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Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.
Live video streaming, in particular, has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video — specifically real-time platforms — would be critical to brand growth in 2016.
To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group.
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
1) Raise awareness for a cause.
The World Wildlife Foundation (WWF) combined with Snapchat to make the #LastSelfie campaign with the objective of bringing issues to light about jeopardized species. Utilizing the motto “Don’t give this chance to be my #LastSelfie,” the non-benefit proposed that similarly as pictures on Snapchat vanish inside a short 10 seconds, these creatures are disappearing from our Earth very rapidly.
Clients were then requested to share the snap, “embrace” a creature and give to the WWF through SMS. Within one week, the #LastSelfie battle received 40,000 tweets and was seen by around half of all active Twitter clients.
2) Recruit interns and new hires.
GrubHub saw potential in Snapchat from the get-go as a way to get more intuitive with a more youthful statistic. As opposed to post an understudy application on a standard vocation look site, or on less focused on channels like Facebook, Twitter, or LinkedIn, GrubHub requested that its Snapchat devotees apply utilizing the application itself.
The doodle asks for was a simple route for the organization to evaluate innovativeness and certainty, while likewise taking advantage of their optimal understudy pool.
3) Coordinate with a prevalent occasion.
Taco Bell figured out how to end up noticeably a standout amongst the most took after brands on Snapchat by uploading a six-minute Snap Story “movie” in additions of 10 seconds. The short film concentrated on the dispatch of their item, the Doritos Locos Taco. However, the organization additionally made things a stride further. Taco Bell composed their crusade to line up with the MTV Movie Awards, making it significant to the occasion and, in this manner, increasing more noteworthy reach and brand mindfulness.
Google Hangouts On Air
Note: As of today (September twelfth) Hangouts On Air will move from Google+ to YouTube Live. You can take in more about how to set up Hangout On Air with YouTube Live here.
4) Show off the employment.
NASA is enthusiastic about Google Hangouts, facilitating live recordings as a route for the space-intrigued group of onlookers individuals to take in more about the association and its current disclosures – they’ve even held Hangouts from outer space. Recently, they teamed up with Verge Magazine to flaunt a few advantages and entanglements of the space explorer work.
Joint members utilized the hashtag #askAstro on their Twitter or Google+ to get some information about existence – both individual and expert – while on board the art, which was then replied continuously. The Hangout gave captivating substance, yet also provided significant data to those inspired by that profession way.
5) Get a greater gathering of people.
In an exertion to reach a bigger audience, Manchester United utilized Google Hangouts to get a couple of more individuals on the “front line” amid a match against Liverpool. Fans were requested to use the hashtag #MUFrontRow on their Google+ Page with a photograph that flaunted their solidarity.
Of the sections, the best 22 were chosen, and those fans were then anticipated onto the stadium’s computerized promoting board close by the field. The crusade made more enthusiasm for the occasion, and genuinely enchanted some hardcore fans.
6) Interview industry experts.
Consistently, IMPACT Branding and Design has a “Website Throwdown” featuring top showcasing and outline experts. Members are welcome to present their site URLs to be broadcast during Facebook Live and valuable critiqued by that month’s visitor speaker.
Individuals can likewise tune in to watch, or assist by making inquiries, posting remarks, or connecting on Twitter utilizing the hashtag #WebsiteThrowdown during the live stream. The Website Throwdown is a great approach to make mark mindfulness and specialist by offering members an opportunity to learn and progress.
7) Show off some skills.
Tastemade does practically everything nourishment, from formula thoughts to vlog instructional exercises – they even have its particular sustenance demonstrate arrangement. Some portion of what separates Tastemade from other nourishment centered productions, however, is the brand’s truly incredible substance focused to the ordinary foodie. Furthermore, as of late, Tastemade began investigating Facebook Live as a crude approach to increase social movement while additionally captivating with fans.
Amid a live latte artistry video, Tastemade requested that watchers submit asks for as a component of their #FoodArtFridays series. The brilliant video received over 90,000 remarks and almost 5,000 offers.
8) Get fans and followers to laugh.
Who doesn’t love a decent giggle? BuzzFeed chose to experiment with Facebook Live with a video only for fans’ amusement. Two BuzzFeeders investigated what number of elastic groups it takes to detonate a watermelon, which kept going around 45 minutes. According to Facebook, at the time, more individuals tuned in to watch the stream than some other live video on Facebook – coming to more than 800,000 watchers at its pinnacle. Presently, the video has more than 10 million perspectives, making a huge amount of social and site activity, only to do something fun.
9) Announce new products.
CES is a yearly occasion facilitated by the Consumer Technology Association to grandstand development advances and items from over the world. Amid the 2016 event, Chevrolet appeared its most current auto demonstrate, the 2017 Bolt EV.
Rather than restrain its group of onlookers to just those ready to go to CES 2016, Chevrolet live spilled the declaration from its Facebook Page, giving the majority of the organization’s fans an opportunity to tune in and take in more about the item. Chevrolet additionally reacted to Facebook remarks progressively to keep its group of onlookers drew in with the video and answered any applicable inquiries.
10) Bring the audience along.
The previous summer, Nestle joined forces with online influencers to have live Periscope sessions of ways they were praising the primary day of summer – – while eating Drumstick ice cream cones, apparently. The organization at that point advanced every action on Drumstick’s Twitter utilizing the hashtag #FirstDayOfSummer for supporters to tune in.
Exercises went from hopping on a Ferris wheel to biking on the shoreline, to eating dessert by a fire pit. Settle’s campaign provided an open door for user engagement, helped associated Drumsticks with appreciating summer, and branded the organization as enthusiastic and fun.
11) Go behind the scenes.
General Electric utilized Periscope to dispatch a five-day live streaming campaign called #DRONEWEEK. GE empowered Periscope on a gathering of automatons to give their group of onlookers an ongoing, elevated perspective of their offices, highlighting some of their mechanical apparatus, as well as meetings with GE researchers and tech experts. Fast Company called it the “Shark Week for science and social video geeks.”
GE figured out how to exhibit five different offices the nation over, and even made a Twitter @GEDronePilot to give additional editorial and collaborate with watchers.
Ready to Try It?
These are by all account not the only live gushing stages out there. Massive amounts of users and sites exist and are utilized by a large number of individuals consistently. There’s such a vast amount of potential for brands and gatherings to use these outlets innovatively to pick up acknowledgment, specialist, and intrigue.