before committing your hard-earned cash. This gives you the freedom to explore as many e-commerce site templates as you possibly can. Gaining access to the back-end operations of Shopify before making a financial investment helps you explore a plethora of options for your online store once you can commit and get started.

A wide gamut of themes/templates to choose from – This platform provides you with over 50 templates to choose from for customization to give the exact look and feel of what you expect of your business. This means you can easily customize your online store in Shopify to match with the colors and logo designs of your actual store, thus creating brand uniformity.

No long-term commitment required – Another great benefit of Shopify that has made it quite popular with business people today is the fact that you can pay on a monthly basis for your subscription. You know how advantageous this is especially when you are starting out and just need to test the waters first before fully committing by incurring long-term expenses.

User-friendly – you do not have to be a web developer or a computer geek to use Shopify because you do not have to build websites when setting up your Shopify online store. The platform is the simplest you could ever get with many customizable templates that will get you up and running within minutes.

No loss of identity – you see when you have to build an online business; you rely on your domain name identity to get the word out there. What this means is that you do not have to lose your domain to work with Shopify, you can easily incorporate your e-commerce platform on your domain. This way, should you start getting links directed to your online store, they will remain permanently with you.

Easy payment processing – whatever mode of payment you want to integrate into your eCommerce platform; you can rest assured Shopify got you covered. Credit cards gateway and PayPal options will ensure you are fully covered when it comes to payment processing for your online business. Needless to mention, the platform is as secured as it can get to ensure you and your target audience are protected from any financial risks.

Safe and Secured checkout – closely related to the above point, Shopify allows you to offer your esteemed clients an SSL checkout which means all the templates are guaranteed to provide the most secured shopping experience.

Flexibility – should the need to upgrade your Shopify plan arise, as it sometimes does in the life of an entrepreneur, you can always upgrade your plan quickly and with no downtime meaning your customers will not lose your identity during the upgrade process.

Rewards for your customers – the moment you start generating sales and building a clientele base, you will want to start rewarding your loyal clients with discount codes. Shopify has made this process quite easy and straightforward.

Search Engine Optimization – you can take advantage of the fact that Shopify templates are well optimized for the search engines, not to mention the high rankings that the e-commerce website currently enjoys. By taking advantage of this simple fact, you can kick-start your online store business on the right footing without having to go through the arduous process of building ranks.

Business is Never complete today without Shopify

  • You get to take advantage of the shopify’s e-Bay partnership meaning you will gain access to over 171 million customers. Further, if you are in US, you can easily sell and list on eBay while managing your inventory easily in your shopify platform.

Our Shopify’s Ebay Integration: https://www.shopify.com/ebay/?ref=networkinglounge&cid=feb18inspireaff

  • You also get to utilize the shopify and amazon partnership and take advantage of the largest online marketplace to sell and market your products. It allows you to manage your inventory, create amazon listings as well as fulfill all your orders all from your shopify platform.

Our Shopify’s Amazon Integration: https://www.shopify.com/amazon/?ref=networkinglounge&cid=feb18inspireaff

  • Last but not least, shopify allows you to get social thanks to easy and straightforward facebook integration platform. This way, you can easily guide your target audience on how to generate more sales and reach their target audience using their social media facebook platform

Our Shopify Facebook Shop: https://www.shopify.ca/facebook/?ref=networkinglounge&cid=feb18inspireaff

 

Conclusion

shopify

It has never been easier to start a business today thanks to Shopify. The fact that you get everything in one place means you enjoy a unified platform that allows you to manage and run your business efficiently. From the easy to manage products and inventory which by the way is unlimited, to the fully customizable online store; you can easily track your sales on the go and business growth and expansion. Further, the user-friendly platform allows you the opportunity to fulfill all your orders by a single straightforward step. This way, you can focus on growing your business as all other aspects are handled by the best e-commerce platform in the world today.

 

Networking Bizz is a Shopify partner and is in no way directly affiliated with Shopify.

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The Perfect Approach to St. Patrick’s Day Marketing http://networkingbizz.com/perfect-approach-st-patricks-day-marketing/ http://networkingbizz.com/perfect-approach-st-patricks-day-marketing/#respond Thu, 15 Mar 2018 17:50:23 +0000 http://networkingbizz.com/?p=7971 The Perfect Approach to St. Patrick’s Day Marketing   More than a hundred million Americans will be actively celebrating St. Patrick’s Day this year. If the last few years are any indication, the number will swell over a hundred and thirty million. Last year, Americans spent almost five billion dollars during the holiday. It is […]

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The Perfect Approach to St. Patrick’s Day Marketing

St. Patrick’s Day Marketing

 

More than a hundred million Americans will be actively celebrating St. Patrick’s Day this year. If the last few years are any indication, the number will swell over a hundred and thirty million. Last year, Americans spent almost five billion dollars during the holiday. It is no longer a choice whether or not you should have a St. Patrick’s Day marketing strategy. The real choice lies in the approach to St. Patrick’s Day marketing. Here are some quintessential tips to help you devise the perfect St. Patrick’s Day marketing strategy.

 

  • Your marketing endeavors must start at the right time. You cannot begin promoting the holiday and all your offers right after Christmas and New Year. You cannot try and distract your audience from Valentine’s Day either. The best time to begin your promotions is a day to a week from Valentine’s Day. This will get you a good three to four weeks for St. Patrick’s Day marketing.

 

  • St. Patrick’s Day is an occasion when people come together and revel in the festivities. It is not a day when people would watch television or order home deliveries. Most cities have parades, most people will be interested in pub crawls or bar hopping, many people will organize their own fests and a majority of people will participate in public events. You have to figure out a way that will best place your brand and its products or services. If you are in any industry wherein hosting a party is relevant, then have a St. Patrick’s Day themed event. If you are into selling consumer goods or services that don’t necessarily call for such a party or congregation of your target audience, then come up with a themed promotion that will make your products or services relevant for the day.

St. Patrick’s Day Marketing

  • St. Patrick’s Day is no longer a celebration confined to the Irish back in Ireland or living in the United States. The festival is celebrated by Americans regardless of their ethnic roots and cultural heritage. Your St. Patrick’s Day marketing strategy must cater to the Irish, who are more likely to be aware of their heritage, and it should address other Americans who may not be into the historical relevance but will be interested in the luck of the Irish contests and games.

 

  • Just as you should come up with quizzes and contests, games and other bonanzas themed on St. Patrick and the Irish heritage, you should also come up with something truly unique that helps you to stand out. It is needless to mention that you must be omnipresent on social media and other digital mediums. Digital marketing is at the heart of any St. Patrick’s Day marketing strategy. You should come up with smart hash tag campaigns, enticing posts and captivating stories to intrigue your target audience. It is not enough to try and reach out to your target audience with some special offers. St. Patrick’s Day marketing and especially digital marketing requires a company to get closer to its audience so it can understand what they want and accordingly deliver the goodies. Major brands in almost every industry spend a lot of money trying to find out what their customers want through market research and studies. Small to medium enterprises may not have such resources but should engage with the audience on social media and find out what the customers are looking for.

 

  • Some of the most effective ways to reach out in the weeks leading up to St. Patrick’s Day is to find relevant products or services. For instance, car rental companies can establish the relevance of hiring a car for the day to secure safe transportation to and from one event to another. Restaurants, bars and pubs have their own themed events. Stores can host themed sales. Companies can plan giveaways and various online programs to fuel interest. Manufacturers can come up with special gifts and novelties for the day. Service providers can offer something special and relevant for the day, which could be an add-on or a standalone proposition.

St. Patrick’s Day Marketing

Use your Irish heritage, explore popular Irish sayings or establish some kind of connect with the occasion through a relevant medium. You could showcase the green practices at your business or celebrate successful Irish-Americans. The day is all about fun and merrymaking. St. Patrick’s Day marketing should be no different.

 

 

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Why is everyone so angry about the new Snapchat update? http://networkingbizz.com/snapchat-update/ http://networkingbizz.com/snapchat-update/#respond Thu, 08 Mar 2018 18:21:13 +0000 http://networkingbizz.com/?p=7963 Snapchat Update Why is everyone so angry about the new Snapchat update? If the developers behind Snapchat were looking for a way to make their entire user base absolutely livid all at once – jumping on Twitter, Facebook, and Instagram to scream about how angry they are at every opportunity – they absolutely knocked it […]

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Snapchat Update

Why is everyone so angry about the new Snapchat update?

snapchat update

If the developers behind Snapchat were looking for a way to make their entire user base absolutely livid all at once – jumping on Twitter, Facebook, and Instagram to scream about how angry they are at every opportunity – they absolutely knocked it right out of the park with the most recent Snapchat update.

 

Flooding the web with anger, frustration, and vowing to abandon Snapchat completely, the latest Snapchat update has people over the moon with rage right now and it’s easy to see why.

 

Sure, people usually get angry when technology companies update their apps and their software and make any real fundamental changes to the user experience, the user interface, or the functionality – but the overwhelming majority of those users realize that the changes aren’t so bad, get used to the changes, and the voices of frustration died down pretty quickly.

 

People just have a natural tendency to overreact when it comes to change in the mobile application world in particular, and there’s really nothing wrong with it.

 

On the other hand, when you have a situation like the new Snapchat update – an update that is tanking usage in a way that most industry experts never would have expected, an update that is frankly driving people away from the platform – this isn’t overreaction whatsoever.

 

It’s obvious from the changes that Snapchat has made that they are valuing revenue generation over their user experience (a mistake other companies in this space have made and inevitably paid the ultimate price for), it doesn’t look like they are going to backtrack things anytime soon, either.

 

Can things really be THAT bad?

snapchat update

In a word – YES!

 

Originally alluding to changes that were going to give Snapchat a major facelift all the way back in October 2017, Snapchat in passing mention the fact that there would be new algorithms to help sort content and a change that would remove the incredibly popular Stories section of the app, all in an effort to prioritize content based on the people that you engage with most on this platform.

 

To be fair, a lot of other social media platforms have had a tremendous amount of success with this kind of change. Many of them have overhauled their “life feed” to provide content curated from the people that you engage with most as opposed to the people that you engage with least, things just aren’t implemented all that intelligently with the Snapchat change.

 

A merger of both Chat and Stories

 

The biggest change that has people up in arms is the removal of the incredibly popular Stories section – something that Instagram copied a few months back and is now using to steal millions of regular Snapchat users because Instagram isn’t planning on getting rid of that popular feature anytime soon.

 

By choosing to merge both the Chat and Stories sections under the new Friends screen, the algorithm that Snapchat users are presented with swords friends based on engagement rates rather than in chronological order and it has people going absolutely crazy.

 

The new Discovery tab is junk

 

Rather than help Snapchat users find interesting pieces of content from selected media partners and regular Snapchat users, the new Discovery section is just a mess of commercial peddling and pushing by Snapchat advertisers – one of the parts of the Snapchat update that people are absolutely sick and tired of.

 

People are okay with social media being used as a marketing and advertising channel when it is blatant or hammering them over the head – something that smart and savvy digital marketers understand better than anyone else – about Snapchat and the new update is more than a little heavy-handed.

 

At the end of the day, users are pouring into Instagram and away from Snapchat at an almost record pace with many of them promising never to return again until Snapchat reverts back to the way things used to be. If Snapchat continues to bleed users it might make this change, though only time will tell.

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How Presidents’ Day Sales Become a Marketing Gimmick http://networkingbizz.com/presidents-day-sales-become-marketing-gimmick/ http://networkingbizz.com/presidents-day-sales-become-marketing-gimmick/#respond Thu, 01 Mar 2018 19:07:06 +0000 http://networkingbizz.com/?p=7949 How Presidents’ Day Sales Become a Marketing Gimmick When (and why) did Presidents’ Day become a marketing gimmick and not a civic celebration? Believe it or not, Presidents’ Day isn’t a federally recognized holiday – even though the overwhelming majority of states throughout the US recognize it as such and celebrated on the same day […]

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How Presidents’ Day Sales Become a Marketing Gimmick

Presidents’ Day Sales

When (and why) did Presidents’ Day become a marketing gimmick and not a civic celebration?

Believe it or not, Presidents’ Day isn’t a federally recognized holiday – even though the overwhelming majority of states throughout the US recognize it as such and celebrated on the same day every single year.

 

A number of different federal bills attempting to designate Presidents’ Day as a federal holiday failed to garner any real steam, but these days most states celebrate Washington’s Birthday, Lincoln’s birthday, and presidents past and present on the third Monday in February.

 

But even though this holiday was originally conceived of as a civic celebration (a lot like Labor Day, Memorial Day, or the Fourth of July), today it is seen as little more than a day of celebration and retail locations online and off – especially car dealerships – with Presidents’ Day sale advertisements popping up weeks in advance!

Presidents’ Day Sales

Most people, in fact, associate deep discounts on automobiles with a Presidents’ Day sales event more than they do with Washington and Lincoln these days. Some of that has to do with the aggressive marketing and advertising that has gotten even more aggressive over the last few years, but some of it has to do with the fact that this holiday has kind of been co-opted by businesses and become an almost entirely commercial celebration as opposed to something a bit more civic and celebratory.

 

Let’s dive a little bit deeper into why exactly that happened in the first place!

 

Believe it or not, Disney lead the charge to transform Presidents’ Day into a fiesta of Presidents’ Day sales

 

20 years (yes, two full decades) before any other marketer decided to try and capitalize on Presidents’ Day with sales and advertising campaigns of their own, Disney lead the charge with a major campaign that combined patriotism with a midweek trip to Disneyland – and the powder keg was lit!

Presidents’ Day Sales

This wouldn’t surprise anyone in the business world that has paid attention to the practices of the Disney Corporation in general. Disney is always at the forefront of trying to find new ways to build and grow their business with uniquely American marketing approaches, and something as civic minded as Presidents’ Day – but little celebrated by the general population – was ripe for the picking!

 

Holiday Inn jumped in on all the action, too

 

Holiday Inn, with an advertising campaign that is still recognized as one of the most creative and inventive, really took things to an entirely new level by advertising the “three-day weekend” as part of the Presidents’ Day sale.

 

All, yeah, they also took a marble bust of George Washington himself, put him in a Hawaiian shirt in some advertisements and in a road trip motif shirt in others, somehow – and rather inexplicably still today – combining Presidents’ Day with a visit to the Holiday Inn?

 

The Presidents’ Day celebration became the perfect time to sell mattresses, musical equipment, and minivans

 

Somewhere along the line – in the late 1980s and early 1990s – three specific industries kind of hijacked Presidents’ Day all for themselves and began running Presidents’ Day sales marketing and advertising pieces more aggressively than anyone else.

 

This work definitely paid off, as today the overwhelming majority of people go looking for a new mattress, new musical equipment and instruments, and new vehicles on Presidents’ Day (or the Presidents’ Day weekend), knowing that there are going to be incredible deals during these Presidents’ Day sales events.

 

Mattress companies in specific went about as hogwild as can be imagined when it came to the big Presidents’ Day advertising and marketing push of the late 80s and early 90s. They blasted advertisements on radio, on TV, and in newspapers, magazines, and your mailbox – and many of them continue to do the exact same thing today – though they mix in online advertising, too.

presidents day sale

Musician focused companies got in on the action, too, though most folks aren’t exactly sure why.

 

It isn’t like George Washington or Abraham Lincoln were big fans of the electric guitar or crazy about 12 inch sub offers, but those are the kinds of products you’ll find at a discount at any of the popular Presidents’ Day sales of ends going on today!

 

Car companies and dealers are another big proponent of Presidents’ Day sales. The odds are pretty good that you heard dozens of advertisements (starting in early January and running clear through Presidents’ Day – and sometimes beyond) about rock-bottom prices in zero APR on brand-new vehicles from all of the major auto brands out there, with used-car dealers getting in on the action regularly, too.

presidents day sale

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Find an Innovative Approach to Chinese New Year Marketing http://networkingbizz.com/find-innovative-approach-chinese-new-year-marketing/ http://networkingbizz.com/find-innovative-approach-chinese-new-year-marketing/#respond Thu, 22 Feb 2018 19:02:16 +0000 http://networkingbizz.com/?p=7939 Find an Innovative Approach to Chinese New Year Marketing Marketing is all about generating traction. The immediate objective is to capture the attention of the audience, then one must intrigue them enough so they get involved and finally to satiate the customer by delivering on the promise. It is needless to point out that digital […]

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Find an Innovative Approach to Chinese New Year Marketing

Chinese New Year Marketing

Marketing is all about generating traction. The immediate objective is to capture the attention of the audience, then one must intrigue them enough so they get involved and finally to satiate the customer by delivering on the promise. It is needless to point out that digital marketing campaigns are a de facto choice. No matter how much you invest in traditional brick and mortar advertising, you will need to have a certain degree of omnipresence on social media, ecommerce and the internet in general.

 

Chinese New Year marketing demands innovation. Hundreds of thousands of companies are trying to vie for some heed from similar target audiences. Unless a marketing campaign truly stands out, generating traction may be elusive. Innovation is the only surefire way to attain some uniqueness but it must not be without context, there must be an enticing promise and the customer should be content in the end. If you are wondering what type of innovation you can bring in to your Chinese New Year marketing campaign, then these amazing examples can offer you some inspiration.

 

‘The Main Street for Lunar New Year Shopping’ of Taobao

chinese new year marketing

Taobao came up with a fascinating strategy to combine tradition and technology, a classic painting and state of the art user interface. The largest ecommerce site in China recreated the famous painting called ‘Along the River during the Qingming Festival’. It created a cartoon or animated version and called it ‘The Main Street for Lunar New Year Shopping’. The original ancient painting highlighted the day-to-day life of people, including bustling markets and signs of general prosperity. The recreated version stayed true to the essence of the historical artwork and presented a rendition set in contemporary times. The version became the primary interface for users exploring the ecommerce platform. Shoppers could check out various types of products by clicking on the corresponding pictures and there was a direct search option as well.

 

Taobao made sure it had the promotional strategies in place and the new interface was warmly welcomed by the entire community. Transactions on the site skyrocketed and the platform recorded a sharp increase in first time buyers as well. The recreated painting had a creative and beautiful design. It offered an immersive experience. It also capitalized on a painting that is one of the prized cultural heritages of China and literally a household name. It is no surprise why Taobao recorded revenue of more than two and a half billion dollars through 2017.

 

Augmented Reality met Red Packets through Alipay

chinese new year marketing

China is an ancient civilization. It has a plethora of traditions and customs, all of which are dear to most Chinese. Alipay, the most popular digital payment application in China, is fully aware of the potential of using traditions in the right spirit and in a contemporary manner. For Chinese New Year Marketing, Alipay simply transformed how people gift red packets. Traditionally, the Chinese have gifted red packets that are called Hong Bao, typically containing cash. Alipay chose to offer the same but through the world of augmented reality.

 

Alipay created an interface for its more than five hundred million users and called it AR Hong Bao game. Not only did the company emulate the potential impact of augmented reality, it turned a tradition into a game and mesmerized the people. Similar to how people went crazy with Pokemon Go, Alipay allowed its users to scan and search for virtual red packets or Hong Bao in the actual world. Users could secure red packets by paying for them using the app and then their friends and family could search for the concealed packets at their homes, offices and practically anywhere the Hong Bao were hidden. People were encouraged to offer clues so more recipients found it simpler and easier to actually locate their red packets.

 

Sensing the potential outreach and impact of the game, many brands joined the bandwagon and sponsored Hong Bao. KFC and P&G were just two of the many brands that tried to capitalize on the phenomenon. Alipay recorded fascinating growth. They distributed over two hundred million RMB via the game and it also secured a hundred and twenty thousand new followers on Weibo.

 

Weibo Live Streamed CCTV New Year’s Gala

chinese new year marketing

More than a hundred million people watch the New Year’s Gala live on CCTV. It is inarguably the biggest television event on the eve of Chinese New Year. Weibo, the largest social media site in China, decided to cash in on the biggest event on television. It secured the right to live stream the event and it encouraged users to jump in with their own comments, feedbacks and blogs. Weibo has around three hundred and forty million monthly users, excluding the inactive accounts. Not only did many more people watch the event live, compared to previous years, Weibo also managed to facilitate the creation of almost sixty million blogs related to the gala. The hashtag Chun Wan had an impression of five billion. The number of users for the day exceeded a hundred and fifty four million, much more than the average for Weibo.

 

Apple combined Art & Technology

 

Apple is not a company to lag behind when it comes to innovation, be it with its technology or Chinese New Year marketing. It offered the opportunity to draw Chinese paintings on their devices with nothing more than touch. Chinese New Year drawing or Nian Hua is a celebrated art form in China. Apple provided compatibility with Illustrator and Adobe Photoshop to ensure users have a convenient experience. It enrolled young artists to create five drawings or Nian Hua illustrating popular idioms. The paintings were beautiful and festive. More importantly, they were drawn using Apple’s MacBook Pro and iPad Pro among others.

 

Coca-Cola went Red with Fu Wa

chinese new year marketing

Coca-Cola had an ace up its sleeve for Chinese New Year marketing, its very own brand and trademark color red. Fortunately for the brand, red is also the symbol of the country, it has traditionally been associated with everything about the people and it is significant for the Chinese New Year. Coca-Cola utilized its color and came up with cans that had local slang phrases printed on them. The phrases were mostly humorous and also for festive blessings. The company went a step further and came up with Fu Wa or lucky dolls. It created two dolls and they concealed the animation in red circles on the cans, that people could scan and watch the animated figures offer blessings on their phones.

 

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Valentine’s Day Ads That Could Grab Customer’s Attention http://networkingbizz.com/valentines-day-ads-grab-customers-attention/ http://networkingbizz.com/valentines-day-ads-grab-customers-attention/#respond Mon, 19 Feb 2018 19:24:18 +0000 http://networkingbizz.com/?p=7931 Valentine’s Day Ads Valentine’s Day is when people celebrate love and businesses celebrate profits. In 2017, Americans spent just over eighteen billion dollars over Valentine’s Day. Around two hundred million roses are bought and sold on the occasion. An average consumer spends around a hundred thirty dollars on different kinds of gifts and ways to […]

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Valentine’s Day Ads

Valentines Day ads

Valentine’s Day is when people celebrate love and businesses celebrate profits. In 2017, Americans spent just over eighteen billion dollars over Valentine’s Day. Around two hundred million roses are bought and sold on the occasion. An average consumer spends around a hundred thirty dollars on different kinds of gifts and ways to express their affection and love. This average spending has been on the rise for decades now and it will continue to increase, partly due to inflation and partly due to people willing to spend more. It is needless to point out that companies need to strategize their marketing for February 14 if they want to set their cash registers ringing all day and evening.

 

Valentine’s Day Ads that Consumers Heed

 

Companies should have a well timed and sustained marketing strategy in place for Valentine’s Day. It cannot start and end on February 14. It has to begin weeks earlier and there should be a flurry of promotional activity till the day and ideally for a few days after since there are many couples who somehow don’t manage to purchase gifts in advance and some couples don’t manage to spend the day together so they celebrate a belated Valentine’s Day.

 

Valentine’s Day ads cannot emulate the messaging for Thanksgiving, Christmas, New Year or even birthdays and anniversaries. It is a standalone occasion with its distinct flavor, needs and demands. Companies must realize these needs and demands, cater to the flavor of love and find the perfect balance between emotions and practicality. People do make impulsive decisions, many people make purchases that are probably purely sentimental and most people will prioritize emotions. However, a vast majority of lovers, as individuals and as couples, will have a fine line they would not cross. Such a financial cap, which will vary from one industry to another, must be respected while crafting any type of Valentine’s Day ads.

 

A Persistent Social Media Campaign

 

One of the quintessential marketing strategies is a sustained or persistent social media campaign. Thanks to social media, companies don’t need to spend big bucks on billboards, hoardings, primetime television advertising or even ads on radio. All such mediums are still relevant and they have their returns on investment. However, one can make do with just social media and online ads if the strategy is effective. The sheer outreach and real time engagement of social media empowers companies to keep up with the persistent campaign without breaking the bank. But hackneyed promotions or over the top Valentine’s Day ads do not work. The right pairing of offers or commodities, in other words gifts, timely reminders and impressive visuals with smart copywriting can weave magic into your Valentine’s Day ads.

 

Coupons: The Perennial Favorite of Consumers

 

Coupons are rarely ineffective. The Valentine’s Day ads presented as coupons will of course have to be a little different. The messaging has to be centered on love, admiration or affection. There should be a bit of nostalgia, romance and mystery. They cannot be just obvious lackluster coupons. Sure, there can be discounts presented as coupons but they do not grab the attention of the masses. One of the traditional acts on Valentine’s Day is to present a card to someone you love or secretly admire. The singles are a massive target audience and they don’t mind spending a bit more to impress the people they are yet to go out with. Greeting cards are still selling like hot cakes. They are an understated and affordable but appreciated gift.

 

You can combine greeting cards with the classic secret admirer or anonymous gifting act and you have a winner. Every company can personalize such concepts and adapt them to their coupons. Make the coupons redeemable in a way that increases the chances of selling some other products. Many companies make it imperative that coupons be redeemed at the store and not online. Don’t make the terms appear too obligatory or cumbersome as then people may not simply care.

 

Plan a Love Fest

 

Social media is brimming with love and hate. At times it is difficult to decipher which one is winning. For Valentine’s Day, you can plan a love fest. It could be an online contest focusing on some aspect of love. You can celebrate everything from real life love stories to fictional legends, from romantic movies to romance novels, music and more. How you must conduct the contest, what the rules will be or what you would be giving away to the winners can be specific to what your business deals in. Make it an ongoing contest with small gifts or little prizes along, leading up to the big day and a grand prize. Encourage people to invite their friends to participate, get couples to tag each other and strive to make your contest go viral among your target audience.

 

Review your Online Presence

 

If you want to host a party, then you need to dress up for the occasion. Review your online presence and usher in the flavor of love. You don’t need to redo your entire website or revamp your social media presence. You simply need to convey the message of love. Redesign the homepage. You could design a new webpage dedicated to Valentine’s Day. Come up with themed social media posts, create subpages on your blog or forum and encourage your target audience to contribute. Visuals are a prerequisite. Words can definitely help and you should have great copies but the visual presence needs to be relevant and immersive as well.

 

Personalize the Gifts

 

Valentine’s Day ads have to be about the products or services you offer. Try to personalize the products or services so they become more desirable for couples or even singles. Generic gifts don’t always have the same emotional appeal, especially when people are constantly looking for unique presents. Even if you are planning gift cards, make them personal in a way.

 

Valentine’s Day ads must find a constant circulation, through emails and newsletters, social media posts and blogs, informative guides and content marketing. Prioritize pay per click ads and search engine optimization to reach an audience larger than your immediate following.

 

 

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Networking Bizz Take Street Fight Los Angeles Conference 2018 http://networkingbizz.com/street-fight-los-angeles-conference-2018/ http://networkingbizz.com/street-fight-los-angeles-conference-2018/#respond Thu, 08 Feb 2018 21:14:37 +0000 http://networkingbizz.com/?p=7909 NETWORKING BIZZ TAKE STREET FIGHT LOS ANGELES CONFERENCE 2018 The Street Fight Los Angeles Conference 2018 takes place at Vibiana in downtown Los Angeles on January 30th and 31st. The organizer, Street Fight (http://streetfightmag.com), happens to be the leading source for information and networking around innovations in local marketing. This company focuses on the business of hyperlocal […]

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NETWORKING BIZZ TAKE STREET FIGHT LOS ANGELES CONFERENCE 2018

Street Fight Los Angeles Conference 2018

The Street Fight Los Angeles Conference 2018 takes place at Vibiana in downtown Los Angeles on January 30th and 31st. The organizer, Street Fight (http://streetfightmag.com), happens to be the leading source for information and networking around innovations in local marketing. This company focuses on the business of hyperlocal content, commerce, and technology by providing information through its media, events, and research. Their yearly event is meant to present an action-packed program covering Hyperlocal by bringing in speakers from industry experts from eBay, Yelp, Foursquare, PlaceIQ, and more. This is the hottest event in local that brings everyone together to get a special preview of what new innovations and ideas are yet to come.

street fight los angeles conference 2018

Networking Bizz got the special chance to attend this two-day event as companies from across the local spectrum present their latest products and ideas for 2018.

On the first day, the event took place during the evening where Networking Bizz joined for a networking reception to see who won the Local Visionary Awards and took home the coveted Street Fight championship belts. Towards the end of the night, the winners were being celebrated along with meeting all the other attendees.

For the final day of the event, it started off with registration and breakfast in the first hour before David Hirschman, CEO of Street Fight, came out for the opening remarks. From then on, there were many great speakers discussing the key trends and challenges that will define local marketing tech in this new year and beyond. It was stressed that many small businesses are looking for actionable insights and ready-made solutions.

Street Fight Los Angeles Conference 2018 Street Fight Los Angeles Conference 2018

In between breaks from listening to speakers, Networking Bizz had the opportunity to stop by many booths and network with these successful businesses to capture some marketing insights. This opportunity was actually the most beneficial part of our visit for this event. Our expectations for Street Fight Los Angeles Conference 2018 was to gain some useful information from all the key speakers and to network as much as possible to all the sponsors. Networking Bizz was well prepared to pitch all of our sale ideas from our digital marketing services to our Social WiFi product. Speaking to business owners from booth to booth was definitely a unique experience that no other event has given us before. We received full attention from all the sponsors and they were actually interested in our idea of Social WiFi. Along with that, we received much appreciated advice and insight on how to market our product better and target it to the right people. street fight los angeles conference 2018

Above picture is the list of sponsors that participated in Street Fight Los Angeles Conference 2018.

After the event, Networking Bizz came back to the office with a lot to think about in terms of improving the way we market our services and products. All of the speakers and sponsors from Street Fight Los Angeles Conference 2018 opened up the key to running a successful start up business. Since Networking Bizz is becoming a fast growing company, all the information presented and gained from the event was much necessary since every presentation was seen as quality guidance from very successful business leaders.

Networking Bizz is currently taking in all the information learned to use it to make a few changes to our company and hope that our business continues to grow in the right direction. We definitely recommend any business such as ours that is starting up and wants to grow fast yet successful to attend to events like Street Fight Los Angeles Conference 2018 to hear from people who has real results. You can be sure to catch us at next year’s Street Fight Los Angeles Conference! Thanks for reading 🙂

 

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Futility of Super Bowl Commercials in the Era of Social Media http://networkingbizz.com/futility-super-bowl-commercials-era-social-media/ http://networkingbizz.com/futility-super-bowl-commercials-era-social-media/#respond Thu, 08 Feb 2018 18:41:55 +0000 http://networkingbizz.com/?p=7922 Futility of Super Bowl Commercials in the Era of Social Media Most Super Bowl commercials are amazing. Some are horrible. The rest are lackluster at best and a waste of money at worst. Regardless of the quality and impact of an advertisement, the cost of Super Bowl commercials is astronomical. The brands that pay a […]

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Futility of Super Bowl Commercials in the Era of Social Media

Most Super Bowl commercials are amazing. Some are horrible. The rest are lackluster at best and a waste of money at worst. Regardless of the quality and impact of an advertisement, the cost of Super Bowl commercials is astronomical. The brands that pay a fortune do so because of the guaranteed views. Super Bowl is viewed by millions of people. The peak viewership is over a hundred million. Very few events on television generate that kind of viewership and it is obvious for brands to try and capitalize on that outreach. Naturally, the broadcasters and organizers charge whopping fees as well. Thirty second spots for Super Bowl commercials for 2018 are expected to cost more than five million. This excludes the cost of production and any agency fees that brands may have to pay.

 

Irrelevance of Television in the Era of Social Media

 

Even a decade back, one could have asked for an alternative to the guaranteed viewership of Super Bowl and wouldn’t have had a befitting answer. Today, we don’t just have an alternative. We have a substitute that is exponentially cheaper. Digital marketing is nowhere near as expensive as paying for commercials on television. Yet, digital marketing can help generate more views than primetime shows on television, including Super Bowl. Over the last few years, the same Super Bowl commercials have been viewed on YouTube and social networks like Facebook. They have generated millions of views. This begs the question if Super Bowl is the only avenue to reach out to a hundred million potential consumers and if the astronomical cost makes sense. Many brands that have been paying for Super Bowl commercials don’t really have an analytical report quantifying the actual return on investment, specifically for the advertisement aired.

 

Digital Marketing Alternatives to Super Bowl Commercials

 

  • The money you would spend on Super Bowl commercials can be used to pay for mobile video ads and you would not exhaust the budget for the next thirty two years. Mobile video ads cost around fourteen bucks for every thousand impressions. You can generate more than three hundred and fifty million impressions with a budget of five million dollars. You can buy almost three hundred thousand hours of video ads on mobile devices with the same amount of money. Imagine the outreach and the impact you can have.

super bowl commercials

  • Five million dollars can pay for as many as thirty three social games. One social media game costs up to three hundred thousand to develop. You can have at least seventeen games if they are top of the line or have more than thirty standard social games.

 

  • Digital marketers can buy four weeks of Snapchat lenses with five million. The audience lenses usually cost up to two hundred thousand dollars per day. You can buy twenty nine such lenses or use a new one every day for four weeks. If you are aiming for a phenomenal outreach, then you can use the same Snapchat platform and pay for video ads. The cost to have such video ads feature on the platform is around eight to twelve bucks per thousand impressions. You can clock four hundred million to seven hundred million impressions with a budget of five million dollars.

super bowl commercials

  • Five million dollars is the cost to reach more than a hundred million people on Facebook. Four hundred and fifty million impressions will cost the same. The peak viewership for the 2017 Super Bowl was a hundred and eleven million (rounded off). The exact number of people you can reach out on Facebook with the same budget is a hundred and thirteen million. You get two million more people checking out your content.

 

  • Five million dollars will get you more than two and a half million impressions on Instagram. Video ads on Instagram cost around two to three bucks per thousand impressions. You can generate more than two and a half million impressions or you can generate two hundred and sixty million views if you take the cost of two cents per view.

super bowl commercials

  • Super Bowl commercials don’t always have an immediate impact on sale. It is quite natural for viewers, especially the audience at home, to get up for a break, to grab a tub of popcorn or to refill their drink and chances are high the ad would go unnoticed. Sure, there is a dedicated audience that will stick around to watch the commercials but there isn’t a surefire statistical estimate. Click rates for search ads are not an estimate. They are hard facts. You can pay for search clicks on Amazon at two bucks per action and generate more than two and a half million clicks. These are not estimated viewership or an inactive audience enjoying a commercial. These are people actually clicking on an offer you have put forth.

 

  • Online or digital advertising is much more affordable than television, or even radio. This is no secret but digital marketers will tell you that a budget of five million will generate almost two billion ad impressions online. Display ads cost around three bucks per thousand impressions. The outreach via social media and search engines or global marketplaces is a surety. You don’t pay otherwise.

 

  • In the age of social media, hiring influences is akin to appointing brand ambassadors. There are several influencers on all major social media sites like Twitter and Instagram, some with a few million followers and a few with more than a hundred million followers. Imagine the immediate outreach you can capitalize on if such influencers endorse your product or service and spread the message, the same message a Super Bowl commercial would broadcast. A budget of five million can get you eight posts from Selena Gomez who has more than a hundred and thirty million followers on Instagram or Katy Perry who has around a hundred and ten million followers on Twitter. You can choose five such influencers for a post each and reach out to more than five hundred million people.

super bowl commercials

 

 

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