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Netwoking Bizz Brand development

The Top 10 Email Marketing Mistakes to Stop Making

By | Netwoking Bizz Brand development, Networking Bizz Business advice | No Comments

Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to keep track of, from tools and campaigns to analytics and testing.

All of these separate parts must come together somehow to make your email marketing work. That said, there are a few common obstacles that often stand in the way of getting your best results from email.

To help you keep track of some common pitfalls, we’ve compiled a list of the top 10 email marketing mistakes that are costing your company revenue.

1. Not including a call-to-action

Are you creating email campaigns and not telling your subscribers what to do with the information you give them?

If so, you’re missing the point of creating a campaign in the first place – to reach a particular goal. If your emails don’t help you move toward that goal, they’re pretty much pointless. They’re a waste of time and resources.

Luckily, it’s easy to optimize your emails to accomplish whatever you want to achieve. You can increase your website traffic, convert subscribers to leads, increase purchases, or get people to download your new ebook.

All it takes is persuasive email copy along with an effective call-to-action!

You can also think of a call-to-action as a clear goal for that particular email. Just ask yourself: what do you want subscribers to do with the content in the marketing message? That should be your call-to-action (CTA).

For instance, in this email from Chatbooks, the goal is to get customers to make a purchase. The company has a coupon code to help spur people to this action, so they used that enticement as the CTA text (“Save 20% Today!”).

2. Not using email list segmentation

If you’re not segmenting your email list, you’re missing out on an easy way to send more personalized emails to each subset of your subscribers.

For example, maybe a subset of your subscribers uses your service far more than others. Maybe you have a different subset of casual or beginning users, too. If you send the same emails to both groups, you’ll risk alienating them both with messaging that’s too broad and doesn’t resonate with their interests.

By contrast, if you send each group personalized emails, you can speak to them on deeper, targeted levels, which may equal more action from them on your CTAs.

3. Not writing your emails for the reader

Are your emails focused on your readers, or are they focused on you, your business, and your goals?

If you’re in the latter camp, you’re making one of the biggest marketing mistakes: forgetting your audience.

This is a big problem because your audience doesn’t care about things that don’t involve them. They want to know what’s in it for them, and if you don’t spell it out, they’ll lose interest.

4. Not automating emails based on user habits

According to BigCommerce, email automation is one of the most effective methods for email marketing. It helps you engage with customers at exactly the right moment when they’ll be most receptive to your marketing.

Here’s how it works: if you want to send new subscribers to your newsletter a welcome email or a series of emails, you create one email campaign designed to introduce them to your website and your best content or products. The email is triggered once the requirements are met (in this case, whenever someone new signs up for your email list).

In this vein, you can create all kinds of automated email campaigns. You set the criteria for the trigger, and when those criteria are met, the prospect will receive a targeted, personalized email at the exact right time. Less work for your team, more reward for the entire company.

And, according to data from Statista, personalized marketing is what users crave. 90% of respondents to an April 2017 marketing survey said they find personalized messages either “very appealing” or “somewhat appealing”.

5. Not creating engaging email subject lines

It’s easy to neglect your email subject lines after spending time and resources crafting a beautiful email. After all, you’ve optimized the content for results and subscribed to all the best practices for email marketing, so you’re sure to see results, right?

If you neglect your subject lines, you could lose out on critical opens, which means your subscribers will never even see, read, or interact with your emails, regardless of how well they’re designed.

That’s bad for your email marketing because it means a wasted budget and wasted time. Instead, take the time to craft compelling email subject lines so your messages are irresistible from the very moment they hit your readers’ inboxes.

A few good tips include:

  • Keeping it short and sweet
  • Eliminating filler words
  • Putting the most important keywords at the beginning
  • Staying clear and simple

6. Not optimizing for mobile users

Mobile internet traffic accounts for over half of all internet traffic, according to StatCounter. That number surpasses traffic from desktop computers and tablets.

In other words, if you’re not optimizing your email marketing for mobile users, your messages will render poorly and not work on the majority of their devices. Not only are your subscribers likely to delete your email then and there, but they are also less likely to open your next one.

7. Not including text (or Alt Text)

If your email campaigns consist of nothing but images, you have a problem.

It’s this simple: lots of email users have their images turned off, which means they won’t automatically load in their browser. If your email is all images without text, the user won’t see a thing, and they’ll move on.

8. Not sending emails strategically

How often do your subscribers want to hear from you? Not asking this question is yet another major email marketing mistake.

Turns out, sending emails strategically isn’t about guesswork. It’s about paying attention to your target audience and segments, listening to their preferences, and offering options that cater to them.

For example, many brands offer a preference center for their list subscribers, allowing users to determine how frequently they receive emails. Once you start collecting this data, you can easily break your list into segments and use automation to follow-through, delivering exactly what your customers want.

9. Not cleaning up your subscriber list

The size of your email list doesn’t matter as much as how many of those people are truly interested and engaged in what you have to tell them. If your list is bloated because you have a big percentage of inactive subscribers, that doesn’t help your bottom line.

What does help your bottom line? Active, engaged, interested subscribers.

To that end, it’s a good idea to clean up your list every now and then. Think of it as “cleaning house.” When you prune your list and remove those who aren’t engaging with your emails, you’ll be left with the true fans of your brand and a much more powerful tool for marketing.

10. Not A/B testing your emails

Number 10 in our list of the top 10 email marketing mistakes: not A/B testing your emails.

Testing your emails is one of the simplest ways to gather data about your audience’s preferences. Once you know what designs, images, text, and CTAs are most appealing to your readers – you can build on this knowledge to create even more powerful, compelling, and exciting emails.

The 5 Best Digital Marketing Tools for Understanding Your Customers

By | Netwoking Bizz Brand development | No Comments

The 5 Best Digital Marketing Tools for Understanding Your Customers

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
digital marketing

According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers.

And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools.

Here are my top five digital marketing tools that you could use, too, to better understand your customers:

1. SurveyMonkey

If you want to know more about your customers, the best thing you can do is talk to them directly. But if a face-to-face meeting isn’t an option, a survey is the next best thing. With SurveyMonkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole.

SurveyMonkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you ask open-ended questions so your customers can respond with their own answers. You’ll gain valuable insights from what they tell you, which you can then act upon to improve your brand.

2. Google Analytics

If there’s just one tool from this list you decide to use, it should be this one. Google Analytics is a powerhouse analytics tool that can track the traffic coming to your website and the performance of each web page.

Google Analytics gives you insight into how your customers are interacting with your brand. Is there one page on your website that’s resonating the most? What type of content is attracting the most visitors? By answering these questions, you can learn about customers’ likes, dislikes and preferences.

With Google Analytics, you can also find out information like how long visitors spend on your website, their geographic distribution and where they originated from before they landed on your site. And the best part about Google Analytics? It’s free to use!

3. Google Trends

What people type into Google can tell you a lot about their needs. Let’s say I’m looking for someone to walk my dog: I’d probably search for “dog walkers” in my area. And if you’re the owner of a dog walking service, you’d probably be interested in my search.

With Google Trends, you can identify and learn about the search terms your potential customers are using. The tool tells you how popular certain search queries are and how their popularity has changed over time. For instance, if people search for “dog walkers” more in the wintertime, you could plan ahead if you’re the one with the dog-walking business.

Google Trends also allows you to see related search terms and topics, which could reveal new opportunities for your business.

4. Hootsuite

According to eMarketer, nearly a third of the world’s population uses social media regularly. And these days, social media isn’t just for connecting with friends — it’s also for connecting with businesses.

Your business probably already has a social media presence; at least it should. But how often do you pay attention to what people are saying about your brand on social media?

With a social media listening tool like Hootsuite, you can manage your social networks all in one place and track mentions of your brand. You can set up feeds for mentions of your company’s name, your competitors and your industry in general. This way, you can tap into the relevant conversations your customers are having and learn from them.

5. Salesforce

According to HubSpot, 40 percent of salespeople are using informal means, such as Microsoft Excel or Outlook, to store lead and customer data. With that data stored in insufficient tools and in multiple places, it’s easy for things to get disorganized and even be lost.

A cloud-based system like Salesforce, however, allows you to manage all of your customer data in one place. You can store contact information and notes on your interactions with customers, and even send emails from the platform.

Related: 5 Helpful Content Tools and Sources for Digital Marketers

With Salesforce, you can ensure that all of the information you gather about your customers is stored together. This allows you to see the whole picture and have a clear and thorough understanding of your customers.

networking bizz

Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles

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Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles

networking bizz

 

At Networking Bizz, we successfully build brands, always having our clients’ best interest in mind. We’re committed to finding the best possible ways for our clients to engage with their customers and get the highest possible ROI along the way.

 

Our team of highly proficient creatives successfully combines strategy, innovative ideas, and experience to offer compelling, winning digital solutions and deliver measurable results that exceed all expectations. Specifically, we excel in on-page and off-page SEO and PPC and we have a track record in increasing search engine rankings to prove it.

 

We’re honored that our hard work has been recognized by SEO Tribunal. On their list highlighting the best SEO agencies in Los Angeles, Networking Bizz has been ranked among the best.

 

 

SEO Tribunal Ranking

 

Aiming to become the best resource for business to find the right SEO agency, SEO Tribunal is employing a specific evaluation method to weed out the scam SEO companies and offer only the best ones to their readers.

 

Their in-depth ranking process when choosing the best SEO agencies includes a number of factors, both quantitative and qualitative. The focus is on assessing companies’ project management methods, techniques, and performance, but also on evaluating client references, case studies, and testimonials.

 

We are proud to say that our company has met SEO Tribunal’s criteria and got its place among the best SEO companies in LA. We’re also excited about what’s yet to come and we look forward to continuing our presence on SEO Tribunal’s list. If you want to help our goal, leave a review for our company at SEO Tribunal.

 

 

netflix

Lessons From Netflix About Content Marketing

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Lessons From Netflix About Content Marketing

netflix

Netflix didn’t become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base, all the while reducing churn and cancellations.

This media services provider has also mastered the use of social media to gain attention for its shows (sometimes controversially so) and connect with fans.

But before getting to five social media marketing takeaways from Netflix that entrepreneurs can use to expand their brands’ presence, consider some important numbers about the media giant’s place among what’s sometimes called FANG  (FANG being the acronym for the four high-performing technology stocks: Facebook, Amazon, Netflix and Google.)

These are the numbers that have transformed Netflix into a video-streaming juggernaut:

  • As of July,17, Netflix had more than 130 million paying subscribers, according to Statista. It added over 7.5 million new subscribers between Q4 2017 and Q1 in 2018.
  • Amazon Prime, Netflix’s closest streaming competitor, has only 100 million subscribers.
  • In just one quarter, Netflix added half as many new subscribers as another streaming competitor, Hulu, has total subscribers (pretty incredible).
  • Netflix has made a growth push into new markets: It has customers streaming and watching content in over 190 countries.

Along the way, Netflix has pushed the envelope and made some controversial moves. Its original series 13 Reasons Why was boycotted and slammed by reviewers for what they said romanticized suicide and depression. Then, last December, Netflix generated negative publicity with its Big Brother-esque creepy Christmas movie tweet in which it shared detailed information about its customers’ viewing habits, while cruelly poking fun at 53 people who watched a Christmas movie 18 days in a row.

Let’s not forget the company’s price-hike scandal of 2016, after it had promised certain customers lifetime subscriptions. The result: lawsuits and nearly 500,000 cancellations.

Perhaps the company’s biggest controversy was the ban it issued against people who wanted to use location-masking software such as virtual private networks (VPN) to stream content from the app.

The Netflix VPN ban caused quite a few customers to call for a ban, via social media, and say they were deleting their accounts. People use VPNs to access content that isn’t available or hasn’t launched in their region from Netflix. And while Netflix has tried quite hard to enforce the ban, according to data from the site The Best VPN, around 70 percent of VPNs have found ways to bypass the Netflix ban. The company is still fighting this.

At the same time, the company’s growth and success despite these backlash events and scandals has been impressive:

  • Since 2015, over 30 million subscibers have been logging-in and streaming the service using VPNs or other location-masking software, according to The Guardian.
  • Since enacting the price hike and VPN ban, regardless of the associated uproar, Netflix has added over 40 million new paying monthlty subscribers.

So, you may be wondering, what does Netflix do differently to achieve these kinds of results? What is the special sauce or secret to this growth?  Aside from the fairly obvious factors, such as its having built a useful and popular (some say addictive) product, and constantly reinvested its profits into creating new content and licensing deals, the company has mastered marketing to what I consider a genius level.

And its investment in social media is a big part of those marketing strategies. Accordingly, while you may not be in media, here five things your company can learn from Netflix about marketing across social media channels:

1. Even great social media will not save a crappy product.

Besides maybe Google or Facebook, Netflix has made it through more scandals than most companies. The events I’ve described have brought a barrage of litigation, loss of subscribers and discontent among portion of its customer base. Netflix’s CEO, Reed Hastings, known for taking risks, hasn’t been fazed by the backlash.

In a 2016 earnings call he called the protestors of the VPN  “a very small but quite vocal minority” and called the scenario “really inconsequential to us, as you can see from our Q1 results.”

Of course, marketing approach is one thing; then there’s the actual product. Recently, Digital Trends conducted an in-depth comparison of the streaming service providers and Netflix came out on top, winning in five out of seven categories (price, content library, supported devices, ease of use and video quality).

This confirmed Netflix’s position ahead of its competitors in terms of subscribers looking for binge-worthy content. Even though recent data has suggested that 80 percent of Netflix viewership comes from licensed movies and TV content, original breakout hits like Stranger Things have caught the big news headlines and accounted for the remaining 20 percent.

2. Don’t fear showing a real and authentic voice.

Netflix is a brand that shows you can make connections with an audience using an authentic voice. While some legacy brands have strict policies about interacting with followers on social channels, Netflix takes a different approach and likes to have fun by taking a more casual and playful voice.

Here are sample tweets that show this inclination in action:

#Daredevil  Season 2. All night, every night. See you in a few hours. pic.twitter.com/O1fdynSrLa

— Netflix US (@netflix) March 18, 2016

“One more episode” – You, lying straight to your own face.

— Netflix ANZ (@NetflixANZ) Aug. 5, 2017

brb changing my name to Netflib

— Netflix US (@netflix) June 11, 2018

Hey @ayenalambat! Is the birthday boy around? Chief Hopper has something to say. https://t.co/kzqP3P5fkz

— Netflix Philippines (@Netflix_PH) March 27, 2018

Apparently, the @Netflix account is positioning itself as one of its subscribers’ friends in its posting and retweets — as opposed to being like a brand trying to sell you something.

To its fanatical audience, Netflix doesn’t feel like just another huge, untouchable corporation afraid of lawsuits. If you roast Netflix, it will roast you back.

3. Social listening should be an important part of your strategy.

Ever hear of Netflix socks back in 2015? This was a project Netflix created when its data showed that many of its users were falling asleep while binge-watching a show — I’ve done it myself.

Netflix then worked with an agency called Deeplocal to cement its position as an industry innovator, and communicate to viewers that they controlled the company’s programming: It developed smart socks that used an accelerometer to detect when users fell asleep.

The technology sent a signal to the user’s TV and paused the show so that the watcher did not wake up several episodes ahead. The project was a hit and won a Shorty Award in 2016 for its creative use of technology.

The gimmick was also written about by major news sites and went viral on social — generating an average 1,175 tweets per day from over 20,000 accounts — resulting in totally 300 million social impressions.

In this way, Netflix further reinforced how innovative and cool an entertainment company it was, and is. It also showed its role in active social listening, having heard complaints from annoyed customers falling asleep during its shows and posting about it.

4. Every company cares about the numbers, but successful companies look beyond them.

Of course, marketing and social media can seem like a numbers game, and all successful brands try to interact with their audience and post regularly.

But in 2018, it takes more than just showing up on these platforms to succeed. Another key takeaway from Netflix’s approach here is its focus on quality over quantity. That means its clever and witty style on posts, how it responds and engages its audience and the quality of its tweets.

It’s pretty obvious that Netflix is not simply tweeting to meet a target.  A lot of creativity goes into these tweets, which are crafted with thorough understanding of the company’s audience. See for yourself.

5. Find a way to encourage sharing of your content.

Another Netflix strategy for social media success is how the company makes it so natural to share its content across social media.

Aside from creating interesting content that lends itself to social sharing, Netflix makes that content easily shareable and encourages people to share it with friends.

Entrepreneur contributor Dennis Williams wrote on Entrepreneur how the company “is known to provide content that pairs well with social media, helping insert itself into everyday conversations.”

The article highlighted how Netflix had even created a landing page of funny gifs, with the title “Give your friends that extra push” to encourage sharing. Its Twitter accounts are also funny and relatable, which makes people enjoy following them.

Conclusion

Netflix takes a different approach on Instagram and Facebook, since these platforms are more visual. And, a lot of the content created for those accounts shows either interviews, actor selfies taken during filming or behind-the-scenes photos of original shows — all intended to be teaser ads and promotions.

The bottom line is that Netflix does a lot of things well, and it did not become the streaming industry leader by chance. It has a rock-solid marketing strategy that prioritizes relating to its fans and target demographic.

Startups and established businesses can learn from these takeaways and siimilarly engage their own audiences on social media. The key here is that millennials, and in fact all demographics, like brands that are fun and approachable.

gated content

What Darth Vader Can Teach Us About Gated Content

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What Darth Vader Can Teach Us About Gated Content

gated content

Gating content – or putting a piece of marketing behind a paywall – is a contentious issue. On the one hand, marketers are often asked to demonstrate the ROI (return on investment) of content beyond stats such as social engagement, article views, or reach. Implementing a gate can add an extra layer of value.

For example, one of Unbounce’s gated content campaigns managed to achieve a conversion rate of 45% – leading to more than 23,000 leads.

On the other hand, an incorrectly implemented content gate can cause huge issues – alienating customers and sending them searching for somewhere else with ‘free’ content.

Although the subject of content gates can be very divisive in our industry they are, at heart, a strategy. Similar to any other strategy, they can succeed with the right planning and foresight. When it goes really wrong though, we can learn vital lessons about how to improve our own content gates. Just look at what happened when EA (Electronic Arts) tried to restrict access to Darth Vader.

A long time ago…in a strategy meeting far away

Although many would equate content gates to written pieces, anything which puts something behind a paywall can be considered as one. When EA announced the video game Star Wars Battlefront 2, they made the controversial decision of restricting access to ‘hero characters’, such as Darth Vader.

To play as the iconic villain, Star Wars fans would have to play the game online for 40 hours. Alternatively, they could pay extra money to speed up the process. However, this only unlocked one hero, they would have to repeat the process to gain access to the other fan favourites.

The reaction from fans was overwhelmingly negative – especially on Reddit. A representative of EA even commented on the forum stating the high unlock times were to provide a “sense of pride and accomplishment”.

That comment is the most downvoted in Reddit history.

Behold the power of this fully armed and operational PR crisis

Often internet-based anger doesn’t have many repercussions. However, this began to affect EA when fans started cancelling their pre-orders in the thousands. Eventually, the company announced they were reducing the unlock times of hero characters by 75%. Although an attempt to placate the fans, the damage was very much done.

Less than two weeks after the game’s release, EA’s stock value had declined by $3bn. Furthermore, compared with the first game released two years previous, physical game sales of Star Wars Battlefront 2 were down by 61%.

Even worse for EA, Walt Disney – which owns the Star Wars brand – weighed in on the controversy. Company executives were keen to express their “unhappiness” at how the incident “reflected on their marquee property.”

Months after the release of Star Wars Battlefront 2, EA relented. The company removed the content gate and purchasers would now only be able to pay real money for cosmetic items. Furthermore, the incident has sparked a worldwide debate about the ‘loot box’ system (where gamers pay money for additional in-game items) and some countries have even decreed the practice as illegal.

What can we learn from EA’s content gate?

This is an example in how content gates can go very wrong. However, it could have been avoided if company executives followed the main rule when deciding whether to implement one:

Understand your audience

It is vital to understand your audience before implementing a gate. As well as deciding if these people will accept it and how useful it will be to them, you must put yourself in their shoes and determine if you would adhere to the content gate yourself.

For example, I doubt EA’s executives would have been willing to play an online game for 40 hours – per character – or pay extra to get them unlocked.

As for the audience itself, this decision doesn’t work for the game’s two main customer groups:

  • Star Wars fans have grown up with the franchise. Although its legacy has led to a new generation, the average fan is a 34-year-old male. They have commitments, jobs, families. They definitely won’t want to spend 40 hours on an online game to gain access to a character.
  • In a similar fashion, generations have grown up with video games and – although a popular hobby, the average age of a gamer is 35. Again, they have commitments.

This generated such a backlash because the restrictions of the content gate weren’t compatible with the audience. Otherwise, there are two main considerations to keep in mind:

Is my content good enough for a gate?

Content gates only work if they are barring access to something truly sensational. If there is something better out there, which is free, your customers will go to that alternative.

It’s time to be honest with the finished product and decide if it deserves a gate. Just remember there is no shame if it doesn’t. It can still perform admirably as free content. Alternatively, it can be improved.

What is the purpose of my content gate?

Although EA implemented a content gate for the purposes of income generation, there are several purposes to content gates. For example, it can capture emails, focus on lead generation, or advertise other articles of interest.

Not all content gates have to be about generating income. Whichever option you decide just has to be the right fit for your audience.

As well as these, consider how a content gate fits into your wider strategy, think about what to do with sign-ups, and decide if a content gate is going to completely or partially prevent access. Just, whatever you decide to do, always consider your audience.

Otherwise, your content gate could go terribly wrong, potentially affecting your partnerships, bottom line, and customer trust.

website design

By | Netwoking Bizz Brand development, Networking Bizz Business advice | No Comments

On my walk to work, a runner whisks past me on the left. She’s a blur of snug-fitting black and fuchsia performance fabric. At the intersection of the criss-crossed straps of her top, is a small, almost undetectable reflective checkmark.
That checkmark, dubbed the “swoosh” is the symbol of one of the most iconic brands in history. The wearer of this particular instance of the Nike logo embodies everything the brand aims to convey: strength, endurance, motivation. It’s not a check mark. It’s incentive to run one more mile. It’s teamwork and sportsmanship. It’s a reminder to “just do it”.
When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Branding at its best, speaks to its intended audience like a BFF – it, like, really gets you. And in fashion, it stands up for you, becoming the outward-facing expression of your personality.
For small brands and emerging designers, widespread logo recognition is an unattainable (or at least very far-away) goal. But branding is more than a logo. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece.
How do your nail branding for your own fashion brand? 14 experts weighed in on the discussion. These are their words:
1. Joey Ng

VP of Marketing, Naja

“Branding in fashion is key to helping the customer solve the problem of expressing their individuality within the context of assumed dress codes. If you can’t communicate who you are as a brand and the type of person who would identify with your core values and aesthetic, then you won’t be able to sell it to them.”
“Whenever I approach a new brand or business that I’m working with, I always start with describing it in 3 words (or less!). Take the time to brainstorm every single adjective that you believe belongs in the world of your brand. Then keep eliminating them until you have 3 favourites left. I went through this branding exercise for a record label’s merchandise arm and we landed on “Y2K B.E.T.” In just 2 words, we had pinpointed the permeating theme of all the visuals, sounds, textures, and feelings a consumer would experience when engaging with their brand. Find your niche and define in very few words what makes your brand distinctive, then Pinterest and Tumblr away. If something doesn’t fit those original 3 words – even though you might like it – scrap it. Establish the core message, nail it, then expand.”

“Here’s a test: if you cover up the logo or name in the ad, can you still name the brand? Classic fashion ads from Benetton, Calvin Klein, and American Apparel come to mind for nailing this test. If you can spot the billboard image from a mile away without seeing the small print and know who is speaking to you, that’s effective branding. A lot of branding from emerging fashion, streetwear, or start up companies are becoming so interchangeable nowadays. How do you get your consumer to feel something differently instead of glazing over in the infinite scroll of their social media feeds?”

Here’s a test: if you cover up the logo or name in the ad, can you still name the brand?


2. Yan Wang

Founder, XYZ Impression
“Great branding can help with larger profit margin. There are a lot of identical items in the fashion industry. Often times, people are purchasing more for the label than for the actual product.”
“People spend more time with their computers and phones. Digital marketing is huge in today’s market. That’s why great online presentation and content is key for people to remember you. For startup companies, a good way to get traffic is through working with social influencers. It’s all about finding your niche market and exposing a good quality product or service to them.”
Often times, people are purchasing more for the label than for the actual product. 
3. Gail McInnes

Communications Director, Stylist Box
“Having a strong brand with compelling messaging helps customers connect to the clothing and accessories they wear. If a consumer relates to the brand, it creates a connection; the wearer feels as though the brand is an extension of themselves or at the least what they wearer would like others to perceive in them. What we wear plays a big part into how we are perceived straight off the bat. As much as we’d like to think otherwise, first impressions do count.”
Branding should be established from the start; from the overall look of the product to social media content to how customers experience and shop the brand, but it needs to be consistent from the get-go. If you are an exclusive luxury brand, your language and imaging needs to reflect that luxury feel and voice – using blacks, golds and more refined and elegant language and tone. If you are an independent, ethically-sourced brand, you may want to use softer colours in your marketing material and have a softer tone in anything written.” 
First impressions do count.
4. Dawn Del Russo

Fashion & Lifestyle Expert, Founder Bella Dawn & LiveTheGlamour.com
“Branding is everything in business, especially fashion. It is part of the statement you make. It defines the brand more clearly. Keep your brand consistent on all social platforms. Consider the look, style, color of your branding – how are others affected by it? When starting out, ask what is the first thing someone thinks of when they see your brand. When you do finally have your brand image, get it out there. As much as you think you are marketing yourself, you can triple it.”
Keep your brand consistent on all social platforms.
5. Leanne Mai-ly Hilgart

Founder, President & Creative Director, Vaute Couture
“Fashion is an outside expression of who you are on the inside. So branding is everything for fashion. It’s how you shout to the world: if you’re like us on the inside, you might express that in the same way on the outside. For us, in production, it’s with ethical textiles, treating and paying workers fairly, fittings with an all female team trying things on our bodies. It’s serious, it’s playful, it’s geometry, it’s nature. It’s vintage-inspired and the future too. We are all about dichotomies and having it all. Being vegan isn’t a sacrifice. Caring isn’t a chore. It’s empowering.
We can’t outsource our voice. It’s our heart it’s our soul, it’s our story. It’s important to ask yourself as a label “what do I have that big corporations don’t?” Where do we win naturally where they will try to fake it and always fall short? This is where you have to go loud. We are here as activists who want to change the world of fashion for animals. We are currently an all female team in Brooklyn doing our best with limited resources. And it’s fun and it’s challenging. We find inspiration everywhere and our processes are experiments. And we love it. And this is what we can share that a big company cannot.”


6. Chris Ngo
Owner, The Leverage Showroom; Co-Owner, Embellish NYC, Haus of JR, Crysp Denim, Lifted Anchors and Foundation Footwear
“Social media plays a big part in branding and it’s also the most inexpensive way to build a brand. You can reach a big demographic and audience virtually free. A garage t-shirt company that prints on a blank can build a following based off of their own Instagram. Instagram is the new print ad, it’s the new commercial in which you can utilize your followers as customers.
Today in this fast fashion market, they want to see what’s in now. So many brands are hopping on trends and pushing similar looks that it’s all about who’s first to deliver and first to market. But it’s not who makes it first – it’s who makes it better.”
It’s not who makes it first, it’s who makes it better.
7. Carolyn Delacorte

Co-founder, Boxwood Press
“Fashion has long been an aspirational industry – many brands, from Chanel to Anthropologie, have developed a cult following so robust that just the mere sight of a logo inspires a feeling of tribal belonging. Nowadays, a collection is more about culture than it is about draping and perfectly sewn seams. With bloggers and reality TV stars usurping influence away from conventional magazines, TV shows, and celebrities, an infusion of meaning has come to surround each popular brand. The person who faithfully carries a Louis Vuitton bag is often expressing a statement about wealth and class, while the J Crew devotee is probably more about creativity and trend. These are all messages that have been expressed through branding and morph into a personal message for each consumer.”

“Over the past ten years or so, we’ve seen a dramatic uptick in the number of fashion companies enter the marketplace. Differentiating a line from a plethora of similar brands is more of a challenge than ever. Unless there’s a frame of reference to attach to a name, it’s really difficult to navigate the congested buyer’s marketplace of boutique and store buyers. Buyers invariably want to introduce lines to their retail floors that will sell through quickly, and the fastest route to clearing racks is to ensure that there is a ton of brand recognition for a particular audience.

Trying to be everything to everyone is a recipe for disaster unless your brand has many, many extensions. Know who your buyer/consumer is and play to the elements of pop culture that appeal to them. This takes a fair amount of market research and marketing discipline, and does not happen overnight.”
Trying to be everything to everyone is a recipe for disaster.

8. Madelyn Chung

Style Editor, The Huffington Post Canada
“A great example of a brand that understands the social media scene right now is Calvin Klein. How many people do you see on Instagram posing in the classic cotton sports bra and underwear, tagging #mycalvins? By enlisting the “it” models and celebrities of the moment (Justin Bieber, Kendall Jenner) and social media influencers to promote their brand in a simple, yet fresh way, they created a want in the market that would eventually turn into free press and advertising. And, their latest campaign features such a diverse cast of individuals, more and more people feel like they too, can rock their Calvins with pride and confidence.” 
9. Odessa Paloma Parker
Fashion Editor, The Globe and Mail
“Branding is important because it helps tell the story of your product – it communicates what your values are, your perspective, and helps illuminate small character elements that are part of the bigger picture of your business.”
“Take your time! I feel like creatives and entrepreneurs rush themselves because we all operate at such a crazy pace these days. If your business and brand are something meaningful – and creating such a thing doesn’t happen overnight – then the world can wait, because it’s worth it.”


10. Nick Ede

CEO, EastofEden London
“Fashion is all about identity and establishing a strong tone of voice that makes you stand out from other brands. It is one of the most competitive markets and important for brands to understand who their target market is, what they want to provide their customers, and how to become the go-to place for fashion fans. Its also important to look at how a brand can evolve.”
“My advice to new brands it to carefully research your target market and see who your competitors are. Having a strong social media presence is a must – this can be a really cost-effective way of selling product and communicating to your target customer. It’s very important to look at price point – if you are high end you still need an affordable item that can get featured in shopping pages, as more and more glossy mags will look for products under 200£.”
11. Helen Rice
Creative Director & Co-founder, FUZZCO
“Fashion is constantly changing, so it’s important for brands to work hard to establish and defend their niche in the changing landscape. Due to the dynamic nature of fashion, brands must be incredibly aware of themselves and the market. Their ability to embody the lifestyle that their audience aspires to is developed through every decision the brand makes, from choices in materials, design, production, customer service, cultural associations, etc. All of these things inform the relationship that the brand has with consumers.”
“Brands should consult with a branding agency right in the beginning. This allows the brand to gain insights into the best strategy for the shopping experience, merchandising, positioning, voice and tone, and visual balance between the graphic identity and the product.”

“We see the best results when the relationship between the brand and agency continues for the life of the brand. The agency can really help the brand navigate the changing landscape of the fashion industry. Having been there from the beginning, they are deeply familiar with the history of the brand and it’s original intentions. The agency can help the brand navigate challenges, as well as point out when there need to be realignments.”
“Now that so much business is happening online, creating interesting content is becoming more and more important. This is where an agency can help a brand realize its full potential. We believe that the power of design thinking is often the difference between having a good business and a great business.”
Brands should consult with a branding agency right in the beginning.

12. Andrew Coimbra

Creative Director & Designer, Andrew Coimbra
“The most important thing when starting your own label from scratch would be to know your brand. People always think that they know what they are aiming at, and what vibe appeals to them, but people rarely consider what that means beyond the basics. Who are your clients? What is your ultimate objective? Where do you see your label in 5 years? 10 years?”
“These questions feel like cliches from a high school business class, but at the end of the day they offer core concepts that define the direction of every single step you decide to take in producing and promoting your business. The answers to those questions act as everyday tools to accomplish your goals.”
“Part of knowing your brand is knowing who can help your brand. I’ve been extremely lucky in growing really special friendships with people in my life who I can trust and whose perspectives are well-curated and valid. I would suggest finding a core group of friends, or a “team” of people who have skills that are not only beneficial to you, but are beneficial to them, too. Grow and learn with each other.”
“Proenza and Celine, brands that have proven longevity, have both achieved particular success in the luxury division, and although their collections are distinctive season to season, they still maintain a really great balance of continuing a staple carry-over/through. Beyond that, their branding has evolved in a way that feels natural to their brand, and reflective of their values.”
Part of knowing your brand is knowing who can help your brand.
13. Sara Koonar

Editor-in-Chief, 29Secrets.com
“When most shoppers are faced with a choice, whether to buy this black tote bag or that black tote bag, they’ll choose the one they’ve heard of. It’s as simple as that. That’s the entire basis of advertising. So getting the word out there about your brand and what makes it unique it crucial to your sales. And sales are crucial to keeping your business afloat.”
“Lost-cost, guerilla marketing is better than it’s ever been with social media. You don’t need to place expensive print or television ads to get the word out about your fashion line. Collaborating with influencers or creating your own social media brand can be very effective in building business. Plus, you can keep it local and have a closer relationship with those people endorsing your brand. Of course there are benefits to having an expensive PR firm and schmoozing fashion stylists to get your clothes on the backs of A-list celebrities. But, you’ll be surprised how influential these social media stars can be.”
When most shoppers are faced with a choice, whether to buy this black tote bag or that black tote bag, they’ll choose the one they’ve heard of.
14. Alex O’Byrne

Director, WeMakeWebsites
“Building a fashion business is all about creating a brand. Sure, the product is important, but the brand is much much bigger. Ask yourself this: do people buy Nike sneakers because they’re better than other sneakers? No. They buy them because Nike has created an extremely desirable brand; they buy them because they’re cooler; they buy them because of what wearing Nike sneakers says about them — and they’re happy to pay a premium to do so. A great example I like to use when talking about building a brand is P&Co. Take a look at their Instagram – the bikes, the beards, the coffee, the tats; they’ve nailed the hipster look. And all you need to do to become a part of their cult brand is buy one of their t-shirts.”
“First of all, be able to describe your fashion brand in a few words. No one seems to really be able to do this these days. You need to know how your brand makes your customers feel. Branding needs to be about the emotional experience for your target audience. Exceptional branding provides a sense of comfort, acceptance, yet inspiration to keep your clients coming back for more each season. These three questions are a good place to start: What do you want your brand reputation to be? What are your brand’s core values? How does your brand want to be visually seen? Once you’ve answered these, then you need to start executing on them.”

Looking to hire someone for your custom ecommerce website? Contact us today

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Design a “Lookbook” for your E-commerce fashion boutique website

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E-commerce fashion boutique Website “Lookbook”

We proud ourselves in building beautiful e-commerce fashion boutique websites for our clients, with the bulk being in the fashion industry.

Consumers used to pour over pages of Glamour & Vogue; now they browse online and social networks to get ideas about what to shop next.

Sometimes even looking through your boutique to influence their style and wear.

Lookbooks are meant to excite and inspire the viewer, by giving fantastic suggestions on the latest styles and wear. They are highly visual medium— appealing to the viewer’s senses and emotions rather than reason. It’s evident that a lookbook increases your appeal and adds credibility to your image. Lookbooks are a great way for a merchant to showcase a seasonal collection, suggest product pairings, or convey the lifestyle associated with their brand.

High-quality, professional photography is number one part of any great lookbook, the way in which a lookbook is presented on a website is becoming an increasingly important part of the online fashion E Commerce experience. From creative scrolling features to interactive view modes, ecommerce web designers are finding new ways to bring the online lookbook to life. In other words, the online lookbook isn’t just about pretty pictures — it’s about creating an engaging and creative browsing experience.

If you haven’t integrated a lookbook functionality in your online fashion store, it’s worth considering adding a “Lookbook” or “Collections” page to their navigation. To inspire your design, we’ve assembled nine refreshingly creative ways to present an online lookbook. Here’s hoping you get hooked on one of these looks and apply some of these ideas to your e-commerce fashion boutique website

Old Harry

Why we love it: Sometimes you don’t need bells and whistles. This classic lookbook combines stunning lifestyle photography with a simple but engaging layout.

Lookbook — Old Harry

Leroy Nguyen

Why we love it: This creative click-to-browse functionality calls to mind the flipping of magazine pages. It’s a great way to give a digital edge to an old world tradition.

Lookbook - Leroy

Lunet Eyewear

Why we love it: The elegantly designed graphics in the corner of each image forge a strong link between the lifestyle photography and the actual products themselves. Plus, you can easily navigate to each product page by clicking the product name in the corner.

Lookbook lunet

5th Story London

Why we love it: The parallax scroll makes browsing this lookbook a breeze. We also really like how the designer has emphasized the products by keeping them front and centre.

Lookbook 5th story

Triangl

Why we love it: Big, bold, bright, and colourful. This lookbook takes over the entire screen to showcase Triangl’s products in the best light.

Lookbook - Triangl

Z. Borgini

Why we love it: The integration of a “Shop the Look” button is a great way to entice shoppers to navigate to a product page and hopefully onwards to the checkout.

Lookbook — borgini

Simo Collective

Why we love it: The hover effects are a great way to engage the passive browser and encourage them to learn more about the products featured in each image.

Lookbook - Simo

Haven

Why we love it: Not only does this lookbook have an incredibly intuitive browsing experience, but we love that each look comes with breakdown of the products featured in the lifestyle imagery.

Lookbook - Haven

Alice + Whittles

Why we love it:  This lookbook takes full-advantage of the captivating power of video. Need we say more?

Lookbook - Alice and Wittles

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10 video advertising ideas for your small business

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

It is already been decided that Social Media maintains an excellent potential to drive extra gross sales and leads, in addition to a new branding strategies. However did you know video content material on social media is probably the most powerful and clutter-cutting solution to get your corporation throughout the muddle? If you wish to get into video and YouTube advertising in your small enterprise take a look at these 10 fast ideas information graphic and get some good information ?

 

social media video marketing for small business

social media video advertising for small enterprise

 

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How does Buzzfeed achieve Social Media Advertising?

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The instances are a-changing. On-line media publishers are giving conventional TV networks a run for his or her cash and BuzzFeed, an early underdog, is main the cost. According to a recent study, BuzzFeed’s month-to-month attain amongst millennials far outsteps that of CBS, NBC, and FX.

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In reality, simply final yr BuzzFeed announced that they’re averaging 5 billion content material views per 30 days. So, how has BuzzFeed amassed this a lot success in simply 9 years? Their listicles and actually-very-good journalism are a part of the explanation, however BuzzFeed’s explosive development begins and ends with their skill to market on social media. Let’s check out the issues that BuzzFeed does higher on social media than anyone else.

BuzzFeed Creates Micro-Communities

When you will have an enormous viewers like BuzzFeed does, you inherently have smaller groupings of people that share area of interest pursuits. For instance, BuzzFeeders love cats, celebrities, automobiles, The Kardashians, and so on. So, as an alternative of pandering content material to the lots and hoping it sticks with these which can be and some others, BuzzFeed creates social communities to foster these teams.

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Catering to those micro-communities on social is simply one other option to enrich your viewers and develop your affect. No person does this higher than BuzzFeed.

BuzzFeed Drives Monster Site visitors

Listed below are three statistics that may actually blow your thoughts:

  • BuzzFeed drives over 200M month-to-month distinctive guests to their net properties.
  • 75% of BuzzFeed’s web visits are pushed by social media.
  • BuzzFeed’s social visitors is 5x its search site visitors.

BuzzFeed is doubling down on the place they know their viewers (18-35 12 months olds) are — social media. Social media is their major traffic-driver, they usually optimize their content material for this. Try this instance:

pasadena social media company
Related, well timed, informative, and a GIF. I’d click on it! Wouldn’t you?

BuzzFeed Takes Benefit of Current Habits

I bear in mind when it began on Instagram. I noticed one thing that I believed was humorous, and I couldn’t tag my pals in it…I used to be by no means going to DM it to them (let’s be actual). So, I’d remark and point out their deal with. This appears regular now, however again within the day, this sort of habits was simply what folks needed to do. BuzzFeed was one of many first locations I noticed benefiting from any such conduct.

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What BuzzFeed does, higher than anyone, is encourage conversations. Whether or not they’re asking you to “tag a friend who _______” or vote on your favourite Mates character, the character of BuzzFeed’s posts are all the time the identical: conversational.

BuzzFeed Is aware of That Humor Is Social

A new study, printed by the College of Southern California, says that constructive feelings are extra contagious than unfavorable ones on Twitter. What’s the easiest way to illicit a optimistic emotion? Be humorous! Humor is a good way to unify your viewers on social, and BuzzFeed goals for fun 90% of the time.

 

Even when your model is a bit bit extra stuffy, don’t be afraid to loosen up each now and again!

BuzzFeed Actually, Actually, Actually Is aware of Their Viewers

BuzzFeed’s true triumph is simply how properly they know their viewers. They do have the posh of getting a really outlined age demographic that they’re capturing for, however catering to those individuals just isn’t all the time straightforward. With regards to your model, you must eat, suppose, and breathe like your viewers does.

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I imply, they only get me.

BuzzFeed Optimizes for Cellular

This present day, your whole content material needs to be tailored to mobile. An increasing number of persons are accessing social media by way of cellular units, so we,as social marketers, must pay extra consideration to tailoring content material and interactions to those gadgets.

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BuzzFeed does an amazing job at ensuring that, it doesn’t matter what community or machine you might be on, you’ve got a seamless expertise. Going ahead, ensure that your content material is mobile-friendly.

What different classes have you ever discovered from BuzzFeed on social? Depart them within the feedback, and obtain our 2016 Social + Digital Advertising and marketing Predictions Information beneath to be taught extra about social advertising’s leading edge immediately.

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13 creative ways to get more leads directly into your inbox!

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

On the subject of lead era, you hear the identical issues over and over….

It’s a must to drive folks to touchdown pages in your web site and have them register with an e-mail handle, as a way to obtain your gated content material. You hear it on a regular basis as a result of it really works.

When you get an electronic mail handle, then you may start to “court” these leads, and also you communicate.

However what if there have been different methods to get leads – methods that you could be not have considered but?

Effectively, there are.

Listed below are 13 intelligent lead technology techniques so that you can contemplate, so that you don’t depart any leads on the desk.

1. Use your e-mail signature house

Flip chilly leads into heat and even scorching ones, through the use of that vacant house under your signature.

You’ll be able to really change the message in that signature area to do all kinds of issues, and make it possible for your workforce members are utilizing the identical one, relying upon what kind of lead technology you need in the meanwhile.

  • Insert a message about a tremendous new submit with a hyperlink to your weblog. On that content material web page, there could be an optin to obtain all future posts. Now your lead is getting emails and posts (Notice: the publish must be wonderful, it’s important to make your blog rock!)
  • Double up on CTA’s in your e mail. Your electronic mail could also be a proposal of some type. You possibly can have one other CTA in your signature area that can take a result in one other touchdown web page. The British Pink Cross does an amazing job of this, and you’ll learn the case examine here. However to provide you a fast instance, right here is an e mail it despatched out with a proposal for readers to make a will. Notice within the signature space, there’s a CTA to hitch their community as nicely, together with sharing choices.
  • One other approach to make use of your e-mail signature house is to place a proposal proper there. It may flip a lead right into a purchaser on the spot.

2. Create a ballot/quiz

After all, you see these on Fb on a regular basis.

And admit it, you do take these quizzes and also you take part in polls. You, like everybody else, prefer to see which “Frozen” character you’re or have your opinion rely someplace.

But when you’ll use one in all these “hooks,” create one which pertains to your area of interest. Why? As a result of individuals who take part are prone to be a lot hotter leads – they’ve an curiosity in your services or products already.

Right here is an instance of Z Gallerie’s quiz on inside design preferences. The corporate sells merchandise to inside designers. The quiz was gated, and the corporate was then in a position to follow-up with the quiz taker and make suggestions for merchandise primarily based upon their private fashion preferences.

You have got two choices to show the quiz and ballot takers into leads.

  • You’ll be able to “gate” the quiz or ballot, as soon as readers have linked to it.
  • You possibly can promise to ship the outcomes by way of e-mail, as soon as the polling occasion has ended.

Three. Use the byline on each put up

You have already got share buttons in your posts. And that’s a superb factor. However until you might be doing one thing extra that can truly generate leads, you’re leaving some on the desk.

Your publish could also be shared, and a brand new reader could discover it enjoyable or fascinating. However you need that reader to do extra than simply share it with others. You need that reader to optin. So, underneath your byline, provide a “free updates” hyperlink, so the reader can optin to your entire future posts. Now you’ve one other electronic mail deal with so as to add to your database.

Four. Use white house in your rails

There are a few issues you may and will do right here;

  • Set up sticky widgets that comply with the content material because the reader scrolls down. You desire a fixed reminder to click on to a touchdown web page for a free e-guide or trial supply, so that you could seize an electronic mail handle.
  • On the proper aspect rail, place a small field about you, with maybe a small photograph. Have provides on that rail aspect too. Neil Patel does a fantastic job of this on “Quick Sprout.” Right here is an instance of some issues which can be on the proper rail of all of his posts.

Sidebar as example of a lead generation tactic

Neil Patel 3 as example of a lead generation tactic

5. Give bonus info

Listed below are the Four steps of this tactic:

  • Use Buzzsumo to search out the preferred articles on a subject associated to your area of interest
  • Assessment the article after which write a greater one
  • Supply the reader much more data on the subject in alternate for an e-mail deal with

Warning: Don’t Bait and Change. In case you are providing bonus info on a particular subject, no honest switching subjects – you’ll simply make readers offended.

6. Maintain a contest

The entry charge, in fact, is an e mail tackle. Right here, you have to be sure that the winner will obtain one thing of actual worth – a free product is the most effective reward.

ModCloth does an excellent job of this. On any given day, you’ll be able to entry their Fb web page and discover nice stuff. They characteristic their very own prospects modeling their clothes, and conversations abound. However additionally they run contests to “name” a clothes merchandise that they’ve simply acquired. (They do title each bit they carry). The winner receives that merchandise, however, with every contest they generate new leads.

Contest as example of a lead generation tactic

7. Discover teams and interact

Find on-line teams the place your goal clients hang around, and be a part of a number of.

  • Hang around for 10-15 minutes a day. Scan the latest posts and touch upon them
  • Begin posting 1-2 instances per week. Get some type of theme to your posts – maybe one thing humorous or inspirational – jokes, quotes, and so forth.
  • Put up on the similar time and identical day and construct a following
  • Ultimately drive them to a touchdown web page with a proposal

This is only one of many lead era techniques provided by Noah Kagan of okdork.com.

eight. Use product movies on touchdown pages

Nearly all of web customers at the moment are visible learners even when they weren’t earlier than. Use a video to elucidate your services or products, utilizing good instruments equivalent to Animoto.

Maintain that video quick however put a CTA on the finish. Many entrepreneurs aren’t conscious that they’ll really embed CTA’s in movies, however it’s actually efficient. Individuals might not learn a publish to the tip, however they’ll watch a video to the top.

9. Do away with the phrase “Spam”

Mike Aagard, writer for ContentVerve.com did some A/B testing on conversion kinds.

Right here’s what he discovered: When the phrase, “We will not spam you” was faraway from the shape there was a rise in conversion charges. Utilizing that phrase decreased conversion charges by 18%. There may be simply one thing psychological concerning the phrase “spam” that readers don’t like (for apparent causes)

Spam as example of a lead generation tactic

10. Experiment with CTA buttons

There’s loads of analysis on the market about these CTA buttons and what appeals and attracts.

Listed below are simply a few pointers:

  • Have rounded corners – it drives eyes inward fairly than out and away
  • Put an attractive phrase on the button or proper round it – maintain it brief
  • Orange and Inexperienced colours do finest

To get a full rationalization of the facility of CTA buttons try this Wordstream post.

11. Use segmented storytelling

Telling tales is at all times a good way to seize readers, particularly if the tales are compelling ultimately.

Jack Daniels does an incredible job of this with their reader-submitted bizarre bar tales. Readers proceed to entry their touchdown web page with these tales. You should use tales, if you’re inventive sufficient (boring tales could have a reverse impact). And, for those who publish your tales in segments, and the reader has to optin – you’ll get these conversions.

12. Use Quora

Quora now has a search function. You may seek for matter key phrases, and get into feeds that relate to your area of interest. Begin answering questions and create a profile with backlinks.

Eventbrite has used this tactic quite well to hyperlink again to its particular occasions. You should utilize it to hyperlink again to your touchdown pages.

13. Use SlideShare

There at the moment are over 60 million guests to SlideShare each month. Consider the potential leads that may come when guests seek for key phrases that relate on to your slide presentation. However you possibly can go additional than that:

  • You possibly can add a hyperlink to a touchdown web page on each slide
  • You may join the professional plan that allows you to acquire leads from those that have seen your slides.

Listed here are solely 13 choices you could have for lead technology. There are numerous extra, after all.

Simply start with Three-Four of those techniques – those who you discover best to implement proper now. Take a look at their effectiveness, preserve people who work, dump people who don’t, and transfer onto the subsequent few ways. Ultimately, you’ll have an ideal repertoire of lead producing techniques that work.

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Instagram declares multi-account help coming this week!

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Instagram simply made it simpler to juggle your public account and your secret, non-public one.

In its newest replace, now you can add as much as 5 accounts and swiftly swap between them, with no need to log off and log again in once more. That is extremely helpful in case you have a private and an expert Instagram account, or should you handle a number of accounts as a part of your job. The replace is rolling out to iOS and Android customers this week. So now you can rapidly handle between accounts which is nice in case your a Digital Marketer, Social Media aficionado or Demy de Zeeuw…

Seeing a wave of notifications scroll throughout your cellphone could make you’re feeling tremendous fashionable. However you have most likely have by no means felt fairly as widespread as Instagram consumer Demy de Zeeuw.

De Zeeuw, a soccer participant from the Netherlands (that is soccer for people within the U.S.) runs the Instagram account 433, themed for the game. The account boasts over eight million followers. (De Zeeuw’s private account has a nonetheless spectacular following of over 89,000.) In a video posted to his Fb account on Sunday, first found by TechCrunch, De Zeeuw shared what it appears to be like like when a consumer with such a giant following, as he put it, “post[s] epic content.”

The ensuing onslaught of push notifications is equally epic — they appear to filter by on the pace of sunshine.

Clearly, he should usually have push notifications for Instagram turned off (he’d by no means get something finished in any other case). Nevertheless it have to be comforting to know that when he wants a bit ego increase, he can change them on, and simply watch all of the likes pour in.

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These Advertisements Might Flop on Tremendous Bowl Sunday + a number of actually good ones see them right here earlier than BIG recreation!

By | Netwoking Bizz Brand development, Networking Bizz Business advice, Networking Bizz digital marketing, Networking Bizz news | No Comments

I gotta actually say,

I teared up a bit once I noticed the NEW Audi tremendous bowl sunday Advert. To begin with this advert really invokes the sentimental issue (David Bowie soundtrack on advert – beneath). And may actually be relatable to everybody ( aside from proudly owning the tremendous costly automobile). One cause you may speculate on why they’re advertising and marketing the R8 just isn’t as a result of it is inexpensive, oh no no. Almost definitely a excessive share of the demographic viewing the superbowl can’t afford this supercar. However the advert technique is to not enhance gross sales of the R8 however to extend consciousness of the Audi model itself. Audi in a approach is placing it is top-of-the-line on the market which can enhance buzz for the model, it will resonate to potential consumers wanting into the model and seeing extra “affordable options ” throughout the model that provide the R8’s coolness issue. This in itself is psychological advertising at it is most interesting! try the video beneath

The jury continues to be out, however right here’s the preview.

Between bites of chip and dip, individuals can be glued to their units for Sunday’s large recreation. Why is the Tremendous Bowl so necessary to entrepreneurs that they’re prepared to spend $5 million per 30-second advert? As a result of 110 million viewers that the Tremendous Bowl is anticipated to attract are engaged. They’re keen to view and consider adverts at events, at sports activities bars or in social media polls — actual time. In impact, it’s the Folks’s Selection Awards for entrepreneurs. And for as soon as, shoppers have an interest and paying consideration.

Lately, entrepreneurs have shifted advert spending to social media and digital advertising and marketing. These instruments, whereas efficient at selling engagement, haven’t been in a position to focus viewers. At the moment, the typical YouTube video attracts far lower than 10,00Zero views. Among the high classes embrace leisure (9,816 common views) and /model (magnificence suggestions – eight,532 views). Autos, a class that spends large on TV, averages 5,673 views per video.

This interprets to producing the equal of over 11,00Zero movies per 12 months to combination the viewers of one Tremendous Bowl business. Even Web sensation PewDiePie averages 232,00Zero. YouTube views (on the top of recognition) would wish to make 481 movies to mixture the viewers of a Tremendous Bowl advert. Furthermore, entrepreneurs don’t understand how a lot viewers duplication there may be per on-line video. With the Tremendous Bowl, advertisers know they’re getting over 100 million discrete viewers.

In at the moment’s aggressive panorama, advertisers are turning to celebrities greater than ever. This 12 months, celebrities selling manufacturers will vary from comedians Amy Schumer and Seth Rogen for Bud Gentle and TJ Miller for Shock High to actors Liam Neeson for LG Electronics and Christopher Walken for Kia KRX Zero.00% and musicians Steven Tyler for Skittles and Lil Wayne for Flats.com.

Whereas essentially the most marketed classes have been autos, beer and soda, there are at all times new entrants. This yr, with GoDaddy.com GDDY -9.23% bowing out of the Tremendous Bowl for the primary time in years, their spot might be stuffed with two web site constructing firms, SquareSpace.com and Wix.com. Each characteristic high-profile movie star and film tie-ins. The Sq. House advert options comedians Key & Peele as bumbling sportscasters who will even present dwell commentary through the recreation. Wix.com integrates its model with the Kung Fu Panda three film to advertise its web site constructing service.

Loads can change between now and sport day, since corporations would possibly nonetheless edit or swap adverts out for others that haven’t been shared with the general public. Primarily based on the previews we’ve seen, some advertisements might flop, together with Skittles’ Tremendous Bowl advert that includes Aerosmith lead singer Steven Tyler. It’s a bit pressured however aligned with Skittles’ quirky advertising technique

The star-studded MINI teaser adverts that includes celebrities like Serena Williams, Tony Hawk and Harvey Keitel appears to take a extra critical tone. These celebrities talk about their private journeys of defying labels whereas highlighting the line-up of MINI automobiles. This jogs my memory of Nationwide Insurance coverage’s Tremendous Bowl advert final 12 months that alluded to loss of life; it turned off viewers, as most severe advertisements do, until they’re driving a deeper message.

Probably the most anticipated adverts will characteristic celebrities, they usually’re anticipated to be the massive favorites, just like Chrysler’s Tremendous Bowl advert in 2012 that includes Clint Eastwood. This yr, comedians Amy Schumer and Seth Rogen will doubtless win viewers with their Bud Gentle occasion advertisements. Hyundai KRX Zero.00% is betting massive on humor, highlighting progressive automotive options with spots that includes comic Kevin Hart and actor Ryan Reynolds.

Advertisements that ought to carry out effectively that don’t characteristic a star come from Doritos, Unilever’s AXE Physique Spray and Audi. This yr marks the 10th yr Doritos depends on shoppers to provide and vote on the advert that can air in the course of the Tremendous Bowl. These user-generated adverts have all the time been a fan favourite and one in all this 12 months’s winners options zombies. The Audi-R8 advert is a robust multi-generational advert that includes the “Starman” soundtrack from the late David Bowie, which supplies it emotional attraction. Lastly, AXE grows up and delivers a quick paced, cheeky model repositioning urging younger males to “own” their very own uniqueness.

And there are the newcomers. This 12 months, diet drink Bai makes its debut in addition to Normal Motor’s GM -Zero.35% Buick, which is able to goal millennials with an advert that includes New York Large broad receiver Odell Beckham and actress Emily Ratajkowski. Bai’s advert continues to be under-wraps. Nonetheless, given their “None of This Makes Sense” slogan, count on one thing uncommon and quirky.

Miro Copic is a professor of promoting at San Diego State College.

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11 Inspirational Artwork & Photograph Ecommerce web site designs

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ecommerce-website-design_32f70e88-a2ea-4fc1-bdc8-43646fdf8631

Each every now and then, we round-up our favorite Ecommerce web site designs. We have coated meals, style, and a miscellaneous assortment of our private favourites, however hardly ever will we get to showcase on-line shops the place the merchandise are as artistic because the design.

In the present day’s assortment of ecommerce web sites options 11 gorgeous on-line shops promoting artwork and images. To refer to those web sites merely as “online stores,” nevertheless, is an understatement. They’re artwork galleries which were rigorously and rigorously organized to show every murals in the most effective gentle. Though the design is commonly minimalistic, the clear and uncluttered nature of the person interface emphasizes the aesthetics of the merchandise as an alternative of the aesthetics of the environment. And the place all that white house may appear uninteresting in every other retailer, on this case it remembers the standard clean canvas that originally impressed every bit of artwork.

In no explicit order then, listed below are our favorite ecommerce web site designs showcasing advantageous artwork and images.

The Canvas Works

Ecommerce Website Design

Lindsay Letters

Ecommerce Website Design

Ugmonk

Ecommerce Website Design

Telegraph Art and Comics

Ecommerce Website Design

Artwork Heroes

Ecommerce Website Design

Design Different

Ecommerce Website Design

Fiercely Curious

Ecommerce Website Design

Coco + Ollie

Ecommerce Website Design

Nick Mayer Art

Ecommerce Website Design

Press

Ecommerce Website Design

Just Spotted

Ecommerce Website Design

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10 VERY fast public talking ideas. INFOGRAPHIC

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Giving a speech is tough sufficient, however mix that with a speech that hinges on convincing an viewers to see a sure perspective or to be extra receptive to a selected thought and it’s straightforward to grasp why the considered making a speech is terrifying to some folks. Learn this quick-infographic for some self-help tips about tips on how to enhance! VERY QUICK READ : )

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32 Key Performance Indicators (KPIs) for Ecommerce

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Performance should inform business decisions and KPIs should drive actions. 

Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.

A performance indicator is simply a quantifiable measurement or data point used to gauge performance relative to some goal. As an example, it may be a goal for some online retailers to increase site traffic 50 % in the next year. Relative to this goal, a performance indicator might be the number of unique visitors the site receives daily or which traffic sources send visitors (pay-per-click advertising, search engine optimization, brand or display advertising, or a YouTube video).

For some goals there could be many performance indicators — often too many — so often people narrow it down to just two or three impactful data points known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business in progressing toward its goal.

Ecommerce_Key_Performance_Indicators

Setting Goals and Identifiying KPIs

Selecting KPIs begins with clearly stating goals and understanding what areas of business impact those goals. Of course, KPIs can and should differ for each of an online retailer’s goals, whether those are related to boosting sales, streamlining marketing, or improving customer service.

Here are a few examples of goals and associated KPIs:

  • GOAL 1 — Boost sales 10% in the next quarter. KPIs include daily sales, conversion rate, site traffic.
  • GOAL 2 — Increase conversion rate 2% in the next year. KPIs include conversion rate, shopping cart abandonment rate, associated shipping rate trends, competitive price trends.
  • GOAL 3 — Grow site traffic 20 percent in the next year. KPIs include site traffic, traffic sources, promotional click-through rates, social shares, bounce rates.
  • GOAL 4 — Reduce customer service calls by half in the next 6 months. KPIs include service call classification, identify of page visited immediately before the call, event that lead to the call.

It should be easy to see that there are many performance indicators, and the value of those indicators is directly tied to the goal progress measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for GOAL 4 since it could help identify areas of confusion that when corrected would reduce customer service calls, but that same performance indicator would be almost useless for GOAL 3.

With the idea that KPIs should differ based on the goal being measured, it’s possible to consider a set of common performance indicators for ecommerce. Here are 32 common ecommerce key performance indicators. Just remember that the performance indicators listed below is in no way exhaustive.

32 Key Performance Indicators

Sales Key Performance Indicators:

  • Hourly, daily, weekly, monthly, quarterly, and annual sales
  • Average order size (sometimes called average market basket)
  • Average margin
  • Conversion rate
  • Shopping cart abandonment rate
  • New customer orders versus returning customer sales
  • Cost of goods sold
  • Total available market relative to a retailer’s share of market
  • Product affinity (which products are purchased together)
  • Product relationship (which products are viewed consecutively)
  • Inventory levels
  • Competitive pricing

Marketing Key Performance Indicators:

  • Site traffic
  • Unique visitors versus returning visitors
  • Time on site
  • Page views per visit
  • Traffic source
  • Day part monitoring (when site visitors come)
  • Newsletter subscribers
  • Texting subscribers
  • Chat sessions initiated
  • Facebook, Twitter, or Pinterest followers or fans
  • Pay-per-click traffic volume
  • Blog traffic
  • Number and quality of product reviews
  • Brand or display advertising click-through rates
  • Affiliate performance rates

Customer Service Key Performance Indicators:

  • Customer service email count
  • Customer service phone call count
  • Customer service chat count
  • Average resolution time
  • Concern classification

Once you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. And most importantly: Performance should inform business decisions, and you should use KPIs to drive actions.

written by Mark Hayes

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The Psychology of Graphics – Fascinating infographic

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The oldest graphics had been drawn in caves greater than 31,000 years in the past! From the Greek phrase graphicos, graphics are the mix of images and textual content purposely positioned on a floor to convey a message. Human brains react to graphics in several methods, each consciously and subconsciously, with components of design like substances to type an even bigger image. How does your firm brand or model match into this scheme? What kind of psychology does your firm model convey to your prospects? Tell us!

Click on on Infographic beneath to enlarge.

psychology of graphics

psychology of graphics

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How I’ve Related With 27+ CEOs In The Previous Yr With out Any Introductions

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Put up was written by Sam Parr | @ from Hubspot

Konichiwa. My identify is Sam. I run a media startup known as The Hustle, a weekly publication – think about Quick Firm meets Vice.

Annually, The Hustle hosts an occasion referred to as Hustle Con in San Francisco that’s devoted to non-technical startup founders. After I began Hustle Con, I didn’t know ANY super-successful founders. That, my good buddy, left me with a little bit drawback … 

How can I join with highly-successful individuals with none mutual connections?

Utilizing just a little e mail outreach jiu-jitsu, I found out a manner. Since then, I’ve had e mail conversations with people like these:

How did I do it?

You see, everybody has a present. Some can paint, whereas others code. However me? I’m an introductory e-mail savant, an outreach alchemist, a salesman’s finest pal.

Over time, I’ve realized if somebody has an electronic mail handle (i.e. everybody on earth), then it’s potential to not solely join with them, however create a relationship. An actual relationship. All you want are two issues:

1. understanding of the AIDA formulation (i.e. persuasive writing strategies)

2. persistence

Each are important for catching the eye of world-class CEOs (or anybody else you need to contact who’s tremendous in style). Right here’s how I do it:

Step 1: Discover the particular person’s e mail handle.

To seek out somebody’s electronic mail tackle, my favourite device is Thrust.io. You simply plug of their full identify and firm identify and ABRACADABRA … it pulls up a number of e-mail addresses.

For instance, that is how I looked for the CEO of Pandora, Tim Westergren:

A number of seconds later, I acquired these outcomes: 

Discover that a number of emails pop up. My subsequent step is plugging every electronic mail into Sidekick, so I see their info within the contact profile on the right-side of Gmail.

Once I typed in [email protected], I knew it labored as a result of it confirmed (1) an image and (2) the outline is “Founder.”

 

(Sure, Sidekick additionally works for Outlook and Apple Mail as properly.)

I am going to additionally use Mailtester.com to confirm e mail addresses as soon as I feel I do know them, similar to how I can confirm them with Sidekick.

Step 2: Ship a singular e mail following the AIDA system.

Bought their electronic mail? Cool. Now you’ve received to catch their consideration. That is the onerous half. Why? Due to this one form of vital purpose:

MOST PEOPLE GET HUNDREDS OF EMAILS EVERY SINGLE DAY

Coming from somebody they’ve by no means met earlier than … why would they take the time to reply me?

They received’t. They usually shouldn’t. Hell, I’m not even a giant deal, however in the event you shoot me a boring, out of the blue electronic mail proper now ([email protected]), I promise I received’t reply.

Except I catch their consideration. Right here’s the e-mail I despatched to the CEO of Pandora:

my canine says hey

How are you going to not learn an electronic mail that features a gif like that?

I have been a large fan of Pandora for years and years, and have adopted you since Charlie Rose however I will make this electronic mail fast.

Are you free Friday, April 24th?

We would like to have you ever keynote Hustle Con, an annual convention right here in SF targeted on nontechnical cofounders.

Near 500 folks shall be there they usually’d love to listen to your story, however here is how you may profit:

1. Hiring – Our attendees are loopy pushed and thirsty for information … that is why they arrive. We’ll be comfortable to listing your open roles on our web site and ship to our massive e-mail listing

2. Publicity – Our weblog, The Hustle, has a loyal following. A weblog submit can be written about you and seen by tons of of hundreds of customers. Plus, tech reporters shall be on the occasion. Right here is a few publicity from final yr’s occasion: Entrepreneur Journal, Quick Firm, Buffer.

three. Enjoyable as hell – Earlier than the convention we host a dinner for previous and present audio system. Here’s a listing of who shall be invited … the dinner is a good way to fulfill different founders.

We might like to have you communicate and can do no matter we will to make it value your whereas.

And should you want anymore convincing, make certain to take a look at final yr’s spotlight reel.

So … what do ya say? What can I do to make this a win for you?

Sam, head honcho of Hustle Con

PS – I learn your Linkedin article about public talking this previous summer time and ended up practising a speech of mine about 100 objects in entrance of a mirror … complete sport changer.

send-now-sidekick-hubspot-content

For individuals who’ve by no means studied copywriting earlier than, particularly if you’re an entrepreneur, in gross sales, or depend on convincing individuals by e-mail … READ ABOUT IT.

Actually, studying this ability has carried out wonders for not solely my gross sales abilities, but in addition the best way I talk each verbally and on paper. Neville Medhora’s Kopywriting Kourse is a superb place to start out (or this post, which summarizes the concept).

In a nutshell, there’s a formulation that’s the spine of strong copywriting known as A.I.D.A.. It stands for Consideration, Curiosity, Need, Motion:

  • Consideration: Once you say one thing bizarre or state a burning drawback somebody has to catch their consideration.
  • Curiosity: If you drop an fascinating truth or say one thing compelling.
  • Want: If you checklist the advantages, or finish outcomes, the individual needs to realize and expertise.
  • Motion: The decision-to-action for the receiver, equivalent to shopping for a product or saying sure to a query.

Since studying this formulation, I write practically all of my preliminary emails following AIDA. Lemme break down that earlier instance for you:

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Make sense? There are tons of AIDA examples on the market, so I’d extremely encourage you to learn up extra on it.

Step three: Comply with up persistently and CLOSE.

Lastly, you might want to follow up over and time and again. That is the half that makes some of these introduction emails doable. Persistence is EVERYTHING when making an attempt to get seen by hard-to-reach individuals. Why?

As a result of they’re not going to reply you the primary time. I promise you, they received’t.

As soon as I accepted that, I ended taking it personally when somebody didn’t reply after the primary electronic mail. I’d observe up many, many, many instances with somebody. For instance, I needed to observe up for six months with the CEO of Imgur earlier than he lastly obtained again to me.

However when he did, he accepted my invitation to talk at Hustle Con:

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When following up with, Brian Lee, founding father of LegalZoom and Trustworthy (i.e. cofounders with Jessica Alba), he even provided me a freakin job:

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Persistence is all the things. Persistence is every part. Persistence is the whole lot.

It took me endlessly to understand this. I used to ignorantly suppose I used to be spamming folks by following up persistently. However in actuality, if I didn’t comply with up persistently, I by no means wouldn’t gotten ANY of those CEOs to talk at HustleCon.

When you take away one factor from this text, it’s that it’s a must to be ruthless about following up.

Observe-up should you’re in gross sales. Observe-up in you’re networking. Or follow-up if you happen to’re attempting to get a brand new job. There are even templates for every one:

I hate to repeat myself AGAIN, but it surely’s price repeating because it took me YEARS to determine this out — persistency is every part. Don’t be afraid to comply with up over and time and again. Should you do, I promise you will see outcomes.

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Incorporation of Firm Branding and search engine optimization

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web optimization will not be an actual science. This turns into obvious when making an attempt to include each search engine optimization and branding into a method. This course of is finicky to say the least. On the one facet, search engine optimisation offers with the position of key phrases and phrases. On the opposite facet, branding offers with firm loyalty and tradition. Incorporating either side dilutes the prominence of each. However eliminating one or the opposite might not meet all strategic and advertising targets.

As soon as once more, it needs to be emphasised that search engine marketing is a collection of tips somewhat than an actual science. Having mentioned that, the next suggestion can be utilized to fulfill either side of the equation. On the whole, key phrases and phrases (i.e. search engine optimisation) ought to stay the main focus of any early-stage firm, whereas the incorporation of firm branding ought to seem later within the evolution. That is merely a normal assertion and shouldn’t be taken phrase for phrase.

The reasoning is fairly simple. At first, no-one is aware of the title of your organization, however maybe they’re trying to find your services or products. In different phrases, you need to goal key phrases and phrases that focus round your providing slightly than your organization. As you construct loyalty and credibility, branding turns into extra vital. It’s at this level that you could be need to incorporate company messaging to strengthen the connection with clients and instill belief in your model.

One closing considered branding: if a searcher sorts within the title of your organization, they’re prone to discover your web site anyhow. That is due principally to anchor textual content and back-links. Subsequently, optimizing for the corporate identify is moderately insignificant normally.

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