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Monthly Archives

March 2017

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How CloudFlare increases speed and security of your site

By | Networking Bizz digital marketing | No Comments

This is a guest post written and contributed by CloudFlare.  CloudFlare makes it easy for any site to be as fast and secure as the Internet giants.

CloudFlare, a web performance and security company, is excited to announce our partnership with [Your Company Name]! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.

We power more than 400 billion monthly page views – more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined – and over 1.2 billion monthly users regularly pass through our network. We’re really glad Networking Bizz are partnered with CloudFlare – said Jack Miller, CEO from CloudFlare.
Faster web performance

Image result for CloudFlare increases speed and security of your site

CloudFlare is designed to take a great hosting platform like [Your Company Name] and make it even better.

We run data centers strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.

As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Broad web security

Image result for CloudFlare increases speed and security of your site

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks  (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

CloudFlare’s security protections offer a broad range of protections against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Image result for CloudFlare increases speed and security of your site

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with [Your Company Name], we make the process of setting up CloudFlare “1 click easy” through your existing [Your Company Name] [control panel] dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!

We’ve kept the price as low as possible and plans offered through [Your Company Name] are free. Moreover, we never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, we also offer a ‘Pro’ tier of service for $20/month . The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Networkingbizz.com, but the next step is to join the CloudFlare community.

website design

How To Build A Massive Following On Instagram

By | Networking Bizz digital marketing | No Comments

How To Build A Massive Following On Instagram

Utilized accurately, Instagram can be an exceptionally focused on, visual publicizing channel for your image. Truth be told, in a current review, it was found that Instagram gives brands 25% greater engagement over other social stages. This implies Instagram is a prime channel to manufacture your image for your E-trade business.

Like any informal organization out there, there are correct approaches to utilize it, wrong strategies to utilize it, and cunning approaches to use it.

In this post, we will demonstrate to you best practices to most successfully utilize Instagram to expand engagement and manufacture an enormous after.

The most efficient method to Get Followers on Instagram

Five strategies will help you get more followings on Instagram.

  1. Utilize the privilege hashtags
  2. Utilize the correct channels
  3. Post at the right time
  4. Take your rivals adherents
  5. Supported posts and item surveys

How about we jump further into how to actualize every strategy.

1. Utilize The Right Hashtags

Your objective on Instagram is to draw in your present group of onlookers while additionally developing your taking after. Posting new, fascinating and drawing in photographs will fulfill the first necessity yet to start developing you’ll observe hashtagging your photos to be critical. Hashtagging your photos makes it simple for individuals to discover your photographs that are hunting down those particular terms.

So which hashtags would it be a good idea for you to utilize?

Much the same as with Twitter and other social locales, clients on Instagram use certain hashtags over others. On the off chance that you use the privilege hashtags inside your photographs, you’re substantially more prone to achieve new clients and be found.

Here are the present main 20 hashtags on Instagram as indicated by Websta:

  1. #love (1,027,917,810 posts)
  2. #instagood (552,537,705 posts)
  3. #photooftheday (394,332,818 posts)
  4. #beautiful (367,636,422 posts)
  5. #tbt (360,522,758 posts)
  6. #happy (2353,202,629 posts)
  7. #cute (351,930,751 posts)
  8. #fashion (351,195,493 posts)
  9. #followme (326,083,312 posts)
  10. #me (314,611,081 posts)
  11. #follow (311,454,486 posts)
  12. #like4like (306,277,038 posts)
  13. #picoftheday (306,277,038 posts)
  14. #selfie (293,039,427 posts)
  15. #summer (261,573,181 posts)
  16. #friends (258,756,470 posts)
  17. #instadaily (258,189,528 posts)
  18. #girl (244,327,385 posts)
  19. #fun (238,836,598 posts)
  20. #art (233,524,357 posts)

On the off chance that you took a gander at the rundown above and said “However none of those apply to my items or brand,” you’re likely right.

Utilizing hashtags is a certain something, using the correct labels is a totally another thing. Prevalent labels like the ones recorded above will probably net you new engagement and preferences, notwithstanding, they won’t prompt to expanded long haul involvement, newly intrigued adherents and in particular, deals.

On the off chance that you need to tag your photographs appropriately, you’ll have to discover and utilize the most important hashtags. This implies doing the proper research to ensure you’re using the most important hashtags that depict your image, as well as being hunt down on Instagram.

To discover relevant hashtags, you’ll need to utilize a free online program like IconoSquare or Website.

Underneath, I used Websta to create appropriate, related and famous hashtags for my men’s adornment image via hunting down key hashtags that are firmly identified with my image.

For instance, looking the hashtag #MensFashion, I could pull the accompanying rundown of other catchphrase hashtags alongside the quantity of times they have been utilized (ubiquity).

Use The Right Hashtags

You’ll need to experience this activity attempting distinctive watchwords that depict your image and items, working out your hashtag catchphrase list as you go.

Remember that Instagram takes into consideration a most extreme of 30 hashtags per post. Moreover, the prevalent words will change after some time, so ensure you return to your hashtag catchphrases at regular intervals to ensure you’re utilizing ideal terms.

Protip #1: Here’s a trap that I use for my web based business organizations. For each item and item classification for my stores, I have done the examination to see which are the most popular Instagram hashtags around those item ratings. I concocted 15-20 popular hashtags for every classification of items I offer, and also a base of 5-10 well-known labels that depict my image and subject providing generally speaking. Finally, I likewise made a rundown of well-known neighborhood particular hashtags that identify with my image.

For instance:

(Mark Keyword Hashtags)

#mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear

(Item Category Keyword Hashtags)

#bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday

(Area Specific Keyword Hashtags)

#Toronto #TorontoFashion #TorontoFashionBloggers

These gatherings of watchword hashtags are put away in a page on Evernote. This makes it simple and efficient when I’m in a hurry to post another Instagram picture, advanced for the most applicable catchphrases. I can without much of a stretch open my Evernote and duplicate my standard image, item, and are particular hashtags to post with every photograph.

Use The Right Hashtags

Taking the necessary steps forthright of looking into, arranging and sparing the most pertinent and prominent hashtags will spare you a huge amount of time not far off, increment your engagement and help earn new supporters.

Protip #2: If you’ve been presenting on Instagram for some time and feel like you’ve passed up a major opportunity for every one of these chances to assemble your crowd by utilizing catchphrase hashtags, worry not. You can even now backpedal and post a remark with your new hashtag catchphrase records and watch the preferences and adherents come in.

2. Utilize The Right Filters

Catchphrase hashtags aren’t the main thing you ought to focus on. The Instagram people group react to certain photograph channels more positively than others. Utilizing these favored channels can affect your engagement.

Here are the ten current most famous channels on Instagram as per Iconosquare:

 

TrackMaven as of late did a review on Instagram records to perceive how channels influenced engagement and found that Mayfair, no channel, and Inkwell drove the most association.

Taking every necessary step forthright of exploring, arranging and sparing the most appropriate and prominent hashtags will spare you a huge amount of time not far off, increment your engagement and help gather new supporters.

Protip #2: If you’ve been presenting on Instagram for some time and feel like you’ve passed up a great opportunity for every one of these chances to assemble your gathering of people by utilizing catchphrase hashtags, fuss not. You can even now backpedal and post a remark with your new hashtag catchphrase records and watch the preferences and devotees come in.

2. Utilize The Right Filters

Watchword hashtags aren’t the main thing you ought to focus on. The Instagram people group react to certain photograph channels more positively than others. Utilizing these favored channels can affect your engagement.

Here are the ten current most prominent channels on Instagram as indicated by Iconosquare:

 

 

  1. Normal (No Filter)
  2. Clarendon
  3. Juno
  4. Lark
  5. Ludwig
  6. Gingham
  7. Valencia
  8. X-Pro II
  9. Lo-fi
  10. Amaro

TrackMaven as of late did a review on Instagram records to perceive how channels influenced engagement and found that Mayfair, no channel, and Inkwell drove the most association.

Use The Right Filters

More critical than the general Instagram people group most loved channels are your particular gathering of people’s most loved channels. Consider this custom diagram which connects channel utilization to engagement from your particular Instagram account:

Use The Right Filters

You can utilize IconoSquare to survey the execution of your record to comprehend what is and is not at present working for you.

3. Post at the Right Time

Past including the suitable hashtags and utilizing the best channels, you ought to likewise be thinking about the planning of your posts.

A focused on approach is to break down what has and has not worked for you before. By going by IconoSquare’s improvement area, you can get a definite investigation of your posting history versus engagement. This report will likewise highlight the best circumstances of the day and days of the week to post.

The dark circles show when you more often than not post media. The light dim circles demonstrate when your group has been associating. The greatest light dark circles speak to the best circumstances for you to post.

Post On The Right Days And Time

You might need to consider utilizing a planning system to plan your post. For that, you can utilize a (paid) program like ScheduGram.

4. Take Your Competitors Followers

One of ideal approaches to discover and pull in new after is by searching out your nearest rivals’ Instagram accounts and drawing in with their group of onlookers. These individuals have as of now demonstrated some level of enthusiasm for the items you convey just by taking after your rivals’ record.

So how would you adequately take your rivals’ devotees?

You can take your nearest rivals’ devotees by drawing in with them. There are a few approaches to connect with Instagram clients, and typically, the more work you put in, the more adherents and return engagement you’ll receive in return.

The three sorts of engagement on Instagram are:

  • Take after a client
  • Like a photograph
  • Remark on a photograph

I ran a casual test with my business record to perceive how my rivals’ supporters reacted to my promoting progress. I focused on the supporters of a nearby, neighborhood contender. Since I know some his devotees would be the neighborhood, I added my city to my profile to make a more noteworthy feeling of recognition between my image and the general population I am focusing on.

I started by just after 100 of my rival’s supporters. Afterward, I took after another 100 of my rival’s devotees however I likewise set aside the opportunity to like one of their photographs. At long last, I took after another 100 of my rival’s supporters and remarked on one of each of the 100 client’s photographs and additionally preferred that same photograph.

Here were the outcomes:

  • Take after: 14% follow back
  • Take after + Like: 22% followback
  • Take after + Like + Comment: 34% followback

In spite of the fact that the are numerous factors, and the test was a long way from logical, the outcomes were clear. The more you put in and draw in with individuals, the more you’ll receive in return.

5. Supported Posts and Product Reviews

This improved presenting for you is extraordinary yet if you truly need to have an effect; you have to exploit influencer promoting on Instagram, presenting your image to a more extensive gathering of people.

So how would you do that?

To begin with, dissimilar to the strategies above to develop your record this one isn’t free. Be that as it may, if done effectively, it’s great esteem.

To begin, you’ll have to make a rundown of expansive records in your specialty. For instance, on the off chance that you offer magnificence items, you’ll need to discover substantial records from excellence bloggers.

You may as of now be taking after these records, if not you’ll have to discover them. One of ideal routes is to utilize Webstagram and scan for a portion of the nearest hashtag watchwords you revealed at the start of this post. When you do a look for your watchwords, not exclusively will it demonstrate to you the related catchphrases, yet it likewise demonstrates to you the top Instagram accounts that component those catchphrases.

There are a couple of things to search for in the profiles comes about:

  • Vast after – Usually 20k-200k
  • An email address in the profile

On the off chance that there is an email address in the profile, it, as a rule, means they’re interested in supported posts. You’ll need to email them and ask them their supported post estimating. By and large, I have observed the normal rate to be around $20-$50 per post, contingent upon the extent of their taking after. In any case, in case you’re offering a one of a kind and unique item, you may likewise need to consider sending them your item to survey and post. The more regular and less ad like the picture, the more prominent the engagement and reaction for the most part.

Here is an awesome item situation from Maxim demonstrate Ashley Sky that got more than 16 thousands preferences:

Sponsored Posts And Product Reviews

Men’s mold and adornment startup, Bachelor as a matter of fact utilized this approach. They paid bigger men’s form accounts roughly $50 per picture to post classy pictures that highlighted some of their items:

Sponsored Posts And Product Reviews

The outcomes from the Instagram supported post advancement was a surge of movement to their Instagram record and site, as far as anyone knows bringing on their server to crash.

Sponsored Posts And Product Reviews

In the last illustration, Classified Apparel utilized the strategy of getting highlighted on a bigger record to kick off their Instagram taking after. Beginning with just 22 adherents, they could net almost 3,500 new devotees in under 24 hours. A couple of months after the fact and they are presently sitting at 10,000 followers.

Sponsored Posts And Product Reviews

Instagram Tool Roundup

There are several Instagram apparatuses out there that can help you and your Instagram system. In this post I specified three key ones help you fabricate your gathering of people and draw in with them.

  • Schedugram – Schedule your Instagram post for the most captivating circumstances.
  • IconoSquare – Info, investigation and bits of knowledge into your record and adherents.
  • Webstagram – Find the best hashtags for your posts and individuals for your supported posts.

Once you’ve developed a vast after on Instagram, look at these strategies for profiting on Instagram.

Conclusion

In this post, we discussed the best approaches to utilize Instagram to manufacture a focused on taking after, yet it’s not a numbers diversion. Similarly, as with any interpersonal organization, the best methodology is to be genuine and social.

If utilized effectively, Instagram can be an exceptionally focused on, visual publicizing channel for your items and brand that can prompt to a sound stream of income for your online business.

website design

Super Bowl Ads and How They’re Tied to Online Digital Marketing

By | Networking Bizz Business advice | No Comments

Super Bowl Ads and How They’re Tied to Online Digital Marketing

Online Digital Marketing

Super Bowl Ads and How They’re Tied to Online Digital Marketing

It’s not just the halftimes or the game per se that makes Super Bowl a really huge American event. Yes, count the iconic Super Bowl ads in.

And yes, it’s the Super Bowl once again. America’s eyes will surely remain firmly glued to the games – and to the TV ads that come with it. Why are companies and advertisers so excited about the Super Bowl games, and how do they turn this massive event to their companies’ digital marketing advantages?

The Origins of Super Bowl Commercials

In the 1970s, Super Bowl games started airing commercials alongside the game itself. One notable ad was Xerox’s campaign dubbed “Monks”, wherein a monk named Brother Dominic used a Xerox photocopy machine to reproduce manuscript copies. Brother Dominic was played by Jack Eagle. The ad was well received and had gone viral way back 1977.

Other companies who pioneered in the Super Bowl ads were Coca Cola, Master Lock, Chrysler, Macintosh, and Budweiser. Most of these brands regularly air Super Bowl ads until today.

Online Digital Marketing, Super Bowl Ads

Super Bowl Ads and How They’re Tied to Online Digital Marketing

Why Do Companies Want Ad Spots on the Super Bowl Games?

What makes Super Bowl a perfect avenue for advertising efforts?

Advertisers have a really simple rationale for churning out hundreds of bucks in exchange for a few seconds on-air during the Super Bowl games. More crowds seeing their brands, more exposure and income for them.

The Super Bowl has a massive audience viewership from across the entire America. With that said, a large number of people – millions of people, actually, – get to watch the ads that companies release during the event. That’s a large opportunity for brands to showcase their best products and get a large number of new potential customers.

What companies get from showing ads during the Super Bowl are:

  • Added brand exposure
  • Brand awareness
  • Lots of potential customers
  • Projected and actual income increase

That’s why no matter how costly a spot in the Super Bowl ad roster is, companies are willing to shell out huge bucks. They’re hoping for a return of investment here. They spend millions of dollars for a thirty-second ad, but that’s thirty seconds of valuable exposure to the entire America. What more if the ad goes viral, something that creates a buzz even after the games are over. People will get interested in the product or company, visit their physical or online stores, and bring in income to the said company. Bucks shelled out for the ad gets replaced, and income soars.

Potential for Budding Personalities

Viewers giddily await the performance of whosoever artist will perform on the Super Bowl half time – think Beyonce, Katy Perry, and Lady Gaga’s iconic stints. But apart from the half time, Super Bowl ads are also much anticipated. And these ads also have the power to make a person well-known after a few seconds of on-air screen time.

Take Jesse Heiman for instance. He appears on various TV shows and movies as an extra. However, his GoDaddy Super Bowl ad with Bar Refaeli propelled him to higher status. The campaign dubbed “Where Smart Meets Sexy” made a lot of buzz after it was aired. Soon, Heiman found himself being chased around by documentary crews. And he’s even appeared in a short film after that ad stint.

Big names in the entertainment industry also grace the Super Bowl ads. Some of the stars include Justin Timberlake for Bai, Snoop Dogg and Martha Stewart for T-Mobile, Tom Brady for Intel, John Cena voicing over for Wonderful Pistachios, and Jason Statham for Wix. Getting acclaimed artists for the ads pushes companies’ digital marketing efforts to an even higher level.

Ads as a Part of Online Marketing Strategic Ecosystem

As technology continues to evolve, advertisers are not limited to on-screen airplays for getting their marketing efforts across its target viewers. The TV ads shown in the Super Bowl games form a part of a so-called online marketing strategic ecosystem.

A company creates a TV ad, submits it to the network that airs the Super Bowl games, and gets it approved. They then pay for the ad time. Now, the TV ad’s finally up and will be shown during the game intervals. But apart from the TV exposure, advertisers utilize other social media channels to enhance their digital marketing strategies.

The Super Bowl becomes trending on social media during its airplay, and the ads also become a talk-of-the-town on social media streams. Companies capitalize on this fact and create strategies to interact directly with customers via social media portals. They create and upload various Twitter, Snapchat, Instagram, and Facebook posts about the game and ads. These posts catch people’s attention and engages them to start connecting with the companies.

The TV ads now become a hot topic on the Internet, and that helps in making the brands solidly visible to the entire populace. Brands create buzz during their ads so that people would talk about them all the time, making them popular as the days go by. This is an effective digital marketing strategy that puts the brand in the spotlight and increases income probability for a company.

 

Digital Marketing

Why Do Companies Want Ad Spots on the Super Bowl Games?

How to Engage Super Bowl Viewers on Social Media

Several social media sites are used by companies to create digital marketing possibilities. Couple these strategies with the Super Bowl games, and it’s bound to create success.

  • YouTube

A teaser of the new Super Bowl ad is often uploaded to keep viewers excited about the brand. After the game, most companies upload the full ad version. From there, people who weren’t able to watch the ad live have a chance to view and comment on the commercial.

  • Twitter

Companies resort to Twitter to announce important updates on the ad. Viewers often tweet about the commercials during and after the games. Other companies even have Twitter quarrels that pique people’s interest – T-Mobile’s latest ad actually made Verizon tweet a couple of times. This strategy made the two mobile brands more visible to the public.

  • Facebook

The brand’s Facebook page is updated to reflect the Super Bowl games and its ad connection with them. Updates, teasers, videos and photos can be posted. Facebook users are free to share these posts to others, making the brand’s visibility spread all the more.

  • Instagram

 Photos and short videos about the upcoming games and commercials release are often posted by the company. Users who follow and share the brand’s posts and profile page help propagate the brand and make it visible on the web.

 Subtle Strategies for Social Media Exposure Without the Ads

Commercials are undoubtedly the best way to drive social media traffic towards the brand being promoted. But what if a brand chooses not to create and air an ad during the Super Bowl? Can they still take advantage of the massive viewership and social media traffic that the event generates?

Of course they can.

Some brands intensively use social media to increase exposure during the Super Bowl even without an ad in tow. One example of this is Volvo’s campaign, “The Greatest Interception Ever”. Social media users are asked to tweet #VolvoContest while competitor brands’ ads are airing. They get some visibility for a fraction of the cost by doing so.

Brands who don’t have Super Bowl ads may use the various social media platforms to create buzz-worthy promos that make them popular despite their lack of commercials. Other brands even comment on their competitor’s ads and gain some visibility because of that.

And The Trend Goes On and On

Super Bowl ads and its social media strategies see no signs of slowing down. The commercials are increasingly becoming costly, but highly-established brands and adventurous start-ups set their stakes high and go for the ads.

Companies pay millions of dollars to create viral commercials and buy airtime slots on the event. They post YouTube teasers of their ads to create a buildup of excitement. They connect to their customers through tweets, Facebook posts, Instagram snapshots and Snapchat posts. Websites are geared up for upcoming traffic due to the Super Bowl ads. And when the ad is finally shown, these brands effectively deliver their message to that vast array of customers watching the Super Bowl games.

The social media marketing continues for brands who chose not to use ads. Posting materials across the Internet, creating a good buzz, and making people notice them while the Super Bowl is ongoing entails a lot of effort and confidence. But brands can pull it off (look at the Volvo example explained earlier) and manage to increase their sales through the Super Bowl even without an expensive commercial.

The increased availability of devices that support social media platforms make online digital marketing largely possible with no hints of dying down. People use social media in computers, laptops, tablets, phablets, smartphones, and smart TVs. A company’s advertising team have tons of possibilities to drive their brand through these platforms. And doing the marketing work in time with the Super Bowl will surely put the social media advertising campaigns to a huge success.

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