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Monthly Archives

August 2017

Facebook Helps Brands Maximize International Opportunities

By | Networking Bizz Business advice | No Comments

Facebook’s enormous picture mission is to interface the world, to give web access to everybody and encourage better understanding and group through shared learning and comprehension. Furthermore, that is a honorable vision, no uncertainty, and one that everybody can get behind, however in the meantime Facebook has frequently been scrutinized for this target.

When Facebook says “associate the world” by augmentation, they’re additionally saying “interface the world to Facebook”. That doesn’t reduce the estimation of the center message essentially, yet there’s clearly a less selfless driver behind that reason when you likewise factor in the measure of cash Facebook can make thus. While the aspiration to upgrade worldwide availability is a praiseworthy one, by the day’s end, Facebook is a business, and accordingly, they have to settle on choices that turn a benefit, which throws those more extensive, “worldwide great” objectives from an alternate perspective.

Also, this week, Facebook gave another clue with reference to how they may have the capacity to utilize those more extensive connective objectives to change how we work together on a more extensive scale.

Through a post on the Facebook Business blog, The Social Network has propelled another 64-page manual for enable organizations “to go worldwide” with Facebook. The new guide plots all the ways brands can utilize the stage to grow their chances crosswise over fringes, interfacing with new gatherings of people in new areas.

As verified by Facebook:

“According to our research, about 50 million businesses use Facebook to find customers, and 30 percent of their fans are from other countries.”

That is a huge open door, and the new guide plans to feature how brands can utilize this to boost their arrival and develop their business.

The manual gives a scope of statistic bits of knowledge on ten powerful eCommerce countries, alongside remarkable industry data, information about online customers and shopping propensities, Facebook use and key ranges of business intrigue.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media Today

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media Today Some of these bits of knowledge have been hard to go over somewhere else, and having them facilitated into a solitary archive is a major help, both for organizations hoping to venture into these new areas and those as of now advertising to them.

Each of the ten countries highlighted – Australia, Brazil, Canada, France, Germany, Malaysia, Thailand, the Philippines the UK and the US – has its own information and novel measurable notes, giving further setting on the most proficient method to achieve each market.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media TodayHonestly, the guide merits downloading for these bits of knowledge alone, yet there’s a whole other world to it, with the second half centered around how Facebook’s promotion instruments can enable you to achieve these clients in different countries. This is likewise where Facebook presents their new universal focusing on highlights – International Lookalike Audiences and Location Targeting.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media TodayJust as they sound, International Lookalike Audiences empower brands to contact individuals in new nations who coordinate the characteristics and practices of their current clients, while the new expanded area focusing on capacities empower publicists to amplify their compass to groups of onlookers in new locales.

The guide additionally traces how to make best utilization of Facebook’s different promotion alternatives, with proposals on key components and contemplations for each:

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media TodayAnd examples of successful campaigns.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media TodayAnd cases of fruitful battles.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media Today

 

The control additionally incorporates a full posting of Facebook advertisement specs – once more, incredible information to have available as you approach making your battles.

Facebook Releases New Handbook and Tools to Help Brands Maximize International Opportunities | Social Media Today

Lastly, the guide likewise incorporates a scope of contextual investigations of promoting examples of overcoming adversity from both Facebook and Instagram, alongside a posting of Instagram best practices to enable brands to expand their execution.

As noticed, the guide is an extraordinary perused for any brand hoping to contact a more extensive gathering of people through Facebook – and even those organizations working inside the featured districts remain to fundamentally profit by the colossal measure of information on offer.

What’s more, as Facebook keeps on extending over the globe, the open doors accessible to utilize the stage for worldwide business exceed likewise increment alongside it. In the event that focusing on individuals in different countries is not on your business plan at this moment, it might be in the precise not so distant future as more extensive network leads towards encouraging a really worldwide commercial center.

5 Ways to Promote Your Products on Facebook

By | Networking Bizz Business advice | No Comments

Do you utilize Facebook for business?

Searching for better approaches to flaunt your items?

You can accomplish more than presenting photographs on your page to get more clients and prospects to see your items.

In this article, you’ll find five approaches to expand the perceivability of your items on Facebook.

Find five approaches to utilize Facebook to advance your items.

#1: Ask Fans to Show Their Love for Your Products

A client produced content (UGC) crusade is tied in with requesting and sharing your clients’ substance. Individuals adore taking photographs and recordings of the stuff they cherish, so treat every sharer like a brand minister.

Regardless of whether clients are wearing, utilizing, or simply visiting about your items, their photographs and recordings would showcase be able to your items in a real way and enable you to contact a more extensive gathering of people. UGC additionally gives current clients new thoughts for utilizing your items and moves prospects to make a buy.

The most ideal approach to get UGC is to come ideal out and request it. For instance, you may offer fans an impetus to post photographs, for example, a giveaway challenge where individuals need to bring a photograph with your item to enter. You could likewise offer a unique markdown for fans who share their photographs on Facebook utilizing your battle hashtag. It’s tied in with telling fans you need to share their substance.

Notwithstanding Facebook, you can request and offer UGC on other social channels, for example, Instagram, Twitter, or even YouTube. In the event that you require some help, a stage like Yotpo can enable you to ask for photographs, recordings, Q&As, and audits.

 

#2: Demonstrate Creative Ways to Use Your Products

Sixty-two percent of clients say they need content from brands that demonstrates to utilize their items. You can fulfill that need and offer some innovative thoughts for your items with video.

Lion Brand Yarn utilizes Facebook Live video to advance deals, feature particular yarn, answer client inquiries, and offer extraordinary examples. Best of all, they do it without utilizing any favor impacts or creation. The recordings highlight one representative in a straightforward showroom setup, talking honestly and hilariously about what she makes and how Lion Brand Yarn’s items can be utilized.

It’s not as hard as you’d envision to begin a video arrangement. Here’s the means by which Lion Brand Yarn does it on their page.

In your own recordings, you can essentially demonstrate to your items and disclose generally accepted methods to utilize them. You may likewise show how other individuals have utilized them (joining UGC) and give important and moving way of life tips that fit with your product offering.

 

#3: Incentivize Word-of-mouth Referrals

Client referrals are a standout amongst other approaches to contact individuals who share basic interests with your present clients.

On the off chance that you need to begin a steadfastness program for your business, search for a program that enables you to remunerate an assortment of client activities. Among those activities, you ought to have the capacity to remunerate clients for alluding companions to your business by imparting your page to their Facebook companions. Now that is an incredible motivation to share!

Search for a devotion program that enables you to remunerate clients for sharing your items and getting referrals on Facebook.

With an unwaveringness program, you can remunerate the individuals who make a referral, and give a markdown to their companions who make a move through the mutual connection and make a buy.

In the event that you don’t have the financial plan or time to fabricate your own particular program, there are outsider engineers, that make it simple to make one.

 

#4: Build Trust With Ratings and Reviews

In the event that you’ve officially constructed an incredible after on your Facebook page, don’t be reluctant to approach your fans for a rating or survey on your page. Simply make certain to do it in a non-meddling manner and without offering motivating forces, to take after Facebook’s Community Guidelines.

Powell’s Books has a superb 4.8-star audit rating with an amazing 10,000+ surveys. How’s that for building trust?

Indeed, even only two or three 5-star evaluations can do a considerable measure for your Facebook page and enhance your internet searcher comes about. Audits can appear in query items when individuals are hunting down more data about your business. That is particularly critical when most customers are doing their exploration and say that audits affect buy choices.

In the event that you don’t see a Reviews tab for your page, go to your page and tap the Settings connect. On the General Settings tab, tap the Reviews interface and select the Allow Visitors to Review This Page choice. Make certain to click Save Changes when you’re set.

Select the choice to enable guests to leave surveys on your page.

Once you’ve done this, a Reviews tab will show up for your page, enabling your page guests to leave audits of your business.

When you empower surveys, you’ll see the Reviews tab on your page.

In the event that you’ve effectively manufactured an awesome after on your Facebook page (or have a couple of unique customers who are your image advocates), set aside opportunity to thank your fans for their business. Make sure that you react speedily to request on Facebook and endeavor to give little astonishments to clients every now and then.

 

#5: Target Prospects With Facebook Ads

Retargeting advertisements and clone gatherings of people are incredible news for online business, particularly with regards to posts about new items or advancing existing item pages with the Website Clicks promotion organize.

You can utilize your own particular organization information to target gatherings of people like your present purchasers. In the event that you’ve gathered email addresses from your clients, import your rundown of email delivers into Facebook to make carbon copy gatherings of people. It’s an awesome approach to target comparative statistic profiles. Remember, notwithstanding, that a portion of the email tends to you have on record may not coordinate the email addresses in individuals’ profiles.

On the off chance that you have the Facebook pixel introduced on your site, you can make a group of people from the clients who have made buys or finished different activities on your site.

Retarget individuals who have just demonstrated an enthusiasm for your item.

For instance, perhaps you need to advance items that clients added to their truck however didn’t really buy. You can utilize retargeting to demonstrate those items to individuals who are as of now intrigued.

 

Conclusion

These five hints will enable you to fabricate trust, develop your group of onlookers, and increment general brand engagement. So begin arranging another video, gathering UGC, and making Facebook advertisements that feature what you’re offering and why it’s valuable to your clients.

5-Step Strategy To Improve Your Facebook Engagement & Growth

By | Networking Bizz Business advice | No Comments

1. Make sense of Who Your End Buyer Is

At the point when a business doesn’t generally know who really settles on the buy choice for their item or administration, they don’t know who their group of onlookers is.

Without understanding that group of onlookers, chances are thin that the substance being posted will impact them. In the event that the objective client isn’t something an organization can shake off the highest point of their head, at that point it’s imperative to do a fast examination of who has acquired their item and why.

In the event that I am working with a security organization, for instance, here are the sorts of inquiries I may inquire:

Do you offer business or private arrangements?

Private – > Are the majority of your purchasers men or ladies?

Ladies – > Do you know what set off their choice to enhance security?

If you somehow happened to set aside the dread strategies so normal to the security business, what sorts of things would intrigue them? Connect with them? Manufacture an association with them?

Inquiries that delve into purchasers and their buy choice make the establishment of your web-based social networking procedure. They reveal to you your identity conversing with, what concerns they have, and what brought them into your range of prominence. It gives you a fundamental establishment to start understanding who your prospects may be.

When you comprehend the biggest fragment, you can fan out into taking a gander at littler sections. At that point, you can begin being inventive with how to contact them since you comprehend who these individuals are and what propels them.

With regards to the security organization for instance, I may make a Facebook nearness around a fake “hoodlum” that posts stories of his/her exercises.

Focusing on ladies? Perhaps it’s a feline burgler that is really catlike. Hairy amusing to engage and trigger chuckling while at the same time instructing.

I’d utilize Fiverr or (ideally) a neighborhood artist to make some custom pictures with inscriptions, if the financial backing permitted. Or, on the other hand maybe we would make a provocative fake Sean Connery-styled James Bond who does private robbery and corporate undercover work. Mess around with it! Try not to be alarming, be fascinating.

(Note: These thoughts are my protected innovation. Try not to take them unless you procure me and have my authorization.)

You can’t be effective on Facebook without understanding your clients and prospects.

When you comprehend their identity, you can start thinking critically to concentrate on what may intrigue and rouse them. It’s critical to keep the specialty limit – don’t attempt to offer everything to everybody.

At that point, disregard promoting. Begin discussions. Recount stories. Fit your action to your gathering of people.

2. Acknowledge They Just Don’t Care1

Other than current clients, who make up the greater part of fans for most Facebook pages, comprehend that the all inclusive community couldn’t care less about your image, item or administration. They think about their own needs and interests.

A great many people take after not very many brand pages, so giving them a convincing motivation to stick around is basic.

What would you be able to give them that they can’t discover anyplace else? Training? Amusement? Enthusiastic responses?

Get over any inner self and suppositions that make you think they are naturally intrigued. Your clients may mind since you’ve officially demonstrated your esteem – which is the reason Facebook is a magnificent client maintenance and client benefit stage – however prospects? They. Just. Don’t. Care.

How are you making them give it a second thought?

3. Do an Audit of Your Facebook Page

Since you comprehend the purchaser and target gathering of people, take a gander at your current Facebook page. Would it speak to them? Why or why not? It is safe to say that you are giving them motivation to lock in? Is it true that you are advancing excessively and acting to YOUR greatest advantage, rather than theirs?

That is normal. Business people and advertising experts that consider online networking as a showcasing instrument frequently dismiss what makes a difference. Keep in mind: It’s not about you, it’s tied in with being a piece of your group and offering some incentive.

Investigate your page from an untouchable’s point of view. Consider asking your clients/prospects what they like and don’t care for about it and consider their suggestions as you re-vamp your Page.

4. Characterize Your Marketing Objectives and Customer Acquisition Goals, Then Map Them to Your Facebook Strategy

Understanding your gathering of people is fundamental since it causes you manufacture group and engagement. Yet, what great is that in the event that it doesn’t prompt income, site activity, or other promoting goals? Be clear about what you are attempting to finish. Basic targets incorporate leads, activity, reach, and deals.

Back to the security organization. Let’s assume we chose the essential target gathering of people is ladies mortgage holders buying private caution arrangements. On the off chance that the advertising objective is site movement, by what means can your posts trigger snap throughs? On the off chance that you’re showcasing objective is building your email database, how are you giving them impetus to subscribe?

I take after the 80/20 lead – 80% of online networking movement is engaging, conversational as well as instructive, and 20% is promoting about the organization/item/benefit. Every last bit of it attempts to fabricate the brand, yet in various ways and continually being mindful so as not to over-advance.

All things considered, this is online networking, not publicizing.

5. Characterize Your Brand Attributes, Then Make Sure Your Posts Fit Them

Brand qualities aren’t the realistic principles you utilize – they are the characteristics you need your organization, item, or administration to be known for.

What would you like to construct your notoriety around? Is it muddled introduces? Information of iPad reconciliation? Complex PC security? Motivating ladies to put wellbeing first?

Posts ought to interface with these qualities and tie in with your showcasing objective. It’s a piece of what makes you unique. One of a kind. Deserving of intrigue and association.

Recognize your main 3-4 mark properties, at that point interface them to your movement. Feature these brand qualities in all that you do: your cover picture, your tabs, and each post you make. Make it smack-upside-the-head self-evident, so page guests and fans don’t need to figure.

You can likewise incorporate item or administration qualities. These are your key differentiators on an item or administration level, rather than an organization level. Is it accurate to say that you are diverse due to uber basic control boards when every other person offers a chaotic situation of muddled PCs? Or, on the other hand your board is an insane basic cell phone application? Or, then again your establishment benefit is quicker and more clean? At that point your Facebook presents would talk on those particular traits and make discussion about it. Realize what makes you unique and expand on it so your group of onlookers has something to associate with.

As you begin coordinating your qualities, some will intrigue your gathering of people more than others, so keep in mind to attempt new thoughts for your page! Ensure they fit your gathering of people, goals and qualities, yet always test new thoughts and screen the outcomes utilizing Facebook Insights.

Assembling It All

This is only a speedy, down, and filthy outline of my essential procedure, however I ask you to try it out before you erase your Facebook page.

Guide out these systems in a spreadsheet or Word report that you can allude to frequently and you might have the capacity to distinguish a noteworthy hole that is executing your prosperity.

reaching consumers

5 Worst Ways to Reach Consumers

By | Networking Bizz Business advice | No Comments

If you are someone looking forward to providing Pasadena web design services, then being a Pasadena web development company, you should always keep in mind, the top 5 worst possible ways of reaching consumers. A web design company is always expected to approach consumers in a professional, attractive and a convincing way, not just by any way possible. This may irritate your consumers, and at that very moment, you lose all the hopes you had from that consumer. So, today in this article, we will decide on the top 5 ways, which you should ignore completely if you have to crack a deal with your consumer.

Being a service provider of digital marketing Pasadena, you are expected to ignore or not even think of opting for the following ways of approaching your consumers to fix upon a decision.

The 5 worst ways of approaching consumers to crack a deal

When you go through the following list, you will probably find yourself being frustrated when you get offers via such means. Then how do you expect your consumers to be satisfied?

  • Sending advertisement via texts on mobile phones: By sources talking on surveys laid, only an approximate figure of 37% believes in such advertisements through texts on mobile phones. Focusing on 37% is simply something you wouldn’t want. If you want the remaining 63% also to come join your services or maximum of that percentage to do the same, then you must completely ignore this option for attractive consumers. Think of something innovative and creative.

 

  • Publishing advertisements through online banners: Since the process involves online process and consumers nowadays trust online services, still the number doesn’t increase much. Again, surveys say hardly 42% opt for such banners. So, may be it is online, but not in this manner. This will just be catastrophic for you.

 

  • Placing advertisements on social networking websites: You may think this is popular means of spreading awareness, but this will not even yield you half of the consumers as these records to figures of around 48%. Not always social media websites help you in doing everything.

 

  • Opting for advertisements through online videos: People are more interested in seeing the online video rather than an advertisement. The reason why many consumers also click on the “Skip Ad.” Though this method is known to attract about 52% of consumers, still it compromises on a big number like 48%.

 

  • Giving out advertisement through search results: Again, why would people search for anything and then opt for your services. Obviously, they are more interested in what they are searching for, making time from their schedule. This is the reason why this method is known to pull not more than 48% of the consumers in total.

 

You will find that in all these methods, you can pull either close to or just cross the half of the number of consumers. Obviously, you wouldn’t want such a less number of consumers where other companies are pulling 70% to 80%. So, don’t ever opt for these methods because they will actually do no good to benefit your needs.

Is Industry Conference Pricing Out of Control?

By | Networking Bizz Business advice | No Comments

Industry conferences are essential for networking and doing business. However, the cost of these types of conferences has been going up. In fact, it is safe to say that costs for industry conferences are getting out of control! If you want to attend marketing conferences, which don’t cost an arm and a leg, you’ll find that DEFCON offers a lot of advantages.

DEFCON is a cybersecurity conference, which is very popular and it’s possible to get a lot for your money when you attend, so you may want to add it to your list of marketing conferences 2018. Growth hacking conferences don’t get any better than this!

To help you learn about the value of this conference, let’s share some information about what’s available to participants…

 

Is DEFCON RIght For You?

This cybersecurity conference is also known as a “hacker’s conference”. If you’re looking for marketing conferences 2017, you should know that this conference was already held, from July 27th to July 30th, 2017, at Caesar’s Palace in Las Vegas.

The 2017 version of DEFCON will be held from August 9th to August 12th, 2018, at the same location on the Las Vegas Strip (Caesar’s Palace).

At DEFCON, all attendees pay the same amount. Whether they are marketing pros with a tech focus, hackers or government employees, they pay a flat rate. This egalitarian system is fair. Everyone pays but volunteers, who attend for free in exchange for their work. The conference costs two hundred and sixty bucks, US. This isn’t a lot of money for a big and notable conference, so it’s definitely a bargain. The rate of $260 is based on 2017 figures. It probably won’t cost much more (or any more) in 2018.

If you want to attend this affordable conference in 2018, you should know that pre-booking won’t be possible. Also, it’s cash only. So, it will be first-come, first-served. If this works for you, planning to attend in 2018 may be worthwhile. The organizers of this event prefer cash because cash isn’t tracked the same way that credit card payments and checks are.

In terms of who goes to DEFCON, there are hackers, just like you’d expect. However, the conference also attracts others who are interested in technology and in marketing technology. It’s a hub for high-tech and gets a big crowd each and every year. If you’re focused on some aspect of tech in your line of work, you may find that networking at this big event is the key to making the right connections and/or promoting your goods and services.

 

Some Conferences Cost Thousands

These days, affordable industry conferences are few and far between. To put things into perspective, the WSJD Live tech conference, which was put on by The Wall Street Journal, cost attendees five thousand bucks, way back in 2014!

This is a lot of money!

While the WSJD Live conference was by invitation-only and had a couple hundred attendees, it’s a good example of how unaffordable some of these conferences are.

 

Lots of Tech Conferences Cost a Bundle

Since DEFCON is so affordable and so valuable to marketers who promote tech, it may be the best industry conference deal around. We did some research to see what the competition is charging for similar conferences. The upcoming Digital Summit Detroit costs five hundred dollars per person, which is a lot more than DEFCON. It’s going to be held in August of 2017.

On October 3rd, 2017, the B2B Marketing Forum will be held in Boston and it will cost each attendee a couple of grand to attend! This conference is more about marketing than tech, but tech will certainly enter into the equation. Two thousand dollars is a great deal of money for a conference pass, so we think that those who are considering attending should weigh the pros and cons carefully before they buy tickets. It might be smarter to wait for DEFCON 2018!

Most people have to pay for travel, along with conference costs. Then they have to find accommodation, rent cars and pay for everyday expenses during their conferences. Obviously, the real cost of attending an industry conference in another place is going be a lot higher than the cost of a ticket. This is why finding a truly affordable marketing conference or tech conference will give you more money to play with while you’re there and more money to spend on travel and related expenses.

A lot of people are frustrated by the high costs of industry conferences these days. They find that they can’t afford to attend the conferences, which interest them and this doesn’t seem fair to them. What could be worth thousands of dollars? People are wondering why the costs are so high in the first place.

In most cases, people are paying for well-known speakers with industry expertise. They are also paying for the cost of renting a venue for the conference and related expenses. As well, they are paying for the organization of the event. In some cases, there is a lot of organization beforehand which bumps up the conference budget. Attendees need to pay for it all with high-priced tickets to these conferences.

To make a smart decision about spending money for a conference, be sure to consider how much value (education and connections) you’ll get for the amount of days that you’ll be attending. For example, if the conference cost a grand to attend, look at the speakers, schedule and setup and then try to determine whether or not you’ll receive a grand’s worth of value, in terms of learning or networking, or both. If you don’t think that you will, then the conference is likely overcharging attendees. Finding a cheaper conference will give you access to good value for so much less.

In many cases, it’s possible to get the same education by purchasing some books and it’s possible to get the same networking or marketing value via online channels that don’t cost money.

Considering your overall purpose in attending is important. Some people want to learn, while others are more interested in selling things or marketing themselves. A cheaper conference like DEFCON is going to provide education and marketing opportunities, as well as great networking, and it will cost only 130 bucks a day. This is a good investment, whereas a thousand dollar conference may be unlikely to provide the same ROI (return on investment).

Plus, DEFCON is fun for techies. It’s a playground for them, full of like-minded people, whether they wear black hats or white hats. People go there to learn new things from new people and it’s got a unique spirit about it, which separates it from a lot of tech/marketing conferences.

 

How to Save Money

First, choose DEFCON or another cheaper conference. Another strategy for saving cash on industry conferences is to find one that’s very close to home. If you don’t need to travel far in order to attend, you’ll be able to avoid flights, hotel and so on. This stuff adds up fast. For example, a more expensive industry conference in your home city may be a good investment if you expect to access great learning value from it, or great marketing opportunities, or both. Since you may avoid paying for travel and accommodations, the higher cost of attending may not bust your budget.

If you’re going to travel, a cheaper conference in a really fun city will be a smart choice. Las Vegas is a mecca for conferences because there is no shortage of affordable accommodations, cheap eats and fun, less expensive entertainment available. Of course, it’s possible to spend a fortune in Las Vegas, but you definitely don’t have to. You can go to MacDonald’s and stay in a two or three star hotel. You may scale your spending to your budget and that’s a good thing.

DEFCON is held in Las Vegas, right on the strip, where it’s possible to walk to all sorts of fun places and eateries. When you choose a conference on the Las Vegas Strip, you may not need to rent a car. This will save you money.

To find out more about DEFCON, visit the official website. It’s got a tongue-in-cheek vibe and it’s loaded with practical information about what DEFCON is, who it’s right for and what happens during the conference. Since the 2017 conference just happened, there is lots of up to date information at the website. When you visit, you’ll see that attendees got a lot of value for what they spent!

 

Plan for DEFCON 2018

No one deserves to be overcharged for attending a conference. The team at DEFCON knows this and they do all that they can to keep prices super-affordable. They want all interested parties to have the chance to attend…not just CEOs and government officials with expense accounts.

If you want an affordable conference for 2018, which is on the cutting-edge with regard to tech, then you’ll benefit from choosing DEFCON 2018. This conference is unique in terms of not costing a fortune and it’s also unique in terms of attracting a diverse crowd with some serious tech skills.

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