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Monthly Archives

January 2017

website design

Shopify vs Woocommerce, which eCommerce Platform is Right for you?

By | Networking Bizz Business advice, Networking Bizz digital marketing | No Comments

PRICING & FEATURES MATRIX

Shopify Woocommerce
Monthly Fee $29, $79, $299 and Shopify Plus Free
Hosting Free Shared Host $10/month, VPS $40/month and up
SSL Certificate Free Free – With Let’s Encrypt
Credit Card Processing Fees 2.9% – 2.4% + 30 cents 2.9% + 30 cents
Multi Currency Payments Yes – With Multiple Stores Yes – With Custom Development
Multiple Languages Yes – Apps or Multiple Stores Yes – Variety of Options
PCI Compliance Yes Yes – With Certain Processors
Design Free Themes + Custom Options Free Themes + Custom Options
Blog Yes – Limited Compared to WP Yes
Uploading Products Yes – via CSV Yes – via CSV, XML
Discount Codes Yes –  but only 1 code per purchase Yes
Shipping Yes – Requires Customization Yes – Requires Customization
Cart & Checkout Page Cart Editable, Not the Checkout Both Fully Editable
Developer Options Yes – Experts Program Yes – Experts Program
Quickbooks Integration Yes – with Apps Yes – with Plugins
Salesforce Integration Yes – with Apps Yes – with Plugins
Taxes Yes Yes
SEO Yes – with limited Apps Yes – plenty of Plugins

Hosted Platform vs Self Internet hosting

Let’s begin the comparability off by discussing how internet hosting works with each Woocommerce and Shopify. We are speaking about Shopify vs Woocommerce, this article will compare both. With Shopify the reply is straightforward, they may host your web site for you and it’s included within the month-to-month value you pay of $29, $79 or $299.

With Woocommerce you have to to discover a internet hosting firm to your new web site. We advocate getting a digital personal server (at a minimal) as a result of when you go for a shared host (these are usually cheaper like $10/month or much less)  there’s a stronger probability your website might get hacked.

SSL Certificates

What’s a SSL certificates? SSL certificates permits you to transmit encrypted transactions through the HTTP protocol, it provides the “s” on the top in order that your URLs all change into HTTPS. Shopify features a SSL certificates with their hosted retailer so there isn’t a want so that you can set one up by yourself.

When establishing Woocommerce you’ll want to buy a SSL certificates. These usually value about $70/12 months, however only in the near past a brand new firm sprang up known as Let’s Encrypt that means that you can set up a free SSL certificates and automate it in order that it will get renewed every year (it is a large plus!).

Credit score Card Processing Charges

Each Shopify and Woocommerce provide comparable charges for fee processing. With Shopify you should use Shopify Funds to course of bank card transactions until you wish to pay an additional .5% – 2.zero% to make use of your personal exterior funds gateway. You need to use your individual fee processor and pay zero% for gateway charges with Shopify in the event you improve your account to Shopify Plus, that’s a a lot greater stage month-to-month plan that we are going to focus on additional on on this comparability.

I’m going to decide on Stripe for the Woocommerce fee processor. Stripe could be very simple to work with, has good charges and a robust API (which turns out to be useful if you wish to do customized growth work). You would additionally use Paypal, however working with their API isn’t any picnic and accepting bank card funds through Stripe is far simpler than doing the identical factor with Paypal.

Shopify Woocommerce (Stripe)
Credit Card Rates Online 2.9 – 2.4% + 30 cents 2.9% + 30 cents
Credit Card Rates in Person 2.7% – 2.4% + 0 cents (using Shopify POS) 2.9% + 30 cents (using Stripe app)

 

General you possibly can see the bank card processing charges are in the identical ballpark with each Shopify and Woocommerce.

Shopify vs Woocommerce

Multi Foreign money Funds

Shopify doesn’t have a sublime resolution right here. The best means to do that is to setup a number of “clone” shops within the nations you need to promote in as a way to present the native foreign money value in your checkout web page. It’s essential to notice that Shopify will solely present one forex per retailer in your checkout web page and you’re unable to edit your checkout web page. For those who improve to Shopify Plus you may add clone shops to promote in a number of nations and you too can edit your checkout web page.

A technique to assist mitigate the multi foreign money downside in Shopify is to arrange geo IP location and pop up a discover to direct your buyer to your different Shopify website. For instance for those who decide that a Candian buyer is in your US website you possibly can create a popover that may allow them to know they need to navigate to your Canadian retailer to see your retailer within the correct foreign money.

With Woocommerce you will have nearly limitless customizations and establishing multi forex websites is feasible. It is going to require customized programming to set every little thing up however there aren’t any inherent limitations.

A number of Languages

For Shopify retailers that need to arrange their retailer with a number of languages there are two main choices: select an current app or arrange a number of shops (as lined within the part above about currencies). Langify is a well-liked multilingual Shopify app that can do computerized language detection (primarily based on IP tackle) as effectively permit for language switching forwards and backwards.

Woocommerce can help websites with a number of languages and you’ve got a couple of choices. You could possibly set up Google Translate with a drop down possibility to modify languages and whereas that is the best implementation, Google Translate is notoriously inaccurate. The higher route is to have your content material translated by knowledgeable and setup your web site so there are drop down choices for customers to pick completely different languages. You’ll be able to put every of the languages on a separate sub area if you wish to preserve every of the totally different languages clear and separate from the principle website.

PCI Compliance

Shopify is PCI compliant and authorized as Stage 1 PCI DSS compliant. With Shopify your retailer is robotically PCI compliant and their certification covers your retailer.

With Stripe you’ll need to ensure you are compliant with the PCI Knowledge Safety Requirements (PCI DSS). The best approach to do this is to setup Stripe Checkout because it meets the necessities and safety constraints of the Self-Evaluation Questionnaire (SAQ), SAQ A, by performing all transmission of delicate cardholder information inside an IFRAME served off of a stripe.com area that’s managed by Stripe.

Design

There are oodles of themes in your Shopify retailer, each free and paid. In case you are simply beginning out with your online business, selecting a free theme may help you get rolling. In case you have an current enterprise and need to begin out with Shopify you’ll be able to rent an company to create a customized design and develop a retailer that matches precisely what you want.

Like Shopify WordPress additionally has a wide range of free and paid themes so that you can select from.  Woocommerce would require extra customization of the acquisition path than Shopify and you will want a developer to assist with that, we’ll cowl that in additional element in a bit beneath.

Weblog

Shopify comes with a in-built running a blog engine that may be enabled and styled to let you begin creating posts about your enterprise. The wealthy textual content editor that Shopify makes use of isn’t as strong as what WordPress has setup and you can see many individuals have points with it. The HTML markup that Shopify’s weblog creates could make it tough to work with particularly if you’re coming from utilizing WordPress as your common weblog.

WordPress is nicely often known as a strong running a blog platform and could be very simple to make use of. There are variety of plugins and customizations you can also make to WordPress to get setup and running a blog together with your Woocommerce retailer.

Importing Merchandise

Shopify means that you can bulk add merchandise from a CSV file. You’ll need to incorporate the next data: Deal with (distinctive title for the product), Title, Physique (which is the outline of the product), vendor, kind, tags (these enable for extra search performance on the location), choices, value, pictures, skus, variants and rather more.

With Woocommerce you possibly can import merchandise through CSV or XML file and even CSV through AJAX. There are a selection of plugins that you should use that can assist you import your product catalog when you’ve got created it some place else or you’re migrating platforms. Woocommerce additionally has a CSV product import suite for importing merchandise with costs, descriptions, pictures, meta fields and you’ll even create customized fields relying on what attributes about your merchandise you need to retailer.

Low cost Codes and Coupons

On Shopify you’ll be able to create low cost codes for a greenback quantity, a proportion off or at no cost delivery. You possibly can create a number of low cost codes and keep them through your Shopify dashboard. Nonetheless a buyer can’t use multiple low cost code at a time on Shopify and this is usually a painful scenario. Say you need to supply free transport and 30% off as 2 totally different coupon codes a buyer can’t use each of these throughout checkout on the similar time.

Woocommerce has a dashboard for managing and including coupon codes. You may create cart reductions, for instance if the client purchases greater than 2 of 1 merchandise they get a reduction of 15% on the whole buy. You may arrange product reductions for mounted quantities ($20 off) and you’ll create share reductions. As well as you possibly can create free transport coupons (very fashionable) and you may restrict what number of instances a coupon is utilized in complete or per buyer.

Delivery

You’ll need to determine which carriers you need to use to ship your product, UPS, Fedex, widespread carriers, and many others. When you resolve that you want to take into consideration how you’re going to handle your shipments (printing packing slips, monitoring stock, and many others). A lot of our purchasers are very pleased with Shipstation and use them to handle shipments throughout all their channels: Amazon, eBay, Walmart, Jet, their web site, and so on.

With Shopify you possibly can simply combine ShipStation (just remember to don’t your stock standing set to “fulfilled” in Shopify or ShipStation received’t sync) or you possibly can manually observe your shipments offline. Subsequent you should set your transport charges and that is the place Shopify begins to have some points. You may set your transport charges by state, however if you wish to get extra granular and set your charges by zip code you will want to put in an app and improve your Shopify account to the $79/month for the service calculated delivery characteristic.

With Woocommerce you’ll be able to totally customise your transport settings through third social gathering plugins or you’ll be able to customise your transport charges, charges, expenses and so forth by customized coding every little thing. You may get delivery charges from UPS, USPS, print transport labels and way more with Woocommerce.

Cart & Checkout Web page

Each Shopify and Woocommerce will allow you to customise the buying cart web page, customise buttons, colours, structure, and many others. With Woocommerce you may customise the checkout web page totally, however on Shopify you’re restricted from updating the checkout web page. This could be a drawback for Shopify shops that need to show totally different currencies (as described within the forex part). The best choice right here is to arrange “clone” shops in Shopify and even higher is to improve to Shopify Plus and you may absolutely configure the checkout web page the way you want it.

Developer Choices

In case you want a developer for Shopify, the perfect place to look is the Shopify Consultants web page. If you’re a big ecommerce retailer you’ll want to contemplate reaching out to a Shopify Plus Knowledgeable.

Woocommerce additionally has an skilled program, you’ll be able to search by company, their service and product specializations and the challenge scope.

Quickbooks Integration

Shopify retailers can set up the Intuit Quickbooks app to sync up Shopify with Quickbooks on-line. When you join the two, it can save you hours of labor every work coming into in gross sales, tax and buyer knowledge that may mechanically be ported over to Quickbooks. You’ll need to decide on a date vary for the orders you need to export from Shopify to Quickbooks after which you may set how usually you need to sync your orders, every day, weekly or month-to-month.

Woocommerce additionally has a Quickbooks extension to sync your accounting knowledge regularly. You too can matchup up prospects by identify and firm in Shopify and Quickbooks so you’ll be able to be sure to are sending over the proper info.

Salesforce Integration

If you’re seeking to maintain observe of your Shopify clients in Salesforce, you may think about using the Zapier app. You’ll be able to add prospects as contacts in Salesforce and observe the merchandise they’ve bought in Shopify. Little bit of warning with Zapier in that relying on how you might be utilizing Salesforce (and Shopify), the mapping could not work out easily. We had a buyer the place we needed to create a customized cron job to sync up the information between Salesforce and Shopify to ensure all the pieces was working appropriately.

Zapier additionally has a an app for Woocommerce that capabilities very equally to the Shopify one. You may create triggers and actions for various occasions: when a brand new account is created, new job constructed, new contact and so forth.

Taxes

Shopify will observe and present tax data primarily based in your retail location. Shopify doesn’t robotically arrange tax charges for international locations outdoors of your house nation, it’s as much as you to set that price up. In case you are a Shopify Plus buyer you may get entry to Avalara tax charges, that are rather more correct and complete than the usual Shopify tax charges.

Woocommerce has settings the place you’ll be able to allow tax calculation and the show of taxes in your checkout web page. There are a number of choices in Woocommerce for taxes, you may change the way you calculate the taxes, the way you show the charges, totals, and many others. You possibly can even add your personal tax charges with Woo, there’s lots of flexibility in the way you set all the things up.

website positioning

There are loads of issues that go into search engine optimization: web site structure, content material, photographs, video, social alerts, backlinks and rather more. Nearly all of your rankings will come from areas which you could management, including distinctive content material, getting hyperlinks and making a web site that’s worthy of being ranked by Google. So far as web site structure Shopify does all of the issues that you should create and rank a web site. WordPress has a head begin with general website positioning and particularly with their thriving plugin ecosystem. The Yoast search engine optimisation for WordPress plugin has tons of options, key phrase and content material evaluation, meta tag configurations, breadcrumbs, sitemaps and rather more. Shopify has some search engine optimisation apps, however none as complete and established as Yoast – in time it wouldn’t shock me if Yoast developed an app for Shopify.

website design

6 Psychological Triggers that Win Sales and Influence Customers

By | Networking Bizz digital marketing | No Comments

6 Psychological Triggers that Win Sales and Influence Customers

This can be a visitor put up by Beth Morgan from Advertising and marketing Nerdist.

Every time anybody asks me what advertising books I like to recommend that may assist them promote extra, the very first one I level them to is “Influence” by Robert Cialdini, printed in 1984.

A professor of psychology and advertising, Cialdini lays out six methods you may get folks to say sure to what you are asking. Anybody who sells issues for a residing, on-line or offline, ought to know, love, and reside these ideas:

  • Reciprocity
  • Dedication & Consistency
  • Liking
  • Authority
  • Social Proof
  • Shortage

Let’s have a look how one can construct a few of these affect triggers into your on-line retailer to begin getting extra gross sales and clients.

1. Reciprocity

The precept of reciprocity signifies that when somebody provides us one thing we really feel compelled to provide one thing again in return. Have you ever ever gone to Costco ended up with an unplanned sausage buy in your cart since you felt a nagging obligation to purchase since you tried a free pattern? Effectively, that was the precept of reciprocity in motion.

In fact, on-line retailers can’t personally go to the home of every one that interacts with them to shove a pattern of their hand. So how are you going to make reciprocity be just right for you?

Free Present With Buy

You won’t be capable of supply one thing upfront, however you may positively supply one thing alongside. This tactic is a favourite of beauty and sweetness merchandise as demonstrated under by Extremely Magnificence.

Free Gift With Purchase

Even in case you don’t promote the present prematurely, slipping samples of different merchandise into your shipped product can create the sensation of getting obtained a present which may earn you a second buy.

The Reward Of Content material

Content material could be a great way for on-line retailers to supply worth to potential clients—in impact, giving them a present. For instance, StyleSeek presents new customers with a enjoyable quiz they will undergo to succeed in suggestions for garments that match what they like:

The Gift Of Content

True & Co, an internet lingerie retailer, helps ladies determine the best measurement and magnificence of bra for them:

The Gift Of Content

So whether or not it’s a information for the best way to make the proper French dressing or an unique creator interview, use content material as an moral bribe that makes folks really feel grateful in direction of your small business.

2. Dedication & Consistency

The precept of dedication and consistency says that individuals will go to nice lengths to look constant of their phrases and actions – even to the extent of doing issues which can be principally irrational.

That’s why when you’re attempting to make a change in your life – shedding pounds, for instance – it may be very useful to state your aim publicly. When you’ve dedicated out loud (or on-line) you’ll have rather more incentive to maintain up your finish of the cut price.

As a retailer, if you will get prospects to make a small dedication to your model (like signing up in your electronic mail e-newsletter), they’re extra more likely to ultimately buy from you. And in case you can truly get merchandise of their hand, even when there is no such thing as a official dedication to purchase them, your probabilities enhance much more.

This was the precept behind Warby Parker’s Dwelling Attempt-On Program:

2. Commitment & Consistency

Warby Parker is aware of that with a product that sits proper in the midst of your face all day, look and match are necessary. Additionally they know that if they will get a set of frames in your fingers, they’re in all probability about 50% of the way in which to creating a sale. So that they make it as frictionless as potential – order the samples, get the field, order the frames you need, and ship the field again at no cost. They are saying there isn’t any dedication, however they’re smart college students of Cialdini – they know the client feels the dedication the minute they open the field.

Zappos’ famously straightforward return coverage is one other instance of this – there may be much less friction for the client to purchase as a result of they know that in the event that they don’t prefer it they’ll return it. However as soon as they’ve the product of their fingers, will they actually return it? Most likely not. They’re already dedicated.

three. Liking

The precept of liking says that we usually tend to say sure to a request if we really feel a connection to the particular person making it. That’s why the sausage pattern woman at Costco is all the time providing you with a pleasant smile.

It’s additionally why manufacturers rent celebrities to endorse their merchandise – so that folks will switch their love of Roger Federer to watches he’s endorsing.

There are many methods to make this precept work on your retailer:

Telling Your Story

As a direct-response marketer I have a tendency to not truck a lot with branding. But when there’s one place that branding is important, it’s in triggering the precept of liking.

Each component of your retailer – colours, fonts, picture types, copy – contributes to your model character, and your objective is to create a persona that’s cohesive and that your goal buyer will like. This is likely to be brisk and environment friendly if you’re promoting right into a enterprise market, heat and playful in the event you’re promoting youngsters’s merchandise, ‘earth-mothery’ in the event you’re promoting pure merchandise.

Many shops will embody one thing like an “About Us” web page that’s principally model persona distilled. Right here’s an instance from Hiut Denim Co:

Telling Your Story

And one from jewellery designer Elva Fields:

Telling Your Story

This can be a nice solution to sum up your story and to get folks to love you.

Use Fashions Folks Can Determine With

When you’re promoting clothes, jewellery, or equipment, one fast approach to create a connection to your buyer is to point out your stuff on folks they are going to determine with and like. This doesn’t imply it is advisable to e book Russian supermodels; it’s finest in the event that they appear to be your clients. This may imply funky and funky, like So Price Loving:

Use Models People Can Identify With 

Informal and athletic, like Title 9:

Use Models People Can Identify With 

Or preppy, like Southern Marsh:

Use Models People Can Identify With 

Social Hyperlinks

Persons are extra more likely to buy one thing if it’s beneficial to them by somebody they know and belief. So make it possible for your product pages have hyperlinks to Twitter, Fb, Pinterest, and Google+ in order that your clients can inform their mates concerning the nice product they simply discovered in your website.

I do know this sounds apparent, however I needed to poke round to seek out examples, particularly with smaller shops. However tea store Little Sparrow is doing it proper:

Social Links

And so are extra well-known manufacturers, like Fab:

Social Links

Show What Others Are Shopping for

Have you ever ever observed somebody sporting the identical sneakers or shirt as you and mentally saluted their nice style? You most likely felt a fast reference to that particular person based mostly solely on that one knowledge level.

Shops can play off that concept by presenting merchandise which can be just like what the individual is searching, as seen right here within the on-line retailer for the comedian The Oatmeal:

Display What Others Are Buying

four. Authority

Most individuals have heard of the well-known Milgram experiments, during which volunteers had been satisfied to proceed delivering what they thought have been extremely painful electrical shocks to unseen topics, even once they might hear (faked) screams of ache. The presence of a person in a lab coat telling them to proceed was sufficient to earn the compliance of almost all of the volunteers.

Folks seem hard-wired to answer authority (or the looks of authority). How will you use this to promote?

Skilled Creation

Does your product have a scientific secret sauce? Show content material from professionals with credentials like Herbalife:

Expert Creation

Is it hand-crafted by skilled artisans? Inform the world all about them like Dodocase:

Expert Creation

And naturally books are one other nice instance of this. Are you extra probably to purchase a run-of-the-mill guide about how one can cook dinner French Meals… or one by Jacques Pepin? Cookbook Village is aware of that huge names promote books and so they have a complete part for giant identify cooks:

Expert Creation

Professional Curation

Nowadays the vary of merchandise accessible to a client are so huge it’s onerous to wade by way of all of them—and that’s why “curation” has turn out to be the buzzword of the second.

Do you’ve a Chief Stylist (or somebody who might fairly cross for that)? Have a web page together with her high picks for the season. Promoting health merchandise? Have a private coach give his favourite picks. Even slightly authority is sufficient; Kepler’s Books supplies suggestions from every of their workers members:

Expert Curation

5. Social Proof

The precept of social proof is linked to the precept of liking: as a result of we’re social creatures, we have a tendency to love issues simply because different folks do as properly, whether or not we all know them or not. Something that exhibits the recognition of your web site and your merchandise can set off a response.

Have you ever gotten good press? Point out it! Obtained loving emails from prospects? Quote them! Gotten good suggestions out of your mother? Heck, get it up there. Look, cute tableware purveyor Camila Pradahas finished all three:

5. Social Proof

One other tactic is to offer a “Best Sellers” or “Most Popular” web page, as demonstrated by Black Milkbelow. Are the anatomically-correct muscle leggings actually their hottest, or simply those which might be most piled up within the warehouse? As a client, I don’t know. However by declaring these explicit leggings essentially the most wished, Black Milk has given them a sheen of desirability.

5. Social Proof

And naturally, rankings and opinions, a la Amazon & numerous different retailers, are one other positive approach to present social proof.

6. Shortage

Cialdini’s remaining precept is the precept of shortage, which states that individuals are extremely motivated by the thought that they could lose out on one thing. Name it the Everlasting Teenager Precept: if somebody tells you that you could’t have it – boy, would you like it. That is most likely the one I’m the most important sucker for, personally.

Entrepreneurs set off this impact by utilizing all types of techniques to counsel that merchandise (or low costs) would possibly quickly be gone, or that somebody is making an attempt to maintain this product off the market.

Deadlines For Gross sales

Lily Pulitzer is counting all the way down to the second when she her summer time sale costs will grow to be unavailable.

Deadlines For Sales

Impending Out-Of-Inventory Bulletins

You need that cute toy field from ModMom? Properly, you’d higher hurry – there are solely three left!

Impending Out-Of-Stock Announcements

Seasonal or Restricted Merchandise

Each March when my buddy will get her inexperienced Shamrock Shake from McDonalds she crows with happiness everywhere in the social media. Assume she’d be that excited if she might stroll in and get it any time? After all not. The information that the availability is restricted motivates her—and makes her really feel like a hit for having “won.”

And talking of me being a sucker for this tactic, that’s precisely how I really feel about my Pumpkin Spice Latte from Starbucks.

Seasonal or Limited Products

However What About Pricing?

You might be questioning the place the extraordinarily widespread retail techniques of gross sales & reductions fall beneath these six rules. Is Cialdini saying that worth doesn’t influence folks’s buying habits?

After all it does, and Cialdini mentions a few pricing experiments at first of his e-book. However consider it this fashion: the value of your product represents the dimensions of a threat somebody goes to tackle. In different phrases, folks will likely be much more picky over a $10,000 product than one that’s $1.

Threat Removing

The six rules of affect signify further non-obvious methods to influence perceived threat. For instance, through the use of appeals to authority, you are lowering the danger of a ‘sure’ – somebody who says sure (to your attraction to purchase a product) can at all times level to the authority you have demonstrated to rationalize their buy. Through the use of shortage techniques, you are rising the chance of a ‘no’ – somebody who declines your supply proper now may miss out.

So given a value that you’ve got settled on in your merchandise, utilizing the rules of affect can lower the chance of ‘sure’ (liking, social proof, authority) or improve the chance of ‘no’ (shortage, consistency, reciprocity).

Sprinkle them all through your web site and watch your gross sales go up!

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