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Monthly Archives

November 2017

What are the best Facebook growth hacks?

By | Networking Bizz digital marketing
These posts were answered from Quora.
Here are eleven crazy and incredible Facebook growth hacks:

1. A Facebook Growth Hack for Massive Profile Engagement

Here’s how you can optimize all your content to work well with Facebook’s algorithm.

2. How to Hack Facebook for Free Leads

A unique way to use Facebook Lead Ads to grow your email list from your profile, Facebook Group, or fan page.

3. You can rank Fan Page Notes on Google

4. You can embed almost any ad into your blog post

This helps increase the ad’s relevancy score and engagement. Here’s an example of an ad embedded in Inc. Magazine: Ad: ‘Meet People Who Don’t Work in Tech’

5. If you’re a good copywriter, write long-form status posts.

Long-form status post on Facebook perform extremely well for increasing engagement. Here’s a good example: Joshua Fechter – Sometimes you hear sad stories that…

6. You can optimize your personal profile to pull the right psychological triggers when friend requesting potential prospects

Here’s a great article on how to network using Facebook: 7 Growth Hacks I Used to Connect with Over a Thousand Entrepreneurs

7. Rather than give people a business card, you can add them on Facebook. 

This way you can easily add them to a Facebook Group or invite them to an event at a later date and time.

New Facebook Features: Paid Subscription Groups And Digital Courses

You can create paid subscription Facebook Groups!

9. How to Build a Facebook Digital Course

You can create paid subscription Facebook Digital Courses!

10. Quora: How to build a loyal fan base on Facebook

You can build communities incredibly fast through Facebook.

11. Quora: How to use Facebook to land any job you want

You can even use Facebook to land a job at Facebook!

Organic Growth:

The first growth hack is to understand that Facebook is a Social Media platform where people hang out to relieve stress and boredom.

Aggressive marketing tactics don’t work on Facebook, instead focus on posting valuable, shareable content to build a loyal following and the sales will follow.

To build long lasting relationships with your consumer base, you need to post quality content, run contests, canvass for opinions, provide excellent customer service and lots more besides.

The more time and effort you put into building relationships, the easier it is to promote your products and services without requiring any hard-sell.

Establishing a presence and consistently nurturing your loyal following will lead to:

  • Higher levels of customer loyalty & retention
  • More Website traffic
  • A positive Online reputation & brand recognition
  • An authoritative voice for your business

Organic Reach:

Facebook is increasingly becoming a “pay to play” platform, organic reach is severely limited. Only 5–10% of your followers see your posts.

Building an organic following is a slow process, post lots of valuable, shareable content and hope one of your posts goes viral.

Facebook Ads:

Facebook ads can be very cost effective and yield excellent results if properly implemented.

Optimizing Facebook ads is a skill set that one learns and hones through regular experimentation.

Rotating multiple ads and making subtle changes to the text and body is necessary to avoid ad fatigue.

Ad fatigue occurs when your target audience keep seeing the same ads and becomes “immune” to them.

Facebook ads are based on targeting parameters, the better you know your audience, the cheaper the cost of advertising.

To get the best out of Facebook ads, you need data. This data is then used to narrow down the targeted audience.

Once enough data has been gathered, regular A/B testing will help to refine the targeting parameters, so you end up with a super targeted consumer base.

TL;DR:

Instant or near instant results can only be obtained via paid advertising.

Organic growth is a long term strategy with the focus on building and nurturing a loyal following.

 Really cool tactics that not too many people are using:

1) Facebook Lead Generation Ads for mobile a.k.a. one-click email opt-in!

It was available only on Twitter, but Facebook introduced it pretty recently. It looks like this:

So basically you can offer an ebook/e-mail course/updates on your exclusive offers if the person opts-in. It used to be really ineffective on mobile (because user had to type in his email manually) but right now it’s super easy.

NOTE: The catch here is that if people opt-in so easily (not investing too much in the process as they would do with landing page->opting in-> confirming the email process), the quality of leads may vary – but it can be a good strategy for low-priced products which are purchased based on emotions

More detailed step-by-step instructions can be found here: Facebook Lead Ads | What you Need to Know

2. Reposting the same content a few times – saves time and money

Facebook organic reach is getting smaller and smaller again (in 2015 according to Locowise it was just 2.27% (with 1M likes) – 22.8% (with 1K likes) so very few followers will see your post if you only publish it once. This is especially true if you have fans all around the globe in different timezones.

When we tried this tactic, we had objections that people would be upset that we’re serving them “recooked meals” but you can just add a new insight, something that you’ve learned since the last release of this post and it’ll be totally fine.

This tactic is especially good if you’re using too much of your resources on content creation – you can save time and money and use the same piece of content a few times.

There are some cool tools for that if you’re not an Excel person – for example Meet Edgar (i’m not an affiliate, just a fan of their work) : )

3. Curating content with your Call to Action

(sharing is fun!)

First of all, content curation (sharing content from industry leaders, top influencers etc) makes you look more serious and respectable. Secondly, it also saves money and time cause it’s so much easier than creating your own content all the time.

How can you maximise the results of this strategy?

We’ve designed a product for that –Visibily -if you share an article from a known source (like a top publisher/influencer) you can use a tool to attach your message with a call to action on top if it:

The blue button will take a user to your own website. You can also attach the same box but with a link, opt-in form, share function, social like, etc. So it’s a perfect way to use 3. party valuable content and still drive traffic to your website or build your e-mail list.

We use it to promote webinars for example and we get fantastic results.

 

Some of the best specific hacks are unique per industry. But in broad strokes I think the most important aspect of Facebook growth is leveraging all the of available tools FB offers its users for free.

One article that I think is really interesting in terms of hacking facebook growth is this piece by Dennis Yu on “becoming Facebook famous” it talks about how for just $1 a day you can really leverage Facebook to get eyes on your video content.

Check it out, and then dig into more of the content on this blog, its loaded with Facebook specific knowledge from industry experts.

Want 50,000 Video Views? How to Be Facebook Famous – Vendasta

Facebook Growth Hacks when done right may drive massive traffic to your online properties. I generally focus on organic traffic first, because, of course, it’s free and driving organic growth is more challenging. So I’ve experimented a lot on Facebook Page, Groups, Profiles and Events and I believe Facebook Page is one of the best avenues to drive growth, whether your goal is to drive traffic or engage with your target audience.

From my learning, one of the key factors in driving growth is getting your user persona right. This is critical, because even a little variation can throw your campaign out of balance costing you money and more importantly bringing likes and engagement from wrong set of audience.

Recently, we were able to scale Facebook Post Engagements by 157% in less than a week for one of our clients. You can follow these steps to drive organic growth for your Facebook Page.

What’s interesting is that even with smaller budgets, say a few dollars, Facebook can deliver thousands of user engagements or page likes.

One of the experiments that we did for a client, we got down the Facebook cost per page like from niche audience to less than $0.01

Again, you don’t need to have large budgets, we experimented with just $10 before scaling the campaign to drive 10k likes in 5 days.

#Growth Hacks… Facebook is constantly evolving but one truth remains constant, it’s all about having good content. If your content is cheaply conceived, and appears like nothing more than a keyword-stuffed attempt at picking up ‘likes’, then Facebook will be able to identify that tactic and kick your post further and further down the news feed.
Good content, however, is receiving far more attention these days, whereas advertisement-looking posts will not be noticed. For instance, around the end of 2013, Facebook changed their news feed algorithm to not only bump ‘low-quality content’ down on their list of priorities, but now older ‘related’ articles can be seen under the newer ones for a blog or news site.

BELIEVE IT OR NOT, WE’VE GOT GAME – JUST LISTEN TO SPEAKING DATA by Aderogba Otunla, Google Business Group (GBG) Lead, FCT – Abuja, Nigeria

I was just thinking out loud today when I heard that The Great Mark Zuckerberg of Facebook visited Lagos, Nigeria (30th August, 2016). I wasn’t surprised cos the brain behind the initiative for me is a supérieur (meaning senior in french) – Bros Emeka Afigbo. But besides all these accolades, Mark is a genius right? he didn’t just decide to visit us in Nigeria just like that, its solely because we’ve got game. Check this out:

(1) Algeria with the population of about 40 million people have about 11 million Facebook subscribers while their internet penetration rate is about 27.3%.

(2) Egypt with the population of about 90 million people have about 27 million Facebook subscribers while their internet penetration rate is about 37%.

(3) Morocco with the population of about 33 million people have about 10 million Facebook subscribers while their internet penetration rate is about 60.6%.

(4) Nigeria with the population of about 181 million people have about 15 million Facebook subscribers while our internet penetration rate is about 51.1%.

(5) South Africa with the population of about 54 million people have about 13 million Facebook subscribers while their internet penetration rate is about 49%.

Let’s get the mathematics straight: (only countries that have high traction were selected, OK)

S/N, COUNTRIES, POPULATION, INTERNET USAGE, FACEBOOK SUBSCRIBERS, USERS ONLINE, USERS NOT ON FACEBOOK BUT ARE USING THE INTERNET

1. Algeria 40 million 27.3% 11 million 10.8 MILLION 0.2 MILLION

2. Egypt 90 million 37% 27 million 33 MILLION 6 MILLION

3. Morocco 33 million 60.6% 10 million 19.9 MILLION 9.9 MILLION

4. Nigeria 181 million 51.1% 15 million 92.5 MILLION 77.5 MILLION

5. South Africa 54 million 49% 13 million 26.5 MILLION 13.5 MILLION

I guess its clearer now, the data are speaking. Nigeria has the highest number of users online in Africa (about 92.5 million), and also the highest number potential Facebook subscribers in Africa (about 77.5 million) as at today 30th August, 2016.

If the game is Growth Hacking and you’re called Mark, where will you HACK – NIGERIA.

I used to run a growth hack for clients back in 2013 where I’d develop a personal profile under their company name, only adding people in their target demographic.

Once I hit a certain number of friends 500+, I’d convert that profile to a page – turning all friends into page likes. After this, I’d merge the newly converted page with the company’s page and all the likes would combine. Facebook eventually added in various security measures to make this much less viable on a large scale, but you the features to do this still exist. You could probably get away with doing it once or twice per company.

You can keep all your private information secured on Facebook. All you need to do is create a group:

click on create group

name your group according to your choice

then select the privacy from open group to closed group

add one member to the group because facebook will not allow you to make the group for one member

after that click on create

now click towards the right side on 2 members

now click on setting symbol of other member and then click on remove from group

HURRAH you got your personal information space on facebook

only one member group

5 Facebook Marketing Hacks You Cannot Af

https://www.youtube.com/watch?v=dkGmIB4v4o0&feature=youtu.be

content marketing

Why Content Marketing’s Future Depends on Shorter Content and Less Content

By | Networking Bizz digital marketing

Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so.

Upon reading the piece, I did a facepalm. I was reminded of a conversation I had a few years back, when I walked into the break room of the agency I was working for, and almost bumped into the content specialist on my team.

After we exchanged pleasantries, she informed me of an unwise decision she was about to make.

Her: “Guess what? I’m going to run a marathon.”

Me: “Why?”

Her: “I think it’ll be fun.”

Me: “OK. How many marathons have you run? And have you been training for this one?”

Her: “I’ve never ran one, but there are a lot of training guides online; they say it only takes 17 weeks to train for it.”

Me: “…”

content marketing

The philosophy of doing a lot what we don’t yet do well is ruining content marketing — and the knees, joints and backs of wannabe marathoners.

If you doubt that, please explain why 90% of what’s published online barely rises to the level of crap.

Anyone who disagrees with that statement is either (a) fooling themselves or (b) never had to conduct a content audit.

Even for big brands, producing quality content with frequency is seemingly near-impossible task

Therefore, when someone says “create more content,” I hear “brands will continue to waste resources that would be better spent elsewhere,” for now. Worse still, it means they’ll see the failure as not one of execution, but born of content marketing itself.

 

Rayson is a solid content marketer working for a brand with a strong product. I admire them both. And while I don’t mean to attack him, I would like to tackle the logic of the post, which I’ll excerpt below.

[Eds. note: The primary reason I chose to tackle this topic is because content frequency and content length remain two of the biggest albatrosses impacting our industry. Despite this fact, many fail to see how related they are. That is, many brands are failing fast by chasing the long-form posts and frequent posting unicorn. Also, I’m very clear in understanding that Rayson is not advocating for quantity at the expense of quality. My contention is simply that quantity is typically the wrong goal, at least for the vast majority of brands.]

You’re a brand who publishes content, not a brand publisher

The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015.

As a former journalist who spent four years in a newsroom, I’ve always been against the brands as publisher mantra, in large part because, well, as a brand you ARE NOT a publisher. Publishing content no more makes you a publisher than running 26 miles makes someone a marathoner. Newsrooms are built to produce lots of content.

There are often dozens of editors, copy editors, line editors and writers on staff, so quality control is baked in and a priority. Additionally, a newspaper writer can easily write several stories a day and not break a sweat, owing to an environment that places premium on speed.

By contrast, most many content marketers use junior writers or, worse still, content mills, that deliver low-quality posts for $20.

It’s very unlikely that attempting to follow the path of newspapers would prove fruitful.

Better idea: Determine the cadence with which your brand can create uniquely valuable content, which Rand defined and described in a 2015 Whiteboard Friday. The key is to focus the lion’s share of your attention on creating content that’s exclusive and recognized as best-by-far in its class.

content marketing

Will WaPo’s strategy work for your brand?

I think whilst it is true that content will take a wider range of forms, including interactive content, the future is not less content but the opposite.

My reasoning is based on a number of factors including the effectiveness of the strategy adopted by the Post and others. … As we noted above the number of pages Google has indexed over 7 years from 2008 to 2014 has increased from 1 trillion to 30 trillion.

That is an increase of 29 trillion pages in 7 years. The number of net additional pages indexed by Google each year appears to be increasing, it was 3 trillion in 2010, 5 trillion in 2012 and 8 trillion in 2014.

I’m of the opinion that seeing WaPo’s strategy as anything but “effective for them” is a mistake. As anyone who’s been around the marketing space for any amount of time can attest, chasing what another brand has been successful at is a bad idea. Yes, you should be aware of what the competition is doing, but seeing their success as anything more than unique to them, or their vertical, is a recipe for pain.

Remember, too, that WaPo isn’t selling anything but ad space, not products, so the more real estate the better for them/businesses like them.

Also, the rapid rise in number of pages indexed by Google would seem to highlight one thing: A lot of brands are investing in content; it doesn’t mean a lot of brands are being successful with it.

Better idea: After finding your cadence and nailing quality consistently, test frequency along with elements such as length and content type to find the right balance for your brand.

content marketing

Quality and quantity typically go in the opposite direction

As the costs of production, storage and distribution fell, particularly with online and digital products, it became economically attractive to provide products for the long tail niche audience, in fact revenue from the long tail became greater than the hits because the tail was very long indeed. Companies like Amazon and Netflix were arguably some of the first long tail companies.

Unlike WaPo, which buys ink by the proverbial barrel and has a stout staff, most brands have razor-thin content teams, increasing the likelihood that producing more and more content means increased expenditure as new team members must be hired and vetted or contractors are hired.

As I experienced while working for an agency, brands expect that as the cost rises, so too do their rankings and traffic, which is not typically the case. And when those two don’t move in lockstep, the spigot is shut off, often for good.

Better idea: Develop a goal for your content that’s in line with your brand’s goals, then let your marketing team test and refine the publishing schedule. You’re likely to find that the right cadence to nail quality is fewer but bigger content pieces.

Don’t conflate strategy with the goal

By creating over 1,000 pieces of content a day you are more likely to cater for demand in the long tail for specific niche content or simply to produce content that engages a wider audience. … Sites such as BuzzFeed have also increased their content production, the Atlantic recently reported the following figures:
April 2012 BuzzFeed published 914 posts and 10 videos
April 2016 BuzzFeed published 6,365 posts and 319 videos

Again, these are — even in the case of BuzzFeed — media companies we’re talking about, so it’s not surprising that traffic, frequency and quality can continue in the same direction. For most brands, two out of three is the gold standard and one out of three is the norm.

Better idea: Stop thinking you’re a media company. It’s OK to adopt a strategy that includes more frequent publishing, but that strategy must fit inside your brand’s overall goals, not vice-versa.

Shares are the cotton candy of content marketing

When I looked recently at the most shared content published by marketing and IT sites, the data confirmed that on average long form posts achieved more shares. But when I looked in more detail at the 50 most shared posts, 45 of them were short form and under 1,000 words. Thus people are very happy to share short form content and given the pressures on everyone’s time may prefer short form content. …

I personally think there is a big opportunity for short form content and I aim to adapt my strategy to focus more on repurposing and republishing short form versions of my research that focus on specific issues. These could be focused around just a single image or chart.

On this point, I largely agree with Rayson insofar as shorter content, with rare exception, should be a part of your brand’s content strategy (this post notwithstanding). I know, I know, many of you do very well with posts of varying lengths. I get that. What I’m saying is your content should be assigned, not by your whims or the needs of the brand, but by the needs of the audience.

And certainly not based on shares, which, as we know from a recent Moz and BuzzSumo post, do not correlate with the all-important links.

In many cases and for many brands, shares are a distraction serving to keep our attention away from the important elements of content marketing. I liken them to the cotton candy at the county fair: a lot of puff, but not nearly as filling as that smoked turkey leg.

content marketing

When creating content, we should begin with empathy being top-of-mind. That’s when you can allow your inner journalist to soar:

  • Who benefits most from this information (i.e., who, specifically, am I talking to?)
  • What are their specific needs?
  • Why is my brand uniquely qualified to satisfy those needs?
  • How can I best depict and share the information?
  • When is the optimal time to create, share and promote it?

Notice I never mentioned length. That was intentional.

The length of your content should be determined by your audience, not your brand.

A recent study by Chartbeat, which looked at user behavior across 2 billion visits over the web during the course of a month, found that 55% of visitors spent fewer than 15 seconds actively on a page. 15 seconds!

Better idea: If readers aren’t spending a great deal of time on our site’s we should reward them, not punish them: create short but meaty posts; share graphics with a few lines of commentary to invite comments; share videos or podcasts you’ve enjoyed, as curated content; or ask a question, then be the first answer, nudging others to dive into the fray.

Whatever direction you decide to go in, do so with guidance from your audience and/or would-be audience.

Imagine a world filled with web searcher advocates

Again, this post is not meant as an attack on Raysons’ post. If anything, I wanted to take the opportunity to reiterate to folks that content marketing isn’t an either/or game; it’s a long-haul game, a “this and that” game, an iterative game.

As someone who’s been made sick from doing deep dives into clients’ content, I feel strongly that we often need to protect brands from themselves. Big budgets and large teams don’t prevent marketers from making bad decisions.

I’ve made it clear to prospects and clients that I’m there as an advocate for them, but first and foremost I’m an advocate for web searchers. The more and the better I can help brands be the chosen result (not merely the top result), consistently, the happier we will all be.

facebook growth hacks

Beat the Facebook Algorithm With These 13 Techniques

By | Networking Bizz digital marketing

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.

beat the facebook algorithm

So how do you beat the odds? In my article today, I’ll cover 12 tactics to beat the Facebook algorithm and help you get your fan engagement back!

1. Share Great Content

The old adage remains true – (quality) content is king. (Sorry about the cliché, Elisa.) If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook’s algorithm tweaks are aimed at weeding out what Facebook deems “low quality content,” like memes. For greater reach, opt instead for quality content from news sites. It’s a bit bourgeois for Facebook to assume CNN articles are always classy and memes are always pond scum, but we don’t get much choice in how Facebook adjusts its algorithm. My suggestion? Ramp up on your own original high-quality content with e-books, blog posts, white papers, etc.

2. Use Facebook Ads

With organic reach down, now is the perfect time to experiment with Facebook advertising. Facebook has revamped their ad system to be easier than ever to use. Paid Facebook ads can appear right in a user’s newsfeed, seamlessly blending with organic posts while boasting better reach. Give them a shot and see how they perform.

beat the facebook algorithm3. Extend To Other Social Networks

Integrate your Facebook marketing with other social networks – post pins, tweet, etc. Facebook has become crowded, with organic space steadily shrinking. There’s tons of competition and it’s easy for your content to get buried in users’ news feeds. Explore greener pastures by delving into newer social media hubs like Instagram, Vine, Pinterest, Tumblr, or Google+. Don’t let Facebook be your crutch.

4. Time To Get Personal

Personal account posts tend to show up more in news feeds than business page posts, so why not take advantage of your staff members? Most of them probably use Facebook, so get them liking and sharing your company content. All is fair in the Facebook wars.

5. Import Your Contacts

If you have a big email list, you can import your contacts (up to 5k names at a time) and invite them to join your Facebook page. A higher number of Facebook friends means that your content will reach more people, despite lower organic visibility percentages. The more the merrier.

beat the facebook algorithm6. Post More Often

Increase your chances of appearing in news feeds simply by posting more. Get the odds in your favor! Posting 4-6 times a day increases the likelihood that one of those posts will get a bite.

7. Share Exclusive Content

Make your Facebook posts count by sharing exclusive content users won’t find anywhere else. Publicize flash sales, special discounts, contests, etc.

beat the facebook algorithm8. Pay Attention To Analytics

Since organic Facebook marketing has become significantly more difficult, it’s time to start paying careful attention to your analytics. You don’t need anything too fancy – Facebook’s own analytics can show you which posts perform better than others. See what kind of content drives the most engagement with your followers. Do they respond to videos? Which articles do they click on? What topics get them excited? Look for trends and then replicate for success.

9. Go Multimedia

Don’t rely solely on text posts. Image and video posts perform exceedingly better than text posts. Share YouTube videos, Pinterest pins, and Instagram pics on Facebook.

 

With Facebook’s buyout of Instagram, it wouldn’t be ridiculous to think that maybe Facebook is giving preference to Instagram pics over other pieces of content. Nothing official on this of course, but it doesn’t hurt to amp up the Insta-posts just in case.

10. Leverage User Generated Content

If you’re not making much of a splash on Facebook these days, at least make the attention you do get worthwhile. Take advantage of Facebook as a source of user generated content by hosting photo contests, video contests, etc. You may not get as many entries as you would have in Facebook’s glory days, but the user generated content you do get is golden. User generated content can be repurposed and used elsewhere in blog posts, testimonials, and other marketing materials.

beat the facebook algorithm11. Engage With FB Fans

Drive fan engagement by asking questions and encouraging fan response. Try caption contests, fill in the banks, and other posts that drive user interaction. In return, it’s your job to follow suit by responding to their questions and comments and interacting with fans whenever possible.

beat the facebook algorithm12. Give Your Page A Makeover

Make the most of the fans that interact with your Facebook page by using a powerful cover image. Try using the Facebook cover photo as a call to action.

beat the facebook algorithm13. Reach Out To Other Community Managers

Firstly, a disclaimer – this last workaround might be considered “gray hat,” but it can work very well if handled correctly. To boost exposure for your business pages, reach out to and forge relationships with one or two other community managers in similar industries and agree to like each other’s content. Alternatively, if you’re not comfortable doing that, ask your employees to like one update per week – the increased post engagement will improve post visibility.

16 Effective Facebook Marketing Strategies for Businesses

By | Networking Bizz digital marketing

You probably know that Facebook is the number one social media platform, which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place.

Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.

 

1. Leverage the Existing Traffic to Your Site

Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.

You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.

social-icons-plugin

Hot Facebook Marketing Tip:
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.

2. Use Your E-mail Signature to Display Your Fan Page URL

If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.

facebook-email-signature

Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.

Example: Want to receive a gift from us? Like us on Facebook!

3. Send Out an E-mail Blast

Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.

Few of the great e-mail marketing tools are MailChimp and AWeber.

You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.

4. Promote Facebook Page In-store

Do your customers come to your store? Promoting your Facebook page and other social media accounts in-store is just another great way to let your customers know that you are on Facebook.

Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.

facebook-marketing-in-store

Bonus Facebook Marketing Tip:
You might also want to put your social media account pages links on your:

  • business cards
  • front mirror or doors
  • walls
  • packaging
  • … and more!

5. Determine the Best Day to Post

Perhaps my favorite feature that Facebook Pages have is the Insights. By going to your Posts Insights, you will be able to see the average time when your fans are online.

In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.

You can access your Posts Insights by following the steps below:

  • Go to your Facebook Page.
  • You will see “See Insights” above your Page, click it.
  • You will see your Insights overview from there, find the Posts tab and click it.
  • Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.

Alternatively, tools like HootSuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.

6. Create and Schedule Your Status Updates

The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage of those millions of people could be your next potential customers.

If you want to use Facebook to maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.

There are also some Facebook posting statistics that you might want to consider when creating your status updates:

  • Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic.)
  • Question posts get more comments (source: HubSpot).

Scheduling Your Facebook Status Updates:

Facebook has a built-in feature that allows you to schedule a post to appear on your page later. If you want to know more about it and the detailed steps on how to use it, refer to this link and continue reading below.

7. Use the Facebook Plugins

Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.

For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.

8. Use Facebook Ads

You may hate it, but investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.

Facebook ads aren’t expensive as you might think; you will love them once you tried to test them to get the best conversion that can impact your followers and your business growth. Consistent testing and experiments are necessary once you use them.

Facebook ads currently help you create your campaign depending on the results you want to gain:

  • Facebook Page Engagement— Ads that boost your posts and increase likes, comments, shares, video plays, and photo views
  • Facebook Page Likes— Ads to build your audience on Facebook
  • Clicks to Website— Ads to encourage people to visit your website
  • Website Conversions— Ads to promote specific actions for people to take on your website; you’ll need a conversion tracking pixel to measure your results
  • App Installs— Ads to encourage people to install your app
  • App Engagement— Ads that get more activity on your app
  • Event Responses— Ads to promote your event
  • Offer Claims— Ads to promote offers you created; you’ll need to use an offer you’ve created on Facebook or create a new one

The setup for each ad varies depending on what results you want to see. Below are few things you might want to consider when you set up your ads:

  • Target your desired audience (gender, age, locations). If you use Google Analyticsdisplay tracking, you can use the data from there and use it for retargeting.
  • Use an engaging picture if you’re planning to use Facebook ads for your page or external pages.
  • Use an easy-to-answer or an engaging ads description, here’s an example.

If you’re selling gift items, you might want to put something like this:
“If you think giving gifts can make someone smile, Like Us today!”

Since the text is easily answerable by Yes or No, those people who most likely say “yes” will be converted into your fans. Trust me, this is so effective.

Note: You can only use 90 characters for your Facebook ads text/description.

9. Think Outside the Box and Create Facebook Contest

A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.

People love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.

If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!

10. Use the “@ feature” in Facebook

Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.

Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.

11. Develop a Facebook Customized Page Tab or Apps

A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.

According to Socially Stacked, 42% of fans like a page to get a coupon or discount. Another study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates.

An example of customized tab/app for your Facebook page is what I currently use to gain subscribers as well as likes in exchange for exclusive business and marketing tips.

facebook-custom-tab-apps

Bonus Facebook Marketing Tip:
Most businesses that used customized tab for their Facebook pages put exclusive discount coupons or free download such as e-books. My favorite tool for creating a Facebook custom tab is Woobox, which is free.

12. Integrate Social Media Sharing

Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.

Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.

You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.

social-media-sharing

My favorite free social media sharing plug-ins are:

  • Digg Digg
    Digg Digg by Buffer displays all popular social sharing buttons with count.
  • Flare
    Although the plug-in isn’t in active development anymore, it features eye-catching and simple social sharing bar that lets your content gets shared.
  • Mashshare
    Mashshare sharing plug-in is a high-performance share functionality inspired by Mashable. The beautifully designed big buttons of “Share on Facebook” and “Tweet on Twitter” are my favorite.

    13. Engage with Your Facebook Community

    Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty. The most exciting result about this is that they can also turn into your repeat customers or potential leads.

    Facebook can also be used as one of your customer support hubs.

    14. Engage with Other Facebook Pages

    You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.

    Your comment will serve as a link toward your page that can lead to an additional like or following (see below image). You could convert those “likes as fans” into “likes for conversions.”

    facebook-link-relationship-building

    15. Use Images and Videos for Your Content Updates

    People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.

    Wishpond’s data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement.

    Hot Facebook Marketing Tip:
    You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic. My favorite resource for this is Bitly.

    Why shortened links? Shorter posts get 23% more interaction. Posts with 250 characters can get you 60% more engagement while posts with less than 80 characters can help you gain 66 % more engagement.

    facebook-shorter-posts

    16. Create or Join Facebook Groups

    Facebook groups have three types of privacy: open, closed, and secret. These different types also serve different functions and ways to use.

    • Open Group. Anyone can see the group, who’s in it, and what members post.Open groups are mainly used to build awareness, authority, and interest in your brand. This is the best group if you want to establish yourself as an expert and to network with others in your industry. The main focus that you should do on open groups is not selling but rather participation and interactions.
    • Closed Group. Anyone can see the group and who’s in it. Only members see posts.Closed groups are best to use for customer support purposes. For example, we are using Closed Group for one of my clients’ current customers who want to share ideas with other users. We also use this for customer support and solve problems.
    • Secret Group. Only members see the group, who’s in it, and what members post.Secret members-only groups are great for higher-level discussions that need confidentiality. For example, since I manage lots of teams, companies, and businesses, we use secret groups for collaboration and follow-ups.Other companies find the secret group useful as one way to network with their clients or customers especially for those on coaching, training, or consulting industry.

    Conclusion

    To summarize, here are the most effective Facebook marketing strategies that you can use right now to jump-start your business success on Facebook.

    1. Leverage your existing website traffic by putting social media icon, which redirects to your social media pages.
    2. Use your e-mail signature to display your Facebook Fan Page URL.
    3. Send out an e-mail blast to let your audience know that your business exists on Facebook
    4. Promote your Facebook page in-store.
    5. Determine the best days to post.
    6. Create and schedule status updates.
    7. Use Facebook Plugins to grow your followers easily.
    8. Use Facebook ads to help you achieve the results you want to have for your business.
    9. Think outside the box and create a Facebook contest.
    10. Tag other users and pages by using the @ feature in Facebook
    11. Develop a custom page tab or app for a coupon, discounts, and any other exclusive deals. You can also use it for newsletters and other campaign purposes.
    12. Integrate social media sharing buttons on your website pages.
    13. Engage with your fans and current community.
    14. Engage with other Facebook Pages.
    15. Use image and videos on your status updates.
    16. Create or join Facebook groups.

Just 5 Techniques That Will Increase Your Organic Reach On Facebook

By | Networking Bizz digital marketing

With regards to expanding the span of your Facebook page, there are two approaches to do it: paid techniques, which include paying Facebook to advance your page, or natural strategies, which depend on building informal exchange about your page without giving over any cash.

Throughout the years, Facebook has been forcing associations with pages to move far from attempting to build their natural reach by making its paid techniques substantially more compelling. Nonetheless, on the off chance that you need to recover your association’s posts on the News Feeds of your Facebook fans there are still approaches to do this that don’t include forking over hard-earned money to Mark Zuckerberg’s domain. It adopts a devoted and submitted strategy, however it’s as yet conceivable – particularly in case you’re willing to appreciate these five critical strategies with regards to expanding your Facebook reach naturally.

1. Enough With The Algorithm Chasing

Facebook changes its News Feed algorithm constantly.Facebook changes its News Feed algorithm constantly. What this means is that while one type of post might be more likely to show up in a user’s News Feed one month, the next month it could be completely different. Instead of text updates, it’s images. Then instead of images, it’s videos. Maybe next month it will be links to third-party websites. It just goes on and on as Facebook keeps adjusting things.

Marketers who try to capitalize on organic reach by “gaming the system,” so to speak, by posting content that is showing up the most often due to Facebook’s News Feed algorithm. Instead of focusing on compelling content – the message itself – they focus on the delivery method. Facebook knows this, and it’s why the decision is made to constantly update that News Feed to disrupt these marketers from continuing to game the system – at least until the next trend registers and the cycle happens all over again.

So what’s the best way to weather this storm? Stop trying to make the algorithm work for you. It never will – it’s designed to work for the regular Facebook user. Spending time, money and energy trying to unravel the secrets of every new algorithm update is simply a waste, especially when you can adopt a strategy that works with Facebook instead of trying to pull the wool over its eyes.

2. Do What Your Mother Told You

Do you remember when you were a childDo you remember when you were a child, and you told your mother you were scared about the first day of classes? “What if they don’t like me?” you asked, a lump in your throat as the idea of being ostracised made you sick to your stomach. What did your mother tell you? “Just be yourself, and everyone will like you.”

Well, it’s as true then as it is now. Instead of trying all these strange techniques to build your organic reach on Facebook that involve targeted approaches to algorithm-busting content delivery, take a clue from the word “organic” itself. The best way to build a grass-roots movement on the social media platform is to plant a seed and let it grow without any funny business.

You can’t force a Facebook following. Yes, there are some more technical strategies that will provide better results for you – like posting at non-peak times to make your own posts more likely to be included in the News Feeds of your Facebook fans – but the key is to drop the “SEO Ninja” act and act like a human being. Be yourself, focus on the message instead of the messenger, and you truly will be able to build that organic following that you want so badly.

3. Yes But How Do I Do That?

be yourselfYou’re probably wondering what “be yourself” actually means. Well it’s relatively simple – you need to adopt tactics that demonstrate how your organization is being run by normal human beings, just like the people who read your posts. The time for faceless corporate monoliths is past – the Internet is an equalizing factor, and any entity on the Internet that tries to keep itself apart from everyone else is going to be seen as arrogant, old-fashioned, and hopelessly behind the times.

You’ve got to show your Facebook fans that there are people behind the wheel of your organization, or at least behind your organization’s social media division. Transparency and openness are the watchwords of the modern Internet – perceived secrecy breeds mistrust, and that effectively puts an end to any marketing efforts you have in mind for your company.

You need to at least provide glimpses to consumers as to what goes on inside the company on a basic level. We’re not talking the revelation of trade secrets here; it’s closer to taking a picture of a cake someone put in the break room for an employee’s birthday than it is revealing substantive information about your products or services.

4. Get Personal

get up-close and personal to your Facebook fansThe next thing you’ll have to do as an organisation is to get up-close and personal to your Facebook fans if you want to truly grow your organic reach. The Internet is and always has been a two-way street, and that means that its main purpose has been communication, whether it’s the exchange of data, the exchange of ideas, or the exchange of images of Grumpy Cat with snarky captions on them.

Simply posting content isn’t enough. You need to be posting the kind of content on your Facebook page that engages your audience and encourages them to respond in kind. A traditional marketing call to action simply doesn’t work anymore – instead you simply need to ask a direct question to elicit an opinion or a response in return. Additionally, if you do get a response you should be sure to respond to it directly within less than 12 hours or so. Make your responses professional but warm, even a little lighthearted and you’ll soon earn a positive reputation among your fans.

Meanwhile, don’t make it look like you’re trying too hard to get attention from your audience. When it comes to things like including hashtags in your post, try to keep it down to one or two short phrases or words – less is more. There’s nothing that destroys credibility quicker than a long string of unprofessional-looking hashtags clogging up the bottom of your posts, as no one will take you seriously.

5. Everybody’s a Comedian

laughter really is the best medicineFinally, there’s one thing that you need to understand: it turns out that laughter really is the best medicine. Everyone loves to laugh when it comes to the Internet, and content posted on Facebook is no exception. While there will always be people who enjoy seeing controversial or borderline offensive content for the opportunity it presents them to get into arguments online, humor is the key. If you can charm your Facebook fans and give them a good giggle in a lighthearted way, it’s likely to earn your page a lot of attention through likes, comments, and shares.

The more you do this, the more often people will see your posts in their News Feed, as the Facebook algorithm has always run on positive reinforcement; the more likes, comments and shares your posts get, the more likely it is that your Facebook fans will see subsequent posts by you. That’s the true definition of organic growth.

10 Social-Media Trends to Prepare for in 2018

By | Networking Bizz digital marketing

In the previous year, various huge stories included online networking: Facebook lured Snapchat users to Instagram, the leader of the United States conveyed official policy positions in 140 characters and Apple declared plans to adjust the way we communicate with our cell phones.

One year from now, web-based social networking is ready to make significantly more interruption as various new mechanical progressions go standard, and as social standards identified with online networking change. Here are the main 10 online networking patterns to get ready for as 2018 moves close.

1. Rise of augmented reality

At the first-historically speaking occasion facilitated in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. The two gadgets fuse another chip that enables the telephones to give clients unprecedented increased reality encounters. While augmented reality will have its underlying effect on versatile gaming, it is likely that online networking stages will discover approaches to consolidate the innovation too.

For instance, it’s possible that Snapchat or Instagram will soon bolster channels that enable clients to bring a selfie with a companion or big name anticipated employing increased reality. Also, brands could soon extend their items into the homes of online networking clients through unique channels.

2. Increasing popularity of Instagram Stories

Over 200 million people use Instagram Stories every month, which is more than 50 million more than the individuals who utilize Snapchat – and Instagram Stories is only one year old! Along these same lines, almost 50% of all Instagram clients will utilize Stories before the finish of 2018. This implies brands intrigued by interfacing with Instagram clients must take the time to master Instagram Stories.

3. Continued investment in influencer marketing

Over 90 percent of marketers who utilize an influencer advertising methodology trust it is effective. Organizations like North Face, Hubspot and Rolex utilize social media– based influencer promoting methodologies to interface with new groups of onlookers and enhance engagement with existing gatherings of people.

This year we saw that brands that selected conventional publicizing strategies struggled to interface with online networking clients. One year from now, it is likely that more brands will hold onto influencer advertising as an approach to interface with groups of onlookers who tend to overlook customary techniques.

4. Focus on Generation Z

A recent study conducted by Goldman Sachs inferred that Generation Z was more profitable to most associations than twenty to thirty-year-olds. Today, the most seasoned Gen Zers are 22 years of age. They are quite recently starting to enter the work constrain, and will have expanded purchasing power for quite a while.

Brands will start to perceive this and will move their online networking systems as needs are. Expect awesome speculation in platforms cherished by Gen Zers like Snapchat and Instagram.

5. Increasing brand participation in messaging platforms

Over 2.5 billion people utilize informing stages all-inclusive, but marks are still basically centered around interfacing with shoppers on unadulterated interpersonal organizations. In 2018, anticipate that brands will put additional time and cash in interfacing with shoppers on informing stages. Counterfeit consciousness, voice associates, and chatbots will empower brands to offer customized shopping encounters on informing stages like Messenger, WhatsApp and Kik.

6. Expansion of live streaming

What was at one time a novel contrivance has turned into a standard piece of online networking. Today, marks of all shapes and sizes have begun utilizing live gushing to catch the consideration of adherents.

GORUCK, a rucksack producer and the coordinator of outrageous perseverance occasions, is one case of a medium-sized brand that has developed its span by live streaming compelling content on Facebook. A large number of supporters tuned in to watch 48-hour scope of a recent perseverance race.

In 2018, more brands will start to understand the energy of live gushing and will consolidate it into their month to month content designs.

7. Rethinking Twitter

Twitter has neglected to grow followers significantly in 2017. Indeed, LinkedIn, Facebook and Instagram all have more online networking supporters. This year, Twitter additionally lost access to spilling NFL amusements (Amazon won the rights). In 2018, it is likely that Twitter initiative will expect to reevaluate how the stage works.

Conceivable changes to Twitter incorporate pitching the organization to private financial specialists, changing the stage to incorporate some membership component and additionally patching up Twitter publicizing alternatives, which have fallen behind different stages.

8. Digital hangouts go mainstream

Houseparty is a video home base stage utilized by over one million people each day. It is utilized by Gen Zers as an approach to hang out with companions carefully. The stage is successful to the point that Facebook is purportedly exploring approaches to make a comparative usefulness inside their stage.

We have just observed video turn out to be progressively critical via web-based networking media, and live video amass joints are a characteristic next cycle of this pattern. It is possible that in 2018, Facebook will announce a comparable product to Houseparty that will prevail upon clients, similarly as Instagram’s presentation of Stories did.

9. Facebook Spaces goes mainstream

Facebook isn’t quite recently keen on live video gushing; they’ve been dealing with a project called Spaces that is intended to enable companions to interface in VR. Given that Facebook possesses Oculus, a virtual reality equipment, and programming organization, it is nothing unexpected that the online networking goliath is building up a stage to make utilization of this innovation.

Facebook is ready to scale Spaces in 2018. When they do, it is likely that it will be the primary fruitful VR web-based social networking item at scale.

10. Social platforms embrace stronger governance policies

After a progression of questionable choices amid the 2016 presidential race, online networking stages have grasped a more involved way to deal with representing conduct on their stages. Facebook as of late turned over thousands of ads that appear to be associated with Russian interfering, and has put resources into new AI and human types of checking.

Given the wide feedback that Facebook and Twitter got amid 2017, it is likely that these stages will grasp sets of principles and administration strategies that shield the brands from future feedback.

Conclusion

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

With the announcement of the new iPhones, augmented reality has a chance to become a part of social media in ways that were unimaginable only a few years ago. Lastly, Twitter and Facebook will most likely adjust their policies to protect their brands from political criticism and to provide users with better online experiences.

What are some cool Facebook growth hacks?

By | Networking Bizz digital marketing

The term “growth hacker” is a comparatively new term to be added in the online business vocabulary. It was coined in 2010 by Sean Ellis, the founder and CEO of Qualaroo.

Sean was hired by different online businesses to grow their websites. He performed the job well, increased traffic and conversions to website, and then went away. This is where the problem arose.

After Sean left there was nobody to take his place. He tried to find a good replacement; he received CV’s of people who were good but still not good enough. He was receiving CV’s from marketers and it was then that he decided that he didn’t need a marketer but someone else. Someone who’s sole purpose in the company was just one thing – growth. And the term growth hacker was born.

Sean came to this conclusion because he believed that marketers were important but not important for startups. When you are just starting out the traditional marketing techniques usually are not needed. For example you don’t need a marketer to manage and train your marketing team in the initial months. But what you do need is growth.

The proof is in the pudding, it is said. Hence below I will discuss ten important growth hacks which different companies have employed to skyrocket their businesses.

Let’s see.

1) AirBNB

airbnb growth hack

airbnb growth hack

AirBNB is a website which lets people give out their empty rooms for rent to complete strangers by posting a listing on their site.

They applied a wonderful growth hack technique to grow their business.

When users were filling in the forms, they were shown an option through which they could have posted their listing on Craigslist as well. Since Craigslist is a popular website this cross posting would not only get more and more people to view the ad, but would also generate a back link to AirBNB increasing their search engine rankings.

Simple, right? But if it’s really that simple why weren’t other websites using the same technique?

It was because Craigslist wasn’t allowing any such simple integrations. AirBNB had to reverse engineer how Craigslist forms worked and then make their own site compatible with it and that too without having access to the Craigslist code base.

The plan worked. AirBNB noticed a heavy growth. But then Craigslist soon found out and fixed their code so as to not allow AirBNB to post any further.

2) Twitter

Twitter growth hack

Twitter Profile

Twitter is a household name today. Everybody has either used it or at least heard about it.

When Twitter was launched it saw many sign ups and a lot of buzz in blogs and social networks. But people were not using it continuously over time. Twitter had a large audience which hung around a few days and then logged out never to log in again. And this was a problem for the company.

The company took a non-traditional path. Instead of implementing the tried and tested marketing efforts or requesting people to come back with special offers the company invested in the product itself.

They did in-depth testing with respect to the user experience and the website’s interface and then rebuilt the complete site according to the information gained from these tests.

They learned that if the users selected five to ten accounts to follow when they first sign up, their chances of returning and becoming regular users would be far more. This will be because the user would have invested some time and energy into his account and people usually cling to those things in which they have invested.

Twitter  growth hack

Twitter growth hack

Also, the real value of Twitter lies in interacting with other people; not just posting tweets randomly.

Twitter made big changes to their system in order to show users its true potential. And it worked.

3) LinkedIn

Linkedin

LinkedIn went from 2 million users to 200 million users by using the following growth hack.

They gave users an option to create public profiles. Public profiles meant that the profile of the user will show up in search results when anyone will search for that person’s name.

Linkedin  growth hack

Linkedin growth hack

Before LinkedIn if you searched for your name it showed you many irrelevant pages and you had to search all the way down to find a page actually about you.

But LinkedIn changed things. If you wanted to be found out, you needed to have a LinkedIn profile.

4) YouTube

Youtube

Youtube

YouTube’s growth hack technique has been simple and effective.

When you watch a YouTube video you will see an option headed “Share”. Click on it and you will see the “Embed” option as shown in the screenshot below.

When you click on embed you will be supplied with a small HTML code. Copy and paste this code on your blog or website wherever you want it to appear. You will find that the video will appear on the page, exactly as it appears on YouTube and your site readers can view it.

This growth hack is one of the key reasons for YouTube’s popularity. It helps spread the word, lets more people to know about YouTube, and generates backlinks to the website.

5) Buffer

Buffer

Buffer

In case you don’t know, Buffer is a social sharing tool which lets you schedule which update should be posted on which social media website and on which day and time. This lets you post under a proper schedule without being on your computer at all times.

The growth hack they employed was acquisition of the Digg Digg floating share bar. If you have visited websites where the social media buttons are displayed in a vertical bar and they slide along the page as you slide up and down the site, you will know what I mean.

Buffer  growth hack

Buffer growth hack

After they purchased the Digg Digg bar, they used their Buffer button on it by default. This compelled more and more people to use it and know about it.

6) Hotmail

Hotmail

Hotmail

In the late 1990’s, Hotmail employed a small little trick which did wonders for them. The emails being sent by Hotmail from any user contained a line at the end which read, PS – I love you, and contained a link back to the homepage of Hotmail.

The people receiving the email, or at least a percentage of them, clicked on the link and signed up for an email account on Hotmail.

This led to a massive growth, to actually 12 million email accounts.

Later on Microsoft purchased Hotmail for $400 million! Not bad at all.

7) Dropbox

Dropbox

Dropbox

According to Drew Houston, cofounder and CEO of Dropbox, referrals increased the sign ups on Dropbox by 60%! (See slide number 30 there.)

Dropbox came up with an interesting way to increase referrals. Firstly they made it very easy for their current customers to share referral links with their friends and secondly they offered them an incentive.

For example they introduced a feature wherein if a current customer will refer somebody to them they both will get an extra 500MB of disk space, as soon as the other person signs up.

Dropbox Growth Hack

Dropbox Growth Hack

This method worked like magic. More and more people began circulating referral links to Dropbox because they wanted extra space for free. And more and more people started signing up because they were getting 500MB extra space which they wouldn’t have gotten if they would have signed up normally i.e. without the referral link.

This method cost Dropbox merely 1 GB of disk space, much less than what they would have spent if they would have tried Google AdSense or any such similar advertisements.

8) Facebook

Facebook

Facebook

Say Hi to our good old addictive friend – Facebook. Though Facebook employed many growth hacks, here I will discuss two of them.

Facebook created badges or profile widgets and made them embeddable so that the users could take them and post them on their websites and blogs. Of course this gave Facebook more visibility and better search rankings.

According to Forbes:

… these widgets served billions of impressions per month, which led to hundreds of millions of clicks and consequently millions of signups. By extending Facebook through the user base, Facebook was able to generate a massive number of sign ups.

The second hack was about buying service providers in third world countries. Most business analysts then were confused with their move. To them, it made no sense why would Facebook want to buy entire companies that too half way round the world just to get people’s email addresses.

It turned out Facebook was not buying them to get their customers’ email addresses, but it was buying them to get access to their technology which was collecting email addresses.

They needed this technology to get more email subscribers for themselves.

9) Quora

Quora

Quora

Quora was launched in 2010 and at the time of writing of this article, had an Alexa rank of 451. It’s a new social network co-founded by two of the former Facebook employees. It is basically a questions and answers website where anyone can post questions, answers and can also edit the answers written by others. Yes it is somewhat akin to Wikipedia.

The growth hack employed by them was to study what the most active users on Quora were doing. Intense research and experimentations were carried out to find how the most active users were behaving on the website and then patterns were created so that the other users would also fall into the same kind of behavior.

10) PayPal

PayPal

PayPal

PayPal, the popular merchant account hacked their way to fame as follows.

It all began with eBay. The site allowed the sellers to mention their options through which they were willing to accept payments. Overtime more and more listings were accepting PayPal. But back then PayPal was not an option provided by eBay by default. So the sellers had to write down the name “PayPal” in several places.

When PayPal noticed their popularity amongst the eBay users, they managed to sign a deal with eBay, allowing the sellers to use the PayPal logo if they were accepting payments through it. The result was that PayPal’s logo was displayed side by side with many other logos of established companies like Visa and MasterCard.

This idea worked wonders for PayPal and I think there were three prominent reasons for this.

One – Since the logo of PayPal was being displayed with other big names, it sent out a signal that PayPal is a competitor of those other companies. This helped increase their value.

If you have an online magazine, wouldn’t you love to be called a competitor of Forbes?

Two – eBay was already a giant in the online world. By showing off their logo there, PayPal was standing on the shoulder of a giant. PayPal was leveraging eBay’s traffic to grow their own business.

Three – Since more and more sellers were accepting payments through PayPal, it urged more and more customers to have PayPal accounts. You see this is akin to having a phone. A person can only talk to you through his phone when you will have a phone for yourself.

Similarly you can make a payment into somebody’s PayPal account, only when you will have a PayPal account for yourself.

So how did this growth hack help PayPal? Their partner eBay was so impressed with them that they bought PayPal for $1.5 billion.

I hope the examples above will help you get a better understanding of what growth hacks are and how they function. I also hope this post would have inspired you to invent and implement some good hacks for your website.

6 Growth Hack Techniques You Can Try Today

By | Networking Bizz digital marketing

Development hacking has changed the amusement for the present advertisers. In any case, many people are confounded as to what development hacking really may be. Certainly, it’s not the same as conventional showcasing, but how, and why? And what does everything mean?

Extraordinary compared to other approaches to comprehend development hacking is to do growth hacking. Not exclusively will you start to see how it functions, yet you’ll additionally encounter its development potential.

Here are six development hacking strategies you can execute in your own organization:

1. Start a blog.

“Hold up, give me some genuine procedures,” you’re considering.

I’m not kidding about this. A blog is a fundamental instrument in the development programmer’s tool stash.

In any case, don’t give “a chance to blog” mislead you. What I’m going for is an undeniable substance promoting exertion.

Development hacking keeps running on the motor of content. You’ve heard it such huge numbers of times it makes you sick: “Quality written substance makes all the difference.”

It’s valid. Whatever strategy you pick – blogging, Instagram, Slideshare, infographics – – content issues.

The better you progress toward becoming at making content, advancing substance and maintaining a yield of substance, the better you’ll be at development hacking. The present clients – correct, even your clients –  want content. They read substance, and they change over given substance.

2. Guest post.

As advertisers should know at this point, customary “linkbuilding” is history. Gone are the days when you could stir up a couple of linkbacks in the wake of sending a few messages and pulling a couple of strings.

How would you develop your image today and get those desired linkbacks?

It’s called visitor posting. Indeed, even though it infuriates the forces that be, regardless it works. For whatever length of time that you’re making amazing substance on top-notch locales, you’ll get the great development that you merit.

Here’s how you do it: Identify the leading websites in your niche and pitch them with a request to provide an article.

3. Build your personal brand.

Individual marketing improves development hacking.

The present best development programmers are notable individuals like Elon Musk, Richard Branson, Tim Ferriss and Jeff Bezos. These business visionaries didn’t approach development like a run of the mill CMO. They hacked their way in, making monstrous interruptions as they did as such.

On the off chance that you can turn into a little time big name in your own particular right, at that point you’re as of now situated to begin killing it with development hacking.

One doesn’t just “turn into a little time VIP” without a great deal of diligent work and hustle. It is difficult to end up plainly surely understood, however, nor is it unimaginable in the period of advanced showcasing. With a PC and an association, you have the essential building squares of an individual brand.

As you fabricate your own image, you can construct different brands, as well. That is the thing that we call development hacking.

How would you do it? Invest energy purposefully curating your own social profiles and specifically captivating on the web. It requires investment, however, you’ll arrive in the long run.

4. Harvest email addresses.

The wrath over online networking is misrepresented.

Email is the number one lead age strategy, with three times as many active clients than all the web-based social networking clients joined. It’s 40 times more effective than Facebook and Twitter. Email promoting has three times the buying potential of web-based social networking and pulls in normal requests that are 17 percent higher. Despite the fact that it’s one of the most seasoned computerized promoting channels, it’s as yet the best. And it’s as yet developing.

Development programmers may talk delicately, yet they carry a major email list. On the off chance that you will probably hack some development, at that point, you have to develop your email list.

There’s a speedy approach. Essentially make an email pick in shape on your site. Or, on the other hand, you can utilize a popup for greatest email collecting.

5. Hire a growth hacker.

Development hacking has turned into this huge, enlarged and misjudged field. Contract a development programmer.

Before you run Craigslist-content with a vocation promotion, do a rude awakening. Development programmers don’t develop on trees. Development programmers have progressed toward becoming as normal as the self-announced “web-based social networking masters” littering the Twitter scene. Individuals get a kick out of the chance to utilize “development programmer” in their LinkedIn title since it sounds in vogue and they went to an online class on it.

Be cautious while choosing, verifying, and enlisting a development hacker. Do your homework on development hacking so you can procure a decent one.

6. Really understand your data.

Because development hacking has “hack” in it, doesn’t imply that it’s messy or random. Development hacking is fanatically engaged on data.

Information drives the path in the development hacking condition. It’s pivotal that you comprehend key execution markers (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and other jargony measurements.

More investigation organizations are streamlining and introducing information in ways that nourish the development hacking motor. As Kissmetrics remarks, “total information is kinda useless.” When you begin to truly comprehend your information, you’ll be better prepared to dispatch development hacking.

Information doesn’t mean numbers. Information is information. You require content execution data (Buzzumo), and client securing information (Colibri.io), client data (Kissmetrics), and other noteworthy data. Google Analytics alone simply doesn’t cut it any longer.

Try not to depend on something like Google Analytics for every one of your information needs. Burrow somewhat more profound by utilizing an examination stage that deciphers your information in significant ways.

Conclusion

Development hacking isn’t any less demanding than conventional development techniques. In any case, it is more compelling. In the present economy, development hacking is the main way a startup can ascend to the best.

Growth hacking

By | Networking Bizz digital marketing

Growth  hacking is a procedure of quick experimentation crosswise over promoting channels and item improvement to distinguish the most effective approaches to grow a business. Development Hacking is a greater amount of Mindset than Toolset. Growth hacking refers to an arrangement of both customary and unusual advertising tests that prompt development of a business. Development programmers are advertisers, architects and item directors that mainly concentrate on building and connecting with the client base of a business. Growth programmers regularly focus on ease other options to conventional promoting, e.g. using social media, viral marketing or concentrate on advertising instead of purchasing publicizing through more traditional media such as radio, newspaper, and television.

Growth  hacking is especially familiar with startups, when the objective is agile development at a beginning period dispatch phase. Growth hacking may concentrate on bringing down the cost per client securing, yet development hacking is an emphasis on long-haul supportability as Mason Pelt calls attention to in a 2015 article on SiliconANGLE.com “The objective of any advertising ought to be long haul maintainable development, not only a fleeting addition. Growth  hacking is about improvement and besides lead age. Envision your business is a basin and your leads are water. You would prefer not to empty water into a broken pail; it’s a misuse of cash. That is the reason a good development programmer would think about client maintenance.”

The individuals who spend significant time in growth hacking use different sorts of advertising and item emphasess—quickly testing enticing duplicate, email showcasing, SEO and viral methodologies, among others, with a reason to build the transformation rate and accomplish the fast development of the client base. It can likewise include on-line group administration and web-based social networking effort or profoundly customized effort to news outlets to improve performance metrics such as driving client procurement and offering products. Some consider growth hacking a piece of the web-based showcasing environment, as much of the time development programmers are utilizing methods, for example, site improvement, site analytics, content marketing and A/B testing.

Item improvement is likewise vigorously affected by the development programmer mentality. Rather than long advancement cycles took after by client testing. Development programmers begin client testing with wireframes and draws; approving thoughts at each stage. A development programmer in an item improvement part would begin client testing in a coffeehouse rather than a corporate usability lab.

Methods:

To battle this absence of cash and experience, development programmers approach advertising with an emphasis on advancement, adaptability, and client connectivity. Growth hacking does not, notwithstanding, isolate item plan and item viability from marketing. Growth programmers manufacture the item’s potential development, including client securing, on-boarding, adaptation, maintenance, and virality, into the item itself. Fast Company used Twitter “Recommended Users List” as case: “This was Twitter’s genuine mystery: It incorporated showcasing with the item instead of building a foundation to do a great deal of marketing.” However development hacking isn’t generally free. TechCrunch shared a few almost free development hacks explaining that development hacking is successful promoting and not legendary promoting pixie clean. As new tools(SaaS) turn out particularly that attention on further developed types of Growth Hacking, an ever-increasing number of instruments are being offered as free.

The core of development hacking is the constant concentrate on development as the main metric that genuinely matters. Mark Zuckerberg had this mentality while developing Facebook. While the correct techniques fluctuate from organization to organization and starting with one industry then onto the next, the shared factor is dependably development. Organizations that have effectively “development hacked” for the most part have a viral circle normally incorporated with their onboarding process. New clients commonly catch wind of the item or administration through their system and by utilizing the item or administration, share it with their associations thus. This circle of mindfulness, utilize, and sharing can bring about exponential development for the organization.

Twitter, Facebook, Dropbox, Pinterest, YouTube, Groupon, Udemy, Instagram and Google are on the whole organizations that utilized and still utilize development hacking strategies to assemble marks and enhance benefits.

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