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Monthly Archives

September 2018

ad solutions

Facebook’s new in-stream video ad solutions target most engaged viewers

By | Networking Bizz Business advice | No Comments

Facebook’s new in-stream video ad solutions target most engaged viewers

ad solutions

Dive Brief:

  • Facebook has two new in-stream ad solutions: In-Stream Reserve and In-Stream Categories, the company announced in a blog post. With In-Stream Reserve, ad placements are purchased in advance and served to Nielsen-verified in-target audiences so advertisers can reach viewers watching video from the most engaging, highest-quality publishers and creators. Through In-Stream Reserve Categories, advertisers choose content packages tied to categories, like sports, fashion/beauty and entertainment, and purchase them like In-Stream Reserve ads.
  • More than 70% of In-Stream ads on Facebook are viewed to completion, and most viewers have the sound turned on, according to the blog post. Facebook says it is testing ways for marketers to advertise in just one Facebook show or be a show’s exclusive advertiser with some of its Watch shows, like “Ball in the Family,” Returning the Favor” and “Red Table Talk.”
  • Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds. ThruPlay is available for all video ad placements, including in-stream, stories and feed, on Facebook, Instagram and Audience Network. The new tool is available in Ads Manager now for auction and reach and frequency buying, and will be rolled out for all advertisers worldwide over the next few weeks.

Dive Insight:

Facebook recognizes that its users have varied video-watching habits, which range from short clips to longer viewing sessions, and is trying to give video ad buyers more choices as a result. The new video ad tools are aimed at helping marketers tailor their campaigns according to usage patterns and could encourage marketers to increase their investment on the platform. The news comes at a time when a number of platforms are ramping up their video content. While Facebook is still one of two dominating forces in digital advertising, with this news the company appears to also be emphasizing how it’s listening and responding to the needs and preferences of marketers and viewers at a time when it is under a lot of scrutiny for its business practices following the Cambridge Analytica scandal and amid a broader reckoning around social media’s potentially negative influence on consumers and society.

Marketers want more options for choosing where their ads appear, according to Facebook. The new In-Stream Reserve ads are best-suited for premium online video and TV buyers, with campaigns targeting audience segments that are difficult to reach, like younger viewers, and light viewers. In-stream ads appear only in videos meeting Facebook’s Content Guidelines for Monetization.

The new solutions appear to have been informed by video consumption habits outlined by Facebook last month. For example, in-stream ads longer than 15 seconds had a higher abandon rate, and this led Facebook to limit in-stream ads to 15 seconds and to place them only in video content at least three minutes long. The addition of ThruPlay will help marketers reach viewers who watch the entire ad.

Facebook draws 46% of all video ads created, and the share jumps to 74% when Instagram video ads are factored in, according to Clinch research. The platform is likely looking to grow that share by introducing new video services recently. In August, Facebook made its video platform Watch available globally and said it would expand its Ad Breaks program to help partners monetize their video campaigns.

The 5 Best Digital Marketing Tools for Understanding Your Customers

By | Netwoking Bizz Brand development | No Comments

The 5 Best Digital Marketing Tools for Understanding Your Customers

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
digital marketing

According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers.

And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools.

Here are my top five digital marketing tools that you could use, too, to better understand your customers:

1. SurveyMonkey

If you want to know more about your customers, the best thing you can do is talk to them directly. But if a face-to-face meeting isn’t an option, a survey is the next best thing. With SurveyMonkey, you can craft a survey to gauge your customers’ opinions about your products and brand as a whole.

SurveyMonkey gives you the ability to engage with your customers directly and get their feedback on how you can improve. Make sure you ask open-ended questions so your customers can respond with their own answers. You’ll gain valuable insights from what they tell you, which you can then act upon to improve your brand.

2. Google Analytics

If there’s just one tool from this list you decide to use, it should be this one. Google Analytics is a powerhouse analytics tool that can track the traffic coming to your website and the performance of each web page.

Google Analytics gives you insight into how your customers are interacting with your brand. Is there one page on your website that’s resonating the most? What type of content is attracting the most visitors? By answering these questions, you can learn about customers’ likes, dislikes and preferences.

With Google Analytics, you can also find out information like how long visitors spend on your website, their geographic distribution and where they originated from before they landed on your site. And the best part about Google Analytics? It’s free to use!

3. Google Trends

What people type into Google can tell you a lot about their needs. Let’s say I’m looking for someone to walk my dog: I’d probably search for “dog walkers” in my area. And if you’re the owner of a dog walking service, you’d probably be interested in my search.

With Google Trends, you can identify and learn about the search terms your potential customers are using. The tool tells you how popular certain search queries are and how their popularity has changed over time. For instance, if people search for “dog walkers” more in the wintertime, you could plan ahead if you’re the one with the dog-walking business.

Google Trends also allows you to see related search terms and topics, which could reveal new opportunities for your business.

4. Hootsuite

According to eMarketer, nearly a third of the world’s population uses social media regularly. And these days, social media isn’t just for connecting with friends — it’s also for connecting with businesses.

Your business probably already has a social media presence; at least it should. But how often do you pay attention to what people are saying about your brand on social media?

With a social media listening tool like Hootsuite, you can manage your social networks all in one place and track mentions of your brand. You can set up feeds for mentions of your company’s name, your competitors and your industry in general. This way, you can tap into the relevant conversations your customers are having and learn from them.

5. Salesforce

According to HubSpot, 40 percent of salespeople are using informal means, such as Microsoft Excel or Outlook, to store lead and customer data. With that data stored in insufficient tools and in multiple places, it’s easy for things to get disorganized and even be lost.

A cloud-based system like Salesforce, however, allows you to manage all of your customer data in one place. You can store contact information and notes on your interactions with customers, and even send emails from the platform.

Related: 5 Helpful Content Tools and Sources for Digital Marketers

With Salesforce, you can ensure that all of the information you gather about your customers is stored together. This allows you to see the whole picture and have a clear and thorough understanding of your customers.

networking bizz

Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles

By | Netwoking Bizz Brand development | No Comments

Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles

networking bizz

 

At Networking Bizz, we successfully build brands, always having our clients’ best interest in mind. We’re committed to finding the best possible ways for our clients to engage with their customers and get the highest possible ROI along the way.

 

Our team of highly proficient creatives successfully combines strategy, innovative ideas, and experience to offer compelling, winning digital solutions and deliver measurable results that exceed all expectations. Specifically, we excel in on-page and off-page SEO and PPC and we have a track record in increasing search engine rankings to prove it.

 

We’re honored that our hard work has been recognized by SEO Tribunal. On their list highlighting the best SEO agencies in Los Angeles, Networking Bizz has been ranked among the best.

 

 

SEO Tribunal Ranking

 

Aiming to become the best resource for business to find the right SEO agency, SEO Tribunal is employing a specific evaluation method to weed out the scam SEO companies and offer only the best ones to their readers.

 

Their in-depth ranking process when choosing the best SEO agencies includes a number of factors, both quantitative and qualitative. The focus is on assessing companies’ project management methods, techniques, and performance, but also on evaluating client references, case studies, and testimonials.

 

We are proud to say that our company has met SEO Tribunal’s criteria and got its place among the best SEO companies in LA. We’re also excited about what’s yet to come and we look forward to continuing our presence on SEO Tribunal’s list. If you want to help our goal, leave a review for our company at SEO Tribunal.

 

 

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