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The first growth hack is to understand that Facebook is a Social Media platform where people hang out to relieve stress and boredom.
Aggressive marketing tactics don’t work on Facebook, instead focus on posting valuable, shareable content to build a loyal following and the sales will follow.
To build long lasting relationships with your consumer base, you need to post quality content, run contests, canvass for opinions, provide excellent customer service and lots more besides.
The more time and effort you put into building relationships, the easier it is to promote your products and services without requiring any hard-sell.
Establishing a presence and consistently nurturing your loyal following will lead to:
Higher levels of customer loyalty & retention
More Website traffic
A positive Online reputation & brand recognition
An authoritative voice for your business
Facebook is increasingly becoming a “pay to play” platform, organic reach is severely limited. Only 5–10% of your followers see your posts.
Building an organic following is a slow process, post lots of valuable, shareable content and hope one of your posts goes viral.
Facebook ads can be very cost effective and yield excellent results if properly implemented.
Optimizing Facebook ads is a skill set that one learns and hones through regular experimentation.
Rotating multiple ads and making subtle changes to the text and body is necessary to avoid ad fatigue.
Ad fatigue occurs when your target audience keep seeing the same ads and becomes “immune” to them.
Facebook ads are based on targeting parameters, the better you know your audience, the cheaper the cost of advertising.
To get the best out of Facebook ads, you need data. This data is then used to narrow down the targeted audience.
Once enough data has been gathered, regular A/B testing will help to refine the targeting parameters, so you end up with a super targeted consumer base.
Instant or near instant results can only be obtained via paid advertising.
Organic growth is a long term strategy with the focus on building and nurturing a loyal following.
Really cool tactics that not too many people are using:
1) Facebook Lead Generation Ads for mobile a.k.a. one-click email opt-in!
It was available only on Twitter, but Facebook introduced it pretty recently. It looks like this:
So basically you can offer an ebook/e-mail course/updates on your exclusive offers if the person opts-in. It used to be really ineffective on mobile (because user had to type in his email manually) but right now it’s super easy.
NOTE: The catch here is that if people opt-in so easily (not investing too much in the process as they would do with landing page->opting in-> confirming the email process), the quality of leads may vary – but it can be a good strategy for low-priced products which are purchased based on emotions
2. Reposting the same content a few times – saves time and money
Facebook organic reach is getting smaller and smaller again (in 2015 according to Locowise it was just 2.27% (with 1M likes) – 22.8% (with 1K likes) so very few followers will see your post if you only publish it once. This is especially true if you have fans all around the globe in different timezones.
When we tried this tactic, we had objections that people would be upset that we’re serving them “recooked meals” but you can just add a new insight, something that you’ve learned since the last release of this post and it’ll be totally fine.
This tactic is especially good if you’re using too much of your resources on content creation – you can save time and money and use the same piece of content a few times.
There are some cool tools for that if you’re not an Excel person – for example Meet Edgar (i’m not an affiliate, just a fan of their work) : )
3. Curating content with your Call to Action
(sharing is fun!)
First of all, content curation (sharing content from industry leaders, top influencers etc) makes you look more serious and respectable. Secondly, it also saves money and time cause it’s so much easier than creating your own content all the time.
How can you maximise the results of this strategy?
We’ve designed a product for that –Visibily -if you share an article from a known source (like a top publisher/influencer) you can use a tool to attach your message with a call to action on top if it:
The blue button will take a user to your own website. You can also attach the same box but with a link, opt-in form, share function, social like, etc.So it’s a perfect way to use 3. party valuable content and still drive traffic to your website or build your e-mail list.
We use it to promote webinars for example and we get fantastic results.
Some of the best specific hacks are unique per industry. But in broad strokes I think the most important aspect of Facebook growth is leveraging all the of available tools FB offers its users for free.
One article that I think is really interesting in terms of hacking facebook growth is this piece by Dennis Yu on “becoming Facebook famous” it talks about how for just $1 a day you can really leverage Facebook to get eyes on your video content.
Check it out, and then dig into more of the content on this blog, its loaded with Facebook specific knowledge from industry experts.
Facebook Growth Hacks when done right may drive massive traffic to your online properties. I generally focus on organic traffic first, because, of course, it’s free and driving organic growth is more challenging. So I’ve experimented a lot on Facebook Page, Groups, Profiles and Events and I believe Facebook Page is one of the best avenues to drive growth, whether your goal is to drive traffic or engage with your target audience.
From my learning, one of the key factors in driving growth is getting your user persona right. This is critical, because even a little variation can throw your campaign out of balance costing you money and more importantly bringing likes and engagement from wrong set of audience.
Again, you don’t need to have large budgets, we experimented with just $10 before scaling the campaign to drive 10k likes in 5 days.
#Growth Hacks… Facebook is constantly evolving but one truth remains constant, it’s all about having good content. If your content is cheaply conceived, and appears like nothing more than a keyword-stuffed attempt at picking up ‘likes’, then Facebook will be able to identify that tactic and kick your post further and further down the news feed.
Good content, however, is receiving far more attention these days, whereas advertisement-looking posts will not be noticed. For instance, around the end of 2013, Facebook changed their news feed algorithm to not only bump ‘low-quality content’ down on their list of priorities, but now older ‘related’ articles can be seen under the newer ones for a blog or news site.
BELIEVE IT OR NOT, WE’VE GOT GAME – JUST LISTEN TO SPEAKING DATA by Aderogba Otunla, Google Business Group (GBG) Lead, FCT – Abuja, Nigeria
I was just thinking out loud today when I heard that The Great Mark Zuckerberg of Facebook visited Lagos, Nigeria (30th August, 2016). I wasn’t surprised cos the brain behind the initiative for me is a supérieur (meaning senior in french) – Bros Emeka Afigbo. But besides all these accolades, Mark is a genius right? he didn’t just decide to visit us in Nigeria just like that, its solely because we’ve got game. Check this out:
(1) Algeria with the population of about 40 million people have about 11 million Facebook subscribers while their internet penetration rate is about 27.3%.
(2) Egypt with the population of about 90 million people have about 27 million Facebook subscribers while their internet penetration rate is about 37%.
(3) Morocco with the population of about 33 million people have about 10 million Facebook subscribers while their internet penetration rate is about 60.6%.
(4) Nigeria with the population of about 181 million people have about 15 million Facebook subscribers while our internet penetration rate is about 51.1%.
(5) South Africa with the population of about 54 million people have about 13 million Facebook subscribers while their internet penetration rate is about 49%.
Let’s get the mathematics straight: (only countries that have high traction were selected, OK)
S/N, COUNTRIES, POPULATION, INTERNET USAGE, FACEBOOK SUBSCRIBERS, USERS ONLINE, USERS NOT ON FACEBOOK BUT ARE USING THE INTERNET
1. Algeria 40 million 27.3% 11 million 10.8 MILLION 0.2 MILLION
2. Egypt 90 million 37% 27 million 33 MILLION 6 MILLION
3. Morocco 33 million 60.6% 10 million 19.9 MILLION 9.9 MILLION
4. Nigeria 181 million 51.1% 15 million 92.5 MILLION 77.5 MILLION
5. South Africa 54 million 49% 13 million 26.5 MILLION 13.5 MILLION
I guess its clearer now, the data are speaking. Nigeria has the highest number of users online in Africa (about 92.5 million), and also the highest number potential Facebook subscribers in Africa (about 77.5 million) as at today 30th August, 2016.
If the game is Growth Hacking and you’re called Mark, where will you HACK – NIGERIA.
I used to run a growth hack for clients back in 2013 where I’d develop a personal profile under their company name, only adding people in their target demographic.
Once I hit a certain number of friends 500+, I’d convert that profile to a page – turning all friends into page likes. After this, I’d merge the newly converted page with the company’s page and all the likes would combine. Facebook eventually added in various security measures to make this much less viable on a large scale, but you the features to do this still exist. You could probably get away with doing it once or twice per company.
You can keep all your private information secured on Facebook. All you need to do is create a group:
click on create group
name your group according to your choice
then select the privacy from open group to closed group
add one member to the group because facebook will not allow you to make the group for one member
after that click on create
now click towards the right side on 2 members
now click on setting symbol of other member and then click on remove from group
HURRAH you got your personal information space on facebook